familiarity and interest levels in the world expo 2010 shanghai · 2019. 3. 25. · expo 2010...
TRANSCRIPT
Familiarity and Interest levels in theWorld Expo 2010 Shanghai
Keeping a pulse on the Chinese market
– a research project by
Data period: February - March 2009
2
Project Details
Methodology:
� Self completed questionnaire administered online to new members of our Internet Panel, from all over China.
Panel and Data provider:
� MB-ACSR Lightspeed Research (LSR China) http://www.lightspeedresearch.com
� Participants are from across China, mainly aged 19-35 (89%), with 62% of them being males.
Sample definition:
� Any person who is registering to join LSR China’s on-line panel are invited to join this survey
� There is no restriction on any demographic quotas or regions.
Question Areas:
� How familiar are they with the World Expo 2010 Shanghai? How likely are they to visit?
� What do they expect to see and do there?
� Which countries/regions’ pavilions are the Chinese public most interested in? What do they think of these pavilions?
3
1.Familiarity with the World Expo Shanghai 2010
4
62 63 59 64 60 66 60 61
14 1712
1312
1013 12
2727242823292025
Majority of the Chinese public have certain level of knowledge about World Expo 2010 Shanghai, with the East region displaying the highest level of understanding.Q. How would you rate your level of knowledge about the World Expo Shanghai 2010? (SA)
Only know the name of event.
Heard some things about it
but do not really know what to
expect.
Heard a lot about the event and have a good
idea what to expect.
NortheastSouthwestNorthwestNorthCentralSouthEastTotal
%%%%%%%%
东北地区西南地区西北地区华北地区华中地区华南地区华东地区中国地区
(976)(899)(480)(2475)(1767)(2331)(5049)(13991)Base:
Northeast 东北地区: Liaoning, Jilin, Heilongjiang
Southwest 西南地区: Sichuan, Yunnan, Guizhou, Chongqing
Northwest 西北地区: Xinjiang, Shannxi, Gansu
North 华北地区: Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia
Central 华中地区: Hubei, Hunan, Henan, Jiangxi
South 华南地区: Guangdong, Guangxi, Hainan
East 华东地区: Shangdong, Jiangsu, Anhui, Zhejiang, Fujian, Shanghai
5
51
51
21
16
7
6
Base: (13991)
Perceptions of the World Expo 2010 Shanghai are divided between a “international exhibition” and a “global trade show.” Up to a fifth of the Chinese public still perceive it as a “gathering of world leaders,” meaning certain confusion still remains.
Q. What is a World Expo to you? (MA)
Total%
A shopping mall
A new property development
A theme park
A gathering of world leaders
The largest trade show in the world
Mega exhibition involving participants from the world
一个新建的购物中心
一项新兴的房地产开发项目
主题公园
世界各国领导人聚集在一起(讨论国家大事)
世界上最大的贸易交流会
由世界各地派代表参加的展览会
6
63
63
56
51
49
41
34
Sustainability
Technology
Innovation
Urban living
Urban design
Arts
Transportation
Base: (13991)
More Chinese associate the World Expo 2010 Shanghai with themes relating to Sustainability, Technology and Innovation.
Q. What themes do you associate with World Expo 2010 Shanghai? (MA)
Total%
交通
艺术
城市设计
城市生活
创新
科技
可持续性发展
7
4
35
12
46
3
Within 3 days
Several weeks
2-3 months
About 6 months
1 year
Around half of the respondents knew the Expo 2010 would last 6 months.
Q. How long do you think World Expo 2010 Shanghai would last? (SA)
Base: (13991)
Total%
8
80
72
65
36
32
24
18
14
13
12
10
Various countries' exhibitions
Science/Technology showcase
To see and learn new things
Watch live shows/events
Eating and drinking
Shopping
Free games
Amusement park rides
Children’s playground
Dancing and nightlife
Watching movies
Base: (13991)
The current main draws of the Expo are information driven – about countries’showcase and broadening knowledge about the world. Awareness of the more specific activities may still be limited e.g. availability of countries cuisine.
Q. What activities would you expect to do if you were to visit the Expo 2010? (MA)Total%
观看电影
跳舞,晚间娱乐活动
儿童乐园
乘坐摩天轮
免费游戏
购物
餐饮
观看现场表演
接触新鲜事物,了解新的信息
科学技术演示
参观各国/地区的主题展览馆/艺术馆
9
30 35 24 30 30 29 27 27
816
45 4 3 3 3
55585450525636
47
161519171618
1516
Driven by proximity, East China expresses stronger intention to visit Expo 2010, much more than elsewhere.
Q. How likely are you to visit World Expo Shanghai 2010 in person? (MA)
NortheastSouthwestNorthwestNorthCentralSouthEastTotal
%%%%%%%%
东北地区西南地区西北地区华北地区华中地区华南地区华东地区中国地区
(843)(800)(411)(2169)(1553)(2073)(4487)(12345)Base:
Will probably visit
Will not visit
Not sure
Will definitely visit
Northeast 东北地区: Liaoning, Jilin, Heilongjiang
Southwest 西南地区: Sichuan, Yunnan, Guizhou, Chongqing
Northwest 西北地区: Xinjiang, Shannxi, Gansu
North 华北地区: Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia
Central 华中地区: Hubei, Hunan, Henan, Jiangxi
South 华南地区: Guangdong, Guangxi, Hainan
East 华东地区: Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Shanghai
Results of Official Expo Visitor Intention Survey across 46 cities in China in 2006 by the State Statistics Bureau: 44% of domestic respondents showed interest to visit Expo2010.
10
4 3 4 3 5 3 4 4
16
3227 27
34 34 32
25
1817182019191618 192121
141820
1216
Distance No time Cost No interest
The major barrier cited for not visiting the Expo 2010 in person is distance, more than cost, outside of East China.
Q. Reasons why not likely to visit World Expo Shanghai 2010 in person… (MA)
NortheastSouthwestNorthwestNorthCentralSouthEastTotal
%%%%%%%%
东北地区西南地区西北地区华北地区华中地区华南地区华东地区中国地区
(843)(800)(411)(2169)(1553)(2073)(4487)(12345)Base:
Not likely to visit because of…
11
14 13 8 5
165 18 28
13
12
1516
26
26
29
30
3145
3021
Total Once 2-3 times More than 4times
24
42
8
3
Once
2-3 times
4-10 times
Over 10
times
Most visitors plan to visit the Expo 2-3 times. One-off and family tickets are more popular; Season passes are more popular amongst those who plan to visit more than 4 times.
Q. If you plan to visit World Expo 2010 Shanghai, how many times do you plan to go? (SA)
Base: (4710)
Total%
Base: (4710) (1145) (1982) (521)
Q. How would you buy your Expo tickets? (SA)
Season pass购买可使用多次的票
Not sure不确定
Group tickets购买团体票
Family tickets购买家庭套票
One-off tickets 每次按人数分别买票
Base: Respondents who claimed will visit the World Expo 2010
12
32
28
19
15
3
100 and below
101-200
201-500
501-2000
more than 2000
Most Chinese would spend less than RMB200 on Expo 2010 tickets but will spend substantially more on other expenses during their visits.
Q. How much would you expect to spend on tickets for World Expo 2010 Shanghai? (RMB)Q. Excluding tickets, how much do you think you would spend at the World Expo 2010 Shanghai? Think about the activities, foods, shopping, all the items you would pay at the Expo. (RMB)
13
21
21
16
18
2
200 and below
201-500
501-1000
1001-2000
2001-5000
more than
5001
Expo 2010 Ticket (RMB)
%
Base: (4710)
Base: Respondents who claimed will visit the World Expo 2010 Shanghai
Other Expenses beside Ticket (RMB)
%
Average Ticket Price: RMB 287
Average Other Expenses: RMB 1522
13
79
55
45
31
20
20
19
18
12
Base: (13960)
Main source of knowledge about Expo 2010 comes mainly through the news, followed by the Internet and newspapers/magazines.
Q. From where did you receive information about World Expo Shanghai 2010? (MA)Total%
World Expo Shanghai 2010 Official Website
Radio
Friends/relatives talking about it
World Expo SH 2010 exhibitions or relevant
activities
Outdoor advertisement (train/bus stations, taxis,
LCD screens)
TV commercials
Newspaper/magazines
Websites/emails except Official Website
News programs
中国2010年上海世博会官方网站
广播节目
听到亲戚朋友谈论
介绍世博会的展览,以及与世博会相关的活动
公共场所广告(地铁站/出租车/LCD屏)
电视广告
报刊/杂志
电视新闻节目
互联网、电子邮件,非官方网站
14
5 4 2 6
3725
36 39
4863
5742
There is strong interest in the virtual Expo, with half of the respondents indicating they would definitely visit the website. Particularly high amongst those who would visit Expo 2010 in person, implying unlikely cannibalization.Q. If there is a way to present an online version of the Expo 2010, enabling people to experience the event through the internet, how interested would you be to visit the website? (SA)
Probably will visit the virtual Expo
Will not visit the virtual Expo
Definitely will visit the virtual Expo
(6180)(3743)(1008)(13991)Base:
Not likely to visit Expo in person%
Will probably visit Expo in person
%
Will definitely visit Expo in person
%Total%
15
14 13 12 16
7282 81 69
3 2 3 3
Most people claim that the virtual Expo will increase their desire to visit the real Expo.
Not likely to visit Expo in person
%
Will probably visit Expo in person
%
Will definitely visit Expo in person
%
Total%
Q. How will the virtual Expo affect your visiting the real Expo, if you have visited the website? (SA)
Will increase
Will not be affected
Will Decrease
My desire to visit the real Expo…
(6180)(3743)(1008)(13293)Base:
16
2.Level of Interest in Pavilions of Various Countries/Regions
17
2735 32
3534
34 26 28
23
22 16 43 19 31
1618
111368
487
11
56
2333
5
2
Among the pavilions, Europe pavilion draws the highest level of interest from Chinese, followed by Asia (excluding Southeast Asia). Lowest interest in the Middle East.Q. How interested are you to find out more about the following region’s pavilions from the Expo 2010? (SA)
OceaniaMiddle EastOther AsiaSoutheast AsiaEurope
South America
North AmericaAfrica
%%%%%%%%
(13991)(13991)(13991)(13991)(13991)(13991)(13991)(13991)Base:
Top 2 boxes (Very/Quite interested)
4642645378485750
Not interested at all
Not quite interested
Quite Interested
Very Interested
18
Individually, Chinese people are most interested in USA pavilion, followed by France, UK and Japan.Q. Which countries are you most interested to find out more about from their Expo 2010 pavilion? Please choose up to 10 countries.
51
41
38
36
34
34
29
29
28
27
USA
France
UK
Japan
Egypt
South Korea
Singapore
Germany
Italy
Canada
Base: (Total 13991)
Top 20 Pavilions with highest interest %
27
23
21
19
18
17
16
15
14
12
Switzerland
Australia
Greece
Sweden
Russia
Netherlands
Brazil
Iceland
South Africa
Thailand
Ranking
1
2
3
4
5
5
7
7
9
10
Ranking
11
12
13
14
15
16
17
18
19
20
19
Interests in various countries’ pavilions differ among genders:
USA, UK pavilions are more attractive to maleswhereas France, South Korea pavilions are relatively more popular amongst females.
Q. Which countries are you most interested to find out more about from their Expo 2010 pavilions? Please choose up to 10 countries.
Top 20 Pavilions with Highest Interest - by Gender
USA 55 France 46
UK 39 USA 44
France 38 South Korea 40
Japan 37 Egypt 38
Germany 34 UK 35
Egypt 31 Japan 33
South Korea 31 Singapore 33
Singapore 27 Canada 32
Italy 26 Switzerland 31
Switzerland 25 Italy 30
Canada 24 Greece 28
Russia 22 Australia 28
Australia 21 Sweden 22
Brazil 19 Germany 21
Sweden 17 Iceland 18
South Africa 16 the Netherlands 18
Greece 16 Denmark 16
the Netherlands 16 Thailand 14
Iceland 13 Indian 13
Spain 12 Spain 13
Male Female
Base: 8727 (%) Base: 5264 (%)
20
Q. For each of following countries, what kind of information are you looking for from the Expo 2010? (MA)
Interest in USA is driven mainly by education and trade interest. On the other hand, tasting the cuisine of France, Japan and South Korea are appealing to the Chinese.
Note: Yellow = at least 50% endorsement
49605551607555596548General feel about the culture of the country
37324435361841423557Trade information
4925304224820333042Immigration rules and
policies
32213333281431312346Investment opportunities
5428464430835553659Education / study abroad
47484158476947495843Travel tourism information
38644248643360446034To have a taste of the local
food
%%%%%%%%%%
1414139714231545186417991951192421422725Base : Those who have answers for each country
CanadaCanadaCanadaCanadaItalItalItalItalyyyy
GermanyGermanyGermanyGermanySingaporeSingaporeSingaporeSingaporeSouth South South South KoreaKoreaKoreaKorea
EgyptEgyptEgyptEgyptJapanJapanJapanJapanUKUKUKUKFranceFranceFranceFranceUSAUSAUSAUSA
21
Summary of the countries’ image in minds of the Chinese
Singapore, Germany, Switzerland“Efficient social systems”
Egypt, Greece, Russia“Rich history/culture”
Egypt, Australia, Brazil, Iceland, South Africa“Nature offers”
France, South Korea, Italy, Brazil“Good Food”
USA, France, Japan, South Korea, Singapore“Great Shopping”
Countries Differentiating Traits
Egypt, Greece, South Africa“Something different”
USA, UK, Germany, Canada“Have famous schools”
USA, UK, Japan, Germany, Canada, Switzerland
“Medically advanced”
USA, UK, Japan, Germany, Russia“Technologically advanced”
22
Full list of Country Image Statements
作为旅游胜地,受欢迎程度越来越高Getting more popular as tourist destinationsGetting more popularGetting more popularGetting more popularGetting more popular
交通便利,容易到达Easy accessible. Good connectivity.AccessibilityAccessibilityAccessibilityAccessibility
安全Good reputation on safetySafeSafeSafeSafe
有与别的国家不一样的特色Offers something different from other countriesSomething differentSomething differentSomething differentSomething different
是我乐意告诉别人我去过的地方A place you would want people to know you had been to
Badge valueBadge valueBadge valueBadge value
当地人热情而友善Warm and friendly peopleFriendly peopleFriendly peopleFriendly peopleFriendly people
美食天堂Good food/eating experienceGood FoodGood FoodGood FoodGood Food
购物天堂Great shoppingGreat shoppingGreat shoppingGreat shoppingGreat shopping
拥有丰富的夜生活和娱乐资源Night life and entertainmentNight lifeNight lifeNight lifeNight life
风景独特Unique sceneryUnique sceneryUnique sceneryUnique sceneryUnique scenery
拥有自然/原生态资源Nature / ecological offerNature offersNature offersNature offersNature offers
有丰富的旅游资源Has a variety of tourist attractions and activities
Tourist Tourist Tourist Tourist attractions/activitiesattractions/activitiesattractions/activitiesattractions/activities
有丰富的文化Rich cultureRich cultureRich cultureRich cultureRich culture
有悠久的历史Rich historyRich historyRich historyRich historyRich history
有繁荣的商业环境Thriving business environmentThriving businessesThriving businessesThriving businessesThriving businesses
社会体系有序而高效Efficient & well organized systemsEfficient systemsEfficient systemsEfficient systemsEfficient systems
有著名的学校Have famous schoolsFamous schoolsFamous schoolsFamous schoolsFamous schools
是国际化大都市Cosmopolitan environmentCosmopolitanCosmopolitanCosmopolitanCosmopolitan
医疗技术水平领先Leading in medical facilities/expertise.Medically advancedMedically advancedMedically advancedMedically advanced
科技领先Leading in technologyTechnologically advancedTechnologically advancedTechnologically advancedTechnologically advanced
ChineseOriginal wording
23
0
1
10
0
-2
5
4
3
-3
-16
-5
4
10
14
-3
-1
-6
-3
-1
-3
39
33
31
38
6
28
-27
-16
-19
-23
-31
22
19
-15
-24
-11
-26
-21
11
-27
ItalyItalyItalyItalyGermany Germany Germany Germany SingaporeSingaporeSingaporeSingaporeSouth South South South KoreaKoreaKoreaKorea
EgyptEgyptEgyptEgyptJapanJapanJapanJapanUKUKUKUKFranceFranceFranceFranceUSAUSAUSAUSA
Country Image (Differentiation Profiles) – Countries seen as ‘advanced’ are USA, UK, Japan, Germany. More exotic offerings from Egypt, Brazil, Iceland and South Africa.
5
5
20
9
-2
10
-1
1
-7
-23
-12
13
22
12
-11
-2
-14
-7
2
-7
30
18
16
4
10
20
-13
-10
-9
-15
-9
15
20
10
-22
-9
-7
-6
17
-10
18
19
23
36
9
15
7
0
-15
-20
-19
6
9
-8
-17
-7
-20
0
4
-15
-11
-12
-10
-10
-11
-12
51
32
26
18
30
-11
-11
-8
10
15
31
-7
-10
23
7
5
-1
-5
1
8
-12
-6
-8
-15
-13
8
17
16
-3
-2
-9
4
16
-1
31
25
16
18
17
13
-1
-3
-17
-15
-18
-2
-3
-10
-10
-6
-12
6
9
-16
0
6
8
0
15
12
-27
-16
-9
-15
-16
5
18
4
-2
-2
-18
16
18
1Getting more popularGetting more popularGetting more popularGetting more popular
Easy to get toEasy to get toEasy to get toEasy to get to
SafeSafeSafeSafe
Something differentSomething differentSomething differentSomething different
Badge valueBadge valueBadge valueBadge value
Friendly peopleFriendly peopleFriendly peopleFriendly people
Good FoodGood FoodGood FoodGood Food
Great shoppingGreat shoppingGreat shoppingGreat shopping
Night life entertainmentNight life entertainmentNight life entertainmentNight life entertainment
Unique sceneryUnique sceneryUnique sceneryUnique scenery
Nature offersNature offersNature offersNature offers
Tourist attractions/activitiesTourist attractions/activitiesTourist attractions/activitiesTourist attractions/activities
Rich cultureRich cultureRich cultureRich culture
Rich historyRich historyRich historyRich history
Thriving businessesThriving businessesThriving businessesThriving businesses
Efficient systemsEfficient systemsEfficient systemsEfficient systems
Famous schoolsFamous schoolsFamous schoolsFamous schools
CosmopolitanCosmopolitanCosmopolitanCosmopolitan
Medically advancedMedically advancedMedically advancedMedically advanced
Technologically advancedTechnologically advancedTechnologically advancedTechnologically advanced
Q. Which of the countries do you think give you the following impressions? (MA)
5
14
7
18
10
3
-16
-12
-6
4
-7
-3
-1
-9
-4
-4
-13
11
3
-6
Canada
24
8
12
5
3
14
5
-9
-9
-4
-2
-4
-6
5
-8
-7
3
-7
15
2
1
-4
1
3
5
4
-4
-19
-13
6
16
5
-3
-4
-6
1
1
-8
8
0
5
-14
-11
-10
-9
-7
-10
36
24
12
6
16
-9
-10
-5
9
8
14
0
-7
17
IcelandIcelandIcelandIcelandSouth South South South AfricAfricAfricAfricaaaa
BrazilBrazilBrazilBrazilNetherNetherNetherNetherlandslandslandslands
RussiaRussiaRussiaRussiaSwedenSwedenSwedenSwedenGreeceGreeceGreeceGreeceAustraliAustraliAustraliAustraliaaaa
SwitzerlanSwitzerlanSwitzerlanSwitzerlandddd
Getting more popularGetting more popularGetting more popularGetting more popular
Easy to get toEasy to get toEasy to get toEasy to get to
SafeSafeSafeSafe
Something differentSomething differentSomething differentSomething different
Badge valueBadge valueBadge valueBadge value
Friendly peopleFriendly peopleFriendly peopleFriendly people
Good FoodGood FoodGood FoodGood Food
Great shoppingGreat shoppingGreat shoppingGreat shopping
Night life entertainmentNight life entertainmentNight life entertainmentNight life entertainment
Unique sceneryUnique sceneryUnique sceneryUnique scenery
Nature offersNature offersNature offersNature offers
Tourist attractions/activitiesTourist attractions/activitiesTourist attractions/activitiesTourist attractions/activities
Rich cultureRich cultureRich cultureRich culture
Rich historyRich historyRich historyRich history
Thriving businessesThriving businessesThriving businessesThriving businesses
Efficient systemsEfficient systemsEfficient systemsEfficient systems
Famous schoolsFamous schoolsFamous schoolsFamous schools
CosmopolitanCosmopolitanCosmopolitanCosmopolitan
Medically advancedMedically advancedMedically advancedMedically advanced
Technologically advancedTechnologically advancedTechnologically advancedTechnologically advanced 6
8
2
0
12
1
-6
-5
-7
-2
-3
-4
-1
-5
1
-1
-8
13
-1
-2
15
2
8
7
-5
-3
14
5
-4
10
-2
0
-7
-6
2
-7
4
-7
4
-12
-2
1
-1
-2
4
-2
-4
-4
0
1
8
0
-2
-2
-1
-2
0
5
-1
3
-7
-8
-5
-7
-10
-6
-4
-3
3
13
5
6
-2
12
17
-2
9
-7
-8
1
-7
-8
-8
-7
-8
-5
1
3
10
28
16
-5
-4
-3
12
2
16
-10
-9
3
-4
-3
-12
-9
2
-6
-10
-9
6
21
19
-3
-5
-4
7
7
10
8
-10
8
Country Image (Differentiation Profiles) – Some European countries have less distinctive impressions in Chinese minds such as Italy, Sweden, Netherlands which do not have many outstanding traits compared to other countries.Q. Which of the countries do you think give you the following impressions? (MA)
-14
-14
-15
-13
-13
-7
2
0
14
8
10
22
-2
17
9
3
15
-14
7
7
Thailand
25
ItalyItalyItalyItaly CanadaCanadaCanadaCanadaGermanyGermanyGermanyGermanySingaporeSingaporeSingaporeSingaporeSouth South South South KoreaKoreaKoreaKorea
EgyptEgyptEgyptEgyptJapanJapanJapanJapanUKUKUKUKFranceFranceFranceFranceUSAUSAUSAUSA
Likeability Rating – Aside from China, there is strong positivism towards France, Singapore, Switzerland, Australia and Greece. On the other hand, significant apprehension exists for USA, France, Japan, South Korea, Russia and South Africa amongst the Chinese.
36 41 39
15 34
26
9
25
18
3322
29 24
18 177
45
7
24
49
4 7
3332
38
22
3832
41
(1164) (1147)(1206)(1132)(1180)(1164)(1179)(1168)(1186)(1235)Base:
Dislike itDislike itDislike itDislike it
Like it a little Like it a little Like it a little Like it a little
Like it a lotLike it a lotLike it a lotLike it a lot
Q. How would you rate the following countries in terms of how you feel towards them?
26
41 42 37 41 28 41 3624 28
39 33 3429
9
2513
811
2093
16
2
3427
(1205) (1234)(1223)(1203)(1193)(1206)(1239)(1144)Base:
Dislike itDislike itDislike itDislike it
Like it a little Like it a little Like it a little Like it a little
Like it a lotLike it a lotLike it a lotLike it a lot
Likeability Rating – Aside from China, there is strong positivism towards France, Singapore, Switzerland, Australia and Greece. On the other hand, significant apprehension exists for USA, France, Japan, South Korea, Russia and South Africa amongst the Chinese.Q. How would you rate the following countries in terms of how you feel towards them?
BrazilBrazilBrazilBrazil South AfricaSouth AfricaSouth AfricaSouth Africa ThailandThailandThailandThailandNetherNetherNetherNetherlandslandslandslands
RussiaRussiaRussiaRussiaSwedenSwedenSwedenSwedenGreeceGreeceGreeceGreeceAustraliaAustraliaAustraliaAustraliaSwitzerlandSwitzerlandSwitzerlandSwitzerland
(1211)
27
3.Overall Summary and Learnings
28
Overall Summary
� Chinese people express strong intention to attend World Expo Shanghai 2010. The actual number of Expo 2010 attendees will be greater than the previously expected number of 70 million.
� The theme of ‘Better City, Better Life’ has been widely understood and accepted by Chinese people.
� The expectations of the Expo mainly focus on learning more knowledge and information about various countries’ cultures, art, new technology and other “fresh” things from around the world. Chinese people are demonstrating their willing attitude to learnmore about other countries.
� Chinese people also showing high interest to all pavilions of participating countries. World Expo 2010 Shanghai is a good opportunity for these respective countries to elevate their image in China.
� Virtual Expo is unlikely to decrease interest for the the real Expo. Instead, people claim that the virtual Expo will increase their desire to visit the real Expo.