festival miami 2015 sponsorship package

FLORIDA’S PREMIER LIVE MUSIC FESTIVAL

Sponsorship Opportunities

Table of Contents

Dean’s Welcome………….………………………..……………........

About Festival Miami.......……………………….………………..…..

At a Glance..…………………………………….……………………..

Previous Artists………………..…….…..…....………...………….....

Venues.……….....…….………………………….……………………

Sponsor Levels………………...…………….………………………...

Presenting Sponsor……...………………………..………................

Theme Sponsor.....……………………………………..…………......

Visionary Sponsor..…..……………………………..…………..…….

Impresario Sponsor…...…...………………………………………….

Aficionado Sponsor…...……...……………………………………….

Media Sponsorships…………...…………...…………………..….....

In-Kind Sponsorships….………………………………………...……

Community Outreach……………...………………………………….

Marketing and Publicity Clips…………………………………………

Contact Information……………………………………………………

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In this sponsorship package, you will learn more about the mission of Festival Miami, and how it can

help you serve your constituencies, and add value to the community through long-term support.

Festival Miami is a true treasure and continues to be possible because of generous support by

companies and institutions such as yours. I am personally asking you to be part of this exciting season

by sponsoring Festival Miami at one of five valuable levels, which provide excellent benefits and

marque exposure. It is a labor of love for the Frost School of Music, and together we can truly change

the world through music. I hope you will join us in this worthwhile and uplifting endeavor.

Sincerely,

Shelton G. Berg

Executive Director, Festival Miami

Dean, Phillip and Patricia Frost School of Music

Patricia L. Frost Professor of Music

Dear Sponsor,

Festival Miami—Florida’s Premier Live Music Festival—is excited

at the prospect of working with your organization to weave a

striking tapestry of world-class music throughout our South Florida

community during the months of October and November. Festival

Miami’s shared cultural experiences strengthen communal identity

and uplift young people through vibrant community outreach.

Festival Miami is the largest and most diverse music festival in the

region. With three decades of festival production experience, and

more than 12,000 loyal patrons who patronize 25 to 30 events

each season, up 36% over 5 years, our unique artistic

programming provides a catalyst to enhance community life and

build bridges to lively cultural interchange.

With extensive local media support, extremely effective marketing

materials, and boundless attention to detail, Festival Miami

cultivates a high level of brand awareness for its steadfast

sponsors.

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Festival Miami—Florida’s Premier Live Music Festival—provides world-class musical

programming in diverse styles to all of South Florida, as it continues its cultural and community

legacy. The University of Miami Frost School of Music hosts Festival Miami on its picturesque

Coral Gables campus in comfortable and intimate venues including the newly renovated

Maurice Gusman Concert Hall and the Weeks Center for Recording and Performance. Festival

sponsors enjoy high-impact visibility and recognition throughout the festival including stage

banners, printed program books, brochure mailers and throughout our extensive media

campaign.

Festival Miami presents 25 to 30 concerts each October and November featuring Grammy

Award winning and internationally acclaimed musical guest artists, master faculty artists, and

award-winning student ensembles. Several events are offered free of admission each season

and educational components such as master classes, open rehearsals, and hosted

conversations with artists are also presented. Residents and visitors to South Florida are

invited to partake in all that Festival Miami has to offer - from world premieres and symphonic

concerts, to chamber music presentations and jazz performances, and much more.

Each fall, Festival Miami stages a broad range of performers encompassing classical, jazz,

bluegrass, contemporary, international, acoustic and children’s music, and concerts are

categorized into four exciting themes: Great Performances, Jazz and Beyond, Creative

American Music, and Music of the Americas.

Through outreach and community program participation, Festival Miami aims to provide

unrestricted access to these high-quality music performances at affordable prices to all of

South Florida. There are musical opportunities for everyone!

Festival Miami upholds the University of Miami Frost School of Music’s mission to provide

students with a highly innovative, inspiring and relevant education so that they can be leaders

in the world of music; contribute to the advancement of music performance, creativity and

scholarship; have a transformative effect on the community through engagement and

outreach; and enrich the world with vibrant, innovative and brilliant cultural offerings.

About Festival Miami

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At a Glance

32 years

presenting

MUSIC

“[Festival Miami has] well-rehearsed performances and interesting

programming with an admirable emphasis on contemporary music…"

-South Florida Classical Review (2013)

3 Performance

Spaces

160,000 brochures

delivered every year to

Miami-Dade County residents

Over 10,000

subscribers

with 25% open rate

Miami-Dade County residents

make

89% of their ticket

purchases online

Festival Miami is a member of Florida Festivals and Events Association,

Greater Miami Festivals and Events Association, and the Association of

Performing Arts Presenters

Maurice Gusman Concert Hall- 600

Weeks Center for Recording and Performance- 147

68% returning attendees

48% attend 5 to 8 concerts

51% increase in fans

in the past year

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Joshua Bell 2013 Dr. John & The Nite

Trippers 2013

Gloria Estefan 2013

Festival

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Artists

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Craig Campbell 2014

Raul Midon 2006

Ricky Skaggs 2008

Venues

An outstanding performance venue, the 600-seat Maurice Gusman Concert Hall at the University of

Miami is used as the main venue for Frost School’s annual Festival Miami, an acclaimed international

celebration of music featuring guest artists, Frost School faculty and ensembles in symphonic concerts,

chamber music presentations, jazz performances, master classes, and much more. Located at 1314

Miller Drive, Coral Gables, FL 33146.

Located within the Weeks Center for Recording

and Performance, the 147-seat Victor E. Clarke

Recital Hall is used daily for recitals, concerts, and

ensemble performances at the University of Miami

Frost School of Music. It was specifically designed to

provide an intimate performance setting. Located at

5501 San Amaro Drive, Coral Gables, FL 33146.

Located in the heart of Downtown Miami,

the Knight Concert Hall at the Adrienne Arsht

Center for the Performing Arts can accommodate

audiences of up to 2,200 people, perfect for large-

scale concerts. Located at 1300 Biscayne

Boulevard, Miami, FL 33132.

Weeks Center for

Recording and Performance Adrienne Arsht Center

Maurice Gusman Concert Hall

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Level 4: THEME SPONSOR $50,000 - $99,999

• Full sponsorship over concerts in one chosen Festival Miami theme: Jazz and Beyond, Great Performances, Music of the Americas, or Creative American Music

• VIP concert experience and private reception • Premium media and recognition opportunities

Level 3: VISIONARY SPONSOR $25,000 - $49,999

• Sole sponsor of one chosen Festival Miami concert • Select concert benefits and private reception • High-impact media and recognition opportunities

Level 2: IMPRESARIO SPONSOR $10,000 - $24,999

• Sponsorship of one chosen Festival Miami concert • Select concert benefits • Impactful media and recognition opportunities

Level 1: AFICIONADO SPONSOR $5,000 - $9,999

• Co-sponsorship of one chosen Festival Miami concert • Concert benefits • Choice media and recognition opportunities

All packages can be customized to fit company’s mission

Level 5: PRESENTING SPONSOR $100,000+

• Exclusive naming rights of Festival Miami • VIP Concert Experience and exclusive private reception • Premier and all-inclusive media and recognition opportunities

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The Presenting Sponsor enjoys name recognition throughout Festival Miami’s marketing and publicity campaign.

The total benefit value of the package is $3,040.

EXCLUSIVE BENEFITS Concerts (approximate impact of 12,000 patrons)

• Name branding (Festival Miami Presented by “Company Name”)

• Unique and personalized recognition and plaque presentation on Opening Night

• Company name with logo placed prominently on stage banner at UM Gusman Concert Hall

• Display of company poster UM Gusman Concert Hall lobby for duration of the season (provided by company)

• Demonstrations and display opportunities at UM Gusman Concert Hall lobby (staffing provided by company)

• Company handouts distributed throughout Festival

VIP CONCERT EXPERIENCE Special VIP Reception

• On-campus coffee and dessert reception for up to 50 people ($38 per person | $1,900 value)

• Company logo on all invitations to the company’s reception

• Private lunch with Dean Shelton Berg

Tickets (must be reserved at least 4 weeks in advance of the concert)

• Complimentary valet for thirty (30) vehicles at UM Gusman Concert Hall ($8 per vehicle | $240 value)

• Company name printed on all Festival Miami concert tickets

• Ten (10) VIP tickets with priority seating to attend the Opening Night concert ($30 per person | $300 value)

• Twenty (20) tickets in total that can be applied to any Festival Miami concerts, excluding Opening Night, Closing

Night, and Arsht Center ($30 per person | $600 value)

• Behind the scenes open rehearsal for select concerts

• No ticket service fees and free ticket exchanges

• 20% discount for employee groups of 4 or more people

PREMIER + ALL-INCLUSIVE MEDIA OPPORTUNITIES Media

• Company name included in all public relations campaign

• Company logo in all print, e-mail, and broadcast campaigns

• Welcome letter sent to all Festival Miami email subscribers

• Company recognition included in Festival Miami’s weekly digest (over 8,000 subscribers)

Website and Social Media (approximately 75,000 hits)

• Prominent corporate logo with website link on Festival Miami’s homepage and slideshow

• Prominent corporate logo placement on all Festival Miami social media accounts

• Social media tagging with company name throughout the Festival Miami season

Brochure (approximate circulation of 160,000)

• Prominent company name placement on front cover

• Company logo exposure to select zip codes and exclusive Festival Miami patron list

Program Book (approximate distribution of 12,000 patrons)

• Prominent company name with logo placed prominently on front cover

• One page letter from CEO or company representative

• Two full pages of recognition

• Photo of corporate designee featured on Sponsor page

• Corporate name listed on contributors page

Presenting Sponsor Cash Gifts of $100,000+

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The Theme Sponsor supports the full run of concerts in one of four themed categories: Great Performances, Jazz and

Beyond, Music of the Americas, or Creative American Music. The total benefit value of the package is $2,240.

SPONSOR BENEFITS Concerts (approximate impact of 12,000 patrons)

• Sponsor the full run of concerts in one of four themed categories

• Special recognition on nights of sponsored themed concerts

• Plaque presentation on themed concert night of company’s choice

• Company name with logo on stage banner at UM Gusman Concert Hall

• Demonstrations and display opportunities at UM Gusman Concert Hall lobby

(staffing provided by company)

• Company handouts to be distributed on sponsored theme nights (provided by company)


• On-campus coffee and dessert reception for up to 40 people ($38 per person | $1,520 value)

• Private lunch with Dean Shelton Berg


• Four (4) tickets to attend the Opening Night concert ($30 per person | $120 value)

• Twenty (20) VIP tickets with priority seating that can be applied to any Festival Miami concerts within

the sponsor-chosen theme, excluding Opening Night, Closing Night, and Arsht Center.

(30 per person | $600 value)



• Complimentary valet available upon request

PREMIUM MEDIA OPPORTUNITIES Media



• Corporate logo with website link on Festival Miami’s homepage

• Corporate logo with website link on Festival Miami’s sponsor page

• Corporate logo with website link for all events under theme chosen by sponsor

• Social media campaign with company name throughout the Festival Miami season


• Exposure of company logo to select zip codes and exclusive Festival Miami patron list


• Company logo on sponsored concert program page

• Two full pages of recognition


• Corporate name listed on Contributors page

Theme Sponsor Cash Gifts of $50,000 to $99,999

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The Visionary is the sole sponsor of one Festival Miami concert. The total benefit value of the package is $1,740.


• Sole sponsorship of one (1) concert

• Company name with logo placed on Festival Miami stage banner at UM Gusman Concert Hall

• Special recognition and presentation on the night of a major guest artist concert

• Demonstrations and display opportunities at UM Gusman Concert Hall lobby

(staffing provided by company)

• Company handouts distributed to every patron on sponsored night (provided by company)


• On-campus coffee and dessert reception on sponsored night for up to 30 people

($38 per person | $1,140 value)


• Company name on sponsored concert tickets

• Six (6) tickets to sponsored concert with priority seating ($30 per person | $180 value)

• Four (4) tickets to attend the Opening Night concert ($30 per person | $120 value)

• Ten (10) tickets in total that can be applied to any Festival Miami concerts, excluding Opening and

Closing nights. Two-concert minimum required, Arsht Center excluded ($30 per person | $300 value)




HIGH-IMPACT MEDIA OPPORTUNITIES Media





• Corporate logo with website link on sponsored event page






• Full-page color recognition on inside front cover, inside back cover or back cover



Visionary Sponsor Cash Gifts of $25,000 to $49,999

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The Impresario is the sole sponsor of one Festival Miami concert. The total benefit value of the package is $360.


• Sole Sponsorship of one (1) concert

• Corporate logo displayed on Festival Miami stage banner at UM Gusman Concert Hall

• Special recognition and plaque presentation on the night of company’s sponsored concert

CONCERT EXPERIENCE Tickets (must be reserved at least 4 weeks in advance of the concert)

• Company name on sponsored concert tickets

• Two (2) tickets to attend Opening Night concert ($30 per person | $60 value)

• Six (6) tickets to sponsored concert with priority seating ($30 per person | $180 value)

• Four (4) tickets in total that can be applied to any Festival Miami concert, excluding Opening Night,

Closing Night, and Arsht Center. Two-concert minimum required ($30 per person | $120 value)




IMPACTFUL MEDIA OPPORTUNITIES Media

• Company logo in all print and e-mail campaigns

Website (approximately 75,000 hits)



• Corporate logo with website link on sponsored event page





• Full-page color recognition



Impresario Sponsor Cash Gifts of $10,000 to $24,999

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The Aficionado proudly co-sponsors one Festival Miami concert. The total benefit value of the package is $180.

CO-SPONSOR BENEFITS Concerts (approximate impact of 12,000 patrons)

• Co-sponsoring one (1) concert

• Corporate logo displayed on Festival Miami stage banner at UM Gusman Concert Hall

• Recognition from the stage on the night of co-sponsored concert

CONCERT EXPERIENCE Tickets (must be reserved at least 4 weeks in advance of the concert)

• Company name on tickets of designated co-sponsored concert

• Six (6) tickets to co-sponsored concert ($30 per person | $180 value)




CHOICE MEDIA OPPORTUNITIES Media




• Corporate logo with website link on co-sponsored event page




• Company logo on co-sponsored concert program page

• Half-page color recognition


Aficionado Sponsor Cash Gifts between $5,000 to $9,999

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Media Sponsorships $10,000 In-Kind and Above

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MEDIA SPONSOR BENEFITS Concerts (approximate impact of 12,000 patrons)

• Company logo placed on Festival Miami stage banner at UM Gusman Concert Hall

• Recognition from the stage on the night of your co-sponsored ($10,000 - $14,999) or

sponsored ($15,000+) concert





• Corporate logo with website link on Festival Miami’s homepage ($15,000 level and above)

• Corporate logo with website link on Festival Miami’s co-sponsored or sponsored event page





• Logo on co-sponsored or sponsored concert program page


* Tickets must be reserved at least 4 weeks in advance of the concert.

** Minimum amount of tickets guaranteed for Promotional Giveaways. Festival Miami staff may decide to give more at their discretion.

Giveaway tickets can be sent to company’s office or held at will call upon company’s request.

TYPE OF

CONCERT SPONSORSHIP

SPONSOR TICKETS Co-sponsored or Sponsored

Event with priority seating*

ON-AIR/ PROMOTIONAL

GIVEAWAYS (Concert selection at the

discretion of the Festival Miami staff)**

PROGRAM BOOK AD SPACE

$10,000 - $14,999

Co-sponsor of one concert

4 10 ½ page

$15,000 + Sponsor

of one concert

10 30 Full page

Media Sponsorships $5,000 to $9,999 In-Kind

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MEDIA SPONSOR BENEFITS Concerts (approximate impact of 12,000 patrons)

• Company logo placed on Festival Miami stage banner at UM Gusman Concert Hall


• Company logo in e-mail campaigns








* Tickets must be reserved at least 4 weeks in advance of the concert.

** Minimum amount of tickets guaranteed for Promotional Giveaways. Festival Miami staff may decide to give more at their discretion.

Giveaway tickets can be sent to company’s office or held at will call upon company’s request.

Last Updated 7/2/2014

TYPE OF

CONCERT SPONSORSHIP

SPONSOR TICKETS Co-sponsored or Sponsored

Event with priority seating*

ON-AIR/ PROMOTIONAL

GIVEAWAYS (Concert selection at the

discretion of the Festival Miami staff)**

PROGRAM BOOK AD SPACE

$5,000 - $9,999

NONE

0 10 NONE

In-Kind Sponsorships Product Placement and Service Sponsorships of $1,000+

As an In-Kind Product Donation sponsor, you are helping Festival Miami by providing your product or service

exclusively for Festival Miami artists and/or patrons to use free of charge.

PRODUCT/SERVICE SPONSOR BENEFITS Concerts (approximate impact of 12,000 patrons)

• Product exclusivity for artist and/or patron use

• Demonstrations and display opportunities at UM Gusman Concert Hall lobby (staffing provided by

company)

MEDIA OPPORTUNITIES Website and Social Media (approximately 75,000 combined hits per year)


• Social media tagging with company name acknowledging sponsored product and/or service donation



Specific in-kind product donation should ideally fulfill the entire need of Festival Miami

throughout its duration (i.e. Opening Night through Closing Night, approximately five weeks).

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Community outreach is an essential facet of Festival Miami’s educational and cultural mission.

As part of its objective to make the arts and culture accessible to everyone, Festival Miami presents

several selected concerts free of charge each season. The Frost School of Music provides free

admission for many local school groups, social service organizations and senior citizen centers. In order

to bring visiting artists to the widest possible audience, master classes are presented free of charge and

open to everyone.

Each year, local high school music directors are invited to bring their students to various concerts and

master classes for free. As guests, these young musicians and students are able to interact with

professional guest artists and experience music of the highest level in an opportunity that may not

otherwise be available to them. Community service hours are also available to students interested in

volunteering as ushers for festival concerts. Festival Miami also offers free and discounted tickets to

University of Miami students for many concerts and invites Frost School of Music students to attend

most concerts free of charge.

As part of our mission to encourage low-income young adults and senior citizens to attend cultural

events, Festival Miami participates in many highly-valued community programs such as the Miami-Dade

County Cultural Exchange including Culture Shock Miami, which makes $5 Festival Miami concert

tickets available to students between the ages of 13 to 22 years old, while seniors can attend select

Festival Miami concerts free of charge through the Golden Ticket program.

Over the years the Festival has partnered with numerous community organizations to provide widened

neighborhood access to cultural programming including affiliations with the Mays Conservatory of the

Arts, the Ronald McDonald House Charities of South Florida, Miami Jewish Health Systems, City Year,

Leadership Miami, Citizens Interested in Arts, American Friends of Jamaica, Junior Opera Guild, Marine

Science Graduate Student Organization, Coral Gables Congregational Church, and many other

wonderful South Florida organizations.

Every year, the combination of a diverse concert lineup and educational opportunities scheduled

throughout the season allows Festival Miami to reach out to community members across the age and

economic spectrum. Last year, over 1,150 complimentary tickets have been given out to fulfill Festival

Miami’s mission to make the arts more accessible to the community.

Festival Miami’s mission however cannot be achieved without your help. Through your support, Festival

Miami can continue to bring quality programming to local audiences and inspire the next generation of

musicians to experience the transformative powers of music.

Music changes lives – be a part of that change.

Community Outreach

University of Miami is a

501(C)3 organization.

Tax ID: 59-0624458

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Marketing and Publicity Clips

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Facebook.com/FrostSchoolofMusic

Website and Social Media

Twitter: @umfrostschool

FestivalMiami.com

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Inte

rv

iew

s

NBC interview with Jon Secada WQBA interview with Carlos Oliva

Univision interview with Santiago Rodriguez UMTV interview with

student singer-songwriters

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Re

co

gn

itio

n S

am

ple

s*

*Samples not to scale

Templates used for both print and online recognition

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Email Blast

Sample

Ar

tic

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am

ple

s

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Luden’s Named Official Throat Drop of the Festival

TARRYTOWN, N.Y.--(BUSINESS WIRE)--Sep. 19, 2013-- Luden’s®, the iconic throat

drop brand that has soothed scratchy throats for more than 130 years, is proud to

announce it has been named the official throat drop of Festival Miami. The Festival,

now in its 30th year, will have thousands of the throat drops available to both the

audience and performers to help with minor throat discomfort which could interfere

with performances during the month-long festival of diverse musical concerts.

Luden's Named Official Throat Drop of Festival Miami

Before the curtain goes up for each of the 27 days of performances, Luden’s®

drops will be available to help eliminate unnecessary throat discomfort and noise while the curtain is

up.

Luden’s® is famous for temporarily relieving minor throat discomfort and is available in a variety of

flavors to satisfy everyone’s taste buds. Beginning with the ever-popular Wild Cherry, the line of throat

drops has expanded to include: Sugar-Free Wild Cherry, Wild Berry, Wild Honey, Honey-Lemon, Honey

Licorice, Original Menthol, and Orange.

“We’re thrilled to partner with Luden’s,” says Marianne Mijares, Director of Events for the University of

Miami Frost School of Music, sponsor of the Festival. “An assortment of Luden’s flavors will be available

for both performers and our audiences all month long, and we know they’ll help soothe those dreaded

dry throats that can interrupt a performance. We are delighted that Luden’s® is the Festival’s official

throat drop.”

“Both the Festival and Luden’s® enjoy a long history and a proud heritage,” said Albert Hwang, VP at

Prestige Brands, makers of Luden’s®. “We are very pleased to join this esteemed month-long event in

this anniversary year to do our part to enhance the performances for music lovers of all kinds.”

For more information on Luden’s®, and the full line of products, log onto www.ludens.com.

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http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.ludens.com&esheet=50712651&newsitemid=20130919006083&lan=en-US&anchor=www.ludens.com&index=1&md5=8ba735585bc4e399c4991ea56631cb80

Marianne Mijares Director of Events

305-284-6824 [email protected]

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festival miami 2015 sponsorship package

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