Festival/Event Planning

Presented byAngus Findlay

About me

History of Web Adept

Started in 1997. Contracts with Gov Bodies to provide web

development Workshops across Wales to SME’s. Found that Internet Companies didn’t know how

to run a proper business. Started delivering websites ..etc from 2000TODAY We now manage:500+ domains / 300+ websites /

over 20 marketing packages. Delivered over 45 days of training in 2013.

Who have we worked with?

Visit Wales The Vale / Leekes Planed British Canoe Union Dragon LNG Software Alliance Wales Swansea University Wales Millennium

Centre

Simon Safety Derw Glass Ocky White Travel Ryan Jones Eaton Evans & Morris Swansea & Carmarthen

Council RK Lucas

Why have a festival?

1. The joy & experience of creating a festival?2. Charitable?3. Money?

Really an event/festival has to be profitable so MONEY is a key influencer.

Overview of the Festival

Before starting anything there needs to be a rough outline of foundations of the festival:

1. Name2. Genre – Music, theme3. Target audience4. Size

Are there any similar ones to piggy back or borrow ideas from? Why reinvent the wheel!!

What shall we call it?

A good Name/Brand could make or break a good festival

Catchy and short Easy to remember Easy to pass on in conversation/social media

Name 3-4 festivals…..?

Who’s invited?Age group?Interests?Social Group – A, B, C,….etcFamilies?

A few factors:Are they affluent – Less people/more

money to spendAre they skint? – More people/less spend

When shall we hold it?Winter?Spring?Summer?Autumn?Time of the day?Length?

Where shall we hold it?What’s your budget?Small/Medium/Large venues?Indoor/outdoor?Access points/accommodation?Cost…!Contingency Plan – What happens if….!Health & Safety…..

Who’s playing?What’s your budget?Style (Audience)

Genre (Audience)

How many (Duration)

Finding ArtistsHeadliner/s / Minor acts / Free actsSearch through the internet: What

keyphrases would you use?Contact Agents – Explosive ProductionsLook at What's On calendars on websites

Sign up to contracts to save embarrassment!

Other attractions?Revenue streams…..?Food (Audience) (optional)

Stalls (Audience)

Acts/Entertainers (Audience)

Shows (Audience)

Market Research

Survey Monkey/Google Docs – Email outFacebook SurveyClipboard and hit the streets

Logo Design

Colour considerations – Red/Blue/OrangeText StyleSize

Slides with colours – coke/orange/

StraplineI’m Lovin’ It

Finger Lickin’ Good

Beanz Meanz Heinz

Snap! Crackle! Pop!

What are you going to use??

Logo Design

Colour considerations – Red/Blue/OrangeText StyleSize

Money Out?

Venue – Place, security, toiletsStaffingArtistsEquipment HireMarketing – Website, social media,

leaflets, e-newsletter, community, video….etc

Money in?Tickets - Different costsVIP TicketsStalls/FoodPrograms for the event – Add treasure

huntMerchandise – T-shirts/PostersAdvertisersSponsorshipAccommodation

CommunityOpen communication with all community

about the festival and the benefits.Invite all Charities to have a stand.Ask shops/people to sell tickets for %

commission.Ask locals to help and get involved.Donation of profit to local fund?

Have you done it?Documentation…. You know but they must

know you’ve done it!Activity 1 Review Sources Files

Thank you for listening.Any questions?