finding value in artifical intelligence€¦ · why now? it’s not about the technology....
TRANSCRIPT
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Finding Value in ARTIFICAL INTELLIGENCE
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WE DELIVER INNOVATIVE SOLUTIONS TO TRANSFORM OUR CLIENTS’ BUSINESSES
25 YEARS
EXPERIENCE
1000+ PEOPLE
6 UK OFFICES
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CLIENTS
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WHAT IS AI?First coined by John McCarthy, an early
computer scientist, in 1955, he termed it
to mean computers that do things that
simulate what humans typically do.
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Why now?
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It’s not about the
TECHNOLOGY
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AUTOMATION &
INNOVATION
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EFFICIENY &
GROWTH
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The conversation is
about VALUE
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It takes the CIO to
the Top Table
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The 4 Sources
of VALUE
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1. Personalised
Experiences
2. Optimised
Marketing,
Promos & Ads
3. Optimised
Fulfilment &
Cost to Serve
4. New
Products,
Services &
Business
Models
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Some examples
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Over to YOU
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1. Personalised Experiences
• Increased value per interaction
• Product upselling and cross-
selling
• Increased customer lifetime
value
• Tailored credit risk scoring
• Better fraud detection
2. Optimised Marketing, Promos
& Ads
• Better personalised advertising
• Bid price optimisation
• Real-time elastic pricing
• Optimal promotion timing
• Optimal product packaging
3. Optimised Fulfilment & Cost to
Serve
• Optimised demand forecasting
• Process & inventory
optimisation
• Improved availability
• Reduced cost to serve or
produce
• Customer churn avoidance
• Improved quality
4. New Products, Services &
Business Models
• Eco-systems – UBER
• New Digital Native–
Lemonade
• Lending for millennials – Zest
• Virtual GP - Babylon Health
• Personalised Healthcare -
Verily
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1. Personalised Experiences
2. Optimised Marketing, Promos
& Ads
3. Optimised Fulfilment & Cost to
Serve
4. New Products, Services &
Business Models
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