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Fishing Where Your Buyers Swim

Trish BertuzziThe Bridge Group, Inc.

blog.bridgegroupinc.com

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The Problem: It’s a Big Pond

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Possible Approach #1

Ignore Social Networking Channels

Source: www.forrester.com/Groundswell/profile_tool.html

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No Corporate Strategy–Individual Rep Trial & Error

Possible Approach #2

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Just Dive In–Cannonball !!

Possible Approach #3

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Aim Before You Fire–Who is my target?

–Where are there?

–What do they care about?

Possible Approach #4

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To Be Continued

http://blog.bridgegroupinc.com