florian m. schreiber siemens

23
2014-08 Mobility Turnkey Solutions in Middle East October 2014 | United Arab Emirates, Dubai, MEED conference Florian M. Schreiber | Director Sales

Upload: ibrahim-al-hudhaif

Post on 20-Jun-2015

404 views

Category:

Engineering


2 download

DESCRIPTION

Siemens Mobility

TRANSCRIPT

Page 1: Florian m. schreiber   siemens

2014-08 siemens.com/answers

Restricted © Siemens AG 2014. All rights reserved

Mobility Turnkey Solutions

in Middle East October 2014 | United Arab Emirates, Dubai, MEED conference

Florian M. Schreiber | Director Sales

Page 2: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 2 © Siemens AG 2014. All rights reserved

The world is facing tremendous challenges…

Page 3: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 3 © Siemens AG 2014. All rights reserved

We are in the “urban millennium”

Population

Environment

2009: 50 % of the world's population lives in cities

2030: Urban population will increase from 3.5 billion to 4.7 billion

Economy

51 % of global GDP is produced in 600 cities

By 2025, 40 % of global GDP growth will be generated by middleweight cities in emerging markets

Cities

consume two-thirds of the world’s energy

consume 60 % of its drinking water

are responsible for 70 % of the global CO2 emissions

Page 4: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 4 © Siemens AG 2014. All rights reserved

Transportation of people and goods is

top priority for metropolitan areas as …

… # 1 on mayors'

political agenda 1)

... most important driver

for "Quality of Life"

… key success factor for

global competitiveness

"We are investing billions in improving the transport network and easing the burden for millions of commuters. And the whole purpose of that investment is making public transport better and easier for people to use."

Boris Johnson

"Congestion has several effects on travelers, businesses, agencies and cities. One significant element is the value of the additional time and wasted fuel. 1.9 billion gallons of fuel were wasted in the 439 U.S. urban areas. This amount of fuel would fill 38 super-tankers or 210,000 gasoline tank trucks."

Texas Transportation Institute

"Today, 64% of all travel kilometers made are urban... Being able to get around urban areas quickly, conveniently and with little environmental impact is critical to cities' success"

Arthur D. Little

Page 5: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 5 © Siemens AG 2014. All rights reserved

The Middle East is characterized by huge

investments…

Page 6: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 6 © Siemens AG 2014. All rights reserved

… and dramatic developments

Dubai – Sheikh Zayed Road 1980’s

Page 7: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 7 © Siemens AG 2014. All rights reserved

Dubai – Sheikh Zayed Road 2014

Page 8: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 8 © Siemens AG 2014. All rights reserved

Value of all rail and metro projects in Middle East

source: MEED Projects

Page 9: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 9 © Siemens AG 2014. All rights reserved

Siemens – innovations

for the electrified world

Digital

transformation

Globalization

Urbanization

Demographic

change

Climate change

• Decentralized demand of a growing and aging population

• Urbanization needs infrastructure investments

• Global competition drives productivity and localization

• Networked world of complex and heterogeneous systems

• Higher resource efficiency in an electrified world

Global trends

Efficient application

of energy

Power

transmission,

distribution and

Smart Grid

Power

generation

Medical

imaging and

in vitro

diagnostics

The present Medium term -2020

Electrification Market growth: ~2-3%

Automation

Digitization

Market growth: ~4-6%

Market growth: ~7-9%

Market evolution (illustrative)

Page 10: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 10 © Siemens AG 2014. All rights reserved

The Mobility Division in the new structure

Power Generation Services

Market America

Global

Healthcare

Middle

East, CIS

Asia,

Australia

Europe,

Africa

Financial

Services

Power

and Gas

Wind

Power and

Renewables

Mobility

Energy

Manage-

ment

Building

Techno-

logies

Digital

Factory

Process

Industries

and Drives

Healthcare

Separately managed

Go

-to-m

ark

et

Managing Board

Div

isio

ns (

Glo

ba

l P

&L

)

Page 11: Florian m. schreiber   siemens

HR IE LL LR 2014-02-12 Page 11 © Siemens AG 2014. All rights reserved

Mobility is the powerhouse for intelligent and

sustainable mobility solutions

Power Generation Services

Div

isio

ns (

Glo

ba

l P

&L

)

Market America

Global

Healthcare

Middle

East, CIS

Asia,

Australia

Europe,

Africa

Financial

Services

Power

and Gas

Wind

Power and

Renewables

Mobility

Energy

Manage-

ment

Building

Techno-

logies

Digital

Factory

Process

Industries

and Drives

Healthcare

Go

-to-m

ark

et

Mobili

ty

Bu

sin

ess U

nits

MO MM

Mobility Management

MO MLT

Mainline Transport

MO CS – Customer

Services

MO UT

Urban Transport

MO TPE

Turnkey Projects &

Electrification

Separately managed

Page 12: Florian m. schreiber   siemens

Page 12 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

Siemens experience and competences address the

needs for highly sophisticated turnkey projects

Customer

needs

On-time project delivery

In-budget project

execution

Reliable system with

optimized solutions

Functional interaction

of all systems

High system safety

Continuous system

support

High security standards

Fulfil capacity

requirements

Risk profile optimization

Siemens’

competence & experience

Products

Rail Automation

Electrification

Rolling Stock

E&M Subsystems

Services

Project Management

System Engineering

System Integration

Operation &

Maintenance

(Financing)

Tailor-made

integrated

system

Page 13: Florian m. schreiber   siemens

Page 13 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

All levels of

government

Civil

contractors

Suppliers

Trackwork

companies

Planning and

consulting

companies

Municipalities

and transit

authorities

Local

partners

Public utilities

Financial

institutions

INVOLVED

PARTIES

Rail turnkey solutions involve many different parties

Page 14: Florian m. schreiber   siemens

Page 14 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

Siemens integrated E&M offering – reliable project

delivery from one single source

E&M systems

(incl. Rolling Stock)

Our approach can bundle

all E&M lots into a complete

solution package

Siemens Services

Project Management

Design

Construction / Installation

System Integration

Commissioning

Training

Operation & Maintenance

After Sales Services

Civil & Track

Works

Supply &

Integration

Interface

Coordi-

nation

Customer

E&M System Delivery

Maintenance

Operation

management /

support

execution /

coordination

Best scope of solutions

Life Cycle Approach

Siemens offers and manages a complete scope of

rail infrastructure related products and solutions

Siemens, based on the quality and scope of its products

and services, is able to offer whole life cycle approach

Page 15: Florian m. schreiber   siemens

Page 15 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

Siemens system integration – Managing the

complexity

Electrical & Mechanical

Civil

Track Works

Elevated Constructions

Bridges and Tunnels

Stations

Rolling Stock

Signaling

Electrification

Communication

Building Services Maintenance

Workshop

Project Management &

System Integration

Design

Production

Construction

Commissioning

Training

After Sales Service

Operation

Maintenance

Electrical & Mechanical

Scope

Civil Scope

PROJECT MANAGEMENT AND SYSTEM INTEGRATION

Page 16: Florian m. schreiber   siemens

Page 16 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

Possible business models

General contractor

Consortium member / consortium leader

Sub-supplier

Decision factors

Customer requirements

Taxes

Risk profile

Competitiveness

*E&M: Electrical and mechanical equipment

*

Business models: tailored to our customers’ requirements

Different business models can occur

Page 17: Florian m. schreiber   siemens

Page 17 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

The benefits are reduced cost through time saving

and risk reduction

cost savings / risk reduction through:

Integrated system approach ensures:

Lump-sum price for the scope supplied

Elimination of claim management between different

contractors

Time savings leading to earlier revenues

Efficient risk allocation and interface risk reduction

Reduction of complexity, as core systems delivered

and integrated by one supplier

Design engineering

Project management

System integration

Administration

Procurement

Reduced redundancies

Fewer supplier interfaces

Fewer errors and omissions

Fewer claims

Improved schedule

Improved life-cycle costs

Reduced interfaces

Page 18: Florian m. schreiber   siemens

Page 18 Siemens IC MOL MTS © Siemens AG 2014. All rights reserved

Successful with system integration and project

management

Customer benefits

Construction time

specified vs. actual

Specified construction time

Actual construction time

Page 19: Florian m. schreiber   siemens

Restricted © Siemens AG 2014 Page 19

Siemens Mobility Turnkey Solutions –

Successful projects worldwide

HSL Zuid

Cargo Hamburg Transrapid Shanghai

Main Line Magdeburg-Marienborn

Main Line Stendal-Uelzen

HSL Madrid-Sevilla HSL Cologne-Rhine/Main

Double Track Rawang-Ipoh

HSL Beijing-Tianjin

Val Chicago

Val Uijeongbu

Val Orly / Paris

Val Toulouse

Val Rennes

Val Lille

Val Turin

Val Charles des Gaulle / Paris

Val Taipei

Airport Link Kuala Lumpur

Airport Link Cologne-Bonn

Airport Link

Bangkok LRT Ankara

LRT Konya

LRT Bursa

LRT Tunis

LRT Valencia

LRT Guadalajara

LRT Houston

LRT Monterrey Ext.

LRT Monterrey

LRT Lisbon

LRT Edinburgh

Metro Athens

Metro San Juan

Metro Bangkok

Metro Shanghai

Metro Guangzhou

Metro Algiers

Metro Medellín

Metro Santo Domingo Metro Kaohsiung

„Skytrain“

Bangkok

Metro Buenos Aires

Light rail system

High speed + interurban

Airport link

Val

Metro

LRT Doha

Education City

Metro Riyadh

Line 1 and 2

Page 20: Florian m. schreiber   siemens

Restricted © Siemens AG 2014 All rights reserved.

Page 20 Siemens IC MOL MTS

© Siemens AG 2009

Siemens Mobility Turnkey Solutions

Riyadh Metro System – Line 1 & 2

Restricted © Siemens AG 2014 All rights reserved.

Page 21: Florian m. schreiber   siemens

Restricted © Siemens AG 2014 Page 21

حي السفارات

جامعة األميرة نورة للبنات

املدينة الصناعية

الثانية

خشم العان

مطار امللك خالد الدولي

Civil Works Joint

Venture (CWJV)

Integrated Joint Venture

Rolling Stock &

Systems Provider

Transit Systems

Lines1 & 2 with 63.3 km

Driverless Metro Turnkey solution

74 Inspiro-type metro trains

Headway down to to 90-second intervals

Up to 21.000 passengers per hour

RIYADH METRO SYSTEM

Our contribution

Page 22: Florian m. schreiber   siemens

Restricted © Siemens AG 2014 Page 22

RIYADH METRO SYSTEM

Uniform Design for all 6 Lines

Source: ADA

Page 23: Florian m. schreiber   siemens

Page 23 January 14 Restricted © Siemens AG 2014. All rights reserved

Siemens Mobility Turnkey Solutions

Thank you for your attention