food and beverage sector in india monthly update august 2012

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Food and Beverage Sector

in India

Monthly

Update

August 2012



Top Story

Amul rolls out outlets in Gujarat jails

India’s largest co‐operative, Gujarat Co‐operative Milk Marketing Federation popularlyknown as Amul has signed a memorandum of understanding (MoU) with Gujarat’s prisondepartment for setting up its outlets in the jail premises. Popular products such as

lavoured milk, ice cream, srikhand and buttermilk will be available for the prisoners,f

their relatives who come to visit them and the jail officials.

The co‐operative has a plan of setting up a total of 20 outlets in different jails of the state.As of now, two outlets, one at Ahmedabad's Sabarmati Jail and the other one at Surat jail

have already been opened. The outlets are opened near the main gate of the jail so that

the commoners can also have access to these outlets. The jail inmates can place order

from inside and the price will be deducted from their allowances. In addition to this, the

o‐operative has also announced that 2% of the profit earned from these outlets will go tocthe prisoner’s welfare fund for carrying out various welfare activities for these inmates.

Amul, a popular age old brand of India has always remained its consumer’s favourite with

its quality products and crunchy ad campaigns. Opening up of outlets in jails, is

completely a new concept which will enable it to cater to a different base of consumers,hereby increasing market share as well as contributing towards welfare activities for the

ail inmates.

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News Update

General

A range of olive oil brands enter the edible oil market The Indian edible oil market is witnessing the launch of a wide range of olive oil brands.

In the last one year, almost forty brands have entered the market both from local traders

as well as the imported ones. Modi Naturals, a major domestic brand has recently

aunched its brand “Oleev” in the North Indian market. Adani Wilmar also announced that n

lthey will be soon launching their global partner’s olive oil bra d in India.

The newly launched brand by Modi Naturals is a blend of olive oil with rice bran oil,which will be marketed under the name ‘Oleev Active’. As of now, the company is focusing

n the consumers living in metropolitan cities but, it also has plans to reach the smaller

ities and towns soon.

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Food and Beverage – Monthly Update

Premium German wines to hit the market soon

Wine lovers of India will soon get a chance to taste the premium wines of Germany. In arecent meeting for importers, industry experts and media in Delhi, it was highlighted that



Germany harboured 48,000 wine producers and they are the world’s largest producer of Riesling.

The officials also expressed their interest on promoting top‐end German wines along withother premium products in the Indian market. In terms of taste, German wines suits withhe Indian climate. The price is also cheaper as compared to other brands. India imports

round 250,000 cases of wine annually.

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PepsiCo and LT Foods join hands to boost Kurkure business

PepsiCo, the global food and beverage player has entered into a business tie up with

Delhi‐based LT Foods to boost up production as well as sales of its popular snack brand‘Kurkure’. As per this agreement, LT Foods which has the popular Basmati rice brand,

Daawat’ under its product portfolio will be involved in manufacturing, processing and‘

packaging of Kurkure.

Daawat Foods Ltd has set up a production plant at Kamaspur, near Sonepat, Haryana

which has a production capacity of around 796 tonnes per month. As of now, theworkforce at the plant will be getting training from the PepsiCo team. LT Foods also

howed their interest in producing other products such as oats with PepsiCo in the

pcoming future.

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Double Horse-Manjilas enters the ready to eat market

Well known south Indian food brand Double Horse‐Manjilas has entered the ready to eat

market by launching its ‘Ready‐to‐eat Payasams’. The ingredients to be used in theroduct will be hygienically processed and packed using state‐of‐the art technology to

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retain the natural taste and flav urs.

The product will be available in three variants ‐ Rice Ada, Vermicelli and Wheat and

omes with an assured shelf life of one year. It will be marketed through leading food

tores, supermarkets and grocery stores across the country.

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CCD introduces refreshing cold beverages

afe Coffee Day (CCD) has come up with a range of new variants in its cold beveragesC

segment. The new additions are Frosteas and Lemonades.

The lemon Frosteas will be available in three flavours – Lemon Pomegranate, Lemon

Cranberry and Lemon Cucumber. Lemon Pomegranate will have original pomegranateflavour with red jelly chunks, Lemon Cranberry will be a cranberry flavoured drink with

soft white jelly chunks and Lemon Cucumber will be tinged with fresh cucumber flavourand topped with mint leaves. The Lemonades will also be available in three flavours –

lassic, Kiwi and Strawberry. All these new variants will be available in all the CCDutlets across the nation.

Co




New entrant in the Energy drink market ‘Tzinga’ Tzinga has forayed into the energy drink market with its newly launched flavours. The

hree flavours are Mango‐Strawberry, Lemon Mint and the mixed fruit flavour‐ Tropicalt

Trip.

The drink is being positioned as a healthy beverage which contains ginseng, which is a

naturally occurring herb having anti‐carcinogenic and anti‐oxidant properties. Moreover,

it’s a blend of caffeine and guarana, which provides the required energy to the bodyithout the crash that follows highly with most other energy drinks. As of now, the

roduct will be available at 1200 outlets in Mumbai and is priced at INR 25.

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DS Group to pump in INR 65 mn in its new milk -based powdered drink brand

'Yomil'

Dharampal Satyapal (DS) Group, which has popular brand such as ‘Catch’ and ‘Pass‐Pass’

nder its product portfolio has decided to invest INR 65 mn for building its new milk‐ubased powdered drink brand 'Yomil'.

Yomil will be available in ready‐to‐drink format, where one has to just add water to it in

order to prepare the shake for consumption. The company has planned to utilize the fund

in procuring machineries for production, marketing activities and all other activitiesssociated with establishment of the brand. In addition to this, the company wishes to sell

ts product through a channel of eight lakh outlets across the nation.

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Dhara promotes ‘India Ka Tadka’ campaign digital way

he leading edible oil brand Dhara has recently launched its new marketing campaignT

"India Ka Tadka" to promote its range of edible oils.

The Television Campaign (TVC) focuses on the Indians who crave for fried foods but, are

reluctant to have it owing to the growing awareness on health and fitness. The TVC

highlights the fact that consumption of more than one variant of oil is good for health inorder to get balanced quantity of saturated fatty acids (SFA), monounsaturated fatty acids

MUFA) and polyunsaturated fatty acids (PUFA). Moreover, it says that foods fried inhara edible oils are healthy and one can savor it without feeling guilty.

(D

News Update

Regulatory Local distilleries of Andhra Pradesh moves to High Court

The local distilleries of Andhra Pradesh (AP) have approached the High Court requestingthe authority to modify and reframe the existing AP Excise act 1968. Due to certain

ambiguities in this law, the local distilleries were being restricted from manufacturing




and selling the ready‐to‐drink (RTD) liquor in the market and this was allowing Bacardito enjoy monopoly in that particular segment.

The Andhra Pradesh Beverages Corporation Ltd. (APBCL) has already opened price bidoffers to supply IMFL (Indian Made Foreign Liquor‐ other than beer). Three localdistillers have applied for the same but, none of them could qualify due to lack of rules

under AP Excise Act. So, the local distilleries decided to approach the High Court with

heir request to reframe the Act. They are also getting support from APBCL and the exciseepartment is also ready with the draft rules.

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Ban on export of branded edible oil in small packs

Government of India has put a ban on export of small packs of branded edible oil. Due to

his ban, branded consumer packs of upto five kilos will be restricted from gettingt

exported to other nations.

The decision has been taken keeping in view the current deficit of rainfall in the country,

which might take a toll on productivity of oilseeds. Kharif crops such as groundnut areighly affected due to poor monsoon condition. Moreover, key growing states such as

ujarat, Karnataka and Rajasthan are facing drought‐like situation.

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Government revises import tariffs on vegetable oil Government of India has decided to revise the import tariffs on refined, bleached and

deodorised (RBD) palmolein oil by raising the rate of RBD palmolein to INR 58,173 per

onne. Earlier to this, the cabinet has also abolished the six year‐old INR 26,739 tariff andt made it market linked.

For the last six years, the tariff remained unchanged affecting several vegetable oil

manufacturers such as Ruchi Soya Industries, Liberty Oil, Adani Wilmer and Cargill India

to underutilize their capacities. Moreover, the Indian market was also getting affected

due to the increase in export duty of crude palm oil (CPO) to 16.5% and reduction of xport duty on refined palmolein to 8% by Indonesia which is the largest exporter of CPO

o India.

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FSSAI announces strict guidelines for imported food samples

The Food Safety & Standards Authority of India (FSSAI) has announced that from nowonwards imported food samples have to comply with the laboratory parameters that

ave been set in the new guidelines. The guidelines have been fixed after consultationhwith the Central Food Technological Research Institute (CFTRI), Mysore.

FSSAI has provided a list of 37 categories of imported food along with the details on the

limits of contents and methods of analysis to be followed. These food categories will beiven clearance to be used in the Indian food industry only when they will meet the set

tandards of these guidelines.

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Cold chain projects get approval from MoFPI Finally, 28 cold chain projects worth INR 6.2 bn received approval from the Ministry of

ood Processing Industries (MoFPI). The MoFPI applies the Scheme of Integrated ColdF

Chain, Value Addition & Preservation Infrastructure for the development of cold chains.

As per this scheme, financial support in the form of grant‐in‐aid at 50% of the total cost of

plant and machinery and technical civil works in general areas, and at 75% of the total

cost of plant and machinery and technical civil works in difficult areas including north‐eastern states subject to a maximum of INR 100 mn is provided. In addition to this, for

monitoring and checking proper implementation of these projects, an Inter Ministerial

Group (IMG) has been formed under the chairmanship of the secretary, Ministry of Agriculture.

News Update

Expansion Plans Onjus sets up subsidiary in Sri Lanka

Tunip Agro, the company behind packaged fruit juice brand, Onjus has decided to

establish new subsidiary ‐ Tunip Lanka Private Ltd in Sri Lanka. For this, the company

as invested an amount of INR 750 mn. Prior to this expansion, the company was alreadyh

having a joint venture (JV) with Lanka Milk Foods in Sri Lanka.

At present, the production of Onjus is done by Godrej Hershey at its manufacturing basein Mandideep in Madhya Pradesh with a production capacity of 1.2 million litres per year.

With the establishment of this new subsidiary, the production capacity is expected to

reach 39 million litres every year. In addition to this, the company also plans to go for

roduct expansion into categories such as ketchup, mayonnaise and dairy products in theeady‐to‐drink category.

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Fresh investment infused by Nestle in India

Nestle has planned to invest more in India in order to enhance the production capacities

f its manufacturing plants. Along with the productivity improvement, the company alsooaims to generate jobs for around 250 people.

The company will go for extension of its existing plant at Ponda in Goa which will

manufacture chocolate brands such as Kit Kat and Munch. Financial support for this willcome from the company’s investment of INR 7 bn that it has been investing over the past

three years for supporting various business activities in the state. Apart from this, a newproduction facility at Nanjangud in Karnataka for manufacturing Maggi sauces, noodles,

bouillons and seasoning, and another facility at Tahliwal in Himachal Pradesh for

producing Maggi noodles, chocolate and confectionery products will be set up.




Vadilal infuses INR 306.2 mn for expansion

Vadilal Industries Limited has recently announced about its investment of INR 306.2 mn

for expanding and modernizing its ice‐cream production facilities at Pundhra in Gujarat

nd at Bareilly in Uttar Pradesh. In addition to this, the company also plans to improviseaits processed food division situated at Dharampur in Gujarat.

This decision of infusing fresh investments for expansion was done in response to the

superb financial performance of the company in the first quarter of 2012. The companywitnessed a 59% jump in net profit at INR 137.8 mn. Last year also the company has gone

or expansion in production capacities and aggressive marketing campaigns during the

ummer to increase sales.

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Yogen Fruz sets its foot in eastern India

Yogen Fruz, the global leader in the frozen dessert category has launched its first outlet at

Salt Lake in Kolkata. The brand is highly known for its mouth watering frozen yogurt andsmoothies. The outlet will offer desserts in exotic flavours such as mint chocolate chip,

hocolate almond, pina colada and many others along with the provision to go forctoppings of one’s own choice.

The company has its presence in more than 1400 locations across 30 countries aroundthe world. With this new outlet launch, the company makes its entry into the highly

rowing market of eastern India. It also has further plans to open more than 100 stores in

he upcoming 7 years.

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Another Mad Over Donuts outlet in Bangalore

Mad Over Donuts (MOD), the popular Singaporean donut chain has opened its third storein Bangalore. This new store has been launched within a gap of two months after

aunching its first two stores in the city. The new store is located at Inorbit Mall,l

Whitefield

Mad Over Donuts has more than 38 stores across Bangalore, Mumbai, Pune, New Delhi

nd NCR and has plans for further expansions, especially in the southern part of India totrengthen its base in India.

as

New Khandani Rajdhani outlet launched in Pune

Khandani Rajdhani, a thali restaurant that offers authentic Rajasthani and Gujarati meals

as recently opened its third outlet in Pune at Amanora. The new outlet spreads over ah


floor area of 2062 sq ft with a large space for 70 covers.

The company has a total of 34 outlets in the country and this is its 3rd outlet launch in

Pune. This new outlet launch in Pune was done in response to the huge positive reactionsobtained from the customers who visited its already launched outlets in the city. The

company has further plans of opening 12 more outlets by the end of this financial year

across various locations including Howrah, Chandigarh, Coimbatore, Delhi and Mumbai.



Yo! China to enter the cafe market Yo! China, the Chinese fast‐food restaurant chain owned by the Moods Hospitality Group

as recently announced that they will open 10 youth‐friendly cafes over the next one yearh

which will be known as ‘Yo! China Cafe’.

These large format cafes will have an average built‐up area of 2,000 sq ft and will serve

alcohol and specialty desserts along with other delicious dishes. In addition to this,

display kitchens will be a special attraction of these cafes. But, the price of the foodserved here will be at a 20% premium over the entry‐level pricing at Moods Hospitality's

xisting outlets.

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Industry Expert Speak

Onjus’s new manufacturing base at Sri Lanka – Siddhant Goyal, Director, Tunip Agro Ltd. “With the new manufacturing hub in Sri Lanka we would be deriving several benefits.

Due to the free trade concession agreement in Sri Lanka, there would be no import duties

n the fruit concentrate. Besides, freight and surface transport costs would be cheaper if e export from the island nation.”

ow

Upward tariff revision of RBD palmolein – Dinesh Shahra, MD, Ruchi Soya Industries Ltd. “Our bottom line was hit in the last few quarters due to under‐capacity utilisation; we

ere operating at 75% due to lower import of crude palm oil. Import would go up withhe increase in tariff. Hence, our operating capacity will improve to 100%”

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Vadilal invests for expansion – Devanshu Gandhi, MD of Vadilal Industries Ltd. "With the purchasing power of the Indian middle class having gone up considerably

during the last few years, we felt that this was the right time to launch a new range of igher‐end products. Children are a major influence while making purchases for this class

f consumers, especially for impulse category products like ice creams,"

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Transactions (Jun- Aug 2012)

Date Buyer Target Size

(IN n) R m% stake Deal Status

Type of

Tra ion nsact

22 gnd Au

2012

Dalmia Bharat Sugar & Industries

Ltd.

Kolhapur SugarManufacturing

Plant

N.A. N.A. Pending M&A




Date Buyer Target Size

(IN n) R m% e stak D

Type of eal Status

Transaction

21st Aug2012

GTI CapitalBrattle

Foods Private Ltd.N.A. N.A. Completed PE

1 g7th Au2012

Tata GlobalBeverage Ltd.

SuntyCo HoldingLtd.

N.A. 100% Completed M&A

16 gth Au

2012

Dalmia Bharat

Sugar & IndustriesLtd.

Actis 80.7 6% Completed PE

1 g4th Au

2012N.A.

Future SupplyChain Solutions

Ltd.1,000 N.A. Pending PE

3 l1st Ju

2012Sahara Group

Elad Propertiesand Kingdom

Holdings Co.

31,579.8 75% Pending M&A

2 l7th Ju

2012

Ambit Pragma

Ventures

Mehta FrozenFo t ods Carrier Pv

Ltd.


2 l1st Ju2012

A2Z Excursions

Navis Capital

Partners (Nirula'sGroup)

600‐800 100% Pending M&A

15th Jun2012

Reliance Capital Grov ardser Viney N.A. 18% Pending M&A

14th June

2012

Suntory Beverage

& Food Pte Ltd.

Narang

ConnectPrivateLtd.


Annual Financial Results – Revenue (INR mn)

Companies FY ‘09 FY ‘10 FY ‘11 FY ‘12

Anik Industries Ltd. 10,209.80 12,232.80 12,788.30 16,075.70

Asia Pacific Breweries Ltd. 68,271.70 85,863.50 112,062.40 130,099.30

Balrampur Chini Mills Ltd.* 17,551.00 N.A. 19,843.80 23,095.50

Bannari Amman Sugars Ltd. 6,963.60 8,783.20 8,255.40 11,795.10

Britannia Industries Ltd. 34,212.30 37,748.60 45,931.10 54,635.30

Dabur India Ltd. 28,122.4 33,958.0 41,045.1 53,054.2




Dhampur Sugar Mills Ltd* 9,473.6 15,015.3 17,794.5 15,375.2

Godrej Industries Ltd. 36,121.3 37,080.5 44,989.5 57,100.3

Hatsun Agro Products Ltd. 10,135.7 11,415.6 13,557.3 16,035.4

Heritage Foods (India) Ltd. 7,967.5 9,003.8 10,960.9 13,768.5

Hindustan Unilever Ltd. 166,639.8 180,319.3 200,225.5 234,363.3

ITC Ltd. 165,561.4 191,358.7 225,747.0 265,517.9

Kwality Dairy India Ltd. 5,828.0 10,541.2 16,080.4 23,894.8

Marico Ltd. 23,884.2 26,607.6 31,349.9 40,082.8

Radico Khaitan Ltd. 6,960.3 8,355.5 9,964.6 10,977.7

Ruchi Soya Industries Ltd. 127,423.2 143,926.3 182,311.8 302,464.4

Shree Renuka Sugars Ltd.* 28,159.9 77,002.5 86,623.0 88,876.0

Tata Coffee Ltd. 11,184.3 12,896.3 13,013.6 15,490.0

United Spirits Ltd. N.A. N.A. 73,761.8 91,865.0

Venky's (India) Ltd. 5,692.6 7,054.7 8,520.1 9,522.7

*

Change in Financial Year Ending

Annual Financial Results – Income (INR mn)

Companies

FY ‘09

FY

‘10

FY

‘11

FY

‘12

Anik Industries Ltd. ‐171.0 ‐70.2 ‐89.8 N.A.

Asia Pacific Breweries Ltd. 556.1 ‐473.1 ‐119.9 296.3

Balrampur Chini Mills Ltd.* ‐45.0 64.6 252.4 N.A.




Bannari Amman Sugars Ltd. ‐279.679 ‐141.028 ‐118.468 ‐16.381

Britannia Industries Ltd. ‐357.2 55.1 11.1 92.0

Dabur India Ltd. 20,036.1 21,566.3 22,960.5 27,906.6

Dhampur Sugar Mills Ltd* 1,887.2 2,316.7 2,864.4 3,171.1

Godrej Industries Ltd. 118.7 27.9 187.5 266.0

Hatsun Agro Products Ltd. 1,653.9 2,130.7 ‐2,943.9 N.A.

Heritage Foods (India) Ltd. ‐260.0 ‐17.8 ‐410.7 N.A.

Hindustan Unilever Ltd. 3,905.0 5,010.8 5,685.7 6,448.9

ITC Ltd. 169.9 280.0 259.2 365.2

Kwality Dairy India Ltd. 33,245.9 41,681.8 50,179.3 62,581.4

Marico Ltd. 130.5 44.2 178.2 265.5

Radico Khaitan Ltd. 65.4 415.4 728.0 636.6

Ruchi Soya Industries Ltd. 1,514.8 1,031.8 1,343.5 1,995.5

Shree Renuka Sugars Ltd.* 129.3 289.2 399.3 408.9

Tata Coffee Ltd. 93.8 179.5 459.4 911.5

United Spirits Ltd. 250.8 ‐90.6 ‐131.6 ‐336.4

Venky's (India) Ltd. 256.0 460.0 ‐335.7 ‐1.4

* Change in Financial Year Ending




Quarterly Financial Results – Revenue (INR mn)

Companies

Jul-Sep

2011

Oct -Dec

2011

Jan-Mar

2012

Apr-Jun

2012

Anik Industries Ltd. N.A. 3472.852 5975.814 N.A.

Asia Pacific Breweries Ltd. 27625.89058 40736.81065 31316.57722 34,279.40

Balrampur Chini Mills Ltd. N.A. 6,637.4 N.A. N.A.

Bannari Amman Sugars Ltd. 2,676.6 3,467.2 3,065.1 3,625.3

Britannia Industries Ltd. N.A. 12,491.0 N.A. N.A.

Dabur India Ltd. 12,623.3 14,526.8 13,858.3 14,620.0

Dhampur Sugar Mills Ltd 4,001.6 4,578.3 4,387.8 3,496.8

Godrej Industries Ltd. 13,991.9 14,470.8 15,563.4 17,889.3

Hatsun Agro Products Ltd. N.A. N.A. 4,329.9 4,897.1

Heritage Foods (India) Ltd. 3,461.6 3,545.1 3,595.2 4,080.3

Hindustan Unilever Ltd. 56,104.8 N.A. N.A. N.A.

ITC Ltd. N.A. 62,478.4 N.A. N.A.

Kwality Dairy India Ltd. N.A. N.A. N.A. N.A.

Marico Ltd. 9,744.5 10,578.2 9,273.9 12,672.1

Radico Khaitan Ltd. 2,627.3 3,094.9 2,731.5 3,038.3

Ruchi Soya Industries Ltd. N.A. 70,343.1 N.A. N.A.

Shree Renuka Sugars Ltd. 23,349.0 20,458.0 16,610.0 N.A.

Tata Coffee Ltd. 4,102.8 4,128.3 3,943.5 4,077.4

United Spirits Ltd. 22,568.0 23,981.0 22,709.0 24,343.0




Venky's (India) Ltd. 2,414.0 2,502.8 2,583.1 N.A.

Quarterly Financial Results – Income (INR mn)

Companies

Jul-Sep

2011

Oct -Dec

2011

Jan-Mar

2 012

Apr-Jun

2012

Anik Industries Ltd. N.A. 26.344 8.636 N.A.

Asia Pacific Breweries Ltd. 2070.192613 6338.506078 2547.044848 3998.9

Balrampur Chini Mills Ltd. N.A ‐640.1 N.A. N.A.

Bannari Amman Sugars Ltd. 141.3 201.6 643.0 282.0

Britannia Industries Ltd. N.A. 540.7 N.A. N.A.

Dabur India Ltd. 1,738.6 1,728.2 1,705.1 1,494.0

Dhampur Sugar Mills Ltd 40.1 22.5 223.2 64.1

Godrej Industries Ltd. 928.3 847.3 427.2 414.5

Hatsun Agro Products Ltd. N.A. N.A. 28.2 139.0

Heritage Foods (India) Ltd. 25.5 42.4 29.4 84.5

Hindustan Unilever Ltd. 6,889.2 N.A. N.A. N.A.

ITC Ltd. N.A. 17,009.8 N.A. N.A.

Kwality Dairy India Ltd. N.A. N.A. N.A. N.A.

Marico Ltd. 783.0 841.2 697.0 1,238.4

Radico Khaitan Ltd. 147.9 236.6 44.7 211.2

Ruchi Soya Industries Ltd. N.A. 240.5 N.A. N.A.




Shree Renuka Sugars Ltd. ‐6,158.0 3,439.0 ‐719.0 N.A.

Tata Coffee Ltd. 175.9 215.1 288.3 281.8

United Spirits Ltd. ‐227.0 946.0 26.3 ‐394.0

Venky's (India) Ltd. 96.1 29.3 181.2 N.A.

Events Calendar

Food ingredients India 2012

Date: 5th – 7th September 2012Venue: Bombay Exhibition Center, NSE Ground,

Off Western ghway, Goregaon East, Mumbai,Maharashtra

Express Hi

Organizers: UBM Live




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food and beverage sector in india monthly update august 2012

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