ohio beverage monthly

spicedRUMNew Brands, Proofs & Flavors Stretch the Category

PERNOD RICARD INNOVATIONS

Luxury Lives On

RAISING THE BARRIOMulti-Cultural Marketing

CENTRAL COASTDoes the AVA Matter?

also

BEER COCKTAILSBrews’ New Calling

June 2013

creo

©20

13 E

xcel

sior W

ine

& Sp

irits

, Old

Bro

okvi

lle, N

Y

D I S C O V E R T H E E X C E P T I O N A LW H I T E W I N E S f r o m C H I L E

NEW

C D C W

90pts

T

S B

Wine Enthusiast, February, 2013

90pts

M C C

C

Wine Spectator, March, 2013

conchaytoro.com

JUNE 2013 OhiO BEvEragE mONthly 3

FEatUrES

16 FOllOWiNg DaD'S FOOtStEPSOn Father's Day We talk to Dads and their Children Who are involved in the Bever-age alcohol Business

20 thE SPiCE iS rightSpiced rum stretches its wings with new brands, different proofs and expanded flavors.

32 raiSiNg thE BarriOWine, spirits and beer marketers embrace a brave new multi-cultural world.

38 CaliFOrNia’S WiNE CENtralthe Central Coast is on top of its game, but do enough consumers care?

44 BEEr’S NEW CalliNg: COCKtailSWith flavors and cocktails driving bar business, beer is getting into the mix. 49 WaShiNgtON—thE Big PiCtUrEthe state’s vintners aim to do it all, and do it well.

PrOFilES

28 lUXUry livESPernod ricard’s high-end portfolio sees strong growth.

46 Big FlavOr, lOW CalOriE & CONvENiENCEBeam identifies the top three trends driv-ing consumer drinking behavior. DEPartmENtS

4 PUBliShEr'S mESSagE

7 SUPEriNtENDENt OF OhiO liqUOr CONtrOl rEPOrt

8 lEgal iSSUES

11 mESSagE FrOm thE OlBa EXECUtivE DirECtOr

12 Bar SECUrity

15 ChEF'S COrNEr

56 WhOlESalE PriCEliSt

65 viOlatiONS

49

www.ohiobeveragemonthly.com

JUNE13

38

20

4416

32

creo

4 OhiO BEvEragE mONthly JUNE 2013 www.ohiobeveragemonthly.com

Ohio Beverage monthly volume 4, No 6(iSSN 1065-9846)


Ohio Beverage Journal (iSSN 1065-9846) June 2013, vol. 4 No. 6Postmaster, send change of address information to Ohio Beverage monthly,

37 W. Broad St, Suite 480, Columbus, Oh 43215Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

NatiONal COvEragE,lOCal aDvaNtagEthe Beverage Network Publications are serviced by Beverage media group, inc., 116 John Street, 23rd Floor, New york, Ny 10038. telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

Publisher

general Counsel

Editor in Chief

art Director

graphic Designer

assistant Designer

Ohio art Director

Print Services manager

Ohio ad Sales

National & regional ad Sales

Sales Promotion manager

Circulation

Finance & accounting

Philip a. [email protected]

Jacob C. Evans, [email protected]

molly K. [email protected]

larry lee [email protected] Buonincontri [email protected] [email protected] megan W. [email protected]

lee Stringham [email protected] 410.519.7034

William [email protected] Slone-Spitalnik 212.571.3232 ext. 101 [email protected] roszkowiak 212.571.3232 ext. [email protected]

Sylvia [email protected] [email protected] randye [email protected]

EDitOrial

art & DESigN

PriNt & PrODUCtiON

aDvErtiSiNg

OPEratiONS

Publisher's messageBy PhiliP a. Craig

JUNE13

Philip a. Craig, Publisher

Welcome once again to the Ohio Beverage monthly!

Summer is here and for owners thinking of expanding their current permit premises don’t miss Bruce Stevenson’s article on page 7. On pages 6 and 10 make

sure to read up on the new products and promotions in the world of alcohol beverages. get up to date on legal news

on page 9, where legislative agent Jacob Evans talks about the changes and what’s new with the budget bill. On page 11 my column

covers the right and wrong ways to sell a business. Finally with Father’s day fast

approaching be sure to read “Following Dad’s footsteps” on page 16. this is an article about those who have followed their dad into the alcohol beverage business. as always, thank you for

reading this month’s issue of Ohio Beverage monthly which strives to get you updated, informed and ahead of the competition!

Buckeye Bar Expo!

October 14, 2013Hollywood Casino

Columbus, Ohiowww.buckeyebarexpo.com

Buckeye Bar Expo!

Hollywood CasinoColumbus, Ohio

More information available at www.buckeyebarexpo.com

Free Samples! Free Seminars!Entertainment!

Save The Date!!!!

October 14, 2013

creo

Buckeye Bar Expo!

Hollywood CasinoColumbus, Ohio

More information available at www.buckeyebarexpo.com

Free Samples! Free Seminars!Entertainment!

21+Save The Date!!!!

Hollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoHollywood CasinoOctober 14, 2013

creo

6 OhiO BEvEragE mONthly JUNE 2013 www.ohiobeveragemonthly.com www.ohiobeveragemonthly.com

NEWPRODUCTS&PROMOTIONS

ABSOLUT LAUNCHES SINGLE ESTATE LUXURY ELYX VODKAFresh off being named Best Vodka and winning Double Gold at the San Francisco World Spirits Competition, Absolut Elyx is now in select markets across the U.S. This luxury vodka combines traditional handcrafted expertise and copper distillation, defined by exceptional purity and smoothness. Bottled in a modern decanter package with real copper accents, Absolut Elyx blends style and substance.

SAY HI TO FIREFLY DISTILLERY’S LATEST: MOONSHINEFrom the creators of original Firefly Sweet Tea Vodka comes Firefly Moonshine. Six variations—White Lightning, Apple Pie, Caramel, Cherry, Strawberry and Peach—range between 41.1 and 100.7 proof and provide unique flavor and South Carolina character. Originally a distillery secret, founders Jim Irvin and Scott Newitt are bringing it nationwide.

HOUSE OF DEWAR’S INTRODUCES HIGHLANDER HONEY Available since April, Dewar’s Highlander Honey infuses Dewar’s White Label blend with hand-chosen Scottish honey. The resulting spirit has a mellow character with both sweetness and bite. This is the first offering of Dewar’s “Highlander” range which will showcase innovations using indigenous Scottish ingredients. 80 proof.

kuhlvodka.comfireflymoonshine.com

SRP: $11.99SRP: $17.99-$18.99

absolut.com

SRP: $49.99 SRP: $23.99

WESTERN SPIRITS BRINGS FRENCH CLASS WITH KÜHL VODKAKühl Vodka is an 80 proof vodka made from French wheat and distilled at least four times. The infusion process for creating the brand’s range of flavors ensures that this is vodka with flavor as opposed to flavored vodka. Kühl Vodka is available in many flavors including original unflavored, Hot Cinnamon, Chocolate Whipped and Key Lime Margarita.

dewars.com

JFJ EXTRA DRY CALIFORNIA CHAMPAGNE IS PRETTY IN BLUEThe updated packaging for JFJ Extra Dry California Champagne features a label in a lovely blue hue similar to a certain iconic jewelry brand’s boxes. It’s a sparkling wine that is perfect for summer celebrations like engagement parties, showers, weddings and graduations. Says winemaker Bob Stashak,

“Flavors reminiscent of apples, limes and pears fit nicely with a little bit of a nutty characteristic, before a clean and balanced finish.”

broncowine.com

Kühl Vodka is an 80 proof vodka made from French wheat and distilled at least four times. The infusion process for creating the brand’s range of flavors ensures that this is vodka with

CAVIT COLLECTION PALM BAY'S DEBUTS NEW PACKAGINGThe Cavit Collection has introduced new packaging for its full range of popular northern Italian wines. Inspiration for the new labels came from the Dolomite Alps, and the labels and outer shippers feature a die cut of the Alpine mountains as well as a more prominent logo, a more detailed image and a color band corresponding to each variety. Available in 187ml 4-packs, 375ml, 750ml and 1.5L sizes.

palmbay.com

Vodka comes Firefly Moonshine. Six variations—

Strawberry and Peach—range between 41.1 and

Jun13_NPP.indd 4 5/10/13 5:13 PM

creo

www.ohiobeveragemonthly.com OhiO BEvEragE mONthly JUNE 2013 7

Businesses are always looking for ways to attract new customers. For many

bars and restaurants, having an area to accommodate patrons who want to enjoy the warm summer weather and dine or drink outdoors is benefi cial. this often requires an expansion of the defi ned permit premises to include a patio, balcony or other outdoor area. any such expansion requires approval from the Division. Between now and July 4th is the busy season for us as the Division becomes inundated with expansion requests. So, if you’re planning an expansion, please submit your requests as soon as possible. We’re here to help by providing the information you need and assist you through this process so you can take advantage of your outdoor space and grow your business. an expansion such as a deck

or patio must be on a common piece of ground and/or adjacent

to the current permit premises with proper ingress and egress. in addition, the expansion area must be well defi ned, properly secured, and delineated by some type of physical structure such as a fence, wall, or dense shrubbery. you may also need a duplicate bar permit if the proposed expansion includes a third fi xed bar or service counter. the environmental impact on

the surrounding area of the permit premises will also be taken into consideration, and all changes in the permit premises must comply with state and city/township codes, as well as all Division of liquor Control rules and regulations.temporary expansions will not

be approved. you must receive approval

before using any expanded area. requests should be submitted in writing to the Division’s investigative Services Unit using the “request for Expansion/Diminution of Permit Premises” form (form DlC 4248) available on our website. your request should include a diagram, rough sketch or blueprint showing the proposed expansion, and the form must be signed by the permit holder of record, not a manager or other employee. in addition, you must also show proof that you have

tenancy to operate in the area of the proposed expansion. Once we receive your request,

one of our Compliance Offi cers will visit your business to view the proposed expansion. make sure to have ready your food service operator’s license, vendor's license and liquor permit. We want to make this process as easy and effi cient as possible. you’ll receive approval or denial of a proposed expansion within 20 working days of the date of our inspection.if you would like more information

on how to expand your permit premises, please call the Division’s investigative Services Unit at (614) 644-2455, or visit the Division’s web site at www.com.ohio.gov/liqr.

getting ready For SummerBy BrUCE D. StEvENSON, SUPEriNtENDENt OhiO DiviSiON OF liqUOr CONtrOl

Bruce D. Stevenson,, Superintendent

Ohio liquor Control report

suPeRiNTeNDaNT'sMessage

haviNg aN arEa tO aCCOmmODatE PatrONS WhO WaNt tO ENJOy thE Warm SUmmEr WEathEr aND DiNE Or DriNK OUtDOOrS iS BENEFiCial


ABSOLUT LAUNCHES SINGLE ESTATE LUXURY ELYX VODKAFresh off being named Best Vodka and winning Double Gold at the San Francisco World Spirits Competition, Absolut Elyx is now in select markets across the U.S. This luxury vodka combines traditional handcrafted expertise and copper distillation, defined by exceptional purity and smoothness. Bottled in a modern decanter package with real copper accents, Absolut Elyx blends style and substance.

SAY HI TO FIREFLY DISTILLERY’S LATEST: MOONSHINEFrom the creators of original Firefly Sweet Tea Vodka comes Firefly Moonshine. Six variations—White Lightning, Apple Pie, Caramel, Cherry, Strawberry and Peach—range between 41.1 and 100.7 proof and provide unique flavor and South Carolina character. Originally a distillery secret, founders Jim Irvin and Scott Newitt are bringing it nationwide.

HOUSE OF DEWAR’S INTRODUCES HIGHLANDER HONEY Available since April, Dewar’s Highlander Honey infuses Dewar’s White Label blend with hand-chosen Scottish honey. The resulting spirit has a mellow character with both sweetness and bite. This is the first offering of Dewar’s “Highlander” range which will showcase innovations using indigenous Scottish ingredients. 80 proof.

kuhlvodka.comfireflymoonshine.com

SRP: $11.99SRP: $17.99-$18.99

absolut.com

SRP: $49.99 SRP: $23.99

WESTERN SPIRITS BRINGS FRENCH CLASS WITH KÜHL VODKAKühl Vodka is an 80 proof vodka made from French wheat and distilled at least four times. The infusion process for creating the brand’s range of flavors ensures that this is vodka with flavor as opposed to flavored vodka. Kühl Vodka is available in many flavors including original unflavored, Hot Cinnamon, Chocolate Whipped and Key Lime Margarita.

dewars.com

JFJ EXTRA DRY CALIFORNIA CHAMPAGNE IS PRETTY IN BLUEThe updated packaging for JFJ Extra Dry California Champagne features a label in a lovely blue hue similar to a certain iconic jewelry brand’s boxes. It’s a sparkling wine that is perfect for summer celebrations like engagement parties, showers, weddings and graduations. Says winemaker Bob Stashak,

“Flavors reminiscent of apples, limes and pears fit nicely with a little bit of a nutty characteristic, before a clean and balanced finish.”

broncowine.com

CAVIT COLLECTION PALM BAY'S DEBUTS NEW PACKAGINGThe Cavit Collection has introduced new packaging for its full range of popular northern Italian wines. Inspiration for the new labels came from the Dolomite Alps, and the labels and outer shippers feature a die cut of the Alpine mountains as well as a more prominent logo, a more detailed image and a color band corresponding to each variety. Available in 187ml 4-packs, 375ml, 750ml and 1.5L sizes.

palmbay.com

Jun13_NPP.indd 4 5/10/13 5:13 PM

creo


Former michigan liquor Control Commissioner and former michigan house of

representatives Floor leader Pat gagliardi has authored a new report, “the Need for State alcohol regulatory Funding: Fighting Deregulation by Defunding,” which is posted on the Center for alcohol Policy’s website: http://www.

centerforalcoholpolicy.org/wp-content/uploads/2013/03/the_Need_for_State_alcohol_

regulatory_Funding.pdf.the report begins by stating:

“regulation is essential. however, it is not free. the regulated alcohol industry needs increased resources to ensure proper regulation for this growing industry.” “in repealing Prohibition a national consensus was achieved that alcohol could be sold legally again, but only under state control. the debate over the nature and scope of alcohol regulation continues. in crafting alcohol policy today it is imperative that states understand both the history of alcohol regulation and the need for an effective regulatory structure.”

the fervor to cut budgets and anti-regulatory sentiment can lead to ill-considered changes in alcohol policy.” the report continues: “there is a real danger that state alcohol control will be reduced to the point of ineffectiveness by overburdening the regulatory system that, to date, has been successful and has enjoyed overwhelming public support.”

and the report observes: “Fewer agents, combined with budgetary constraints, has severely strained the alcohol control system. Not only are there fewer enforcement agents, states have combined

enforcement efforts of liquor officers with other departments, broadened agent responsibilities through larger geographic areas with fewer resources, or eliminated state enforcement efforts all together by shifting enforcement responsibilities to local units of government. Compliance costs, however, cannot be absorbed by shifting enforcement of alcohol regulations to local units.”

the report analyzes the number of alcohol enforcement agents in states across the United States, their increasing workload and the scope of their duties, as well as the record number of licenses for enforcement agents to monitor.

“the Need for State alcohol regulatory Funding: Fighting Deregulation by Defunding,” report also outlines several suggestions for ways states can seek to increase funding for their alcohol beverage control operations.”“the reality is that smarter and better equipped regulation and enforcement of existing laws can result in increased tax revenue and improved public health and safety.” mr. gagliardi concludes in his report. “advocates for retaining a strong state-run alcohol policy understand that sufficient resources must be dedicated to the regulation of alcohol to ensure a fair marketplace as well as reduce substance abuse and to protect the health and safety especially of children.”

in essence, failing to adequately fund the Ohio agencies responsible for licensing and enforcing Ohio’s liquor Control act would be tantamount to deregulating some aspects of the industry through the inability of these agencies to monitor the regulations that maintain an orderly market. “the Need for State alcohol regulatory Funding: Fighting Deregulation by Defunding,” justifies the fight against deregulation by defunding.

the Center for alcohol Policy which sponsored the report is a 501 c (3) organization whose mission is to educate policy makers, regulators and the public about alcohol, its uniqueness and regulation.

Dave raber, OlBa legal Co-Counsel

New report authored regulation is Essential By DavE raBEr

The Wholesale Beer & Wine Association of Ohio

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO37 W. Broad Street, Suite 710 Columbus, Ohio 43215

614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

Anheuser-Busch Sales of Canton, Canton

Beerco, Fostoria

Beverage Distributors, Cleveland

Bobby Fisher Distributing, Springfield

Bonbright Distributors, Dayton

Brown Distributing Co., Newark

Buckeye Distributing Inc., Columbus

C & G Distributing Co., Lima

C & G Distributing Co., Versailles

Choice Brands of Ohio, Mingo Junction

City Beverage Co., Defiance

Classic Brands, Albany

Classic Brands, Chillicothe

Clermont Distributing, Batavia

Columbus Distributing Co., Columbus

Cutting Edge Selections, Mariemont

Delmar Distributing, Waldo

Dickerson Distributing Co., Monroe

Glazer's Distributors of Ohio, Columbus

Hammer Co. (The), Streetsboro

Heidelberg Distributing Co.,

Independence

Heidelberg Distributing Co., Columbus

Heidelberg Distributing Co., Cincinnati

Heidelberg Distributing Co., Lorain

Heidelberg Distributing Co., Youngstown

Heidelberg Distributing Co., Dayton

Heidelberg Distributing Co., Perrysburg

House of LaRose (The), Brecksville

Iron City Distributing, Mingo Junction

Mansfield Distributing Co., Mansfield

Maple City Ice Co., Norwalk

Matesich Distributing Co., Newark

Muxie Distributing Co., Bellaire

NWO Beverage, Inc., Northwood

Ohio Valley Wine & Beer Co., Evendale

Pere Jacques Wine Imports LLC, Solon

R. L. Lipton Distributing, Cleveland

Southeast Beverage Co., Athens

Spriggs Distributring Co., Ironton

Stagnaro Distributing LLC, Cincinnati

Superior Beverage Group, Columbus

Superior Beverage Group, Glenwillow

Tramonte Distributing Co., Akron

Treu House of Munch, Northwood

Tri County Wholesale Distributor,

Youngstown

Vanguard Wines, Columbus

Vintage Wine Distributor, Solon

Vintage Wine Distributor, Columbus

Vintner Select, Mason

W. Berman & Co., Perrysburg

Wine Trends, Independence

legalissues

creo


Sliding into third . . . and getting Close to heading home By JaCOB C. EvaNS

as of the writing of this article, the Ohio Senate has yet to wrap up its work on the State Budget.

however, by the time you read this, they will have finished up their work and the Bill will be in Conference Committee!

Since the introduction of the Budget Bill (amended Substitute house Bill 59) a couple of months ago, there have been issues added or added back in that are of importance to liquor permit holders. as a quick way of background, in order for a bill to become law, it must pass each chamber (house and the Senate). however, if after passing the second chamber (in this case, the Senate) there are matters of difference that the first chamber (the house), does not agree to, the bill goes to Conference Committee, where three members of the house and three members of the Senate work out a compromise. historically, a Budget Bill always is in Conference Committee to work out the final differences.

Following is a brief recap of issues that may be of concern to liquor permit holders.

1. tax Breaks: as you will recall,

the governor originally called for a small business tax cut on 50% of net business income up to, as well as a 20% income tax reduction. the house removed the small business tax cut and reduced the income tax reduction to 7%. the Senate then restored the 50% tax cut on net business income, but has fully removed the income tax reduction. this will of course be a topic of discussion among the house, Senate and governor’s office during Conference Committee.

2. Sales tax Expansion: as reported earlier, the plan to extend the state sales tax to new services was removed by the house and has NOt been a topic of discussion in the Senate to this point. it is not expected to be revisited during the Budget Bill deliberations.

3. intoxicating liquor modernization: intoxicating liquor is a definition that includes all alcohol except beer. the rewriting of the definition was meant to allow new advances in manufactured alcoholic beverages, including jello shots, candies with liquor and other type confections, to be a defined and a product that Division of liquor Control could ultimately approve for sale in the State of Ohio.

4. racetrack Exemption from Open Container law: a racetrack in Ohio that encompasses several hundred acres, would be able to allow beer and intoxicating liquor to be brought onto the premises by its

patrons (think tailgating). in order to be allowed to grant this privilege, the racetrack must have a motor car race that is scheduled for that time, it is an officially sanctioned event and the track must be of a certain minimum size.

5. Sale of lottery tickets: language that was added by the house, but has now been removed by the Senate, would have prohibited any lottery ticket from being sold or purchased by the use of computer, credit card, debit card of fax. this was to ensure that the purchase of lottery tickets was being done in person, and not on line.

6. Park District restaurant: allows for a restaurant located in a park district adjacent to lake Erie to obtain a D-5p liquor permit (the cost of the liquor permit is the same as a D-5).

as the Budget Bill races down the line from third base to home plate, there is still opportunity for significant changes to come about . . . perhaps a revision on income tax or business income tax reductions, or changes modifying the method for the tasting of spirituous liquor, or other small business changes. regardless, the OlBa will follow all of these changes and offer the voice of the small business liquor permit holder to the discussion.

legalissues

Jacob C. Evans, OlBa legal Co-Counsel

SiNCE thE iNtrODUCtiON OF thE BUDgEt Bill (amEND-ED SUBStitUtE hOUSE Bill 59) a COUPlE OF mONthS agO, thErE havE BEEN iSSUES aDDED Or aDDED BaCK iN that arE OF imPOrtaNCE tO liqUOr PErmit hOlDErS.

creo


facebook.com/Skinnygirlcocktails

facebook.com/TheBayVodka


SRP: $12.99

pinnaclevodka.com

SKINNYGIRL COCKTAILS WELCOMES “NEW GIRLS” TO PORTFOLIOTimed for summer fun, Skinnygirl Cocktails has four additions to its successful portfolio. Mojito was the most-requested flavor from fans and comes in at 19.9 proof with fresh citrus notes. Sweet ‘n Tart Grapefruit Margarita is a new twist on the original, also at 19.9 proof. White Cherry Vodka offers sassy cherry and creamy vanilla at 60 proof. Moscato offers soft tropical notes and is 9% ABV. All are less then 100 calories per serving.

SRP: $14.99/MoscatoSRP: $14.99/Mojito/MargaritaSRP: $21.99/White Cherry Vodka

PINNACLE VODKA PRESENTSNEW SWEET FLAVOR ADDITIONSPinnacle recently introduced two new flavors to its vodka portfolio—Rainbow Sherbet and Strawberry Shortcake. Distilled five times, both fun flavors pay homage to classic dessert treats and are extremely mixable. Rainbow Sherbet offers citrus notes of lime and orange along with creamy raspberry, while Strawberry Shortcake brings to mind fresh strawberries and pastry cream.

VOGA ITALIAN WINEPRESENTS PROSECCOVoga Italia, imported from Italy by Enovation Brands, has added Prosecco to its portfolio. The Italian sparkling wine is growing in popularity; Voga is made near the town of Conegliano in the Veneto region, and produced with an extended Charmat method to improve its perlage. A balanced wine with hints of citrus fruit. Available nationwide starting this month.

vogaitalia.com

SRP: $13.99

WELCOMES “NEW GIRLS” TO PORTFOLIOTimed for summer fun, Skinnygirl Cocktails has four additions to its successful portfolio. Mojito was the most-requested flavor from fans and comes in at 19.9 proof with fresh citrus notes. Sweet ‘n Tart Grapefruit

BALLETTO VINEYARDS & WINERY:QUALITY FROM THE VINE TO THE GLASSThe Balletto family makes their wines in California’s Russian River Valley. Out of 500 estate acres, the winery uses just 50. Balletto wines are low in alcohol, with higher acidity and subtle flavors. The flagship wines in the portfolio are Chardonnay and Pinot Noir; the winery also produces Gewürztraminer, Pinot Gris, Rosé of Pinot Noir and Zinfandel.

broncowine.com

THE BAY IS LATEST FROM PHILADELPHIA DISTILLINGPhiladelphia Distilling proprietor Andrew Auwerda is a University of Maryland alum, so it’s fitting that his company has released The Bay Seasoned Vodka. This vodka is distilled four times and infused with a blend of traditional Chesapeake Bay seafood seasonings and sea salt. An ideal choice for Bloody Marys, with oyster shooters or enjoyed alongside a pile of fresh blue crabs.

NICHOLAS ENTERPRISES LAUNCHES CARLOS MURPHY ORIGINAL CINNAMON SPICED TEQUILANicholas Enterprises Inc has introduced Carlos Murphy

“The Legend” Original Cinnamon Spiced Tequila, a 100% blue agave reposado tequila infused with natural cinnamon flavors, The Legend offers cinnamon aroma on the nose and a soft, smooth finish. Currently being launched across the U.S., Canada, Japan and Belgium; bottled at 70 proof.

SRP: $26/1Lthebayvodka.com

SRP: $19.99

carlosmurphytequila.com

818-735-6690

www.ohiobeveragemonthly.comwww.ohiobeveragemonthly.com

Jun13_NPP.indd 5 5/10/13 5:13 PM

creo


make Sure you Do it right! By PhiliP a. Craig

SElliNg yOUr BUSiNESS?

are you selling your business? if you are, i hope it is because you want to and that like many people in hospitality you are ready to leave and retire. But for any reason there is a right way and a wrong way to sell you business. let’s focus on the right way!

there are three things you must remember:

1. Properly value your business.2. make you sale well known in

your region and if possible, statewide3. Engage competent

assistance.

PrOPErly valUE yOUr BUSiNESS

in order to know how much you want for your business, you must properly value the business. this is often best done in league with your accountant, lawyer and more often today, a business broker. you know about accountants and lawyers but we will have more to say about business brokers a bit later. your accountant and lawyer will give you two diff erent pieces of information. the accountant will tell you how much your business owns in assets and revenue. then what that translates into in terms of value. the attorney will tell you what you permit (s) are worth in the open market. Sometimes the attorney will know someone who wants to purchase your business. if that is the case, your sales eff ort may end right there.

if you haven’t sold your business through the attorney, a business broker may be the answer (see below).

maKE yOUr SalE WEll KNOWN iN yOUr rEgiON aND iF POSSiBlE, StatEWiDE

Selling the business only happens when you fi nd a buyer. Unless a buyer has been served up to you, fi nding that person is like fi nding a needle in a hay stack. there are people all over Ohio looking for permits. very few of these want to buy your location in total. there are buyers out there who want to buy everything in your business and your location (or lease), as well. the only way to fi nd that person is to let it be known that your business is for sale. your lawyer or business broker may be the answer.

ENgagE COmPEtENt aSSiStaNCE

as mentioned earlier, your accountant and attorney are important partners in the sale of your business. however,

you may want to include a business broker in that equation. a business broker will thoroughly review the information from your accountant and attorney and package it up in a way that a buyer can evaluate, thoroughly and quickly what you are off ering. they will be the third party sometimes necessary to close the deal.

One competent and experienced business broker is Sokol & associates located in Columbus Ohio. With 35 years of experience randy Sokol, the principal in the fi rm can help you fi nd and buyer and close the deal. Sokol has been in the restaurant business and understands how challenging the hospitality world is and how diffi cult it is to sell a business. to contact Sokol please call 614-204-4904 or contact [email protected]. Or, visit sokolandassociates.com for more information.

remember to always include your accountant, lawyer and business broker for the best result.

Selling your Business?

DiReCTOR'sMessage

Phil Craig, Executive Director

thErE iS a right Way aND a WrONg Way tO SEll yOU BUSiNESS. lEt’S FOCUS ON thE right Way!

Endorsed by the Ohio Licensed

Beverage Association

Is your organization maximizing its workers’ compensation savings potential?

To learn how we’re working harder for over 25,000 local

businesses, contact us at (800) 825-6755, extension 65868 or visit us online at

www.compmgt.com facebook.com/Skinnygirlcocktails

facebook.com/TheBayVodka


SRP: $12.99

pinnaclevodka.com

SKINNYGIRL COCKTAILS WELCOMES “NEW GIRLS” TO PORTFOLIOTimed for summer fun, Skinnygirl Cocktails has four additions to its successful portfolio. Mojito was the most-requested flavor from fans and comes in at 19.9 proof with fresh citrus notes. Sweet ‘n Tart Grapefruit Margarita is a new twist on the original, also at 19.9 proof. White Cherry Vodka offers sassy cherry and creamy vanilla at 60 proof. Moscato offers soft tropical notes and is 9% ABV. All are less then 100 calories per serving.

SRP: $14.99/MoscatoSRP: $14.99/Mojito/MargaritaSRP: $21.99/White Cherry Vodka

PINNACLE VODKA PRESENTSNEW SWEET FLAVOR ADDITIONSPinnacle recently introduced two new flavors to its vodka portfolio—Rainbow Sherbet and Strawberry Shortcake. Distilled five times, both fun flavors pay homage to classic dessert treats and are extremely mixable. Rainbow Sherbet offers citrus notes of lime and orange along with creamy raspberry, while Strawberry Shortcake brings to mind fresh strawberries and pastry cream.

VOGA ITALIAN WINEPRESENTS PROSECCOVoga Italia, imported from Italy by Enovation Brands, has added Prosecco to its portfolio. The Italian sparkling wine is growing in popularity; Voga is made near the town of Conegliano in the Veneto region, and produced with an extended Charmat method to improve its perlage. A balanced wine with hints of citrus fruit. Available nationwide starting this month.

vogaitalia.com

SRP: $13.99

BALLETTO VINEYARDS & WINERY:QUALITY FROM THE VINE TO THE GLASSThe Balletto family makes their wines in California’s Russian River Valley. Out of 500 estate acres, the winery uses just 50. Balletto wines are low in alcohol, with higher acidity and subtle flavors. The flagship wines in the portfolio are Chardonnay and Pinot Noir; the winery also produces Gewürztraminer, Pinot Gris, Rosé of Pinot Noir and Zinfandel.

broncowine.com

THE BAY IS LATEST FROM PHILADELPHIA DISTILLINGPhiladelphia Distilling proprietor Andrew Auwerda is a University of Maryland alum, so it’s fitting that his company has released The Bay Seasoned Vodka. This vodka is distilled four times and infused with a blend of traditional Chesapeake Bay seafood seasonings and sea salt. An ideal choice for Bloody Marys, with oyster shooters or enjoyed alongside a pile of fresh blue crabs.

NICHOLAS ENTERPRISES LAUNCHES CARLOS MURPHY ORIGINAL CINNAMON SPICED TEQUILANicholas Enterprises Inc has introduced Carlos Murphy

“The Legend” Original Cinnamon Spiced Tequila, a 100% blue agave reposado tequila infused with natural cinnamon flavors, The Legend offers cinnamon aroma on the nose and a soft, smooth finish. Currently being launched across the U.S., Canada, Japan and Belgium; bottled at 70 proof.

SRP: $26/1Lthebayvodka.com

SRP: $19.99

carlosmurphytequila.com

818-735-6690

Jun13_NPP.indd 5 5/10/13 5:13 PM

creo


although this could be the beginning to a joke, it’s not. this happens way too much and operators have to

be sure all employees understand and can recognize the signs and symptoms of someone who’s over-intoxicated.

OK, two drunks walk right past the hostess who attempts to ask if they are eating or just going to the bar. the hostess is just 19 years old, so as for life experiences, she’s got zero and is too frightened to deal with the two guys. She doesn’t say anything to anyone when the two drunks just walk right by her and straight to a small high top table.

after a couple of minutes a server walks to the table, drops off two menus and asks what they’d like to drink. they order a couple of beers but the server starts to feel uneasy as she looks and listens to them order. Both are slurring their words, giggling, have watery glassy eyes and are uneasy on their barstools. She walks away not sure if she should serve them but orders the beers anyway.

as a manager walks by, let’s call him mike, the server says; “hey, can you check those two guys to see if they should be drinking anymore?” She continues talking saying she thinks they are drunk already but wants to be sure. mike looks at the two guys and sees from a distance that they’re being too loud, are having trouble focusing on the nearby televisions and are hitting each other with the menus the server left.

mike knows instantly these two guys need to go. he also recognizes there really hammered and have made it inside his establishment. he starts wondering to himself; “Did they drive here? are we liable for these two guys? Can we get in trouble if these guys leave our bar and drive drunk?” the manager picks up his phone and texts me with the questions. here is what i told him.

First, try to consider your establishment always liable if a guest comes to your bar sober or drunk. this doesn’t mean you’ll get sued or that you’ll lose a lawsuit but

if you just keep this mindset, you will be better prepared to protect yourself by thinking ahead of any problems. i went on to ask several questions and then laid out this plan for him to follow.

1. Notify another employee, a bouncer, if he has them currently working, that he is going to ask two over-intoxicated guests to leave. i always advise that a single employee never deal with any intoxicated guest alone.

2. i told him that when he approaches the two guests to ask them to leave, expect they won’t like this but understand they’re drunk and want to continue drinking.

3. Next, when he approaches them, givE them two bottles of water. Don’t offer them water or ask if they want some water, just simply give them water. if you offer them water, they will often times say no. Just give them water.

4. in whatever nice, calm language the manager wants to use, tell the two guys that he just can’t serve them any alcohol and that he’s very sorry but they are going to have to leave. they may just say ok and leave but they may also not like this and start making a scene or worse. Just expect it and be ready for it.

5. Next, as they walk to the front door, offer to call them a cab. add in that you don’t want them to drive and a cab can get them home safe. again, they may say no thanks and walk away, but you want to be able to testify that you offered them a cab.

6. if your bar is located in a downtown area where the two guys just walk down the street away from your location, fine. however, if you have a parking lot and see one of the guys getting his car keys out, be ready to take a couple additional proactive smart steps to help protect your establishment.

7. if they keep walking to their car, again, using whatever nice, non-threatening language you like, tell them again that they shouldn’t drive and to please let you call them a cab. if they keep walking away from you, tell them you really don’t want them to drive and that the police are always in this area looking for drunk drivers. if they simply ignore you and get in their car and pull out of the parking lot, make an attempt to get their vehicle license plate and the description of the vehicle.

8. this next step scares a lot of managers

and owners but think about it before you simply say; “No Way”. this is a really valuable step to prove you are acting appropriately. as the two drunks drive out of your parking lot, call local authorities and report that a possible drunk driver just left your parking lot. advise the dispatcher that they walked into your bar, you saw they were too drunk to serve them and asked them to leave. tell the server you gave them water and offered to call them a cab several times and they just ignored you. tell the dispatcher the vehicle description and the license plate and hang up. the police aren’t going to immediately run into the area to look for the car, they will keep an eye open during their normal duties and that’s it. they don’t write a report about that call you made and the only documentation is that you called to report a drunk driver. this type of call can’t hurt you if you have annual reviews of the calls for police service to your location. 9. Finally, these drunks just might have a serious accident from being so intoxicated and claim they were coming from your bar, be sure to make a quick note about this brief encounter. Don’t over think this. Simply write a paragraph of what the server did, what you did, the time they came in and the time they left. the final piece of this proactive and smart encounter is to save the venue video from the time they walked in to the time they left.

that’s it, simple, easy and smart. the total time of this encounter was less than 5 minutes and the eventual result could save your establishment hundreds of thousands of dollars. you see, should these drunks have an accident and hurt themselves or someone else, the families might try to sue your venue for allowing them to consume alcohol and then drive drunk. however, during the very beginning of the lawsuit, the attacking attorney will see that you didn’t serve them, that you gave them water, that you made them leave, that you offered a cab on numerous occasions and that you called the authorities on them. Oh yeah, and all of this is captured on your internal video that you saved! your insurance company will truly love you.

For info about training your staff visit www.nightclubsecurity.com

BaRseCuRiTY

robert Smith, Night Club Security Consultants

two guys Walk into a Bar...this is No Joke!

OPEratOrS havE tO BE SUrE all EmPlOyEES UNDErStaND aND CaN rECOgNiZE thE SigNS aND SymPtOmS OF SOmEONE WhO’S OvEr-iNtOXiCatED

By rOBErt Smith

Join Us For The 2013 OLBA Summer Board Meeting!

The Islander Inn, Put-In-BaySunday, July 29 - Monday, July 30, 2013

S�� Esc�� t� �� I�l�n�!

Reservations Schedule Of the EventsCost For The Meeting:

$50.00

Room Rate:$119.00 + tax

Reservation Deadline:June 27, 2013

Reservations:Call OLBA at 1-800-678-5995

The Islander Inn / Grand Islander225 Erie St. Put-In-Bay, Ohio

Sunday, July 29, 20133:00 p.m.

Arrive and Check In

Monday, July 30, 201311:30 a.m. - 1:30 p.m.

RegistrationWorking Lunch

Finance CommitteeLegislative Committee

1:30 p.m, - 3:30 p.m. Board Meeting

6:00 p.m. Dinner

creo


Join Us For The 2013 OLBA Summer Board Meeting!

The Islander Inn, Put-In-BaySunday, July 29 - Monday, July 30, 2013

S�� Esc�� t� �� I�l�n�!

Reservations Schedule Of the EventsCost For The Meeting:

$50.00

Room Rate:$119.00 + tax

Reservation Deadline:June 27, 2013

Reservations:Call OLBA at 1-800-678-5995

The Islander Inn / Grand Islander225 Erie St. Put-In-Bay, Ohio

Sunday, July 29, 20133:00 p.m.

Arrive and Check In

Monday, July 30, 201311:30 a.m. - 1:30 p.m.

RegistrationWorking Lunch

Finance CommitteeLegislative Committee

1:30 p.m, - 3:30 p.m. Board Meeting

6:00 p.m. Dinner

creo

14 OhiO BEvEragE mONthly JUNE 2013 www.ohiobeveragemonthly.com www.ohiobeveragemonthly.com14 OhiO BEvEragE mONthly JUNE 2013 JUNE 2013 www.ohiobeveragemonthly.com

IT’S VODKA. IT’S TEQUILA. IT’S BOTH!Blending mania is filtering from wine to spirits. Witness Red Eye Louie’s Vodquila, a combo of six-times-distilled, multi-grain vodka with pure blue agave tequila. The blend is a true hybrid, showing inviting tequila aromatics and a palate that lives up to the producer’s slogan: “smooth as silk.” Attractively priced at $20 SRP, the spirit launched in the south and is now rolling north (CT, IL, MA, NJ, NY, RI). It should be especially intriguing for mixologists; for instance Vodquila stands in admirably for tequila in a Tequila Sunrise, and for vodka in a Seabreeze. Reflecting Vodquila’s hybrid identity, the package is itself a blend—square at the base, round in the shoulder—and the cap, upside down, echoes the bottle shape. vodquila.com

THEFIND

SUERTE TEQUILA JUMPS TO MARKETLegend has it that tequila was originally discovered by luck—when a farmer’s wife noticed a rabbit getting tipsy on fermented agave. Suerte is Spanish for luck, but apparently Suerte Tequila tequila needs no luck, as it brought home awards for quality and packaging in the first three U.S. competitions the brand entered. And now that Suerte is being marketed by T. Edward’s new spirit division, it won’t take as much luck to find the Blanco (SRP $33), Reposado ($37) and Añejo ($60) expressions. Now available in CO, CT, NJ, NY and WY, with more states to follow. drinksuerte.com

DOUBLE BLACK COMES TO AMERICAOn the heels of the overwhelmingly response in the U.S., the recently re-released of the limited-edition Johnnie Walker Double Black Scotch blend is now a permanent part of the portfolio. “The deeper, more intense flavors of Johnnie Walker Double Black derive from the combination of selected aged, naturally smoky whiskies and whiskies matured in deep-charred oak barrels, all carefully blended to bring out the smokiest flavors,” commented Master Blender Jim Beveridge. SRP $40 JohnnieWalker.com/en-us

JEFFERSON’S MAKES BARREL-AGED COCKTAILS A BREEZECastle Brands is giving restaurants and bars all they need to craft their own barrel-aged cocktails. The program (where legal) includes a branded Jefferson’s Bourbon 5L barrel with a minimum of six-bottle case purchase of Jefferson’s “Ridiculously Small Batch” Bourbon. After a few tips and a few weeks of aging, voilá—a cocktail program has a new dimension. “Barrel-aging is an effective way to add layers of flavor and complexity to several bourbon cocktails, while still allowing the bartender to impart their unique style,” says Trey Zoeller, Jefferson’s Bourbon founder and master blender. Among the early adopters of the new program: The Ritz-Carlton and Louies Modern in Sarasota, FL; The Hermitage and Whiskey Kitchen in Nashville, TN; and the Palm steakhouse in Atlanta, GA. jeffersonsbourbon.com

Jun13_Find.indd 3 5/15/13 2:37 PM

creo


Summer is here! take advantage of the Fresh Produce By ChEF BriaN DUFFy

Woo hoo!!! i see green.....So april & may have passed us, led us into the gradual

warming of the earth. the seeds are starting to sprout and the trees are gaining their newly sprouted Canopys back. the days are longer and the sun is shining upon our heads as we sit and listen to the world renew it self. Wait... it's been cold as crap, april and may were like February and march, cold and gray, with the occasional burst of sun!! ha ha ha, thanks mother Nature, every now and then we all like a joke!the end of may and beginning of

June are looking better, and that brings my food excitement to a new level. the level in which we can look forward to the spring veggies and greens that get their beautiful colors from the sun. and the favors, so bright and vibrant, the thoughts of fresh greens, fresh herbs and veggies that have laid dormant for a long while.

i get so excited because this time of the year is all about new menu items, not the stuff that weve had to use to keep our winter fur or "girth". We get to back off of the cabbage, potatoes, turnips, rutabagas and the like. We now get to use such items as fresh peas, asparagus, zucchini, squash... aye aye aye.. i could go on forever! But we need to think of the way that we cook. the way that we don't look around to fi nd and utilize the local people that work so hard around us to create these handcrafted local & SEaSONal veggies.

i despise sitting at a restaurant and looking at the menu and seeing the words "veggie Du Jour" which i can almost guarantee was the same yesterday as well as the same next week.. zucchini, squash, carrots and

red peppers. ladies and gents at one point in my irish pubs i banned zucchini and squash for an entire summer. i wanted my chefs to use their brains and not just their ordering voice when it came to the produce guy. think about creating a dish

and paying attention to every component in the dish. Not just

"center of the plate" but the starch and the vegetable as well. imagine if you had some great local asparagus and you did something as simple as smoking them and then grilling them for a dish or even a qUiCK 30 second blanch and wrapping them with bacon (really quick dish because the reheat is about 60 seconds in a convection). Or, if you have to do a

medley step out of the box and stay away from the bag. get into your farmers and your purveyors brains. ask away my friends... you'll be pleasantly surprised.

For a great site to help you in your search for all things local, including farmers check out www.localharvest.org

Brian Duff y

~~ FB me @ BrianDuff yChef~~ tweet me @Chefbriduff ~~ Blog with me @ Chefbrianduff y~~See me @ Chefbrianduff y.com~~ about me @ Chefbriduff

about Brian Duff y

Chef Brian Duff y is a celebrated veteran of the hospitality business. his experience has spanned over 25 years from owning, operating and running successful culinary programs in multi million dollar operations and restaurant groups to the president of his own consulting fi rm, CBD Solution, which specializes in redefi ning the economics of food service as well as educating the masses on the successful practices of running your own establishment. CBD Solution is a group that is focused on the operations, standards and procedures that aid in the successful ability to run a business. the education of the staff as well as simplifying the managements ability to run successful shifts on a consistent basis. CBDS is available for consulting throughout the world, currently assisting clients from hawaii to Canada and all throughout the United States. Chef Brian Duff y and CBD Solution can be reached at [email protected].

CHeFsCORNeR

IT’S VODKA. IT’S TEQUILA. IT’S BOTH!Blending mania is filtering from wine to spirits. Witness Red Eye Louie’s Vodquila, a combo of six-times-distilled, multi-grain vodka with pure blue agave tequila. The blend is a true hybrid, showing inviting tequila aromatics and a palate that lives up to the producer’s slogan: “smooth as silk.” Attractively priced at $20 SRP, the spirit launched in the south and is now rolling north (CT, IL, MA, NJ, NY, RI). It should be especially intriguing for mixologists; for instance Vodquila stands in admirably for tequila in a Tequila Sunrise, and for vodka in a Seabreeze. Reflecting Vodquila’s hybrid identity, the package is itself a blend—square at the base, round in the shoulder—and the cap, upside down, echoes the bottle shape. vodquila.com

THEFIND

SUERTE TEQUILA JUMPS TO MARKETLegend has it that tequila was originally discovered by luck—when a farmer’s wife noticed a rabbit getting tipsy on fermented agave. Suerte is Spanish for luck, but apparently Suerte Tequila tequila needs no luck, as it brought home awards for quality and packaging in the first three U.S. competitions the brand entered. And now that Suerte is being marketed by T. Edward’s new spirit division, it won’t take as much luck to find the Blanco (SRP $33), Reposado ($37) and Añejo ($60) expressions. Now available in CO, CT, NJ, NY and WY, with more states to follow. drinksuerte.com

DOUBLE BLACK COMES TO AMERICAOn the heels of the overwhelmingly response in the U.S., the recently re-released of the limited-edition Johnnie Walker Double Black Scotch blend is now a permanent part of the portfolio. “The deeper, more intense flavors of Johnnie Walker Double Black derive from the combination of selected aged, naturally smoky whiskies and whiskies matured in deep-charred oak barrels, all carefully blended to bring out the smokiest flavors,” commented Master Blender Jim Beveridge. SRP $40 JohnnieWalker.com/en-us

JEFFERSON’S MAKES BARREL-AGED COCKTAILS A BREEZECastle Brands is giving restaurants and bars all they need to craft their own barrel-aged cocktails. The program (where legal) includes a branded Jefferson’s Bourbon 5L barrel with a minimum of six-bottle case purchase of Jefferson’s “Ridiculously Small Batch” Bourbon. After a few tips and a few weeks of aging, voilá—a cocktail program has a new dimension. “Barrel-aging is an effective way to add layers of flavor and complexity to several bourbon cocktails, while still allowing the bartender to impart their unique style,” says Trey Zoeller, Jefferson’s Bourbon founder and master blender. Among the early adopters of the new program: The Ritz-Carlton and Louies Modern in Sarasota, FL; The Hermitage and Whiskey Kitchen in Nashville, TN; and the Palm steakhouse in Atlanta, GA. jeffersonsbourbon.com

Jun13_Find.indd 3 5/15/13 2:37 PM

creo


JIMMY & EDDIE RUSSELLWild Turkey father-son distillers

Jimmy Russell grew up in the bourbon business. “As a kid in Law-renceburg there were four distilleries, and I had relatives at each one.” The son and grandson of distillers, Jimmy went to work at Wild Turkey at age 20, starting out in quality control and working his way up to Master Distiller.

Since Jimmy’s son Eddie joined Wild Turkey, it has been less a passing-of-the-torch than a sharing of it: The two have worked side by side for almost 33 years, and have an unbelievable 90 years of combined distilling experience between them.

Unlike Jimmy, Eddie did not grow up wanting to work at the dis-tillery: “I went there for a summer job and after a couple of weeks I re-alized it was home for me.” His early responsibilities included rolling

barrels, dumping bottles, stacking cases and mowing grass. (“I made him start at the bottom like everyone else, so that the team would respect him,” Jimmy recalls.) After a few years his dad instructed him on grinding grains and making the mashes. Over time he honed his tasting skills and began creating the blends alongside his father. Sev-eral years ago, Eddie launched his first solo product, Wild Turkey 81.

Just how do they differ? “Eddie would tell you I’m hard-headed and old-fashioned,” says Jimmy. Eddie phrases things a little differ-ently: “I think the difference between Jimmy and me is that I like to experiment with different things and he does not want to change anything. I would never change what he has spent almost 60 years building, but would like to try new things to bring in new consumers.”

While the hallmark Wild Turkey profile—“lots of body, lots of flavor,” as Jimmy describes it—has remained unchanged, Eddie has pioneered the distillery’s newer expressions: the Rare Breed, Russell’s Reserve 10 Years Old, Russell’s Reserve 6 Years Old Rye, Wild Turkey Honey and, most recently, Russell’s Reserve Single Barrel, one of the richest bourbons they’ve ever made.

Jimmy has come around on a lot of this innovation; he even ad-mits that his drink of choice is Russell’s Reserve, served neat. “The younger generation is always wanting to try new things, but Eddie doesn’t go way out on a limb; he likes the old-fashioned way we do things here and he embraces tradition.”

Fathers provide wisdom, guidance and inspiration. Some also pass along a passion for the

wine and spirits business.

BY KRISTEN BIELER

FollowingDAD’SFootsteps

he wine and spirits industry can be a very small world, at times almost like a family. In some cases, it literally is. Every year as Father’s Day approaches

we speak with fathers and their children who both work in the beverage alcohol business to learn what inspired them.

T

June13 Fathers Day_2pp.indd 1 5/13/13 11:43 AM

Not much has changed at Wild Tur-key in the last half century, yet the outside world’s appreciation for bourbon has sky-rocketed. Therefore, Eddie spends a lot more time abroad than Jimmy ever did. “The export market is such a bigger part of our business than when I started,” says Eddie, whose recent travels include Japan, Australia, Brazil and the UK to promote bourbon. “I think we have great opportu-nities to showcase and teach the foreign markets that we have a natural and great tasting product. The interest in bourbon all over the world is at its highest I have seen in my 32 years.”

And the bourbon consumer is chang-ing, he adds: “This is the biggest challenge to growing our business. We were always an older male business until the last five to 10 years. Today, it’s younger consum-ers—men and women—who are driving growth in bourbon.”

Perhaps the only thing that brings Jim-my more joy than working alongside his son every day is getting to see the fourth generation in training. Eddie’s son has been working as a tour guide at the distillery on his summers home from college. “He seems to really enjoy it here,” says Eddie. “I want to treat him just like my dad treated me by not pushing him to do anything; I want his career to be his decision.”

JAYSON & CLEO PAHLMEYERPahlmeyer Wines, Napa Valley

Pahlmeyer doesn’t exactly seem like a brand that needs new life breathed into it. Fetching high scores and critical acclaim every year, selling out upon release and with a wait list for the mailing list mem-bership, the Napa Valley standard-bearer has been the envy of many of its neigh-bors since it was founded in 1986.

“But I was coasting,” founder Jayson Pahlmeyer confesses. “I wasn’t in the market much, nor was our former wine-maker.” What changed? Jayson’s daughter Cleo joined the company five years ago.

“When Cleo came on board it revital-ized me and our company,” he says. “Cleo has been like a jolt and gave me so much more excitement about this business.”

It was with tremendous enthusiasm that Jayson got into the wine business in the first place, back in the mid-’80s, as a passionate connoisseur who wanted to create the “biggest, boldest, richest Bordeaux-style blend possible in Napa,” he recalls. “Some prefer sophistication, but I’ve always loved power. You’ll find tremendous consistency in our wines.” Launching just as the cult wine phenom-enon was getting started, Pahlmeyer made wines alongside Shafer and Colgin at the Napa Wine Company.

Over the years, production of Pahl-meyer’s flagship red ($125 a bottle) has hovered pretty closely around 4,000 cases annually, which means that there is enough to have decent national avail-ability but not so much that it is hard to sell. “My philosophy all along has been to keep it accessible—we are in every state in the union,” he says. During the reces-sion, wide distribution helped Pahlmeyer: “If I had to push 1,000 cases through New York that would have been tough, but we had wines all over the country, unlike most cult wines.”

When Cleo, who was working in San Francisco for Williams-Sonoma, heard there was a job opening at her family’s win-ery, she asked if she could apply. “When I heard that, it was my dream come true,” says Jayson. “I never would have asked her to do it, because I didn’t want her to feel

pressure.” Cleo moved back to Napa and started as national sales associate and now serves as communications director.

Cleo’s arrival has helped usher in a new era for the winery, fueled as well by two new winemakers, Kale Anderson, director of winemaking at the Napa op-eration, and Bibiana González Rave for Pahlmeyer’s Sonoma Coast vineyards. Nothing happens quickly when vineyards are involved, and Pahlmeyer’s Sonoma vineyard, planted in 2001 in what is re-ferred to as the “Extreme Sonoma Coast” with Pinot Noir and Chardonnay, is just now seeing its true potential.

“This year we will make vineyard des-ignate Pinot Noirs from this property,” Cleo explains. “We are letting Bibiana use her artistic abilities to create the best possible wines from this vineyard. It’s not about what style we want, but about seeing what this vineyard can do.” The company also plans to release some lower-priced (yet still luxury) offerings in the $40 price range. All these new wines will hit the market in 2014.

Experimentation is happening at Pahl-meyer’s Napa estate as well, with Anderson trying out tarps to “induce” drought and extend the growing season which will add concentration and flavor to the wines.”

With his new winemaking team in place, and his daughter steering the com-pany towards an ever-brighter future, Jay-son Pahlmeyer will soon find himself in a new role: Grandfather—Cleo will give birth to the newest member of the Pahl-meyer clan later this year. ■

Father’s Day


creo


JIMMY & EDDIE RUSSELLWild Turkey father-son distillers

Jimmy Russell grew up in the bourbon business. “As a kid in Law-renceburg there were four distilleries, and I had relatives at each one.” The son and grandson of distillers, Jimmy went to work at Wild Turkey at age 20, starting out in quality control and working his way up to Master Distiller.

Since Jimmy’s son Eddie joined Wild Turkey, it has been less a passing-of-the-torch than a sharing of it: The two have worked side by side for almost 33 years, and have an unbelievable 90 years of combined distilling experience between them.

Unlike Jimmy, Eddie did not grow up wanting to work at the dis-tillery: “I went there for a summer job and after a couple of weeks I re-alized it was home for me.” His early responsibilities included rolling

barrels, dumping bottles, stacking cases and mowing grass. (“I made him start at the bottom like everyone else, so that the team would respect him,” Jimmy recalls.) After a few years his dad instructed him on grinding grains and making the mashes. Over time he honed his tasting skills and began creating the blends alongside his father. Sev-eral years ago, Eddie launched his first solo product, Wild Turkey 81.

Just how do they differ? “Eddie would tell you I’m hard-headed and old-fashioned,” says Jimmy. Eddie phrases things a little differ-ently: “I think the difference between Jimmy and me is that I like to experiment with different things and he does not want to change anything. I would never change what he has spent almost 60 years building, but would like to try new things to bring in new consumers.”

While the hallmark Wild Turkey profile—“lots of body, lots of flavor,” as Jimmy describes it—has remained unchanged, Eddie has pioneered the distillery’s newer expressions: the Rare Breed, Russell’s Reserve 10 Years Old, Russell’s Reserve 6 Years Old Rye, Wild Turkey Honey and, most recently, Russell’s Reserve Single Barrel, one of the richest bourbons they’ve ever made.

Jimmy has come around on a lot of this innovation; he even ad-mits that his drink of choice is Russell’s Reserve, served neat. “The younger generation is always wanting to try new things, but Eddie doesn’t go way out on a limb; he likes the old-fashioned way we do things here and he embraces tradition.”

Fathers provide wisdom, guidance and inspiration. Some also pass along a passion for the

wine and spirits business.

BY KRISTEN BIELER

FollowingDAD’SFootsteps

he wine and spirits industry can be a very small world, at times almost like a family. In some cases, it literally is. Every year as Father’s Day approaches

we speak with fathers and their children who both work in the beverage alcohol business to learn what inspired them.

T


Not much has changed at Wild Tur-key in the last half century, yet the outside world’s appreciation for bourbon has sky-rocketed. Therefore, Eddie spends a lot more time abroad than Jimmy ever did. “The export market is such a bigger part of our business than when I started,” says Eddie, whose recent travels include Japan, Australia, Brazil and the UK to promote bourbon. “I think we have great opportu-nities to showcase and teach the foreign markets that we have a natural and great tasting product. The interest in bourbon all over the world is at its highest I have seen in my 32 years.”

And the bourbon consumer is chang-ing, he adds: “This is the biggest challenge to growing our business. We were always an older male business until the last five to 10 years. Today, it’s younger consum-ers—men and women—who are driving growth in bourbon.”

Perhaps the only thing that brings Jim-my more joy than working alongside his son every day is getting to see the fourth generation in training. Eddie’s son has been working as a tour guide at the distillery on his summers home from college. “He seems to really enjoy it here,” says Eddie. “I want to treat him just like my dad treated me by not pushing him to do anything; I want his career to be his decision.”

JAYSON & CLEO PAHLMEYERPahlmeyer Wines, Napa Valley

Pahlmeyer doesn’t exactly seem like a brand that needs new life breathed into it. Fetching high scores and critical acclaim every year, selling out upon release and with a wait list for the mailing list mem-bership, the Napa Valley standard-bearer has been the envy of many of its neigh-bors since it was founded in 1986.

“But I was coasting,” founder Jayson Pahlmeyer confesses. “I wasn’t in the market much, nor was our former wine-maker.” What changed? Jayson’s daughter Cleo joined the company five years ago.

“When Cleo came on board it revital-ized me and our company,” he says. “Cleo has been like a jolt and gave me so much more excitement about this business.”

It was with tremendous enthusiasm that Jayson got into the wine business in the first place, back in the mid-’80s, as a passionate connoisseur who wanted to create the “biggest, boldest, richest Bordeaux-style blend possible in Napa,” he recalls. “Some prefer sophistication, but I’ve always loved power. You’ll find tremendous consistency in our wines.” Launching just as the cult wine phenom-enon was getting started, Pahlmeyer made wines alongside Shafer and Colgin at the Napa Wine Company.

Over the years, production of Pahl-meyer’s flagship red ($125 a bottle) has hovered pretty closely around 4,000 cases annually, which means that there is enough to have decent national avail-ability but not so much that it is hard to sell. “My philosophy all along has been to keep it accessible—we are in every state in the union,” he says. During the reces-sion, wide distribution helped Pahlmeyer: “If I had to push 1,000 cases through New York that would have been tough, but we had wines all over the country, unlike most cult wines.”

When Cleo, who was working in San Francisco for Williams-Sonoma, heard there was a job opening at her family’s win-ery, she asked if she could apply. “When I heard that, it was my dream come true,” says Jayson. “I never would have asked her to do it, because I didn’t want her to feel

pressure.” Cleo moved back to Napa and started as national sales associate and now serves as communications director.

Cleo’s arrival has helped usher in a new era for the winery, fueled as well by two new winemakers, Kale Anderson, director of winemaking at the Napa op-eration, and Bibiana González Rave for Pahlmeyer’s Sonoma Coast vineyards. Nothing happens quickly when vineyards are involved, and Pahlmeyer’s Sonoma vineyard, planted in 2001 in what is re-ferred to as the “Extreme Sonoma Coast” with Pinot Noir and Chardonnay, is just now seeing its true potential.

“This year we will make vineyard des-ignate Pinot Noirs from this property,” Cleo explains. “We are letting Bibiana use her artistic abilities to create the best possible wines from this vineyard. It’s not about what style we want, but about seeing what this vineyard can do.” The company also plans to release some lower-priced (yet still luxury) offerings in the $40 price range. All these new wines will hit the market in 2014.

Experimentation is happening at Pahl-meyer’s Napa estate as well, with Anderson trying out tarps to “induce” drought and extend the growing season which will add concentration and flavor to the wines.”

With his new winemaking team in place, and his daughter steering the com-pany towards an ever-brighter future, Jay-son Pahlmeyer will soon find himself in a new role: Grandfather—Cleo will give birth to the newest member of the Pahl-meyer clan later this year. ■

Father’s Day


creo

Phot

ogra

ph c

ourt

esy

of ?

????

????

???

april 2010 OhiO BEvEragE JOUrNal 51 18 OhiO BEvEragE mONthly JUNE 2013 www.ohiobeveragemonthly.com www.ohiobeveragemonthly.com

ATMs & Cash deals!FIVE (5) YEAR WARRANTY!

PARTS & PAPER*CASH ADVANCES ALSO AVAILABLE!

Cash/Surcharge deposited Daily!DSL. Internet Ready ATMs.

NEW ATMs from $1,995(Free Delivery/Install Extra)

* The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

Also available:FREE Prepaid Products Kiosk

Credit/Debit Processing/Bill Pay/Cash Advances &

Much more!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

Service PartsRepairAvailable

(ADA compliant!)

BARWARECustom Pints, Mugs, Shots & More

Kardwell InternatIonal, Inc.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com

Franco’s® Cocktail MixesPhone: (954) 782-7491 H ( 800) 782-4508 H Fax: (954) 786-9253

e-mail: [email protected]

1_4FrancosAd_2010.indd 1 9/28/10 11:50:27 AM

SHOPPINGNETWORKFor More Information Contact:

The Beverage Network116 John Street, 23rd floor, New York, NY 10038

Jennifer Kong212.571.3232, Ext. 114

E-mail: [email protected]

Page UnitDimensions

1/12 Page

(2 3/8” x 2 3/8”)

1/6 Page

(2 3/8” x 4 7/8”)

1/4 Page

(3 1/2” x 4 7/8”)

1/3 Page

(2 3/8” x 9 7/8”)

1/2 Page

(7 1/4” x 4 7/8”)

Full Page

(8 1/4” x 10

7/8”)

shopping network

Feb.08 ShopNet 1/3/08 2:47 PM Page 1For More Information Contact:

The Beverage Network

152 Madison Avenue, Suite 600 New York, NY, 10016

Lauren Howery

212.571.3232, Ext. 103E-mail: [email protected]

S H O P P I N GN E T W O R K

S H O P P I N GNETWORK

June13 ShopNet.indd 1 5/9/13 10:56 AM

TALKINTECH

The Hidden Advantage of eCommerceDistributor Sales Reps Leverage eCommerce to Build Engagement with AccountsBY IAN GRIFFITH

There have always been sales reps that have leveraged technology to reach their accounts with timely information and better service.

It used to be the guys who sent several faxes a day when new releases and futures were hitting the market. More recently a younger generation of reps has taken to communicating by text message all day long, because it offers the most immedi-ate way to reach accounts when they need help.

As more and more of the business of buying and selling alcoholic beverages moves online, some distributor sales reps find themselves learning a new set of skills that have much in common with how retailers build repeat business from their eCommerce customers. These early adopters are sending targeted email cam-paigns that link to a landing page that seeks to convert interest into an eCom-merce order. They keep in touch with accounts on social media and where ap-propriate include a short-link back to a product listing. In short they are using the tool of eCommerce to add value and build engagement with their accounts.

Having spent the past 10 years work-ing with retailers to help them master the evolving landscape of wine eCommerce, it’s gratifying to see the wholesale tier start to move in a similar direction. To meet this new demand we’ve been repur-posing some of our eCommerce tools to help distributors provide the foundation on which their reps can build. The fol-lowing are a few different directions that distributors have taken:

❂ For several years we’ve made our retailer eCommerce platform available to wholesalers looking to present their products online. One popular approach is to publicly display items showing suggested retail pricing (MSRP). This shows the trade which items are currently available and helps build con-sumer interest in a brand. A site like this can be combined with a trade login that displays wholesale pricing.

❂ More recently, some distributors have repurposed this leading eCom-merce platform by placing the website behind a login so that all products and pricing are hidden from the public and in some cases are limited to prequali-fied accounts. As such, it has been used as a tool to promote limited offerings and pre-arrivals. The built-in email campaign tool can be used to segment accounts by on/off-premise and send targeted promotions based on order history. Emails point to products on the site and can convert interest into orders. Some limitations of this approach are that it offers limited discount levels and shows all accounts the same pricing. But for targeted pro-motions it can be a powerful tool.

❂ Beverage Media has had a trade (B2B) eCommerce site in some markets for as long as 15 years. With thousands of active users every week and tens of thousands of orders placed every year, it is a popular tool for find-

ing and ordering products. While the view from the front of the site is of the full marketplace, we also offer distribu-tors a “sideways entry” for traffic that comes from their own website. This sideways view only shows the referring wholesaler’s inventory and allows a distributor to offer eCommerce at low cost and on a platform that much of the trade is already familiar with.

❂ For distributors with experience online, we have a more sophisti-cated offering that brings together an integrated public and trade site. Built on a single platform, this approach identifies the correct product listings and pricing for an account based on their market, and in some states uses more detailed pricing rules. This site includes sell sheets, producer info and a recommendation engine that suggests similar products. Again, email marketing provides a vehicle for pushing targeting promotions that are converted on the site’s shopping cart.

If a salesperson can be freed from the task of visiting each account to collect orders, there is more time in the day to add value that grows market share. The best sales people will match their use of technology with the preferences of their accounts, whether that means sending them a fax or a tweet. n

To comment on this column or to learn more about how Beverage Media can help with a website for your store, visit BevSites.com, or contact Ian Griffith at 617-864-1677. Follow us on twitter at twitter.com/bevsites.

May 2013 Metro NY.indd 86 5/7/13 12:41 PM

creo

NO

RE

GR

ETS

CO

CK

TAIL

PH

OTO

GR

AP

H B

Y J

EN

NY

AD

AM

S

Given the numerous unusual products released in the past few years, it’s not often that folks in spirits world are surprised by a new launch, but the recent announcement of a version of Captain Morgan Spiced Rum fi nished in Sherry casks did

raise eyebrows. More importantly, though, it marks a signifi cant signpost in the expansion of the spiced rum sub-category, more of-ten thought of as a party drink for post-graduate frat boys.

It’s been a remarkable few years for spiced rums, as the category has been stretched with brands boasting higher proof, different fl avor

profi les, a range of price points and some groundbreaking imagery. Case in point: Kraken, the fast-growing rum that recently grabbed consumer and advertising industry attention with its remarkable three-dimensional billboards in Chicago, the Kraken itself slithering its giant tentacle into an apartment to grab a potential customer.

Both activities are part of the continuing efforts by brands to stand out in an increasingly crowded fi eld, which of late has been led by a fl otilla of nautical characters. Captain Morgan, Admiral Nelson’s, Sailor Jerry, Blackheart and Blackbeard have

New brands, different proofs, added fl avors — spiced rum stretches its wings

BY JACK ROBERTIELLO

Spice is Right

NO REGRETSby Miguel Olmedo

Aretsky’s Patroon in NYC

While white rums are the standard pick for simple rum drinks, mixologists are increasingly tapping spiced and aged expressions to add richness and complexity to cocktails. No Regrets, pictured here, is based on “Santa Teresa 1796” Rum, plus Aperol, Punt e Mes Vermouth and a dash of orange bitters.

creo

�spiced RUM�

all enjoyed success, giving spiced rum an edgier, more rebellious image than that of milder white rums still favored for Cuba Libres, piña coladas and simple tropical concoctions. Of course, just because a rum’s name links to sea-faring does not mean it’s any less authentic than other rums. Brinley Gold Shipwreck Rum is a perfect example of a serious fl avored rum portfolio—spiced, vanilla, coffee, mango and coconut—that has shown tremen-dous growth since its founding on the island of St. Kitts in 2002.

“Spiced rum in the past fi ve years has defi nitely taken on a lot of innova-tions and there has been a explosion of brands,” says Toby Whitmoyer, vice president, brand managing director of Ba-cardi’s rum portfolio that launched their spiced expression Oakheart in late 2011. “The leaders of the category are struggling to continue to grow with the many brands coming in. We see an attractive opportu-nity to expand the category and we ex-pect continued innovation.”

The innovation seemed limited to price, proof and the incorporation of

additional fl avors until the announce-ment from Captain Morgan, already with nine line extensions that include premixed cocktails (Long Island Iced Tea), high proof (Black) and mixed fl a-vors (Lime Bite).

“Our robust innovation agenda con-tributes to our growth, which is how the limited edition Captain Morgan Sherry Oak Finish came to be,” says Diageo’s Tom Herbst, vice president and U.S. Captain Morgan brand director. “It’s a rich and fl a-vorful take on the brand’s signature blend. Our overarching goal remains to become the number one rum brand by 2015.”

SPICE IN THE DRIVER’S SEATIt’s that activity along with other new brands that has pushed spiced rum so far so fast; without its growth in 2012, what was essentially a fl at year for rum might have turned negative, according to recent data. Rum, the second largest category after vodka, grew just 1.5% in 2012, to nearly 25.5 million cases, ac-cording to numbers provided by the Distilled Spirits Council of the United

States, while brands like Kraken, Sailor Jerry and Oakheart showed double- and triple-digit growth last year.

The innovation is fi ne with people in charge of fast-rising spiced rums, includ-ing Sailor Jerry, says Ken Reilly, category marketing director at William Grant. “A rising tide lifts all ships, and the fact that consumers are discovering spiced rums through a lot of strong brands differenti-ated in the segment bodes well,” he says.

That tide is rising with loads of new spiced rums entering the market: this spring, Malibu debuted a low-calorie, 30% ABV spiced iteration with a light spice, smoked vanilla, and cinnamon fl avor profi le targeted to female consumers. Fol-lowing the launch of the George Clooney-partnership Caliche Rum last year, the lat-est celebrity rum comes from singer Kenny Chesney, who in May launched in 32 mar-kets Blue Chair Bay Rum in three expres-sions: white, coconut and coconut spiced.

And earlier in the year, the Gallo folks turned their hands to rum with Shellback White and Spiced. “Millennials are en-gaged in the category and over-index with

rum | SELECTION ��

Blue Chair Bay’s expressions; inside the pavilion visitor center of Cruzan Distillery; and Atlantico, star-powered by Enrique Iglesias.

creo

rum on a dollar contribution basis. How-ever, they move to other spirits perceived to be more sophisticated as they progress in life,” says Gerard Thoukis, senior direc-tor of marketing for Shellback. To gather them before they graduate to other brown spirits, Shellback Spiced was developed to be smooth, easy to drink, sweet and fruity, with a less vanilla characteristic promi-nent in many spiced rums.

On the other hand, Oakheart is being positioned as a sippable rum that’s more refi ned and mature, with a slight smoky fl avor profi le. Captain Morgan Sherry Oak Finish aims for complexity was well, showing notes of oak, sherry, vanilla, car-amel, dark cherry and cocoa with a slight fl oral undertone.

While females make up half the spiced rum demographic, the volume is greater among young males, and that’s where two brands owned by Heaven Hill, Admiral Nelson’s and Blackheart, operate, says company spokesman Josh Hafer. Black-heart appeals to those seeking higher proof and an edgier image, while Admiral Nelson’s consumers are more price-sensi-tive and less into premium imagery.

As the spiced choices increase, re-search reveals that consumers think of spiced as simply dark rum, which encour-ages brands like Sailor Jerry to eye com-peting for drinking occasions with highly branded whiskies and other brown spirits. It’s even showing up in cocktails, as Dia-geo’s Tom Herbst points out. “As mixol-ogy continues to evolve and diversify, the demand for spiced rum has increased steadily,” says Herbst. “Overall, consum-

ers are becoming more receptive to brown spirits, which includes spiced rum, wheth-er in cocktails or enjoying on the rocks.”

So, high proof or low, strong or mild, bold or easy, premium or value, spiced rum buyers have a range of choices. And that’s likely to continue as the category stretch-es; it’s clear that right now, spice is right. “Spiced rum is a signifi cant segment of the overall rum category and its going to con-tinue to expand, and there will continue to be innovation whether it’s marching up through different tiers of aging or proof or fl avors,” says Whitmoyer.

It will be interesting to see the ex-tent to which the heightened attention to spiced rum spills over into fl avored rums. Bacardi has happily extended into multiple fl avors—some, such as Dragon

Barry, quite exotic—as well as lower-proof ready-to-serve cocktails. Brands Jumbie Bay and Caribaya have forged identities that keep their tropical fl avors and imag-ery front and center.

Vanilla rums, in particular, seem poised for attention, as they straddle the spiced and fl avored categories. Notable vanilla expressions include Pink Pigeon, an Anchor Distilling Co. import from Mauritius, tinged with vanilla, nutmeg and orange peel. And direct from Mada-gascar, the world’s most famous vanilla supplier, comes Dzama. This line includes multiple bottlings; Dzama’s 80 proof, $35 vanilla expression has a whole bean in ev-ery bottle.

SIPPABILITY ANOTHER TARGETSpiced rums may be the current volume drivers, but when the palates of rum drinkers mature, many refi ned and com-plex pleasures await them. The trick is, getting consumers to understand what good rum really is.

Rum consultant Luis Ayala believes the search for breakthrough spiced brands has led the industry down a narrow and wrong path. “Rum has not been consid-ered a ‘serious distillate’ due mainly to the spiced and fl avored rums that dominate the industry,” says Ayala. “For every con-sumer who enjoys sipping aged rums neat, from a snifter or other specialty glass, there are hundreds of consumers who mix spiced rums without regard to the quality of the neutral alcohol they are drinking.”

There’s no lack of brands or pres-ence—for one, Appleton in the past few

�spiced RUM�

rum | SELECTION ��

��

RUM, THE SECOND LARGEST SPIRIT CATEGORY AFTER VODKA, GREW A MODEST 1.5% BY VOLUME IN 2012;

BUT WITHOUT SPICED RUM’S ROBUST CONTRIBUTION, THE OVERALL U.S. RUM MARKET

MIGHT HAVE SHRUNK.��

creo

years made a big point of showing their aged expressions as sippable as whiskey. Says Brand Manager Katherine Lewis, that’s where the customers are: “Going beyond the rum consumer—tapping in to the aged brown spirit consumer, who appreciates aged tequila, single malt Scotch, bourbon, etc., we’ll speak to them with a message that emphasizes liquid quality and premium lifestyle.”

The movement is defi nitely there, says Bacardi’s Toby Whitmoyer: “We defi nitely see interest in dark and aged rums picking up, for us with Bacardi 8 and Reserva Limitada. But rums haven’t been premiumized at the rate of other spirits.”

Some brands are aiming more actively to correct that. Cruzan will roll out its Dis-tiller’s Collection this fall, with Cruzan Estate Diamond Light Rum and Estate Diamond Dark Rum joining Cruzan Sin-gle Barrel. Mount Gay just launched Black Barrel, the only Mount Gay rum fi nished in charred bourbon barrels, and made with a higher proportion of double distillates.

Some other fairly young brands with complex fl avor profi les and super-premium positioning, such as Banks and Atlantico, have pegged their growth to the bar community and consumers who a few years ago might have gravitated to Zacapa, the dark and rich Guatemalan rum. Atlantico, in particular, is one to watch; on top of the star power provided by Enrique Iglesias, the brand has two expertly crafted sip-worthy expressions: a solera-style Reserva and Atlantico Pri-vate Cask, a blend of small-batched rums aged up to 25 years.

The allure of being regarded as a sipping rum is clear, although these

rums themselves are not. Gosling’s, whose Black Seal Rum made the Dark and Stormy famous, scored a coup when Caribbean Journal named Gos-ling’s Family Reserve Old Rum their 2012 Rum of the Year.

Based on its name and packaging, Viz-caya VXOP borrows a page from Cognac to declare its commitment to sippability. Made with fragrant sugarcane juice fer-mented and aged in oak barrels, Vizcaya VXOP emerges with a thick texture and deep fl avor profi le that includes notes of spice, butterscotch, honey and caramel.

Rhum Clément, perhaps the best-known rhum agricole sold in the U.S., to that end has mostly been promoted in high-end cocktail bars and brown spirit lounges, and recently has increased its expressions to include a 6-year-old and a 10-year-old. Soon, according to managing director of Clément USA Ben Jones, the company will add a white rum made from a single-varietal sugar cane a single cask aged in all French oak for eight years.

Other brands too have focused on the cocktail crowd, like Venezuela’s Santa Te-resa. Says Commercial Director Henrique Vollmer, “Santa Teresa has effectively demonstrated that its aged expressions are worthy of sipping on their own and can go head-to-head against the fi nest whis-kies and brandies.”

There’s an array of rums, like Pana-ma’s Ron Abuelo and Nicaragua’s Flor de Caña, that offer more refi ned and in-teresting aged expressions, but building interest for super- and ultra-premium rums has always needed a big push from one of the major players to establish consumer awareness of rum as a quality beverage. As Ayala says, “The premium and super-premium segments have the most potential, and those distillers who are able to deliver a good quality/cost offering at these levels will see their businesses grow.” ■

�spiced RUM�

� RUM 101 �Rum is made from sugarcane byprod-

ucts—such as molasses, or directly from sugarcane juice—which are fermented and then distilled. After distillation, the spirit is aged in oak barrels. The following points cover variations of the fi nal product:

Light rum (sometimes called silver or white), named for its clear appear-ance, spends little time in barrel and emerges with a milder flavor profile marked by general sweetness. Most light rums hail from Puer to Rico and are ideal for mixing in cocktails.

Golden (aka amber) rums are aged longer and disply a darker hue as well as some wood character.

Dark rums are typically aged for three to 12 years in barrel and take on both a darker color (described variously as red, brown or black) and stronger fl avor with hints of spice or molasses. Commonly produced in Haiti and Jamaica, dark rum is more likely to be enjoyed as a sipping rum, and is used in cooking thanks to its richer fl avor.

Spiced rums gain character through the introduction of actual spices while the rum is aging. Most of these rums are darker in color and are based on golden rums; spices may include include baking spices (vanilla, nutmeg, cinnamon), ginger, rosemary and pepper. Cheaper expressions are made of white rum later darkened with caramel.

Flavored rums are infused with differ-ent fl avors. Common fruits used are tropical (banana, coconut, pineapple, mango) and citrus (orange, lime). Vanilla is also used quite successfully. Typically 80 proof or less, fl avored rums can be enjoyed neat, on the rocks or as an ingredient in cocktails.

Rum usually has about 40% alcohol (80 proof); however, many expressions are bottled at a higher strength. Among the best-known examples is Bacardi 151.

Rum grades used for designation depend on where the rum was produced. Generally, premium bottlings feature higher prices due to longer aging and higher stan-dards. They are often enjoyed straight.

Young cane at the Appleton Estate in Jamaica

RON ABUELO

DUTCH THYME COCKTAIL

creo

It’s New & True To Taste.Your Profi ts Will Go Wild.

This isWildPassion Fruit Splash

ww

w.v

arel

aher

man

os.c

om

creo

Those days are officially over. Recent data reveals that the premium spirits and Champagne categories have nearly

tripled in value over the last decade to an astounding $72 billion. This, in spite of a global economic downturn.

“In the U.S. there is a very large group of people who appreciate the finer things and are prepared to pay for it,” says Bryan Fry, President & CEO, Pernod Ricard, USA. Whether it’s because consumers see wines and spirits as affordable luxuries compared with other goods, or that people are “drinking less, but drinking better,” the trend towards premiumization is showing renewed signs of growth.

Pernod Ricard is wasting no time in answering the call, growing the ultra-premium side of their already high-end portfolio. “We have one of the finest prestige portfolios in the

business and plan to be doing more in the high-end segment going forward, with Champagne, Cognac and Whisky,” Fry shares. Recent months have seen the launch of high end line extensions for fast-growing Irish siblings—Jameson, Midleton and Powers.

There was a time—not long ago—when many industry experts were convinced that high-end consumer spending would never return. “Luxury” had become a dirty word and ultra-value

was en vogue.

LUXURY LIVES ON

PERNOD RICARD’S

HIGH-END PORTFOLIO

SEES STRONG GROWTH

BY KRISTEN BIELER

Absolut’s ultra-premium expression is clean and well-rounded with a light, grainy fragrance and hints of aniseed. Extremely smooth and silky, it has a mouth-coating creaminess with subtle nut notes. The fi nish is mellow and warm, with notes of nuts and spice that linger. SRP: $49.99/1L

ABSOLUT ELYX

This single pot still Irish Whiskey (aged in American oak) showcases an elegant nose of vanilla and charred oak fi lled out with hints of lime, green berries, pears and sweet peppers. On the palate, it is complex and smooth with cinnamon- and vanilla-accented fl avors of pepper, fresh citrus and mandarin orange. SRP: $240

MIDLETON BARRY CROCKETT LEGACY

creo

Whisky on the Rise“If you look at how luxury consumer goods are sold, they all have strong stories about craftsmanship and history to back up the price,” says Fry. “We take the same approach with single malt Scotch. If you pay $200 for a bottle of whisky, you want to share the story about how it was made, and why it is special.” The company’s whisky division reported double-digit sales growth in many markets in recent years.

“Single malt has huge potential,” says Wayne Hartunian, VP Whiskies

& Cognac for Pernod Ricard. “It is the fastest growing and most profitable spirits category, and has been able to significantly grow value without impacting the pace of growth.” The Glenlivet—still far and away the market leader—is a great example of this. Growing at twice the category rate, it currently contributes more value growth to the single malt category than any other brand. The Glenlivet is growing faster than it ever has, especially with its high-end expressions.

Jameson, too, is seeing an explosion of growth not only with its premium offerings. “As the Irish Whiskey category continues to develop at a fast pace, there is clearly a strong trade-up dynamic in place,” says Hartunian. “Volume is coming from multiple sources—mid-tier Irish whiskey consumers, North American small batch whisky consumers and Scotch consumers. The Jameson higher marques have a very strong heritage story and craft credentials that make them highly appealing to these consumers.”

Absolut, ElevatedOne of the most exciting new launch-es in the spirits industry is Absolut Elyx. The ultra-premium, small batch vodka will capitalize on the strong brand equity of Absolut—the most iconic vodka brand in the world. Made from single-estate wheat that is manually distilled in an old cop-per still, Absolut Elyx is pure and elegant. Perhaps its most distin-guishing factor is its texture—silky, smooth and mouth-filling. Mathias Westphal, Global Brand Director

THE GLENLIVET 12-YEAR-OLDDouble distilled in copper pot stills and aged in sherry casks, this

defi nitive Speyside whisky is fruity and fl oral with honeyed fl avors of nuts and toffee. SRP: $29.99

THE GLENLIVET 15-YEAR-OLD FRENCH OAK RESERVEAging in French Limousin oak barrels imparted a deep golden color to this whisky, and imparted a rich, spicy character to the citrusy taste profi le. Velvety and smooth, it boasts and long creamy fi nish. SRP: $44.99

THE GLENLIVETNADURRA 16-YEAR-OLDThis unique expression is non-chill fi ltered, which gives it a fuller body and richer texture. Aged in fi rst-fi ll American Oak casks and bottled at natural cask strength, the Nadurra 16-Year Old is fresh, clean, fruity and

crisp with a sweet-savory nose. SRP: $59.99

THE GLENLIVET18-YEAR-OLD

Sweet and velvety with ripe aromas of spicy oranges and marmalade, this golden whisky is spicy and smoky with an ultra-elegant fi nish. SRP: $59.99

THE GLENLIVETARCHIVE 21-YEAR-OLD

Produced in small batches, this expression is rich and multi-layered with Sherry-accented fl avors of fruit and nuts. It is rich and exceedingly well balanced with a mouth-coating texture. SRP: $129.99

THE GLENLIVET XXV-YEAR-OLDThe distillery’s ultimate expression.

Finished in rare Oloroso Sherry casks, this amber-hued Scotch is intensely fragrant with luscious fruits and spices which carry through on the palate. Exotic fruit and ginger notes emerge with a little time in the glass, and the fi nish is long-lasting and dry. SRP: $250

GLENLIVET COLLECTION

JAMESON 18-YEAR-OLDAromatic with spice, wood and toffee, this

ultra-smooth Jameson expression explodes on the palate with fl avors of fudge, toffee, leather, vanilla and nuts. The fi nish is long and com-plex. SRP: $84.99

JAMESON GOLDThe rich taste of

pot still whisky comes through in this bot-tling, defi ned by sweet honey notes, spicy nuts and a creamy texture. The peppery fi nish lingers nicely on the palate. SRP: $59.99

JAMESONCOLLECTION

THE GLENLIVET CURRENTLY CONTRIBUTES MORE VOLUMEGROWTH TO THE SINGLE MALT CATEGORY THAN ANY OTHER BRAND.

creo

for Absolut, describes it as “the finest expres-sion of the expertise, creativity and passion that define Absolut.”

The trade-up trend extends into the Champagne category as well. Pernod Ricard’s portfolio—led by Perrier Jouet and G.H. Mumm—is on fire. Perrier Jouet’s new spring POS was designed to reinforce the brand’s prestigious image and rich heritage. Designed by Tord Boontje, the world famous London-based artist, Perrier Jouet’s “Enchanting Tree” is a gold flute-tree holding up to six Champagne flutes and decorated with gold leaves and white anemones.

Moving forward, Pernod Ricard USA is committed to ensuring that the firm remains a leader not only in multiple categories but also multiple ways—line extensions, brand new products and high-end offerings that delivery quality and packaging in synch with their price tags. Plus, with their distribution network is primed to make their portfolio accessible to both on- and off-premise accounts from coast to coast, Pernod Ricard USA is positioned to satisfy the aspirational thirst of Americans as they continue to embrace luxury. ■

CHIVAS COLLECTION

PUTTING THE POWER BACK IN POWERS

While Jameson is clearly the Irish whiskey engine of

Pernod-Ricard, Powers has also been enjoying double-digit growth and is well-positioned for a higher market profi le—with the ability to enhance the Irish category overall. The Powers calling card has always been reliance on single pot still production, which, while less effi cient and more time- and labor-intensive, yields greater depth and complexity. In particular, the plan for Powers is to emphasize this production point of distinction, as well as to return the brand to its historic roots as a higher-proof spirit, as it was when exported for much of the 20th century. Arriving this July, replete with new packaging, the revamped Powers Gold Label (which is roughly three-quarters single pot still) will sport 43.2% ABV (86.4 proof) and a $30 SRP (up from $23).

The jump in quality is palpable, and meriting the higher tag, as the whiskey still expresses the signature Irish softness and accessibility, but

with a lovely sweet caramel nose and fuller body. The palate impres-sion is richer, longer and shows a

touch of spice. It makes a strong case for Irish whiskey as a sip-ping spirit.

Reinforcing the Powers makeover are two smaller-production expressions poised to reward the Irish afi cionado looking for an elevated experience, and whiskey sippers looking for new paths. Powers

John’s Lane, introduced this March, honors the brand’s original distillery in Dublin. It is 100% single pot distilled and aged a minimum of 12 years, mainly in fi rst-fi ll bourbon casks; bottled at 92 proof, it is both potent and complex, with the earthy aromas and mature character to compare favorably with other whiskey rivals—not just Irish—at its $69 price point. And coming in July, when the new Gold Label hits, Powers Signature Release (SRP $45) represents another 92 proof, 100% pot still bottling, but is unaged, therein clearly pushing the Irish whiskey envelope.

2004 BELLE EPOQUE BRUTFrom some of the best vineyards in

the Champagne region, Perrier- Jouët’s Belle Epoque Brut is bright and fl oral, with citrus blossom notes and fl avors of pear, almonds and pineapple. SRP: $140

PERRIER-JOUËT

CHIVAS REGAL 25Sweet orange and marzipan aromas dominate this elegant, complex scotch. On the palate, luxurious fl avors of milk chocolate, nuts and spice are smooth and well-integrated and fi nish long. SRP: $250

ROYAL SALUTE 38Expresses cedar-wood and crushed almond characters, with notes of sherry and oak. Dried fruit lingers with an assertive spiciness.SRP: $650

ROYAL SALUTE 21Deep golden amber hints at the power and full-fl avored taste of this whisky. On the palate, sweet berries and fresh pear are underscored by spice, hazelnuts and lavender. Floral and fragrant with a mouth-fi lling creaminess and ultra-smooth texture. SRP: $175

CHIVAS 18This dark amber bottling delivers a heady mix of dried fruits, spice and but-tered toffee. Rich, smooth and subtly smoky, in ends with notes of raisins and dark chocolate. SRP: $74.99

creo

Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2013 HEINEKEN® Lager Beer.

ARE YOU READYTO GO FOR ATWO-POINT

CONVERSION?

SEIZE THE OPPORTUNITY TO INCREASE SALES OF BOTH UPSCALE BEER AND WINE WITHHEINEKEN’S INTERNATIONAL SPORTS PROGRAM. CAPITALIZE NOW TO WIN

THE LAST MAJOR SPENDING SEASON UNTIL THE HOLIDAYS.

BUILD AWARENESS AND INCREASE TRAFFIC TO YOUR STORE WITHDEDICATED $15MM MEDIA SPEND ACROSS NATIONAL TV AND DIGITAL

ENGAGE YOUR LOYAL SHOPPERS WITH MULTIFACETED INTERNATIONALSPORTS SWEEPSTAKES

DRIVE INCREMENTAL SALES AND SHOPPER EXCITEMENT WITH OUR COMPELLING AND OCCASION-RELEVANT OFFERS ON HEINEKEN AND WINE

1. MRI, Fall 2012 2. MRI, Fall 2011

creo

What does this mean for the beverage world? This much is certain: there is no one-size-fits-all solution to the multi-culti puzzle. Not only are distinct cultures feed-ing America’s 21st century melting pot, age demographics are also at play. While some immigrants may aim to recreate life in the mother country, their first-generation-American offspring may aim to adapt their ethnic tastes to American consumption patterns. Appealing directly to distinct sub-populations requires insight as to cultur-

ally influenced habits—what media is most consumed, what sports resonate, how a specific demographic treats religion or so-cializing or credit cards.

For as long as Americans have popped corks, nationality has been central to any discussion of wine. More recently, marketers adore talking about attracting women via “skinny” liquors and female-minded labels. But ask them how they reach out to African-Americans or Hispanics, and the conversation can become one of

delicate navigation. It’s a sticky wicket, and with good reason. Isolating a demographic group can lurk precipitously close to stereotyping. And if target marketing is seen as suspect, it can backfire.

But sheer numbers dictate that beverage alcohol professionals in each tier should pay closer attention to ethnicity. Moreover, marketing can be conducted inclusively; after all, if the point is to get the right products to the right customers, targeting is good for both sellers and buyers.

Homeland vs. HomegrownPart of the trick to tapping into ethnicity is balancing the appeal of a country of origin vis à vis a group’s experience and attitudes in America. “When it comes to marketing product,” says Erick Castro, a first-genera-tion Mexican-American and owner of San Diego’s newest craft cocktail hotspot Polite Provisions. “I don’t think a lot of people realize how much more open-minded a lot

America’s face is changing. By 2042, it is estimated that people of color will outnumber whites in the U.S. In parts of the Southwest, Latinos already make up a signifi cant majority of the population, particularly among younger age groups. Asian-Americans make

up the largest racial population at seven of the nine University of California campuses, and a higher percentage of Asian-Americans than European-Americans have incomes over $100,000. And from Jay-Z to Barack Obama to Ursula Burns (CEO of Xerox Corp) and Oprah, African-Americans hold ever-increasing political and economic sway.

Left: Nicolas Feuillatte was a sponsor at the 2013 LuckyRice Festival in NYC. Above: Billboard underneath the 52nd Street subway platform in Queens, NY.

Wine, Beer and Spirits Marketers Embrace a Brave New Multi-Culti WorldBY ROBERT HAYNES-PETERSON

THERAISING BARRIO

creo

of the Latinos are here in the States. It’s more than just rum and tequila.”

Cultural influences from one’s home-land (or one’s parents’ homeland) can af-fect what’s popular, and how it’s consumed.

“Johnnie Walker Black has a tremendous amount of success in the Caribbean mar-ket, and that translates here, particularly for Dominicans,” says Leslie Velasquez of Empire Merchants, a large New York dis-tributor. “Buchanan Whisky is very popu-lar among Colombians and Mexicans. Part of the brand strategy for Diageo, which has a tremendous portfolio internationally, is marketing to different Latino segments based on historical success in other coun-tries,” adds Velasquez.

Nicole Rolet, marketer for her family’s wine label Chêne Bleu, agrees that cultural heritage can influence drinking habits. She notes that breaking into the Miami market with her signature Southern Rhône rosés is a challenge. “It’s a red wine culture there, despite the heat,” says Rolet. “Because of the Cuban and Hispanic population, red wines of Spain are very prevalent.”

Aspiration by the BottleSome trends—notably bottle service and weekend festivity—and more behavioral than product-based. “A lot of on-premise business in the multi-culti world is really driven by bottle service, particularly for spe-cial occasions,” says Marcelo Alcoba, multi-culti division manager at Empire Merchants.

“It’s the feeling that ‘Hey, I’m at a lounge or club, and I have two or three bottles on the table. I’ve made it. Look at me.’”

At The Flavor Lounge, a small dancing, drinking and hookah spot in Richmond Hill—an economically challenged Queens, NY, neighborhood—Fridays bring Latin Night, with salsa and merengue blended into the nightly hip-hop. Despite the bar’s modest trappings, $100 bottle specials are offered for those who arrive before mid-night. The trend is even more prevalent at high-end nightclubs in Manhattan and Las Vegas. Francesco Lafranconi of Southern Wine and Spirits Nevada notes: “The table service in clubs is very inflated. It’s easy to spend a few thousand for bottles of vodka or tequila.”

Social nightlife impacts when, what and how much Latinos and African-Americans drink, according to Alcoba. “The weekend is when people are going out, or hanging out, and they may want to drink something a little higher-end,” he says. “During the week, it might be Smirnoff Coconut, but on the weekends, Cîroc Coconut.”

Emma Martinez Flores, a first-genera-tion Mexican-American in Nampa, Idaho (a suburb of Boise with a large Latino population), agrees. “Mexicans might have a beer during the week, when they’re done working,” she says. “But going out on the weekends to dance and eat and drink—that’s the big thing.” Despite the large La-tino population throughout metro Boise’s Treasure Valley (many employed in agricul-ture and industry), few social spots directly target Latinos, but clubs such as Caldwell’s Blue Eye Nightclub are apt to showcase Norteño bands on Fridays and Saturdays.

Making the Global LocalThe question remains, even with patterns emerging: How do suppliers and distributors convert demographics into dollars? “Our main goal is to make sure we have the right accounts,” says Empire’s Alcoba. “We look at zip codes and specifically find where the consumers are, where they live and where they shop. Then we decide that’s where we’ll focus our on- and off-premise selling.”

Not surprisingly, on the sales front-lines, language itself is critical. Alcoba notes that in metro New York, Empire Merchants tries to place staff who under-stand the area and its residents, ideally speaking the language and understanding the dominant cultures in the neighbor-hoods. “It speaks to getting the most out of the brand, and in the case of Hispanics, understanding whether that means Mexi-can, Colombian, Caribbean or others,” Alcoba says.

Brand support is crucial to distributor success, according to Alcoba. The past couple of years have witnessed an increase in Latino and African-American outreach marketing, especially in the form of outdoor advertising. The Johnnie Walker

“My Label is Black” campaign, launched late last year, is highly visible in Latin-American concentrated neighborhoods. Musician/entrepreneur Don Omar and former Yankees catcher Jorge Posada lent their faces to the ad campaigns and have made appearances; charitable partnerships with local organizations help tie the brand directly to the community.

MULTI - CULTI

Tecate Light’s new TV ads playfully use both English and Spanglish phrases. Rapper Nas is featured in Hennessy Cognac’s “Wild Rabbit” campaign.

The 2013 LuckyRice festival, which celebrates Asian cuisine and culture, attracted sponsor-ship for its fi ve major-city events from Bombay Sapphire East, Champagne Nicolas Feuillatte, Bordeaux, Asahi beer and D’Ussé Cognac.

creo

Targets, Both Broadand Focused Other targeted promotions and products abound. Malibu Red partnered with R&B musician Ne-Yo, who wrote a song specifically for the spirit—a blend of rum and tequila targeting the nightlife crowd. El Jimador, a tequila popular with Mexicans on both sides of the border, launched commemorative bottles adorned with soccer team motifs. As part of April’s Tribeca Film Festival, Heineken sponsored grants and awards recognizing Latino and African-American filmmakers.

A new product, Coco Mambú, welcomes guests with “Hola!” on its website; technically a liqueur at 36 proof, this blend of rum, coconut water (20%), sugar and natural fruit flavors, celebrates a tropical island vibe with two inaugural flavors: Orange-Mango and Watermelon-Lime. RumChata, a 27.5-proof blend of cream, rum and cinnamon, is not targeted

toward an ethnic demographic per se, but it is inspired by the rice-based Mexican beverage horchata.

Earlier this year, Hennessy partnered with the rapper Nas as part of its “Wild Rabbit” campaign. Last year’s partners included singer Erykah Badu, boxer Manny Pacquiao and filmmaker Martin

Scorcese. Anchored by the slogan “What's your Wild Rabbit?”, the campaign aims to attract a new generation of aspirational consumers. Hennessy Latino, the brand’s Hispanic outreach program, also hosts large-scale events around the country.

Meanwhile, an increasing number of black and Latino entertainers and entre-preneurs are getting behind brands. Sean

“Diddy” Combs’s association with Cîroc Vodka might be the most prominent. Cee-Lo Green partnered last year with Ty Ku Saké as both investor and spokesperson. Music producer Timbaland launched the sparkling flavored vodka product LeSutra, targeting nightclubs and lounges. And Jay-Z is invested in D’Ussé, Bacardi’s Cognac launched in 2012.

When targeted demographic outreach works, it encourages the consumer to embrace the brand both as a lifestyle emblem and to appreciate the history behind it in the same way marketers have long aimed to attract specific consumers.

MULTI - CULTI

Ne-Yo entertains at a Malibu Red event.

creo

Challenges & PromiseOutreach notwithstanding, multi-culti alcohol marketing can still be complicated by economic disparity. So-called “bulletproof” stores, put little inventory on display; some suppliers, in turn, create custom POS materials for such shops. Smuggling alcohol into bars and clubs to spike cheaper soft drinks is a serious concern at many bars. Overall, however, Alcoba notes the trends have been very positive for the multi-culti division: “You’re really seeing a lot of super-premium items driving our revenueand growth.”

Perhaps most important for re-sellers to remember is that, particularly among young Americans of all stripes, there is a great deal of crossover these days. While Latinos and African-Americans may rep-resent fairly distinct, targetable segments, music, food, cuisine and pop culture flow in multiple directions. Mojitos are practi-

cally as well-known as mar-garitas. In Budweiser’s most recent TV ads, young people of varying ethnicities dance the night away. Tecate Light recently released a canned michelada (beer blended with lime, spices and a hint of chili pepper) as well as a campaign that plays humor-ously—and bilingually—with English and Spanglish words commonly used among U.S. Hispanic men.

Just as white suburban kids are steeped in hip-hop, so too are Latinos, Asians and African-Americans populating the fine drinking and dining scene. “People ask me, ‘Who’s your target?’” says Ken Austin, founder and chairman of Tequila Avión.

“I say: one thing tequila doesn’t do, is it doesn’t discriminate. No one turns down a shot of tequila. My market is anyone over 21 with a mouth.”

Of course, cultural sub-groups have a long history of influencing American food and drink consumption. The found-ing fathers brought their taste for discussing politics

in pubs over from England. Germans and Bavarians almost single-handedly built America’s beer culture. Italians ensured California’s wine indus-try survived Prohibition. Today’s hip-hop culture spark of Moscato is not so unusual in the big picture, and similar phenomena are apt to follow. All things considered, it is safe to say that America’s melting pot is leaving a significant imprint on the na-tion’s beverage alcohol enjoyment. ■

california bubbly sweet pink moscato

R Rallure winery, ceres, ca . [email protected]

www.allurewinery.com

Bronco Wine Company has developed a variety of multi-culti ads and POS materials for Allure Moscato, which has become very popular in urban markets.

creo

Do you know where the Central Coast is? It’s not a bad litmus test of contemporary wine knowl-

edge. Most wine buyers and sommeliers quickly and correctly place it in Califor-nia. This 250-mile-long coast-hugging region produces wines that, generally speaking, are a cut above wines which use the generic California appellation.

As for consumers, though, it depends on how avid they are about wine. At a conference in Paso Robles in March, E. & J. Gallo Senior Marketing Director Michael Heintz cautioned that many consumers in Boston think the Central Coast is in North Carolina, while in Florida they think it means Tampa. Some people think Paso Robles is in Mexico.

On the other hand, a survey of the Wine Opinions panel of high-frequency, high-involvement wine drinkers showed that 93% had heard of the Central Coast and 84% had tried a Central Coast wine—bigger numbers than for Wash-ington State or Oregon.

Moreover, wine buyers—especially

those who have to fi nd good value in large production wines—are fans.

“My primary responsibility is to bring value for the dollar,” says Bob Paulinsky MW, director of wine, spirits and beer for more than 700 Winn-Dixie and Bi-Lo stores. “I think it’s a plus for the consum-

er. I think it represents a step up from the California appellation, but I don’t think consumers know it. It may have value with a very small slice of the wine-con-suming public. For people who are really into wine, it may be something they buy when they’re drinking down, something cheaper than Russian River.”

And Gallo’s competitor, Constel-lation Brands, just made a major com-mitment to the Central Coast. The 2-million-case brand Robert Mondavi Private Selection has undergone a label makeover, and most wines will now bear a Central Coast appellation, including the new Coastal Crush Red, a blend of primarily Syrah, Merlot and Malbec.

It’s about getting back to the roots of the brand, says Sally Campion, brand manager for Robert Mondavi Private Selection: “Mr. Mondavi started this brand in 1994, calling it Robert Mondavi Coastal. He knew that the Central Coast could produce a lot of nice wines for a fraction of the cost of Napa Valley.”

Monterey BayRegion

CALIFORNIA:Central Coast

San Luis Obispo Region

Santa BarbaraRegion

Ventura Region

WINEWATCH

California’s Wine CentralWith Geography and Experience on its Side, the Central Coast Is on Top of its Game. But Do Enough Consumers Care? BY W. BLAKE GRAY

Rick Boyer, winemaker for Robert Mondavi Private Selection, uses the Central Coast appellation on RMPS

wines, but the fruit comes mostly from the acclaimed sub-regions of Paso Robles and Sant Lucia Highlands.

creo

©2013 M.S. Walker, Inc. Produced & Bottled by St. Elder, Ltd., Somerville, MA. 20% Alc/Vol (40 proof). PLEASE ENJOY RESPONSIBLY. For recipe inspirations, please visit St-Elder.com

St. Elder is handcrafted in small batches from a natural extract of fresh elderflower blossoms. The result is a finely balanced liqueur that easily

pairs with a variety of spirits and can liven up any classic cocktail.

creo

The Whole & the PartsBut does the Central Coast today have an identity crisis? It’s an important re-gion; almost 15% of the wine grapes from California are planted there. But most of them end up in bottles labeled with some other appellation. There are more than 350 wineries in the Central Coast region, but most of them use one of the Central Coast’s 32 sub-appella-tions, from famous regions like Sta. Rita Hills and Santa Lucia Highlands to ob-scurities like Palcines, San Bernabe and Pacheco Pass.

The Central Coast is long and nar-row, stretching from the San Francisco Bay down to Santa Barbara County, with big plantings in Monterey, Santa Barbara and San Luis Obispo counties. It averages about 25 miles wide and includes four en-tire counties that don’t touch the Pacifi c Ocean: Contra Costa, Alameda, Santa Clara and San Benito. The latter three are noted for the infl uence of cool coastal breezes on their terroir, but Contra Costa County, home to some good old-vine Zinfandel plantings, is an odd fi t.

Paso Robles, another sub-appellation, makes perfect sense geographically, but is a poor fi t weather-wise, as the relative absence of fog makes summers very hot, and stylistically, as the wines tend to be big-bodied reds. Then again, most large AVAs in California include small areas with terroir that contradicts the main: think of Carneros within Napa Valley. For such a big appellation, Central Coast is relatively descriptive.

Of the 4 million acres in the region, about 100,000 are planted with grapes, more than half of them white. Chardon-nay is the most-planted grape in the re-gion, and some of California’s best-regard-ed Pinot Noir comes from here, as well as Syrah and other Rhône varieties. This is not Cabernet country, though Paso Ro-bles growers would rightly disagree.

Bob Lindquist, founder of Qupé win-ery in Santa Barbara County, says, “I’ve been using ‘Central Coast’ on our Cen-tral Coast Syrah since 1983. The fi rst ones I made were from Paso Robles. I used a Paso Robles appellation and everybody

thought the winery was in Paso Robles. Now we have grapes in both Santa Bar-bara and San Luis Obispo. So for us to combine those, Central Coast is what we use. Central Coast is an important appel-lation for us. When I’ve been short, I’ve bought grapes from Monterey.”

Recognition SituationLindquist says he isn’t sure if consum-ers will pay a premium for wines labeled Central Coast. “But there is something that defi nes the wine more than just ‘California,’” he says. “In general, the Central Coast has a cool coastal image. I think buyers agree.”

Frank Pagliaro, owner of Frank’s Wine in Wilmington, DE, says, “As a buyer I am more prone to purchase a ‘Central Coast’ wine for my shop rather than a California appellation selection, although I don’t really think most con-sumers are even aware of the difference. I think most folks look for Napa or So-noma when it comes to California. It could say Santa Barbara, Santa Ynez, Central Coast or California on the label and it’ll be purchased pretty much the same way by most consumers.”

Wine industry analyst Jon Fredrikson says, “We way overestimate what con-sumers look at. I don’t think consumers pay attention to the appellation under $7. As you move up to $10 to $14, Cen-tral Coast maintains some value among some consumers. There’s a certain per-centage of consumers who will pay a pre-mium for it.”

It might depend on what varietal they’re buying. Ironically, the one Robert Mondavi Private Selection wine that will still carry a California appellation is the Pinot Noir because of the need to source enough grapes to fi ll it. But Pinot Noir is also the one varietal where Central Coast might make the largest difference.

“A small portion of our customers who are Pinot Noir lovers might pass over the California appellation and pay up, knowing the Central Coast origin is likely to provide a higher quality wine,” says Kent Benson of Westside Liquor in Waite Park, MN.

So in sum, the more your customers know about wine, the more likely that Central Coast means something to them. Something other than Tampa, anyway. ■

LEFT: Paso Robles is a climatic anomaly in the Central Coast, experiencing less fog and warmer tempera-tures that favor big, bold reds. RIGHT: Bob Lindquist believes the “cool coastal image” helps distinguish Central Coast wines from those simply designated California.

WINEWATCH

ALMOST 15% OF THE WINE GRAPES FROM CALIFORNIA ARE PLANTED IN THE CENTRAL COAST; BUT MOST OF THEM END UP IN BOTTLES LABELED WITH SOME OTHER APPELLATION.

creo

Today’s bartenders haven’t been shy about reaching into the kitchen pantry for ingre-dients, but for a while they were reaching right over their tap handles to get there. That

oversight didn’t last, and today beer-based cocktails are a growing part of the bartender’s repertoire.

There is some history to build on. The Black Velvet, a lay-ered mix of dry stout and Champagne, dates back to the 19th century, for example, and the Boilermaker—a shot with a beer chaser—led to the Depth Charge, with the liquor dropped into the beer itself. Frankie Thaheld, director of culinary mixology at Snake Oil Cocktail Co. in San Diego, says Boilermakers were an initial inspiration, pairing genever with a lager and using the familiar beer to introduce drinkers to the less-er-known Dutch gin. But it’s a long way from there to his combination of Plymouth Gin, St. Germain and smoked porter, elegantly pre-sented in a martini glass.

When building a beer-based cocktail, “I like to think of the liquor component as the starting point,” says Thaheld. “People seem to choose more by liquor than by beer.” Adam Seger, a Chicago mixologist and founder of Balsam Spirits, takes that a step further: “The biggest thing I fi nd is to start with a cocktail that’s balanced on its own, and use beer as a way to enhance the cocktail, versus trying to manipulate the beer.” For example, “taking a cocktail that would normally have soda and

replacing that with a beer—a Collins with a lager or pilsner.” At Tales of the Cocktail 2012, Seger and sommelier Doug Frost pre-sented a cocktail based on a classic combination: rum and ginger beer. Rum was the base liquor, but they replaced the ginger beer with a ginger-habanero syrup and a stout for carbonation, creating a more textured and complex drink.

Poured, not shakenOn the other hand, if the cocktail is meant to have a beer-like texture, some tweaking may be required to keep the beer from

seeming fl at when mixed with other ingredients. “Never shake a cocktail with beer as an ingredient; it’s a foamy mess,” says Thah eld. “Pour the beer into the cocktail.”

Seger suggests layering the cocktail in a highball glass: base liquor, etc., in the bottom, with ice, and then beer on top, without stirring. “The fi rst taste is predictable—beer, carbonation and aromas; the middle of the drink a mix of beer and cocktail; and the bottom mostly cocktail.” Cold temperatures also help preserve the carbonation, so chilled glassware or ice can help. Alternatively, Seger recommends using Prosecco to replace the carbonation that oth-er ingredients have diluted.

Another option is including citrus fruits for acidity, which can add freshness and fl avor in lieu

BIRDS & THE BREWS PUNCH

by Adam Seger

Beer’s New Calling:Cocktails

With fl avors and cocktails driving bar business, beer is

getting into the mix

BY JIM CLARKE

Frankie Thaheld, director of culinary mixology at Snake Oil

Cocktail Co. in San Diego

creo

Drive summer sales with the Dos Equis® Signature Cocktail Series. Inspire your guests to create unique beer cocktails.

+16.5%LIFT

IN DOS EQUIS LAGER CASE VOLUME IN SUMMER2

BEER COCKTAILS ARE

#1SELLERSIN MANY TOP

ESTABLISHMENTS1

MICHELADA / DOS-ARITA™ / DDDDDDDDDDDOOOOOOOOOOOSSSSSSSSSSS SSSSSSSSSSSIIIIIIIIIIIDDDDDDDDDDDRRRRRRRRRRRAAAAAAAAAAA

Contact your HEINEKEN USA representative for more information!

Drive guests to your account by engaging them to participate in the Dos Equis Cocktail Competition, with a Grand Prize trip to Oaxaca, Mexico.

Increase sales at your account, as the program encourages guest and bartender collaboration.

©2013 Cervezas Mexicanas, New York, NY

facebook.com/DosEquis twitter.com/DosEquis1. MRI, Fall 2011 2. HUSA Cognos On-Premise, 4 months ending 9/30/12.

creo

of carbon dioxide. In Denver, Euclid Hall’s Cowboys and Indians cocktail uses lemon juice (combined with Leop-old New York Apple Whiskey, St. Eliza-beth’s Allspice Dram and Odell IPA) this way, for example. The bar’s “Beer Bitch” Jessica Cann says she’s looking forward to using apricots with an IPA for one of their spring cocktails. Seger feels grapefruit juice also works well with IPAs this way as it complements the beer’s hop aromas.

Cann says that at Euclid Hall they always use draft beers for their cocktails; otherwise you’re limited to recipes that

use an entire bottle each time, or risk bottles going fl at, driving up waste. That can limit selection—many more unusual, high-end beers are only available in 750s or 22 oz. bombers. Seger’s answer is to of-fer a beer “punch” that might serve 4-6

guests. “You build the cocktail base at bot-tom of bowl, open a big bottle at the table and pour it on top.” Alternatively, serve it three ways: “You present the beer fi rst, then the cocktail without beer, and then fl oat rest of the beer on top. It’s about sell-ing the experience.”

What do brewers think of all this? Even Cann wonders if “beer cocktails can be kind of an easy cop-out; beer’s meant to be drunk the way it is.” At least some brewers are receptive to the idea. “My bottom line is that I don’t like to see beer used as a novelty or a crutch, says Garrett Oliver, Brewmaster at Brooklyn brewery. “The beer should be expressed in the drink and be an important ele-ment in an overall harmonious fl avor. If you drink it and say to yourself, ‘That’s okay, but it would be better if they used something other than beer,’ that’s not a cocktail, it’s a gimmick.”

In fact, that inspiration has proved to be a two-way street: Oliver and cock-tail expert Dave Wondrich recently col-laborated on The Manhattan Project, creating a barrel-aged, rye-based beer with 15 botanicals that replicated the taste of a Manhattan as a beer. “I fi nd cocktails inspirational because they are about fl avor and aroma combination, and they go places that brewers don’t always think of,” says Oliver. “Every cocktail bar worth its salt will have a small, tight beer list that shows the bar’s quality of inspiration and thought.” ■

beer cocktails

“Beer + Flavor = Old & New”As beer cocktails proliferate, and as fl avored iterations continue to pile up in various spirits categories, this may be a good time to reconsider the notion of fl avor in beer. Think of brews like Samuel Adams Summer Ale, enlivened by lemon; wheat beers such as Blue Moon, tinged with citrus and spice; and, of course, Corona, practically synony-mous with lime. Among the richest fl avor experiences one can fi nd in beer are Belgian fruit lambics, which resonate with peach, cherry, strawberry or blackcurrants that were

included during fermentation. The Shandy—beer mixed with lemonade, citrus soda or ginger ale; also known as radler in Germany and Austria—is another fl avorful standby, available

in premixed versions but of course also simple to whip up with a homespun twist at bars. And come fall, it will be time to stock pumpkin ales, as well as play up the apple essence of hard ciders.

LEFT: Adam Seger, Chicago mixologist and founder of Balsam Spirits

RIGHT: At Euclid Hall in Denver, the Cowboys and Indians cocktail uses lemon juice with Leopold New York Apple Whiskey, St. Elizabeth’s Allspice Dram and Odell IPA.

Garrett Oliver, brewmaster at Brooklyn Brewery

creo

BLOODY GOOD SALES ARE IN ORDER WHEN YOU ADD WEREWOLF

TO YOUR SEASONAL ASSORTMENT.

GIVE SHOPPERS WHAT THEY’RE LOOKING FOR.

TAKE ADVANTAGE OF SEASONAL CONSUMER TRENDS.

AVAILABLE FOR A LIMITED TIME IN 6-PACKS AND 12-PACKS BEGINNING AUGUST 1.

CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION.

FIRST-EVER WEREWOLF-SPECIFIC NATIONAL TV SPOT AND SOCIAL MEDIA AMPLIFICATION DRIVE AWARENESS.

ENJOY NEWCASTLE WEREWOLF® RESPONSIBLY ©2013 NEWCASTLE IMPORTERS, NEW YORK, NY www.newcastlebrown.com

1. Nielsen Total U.S. Food, 4 weeks ending 2/23/13.

2. Nielsen Total U.S. Food, Convenience, & Drug, 2010–2012 through 8/11/12.

#1 IMPORTEDLIMITED-EDITION 12-PACK1

NEWCASTLE WEREWOLF IS A WITH JUST THE RIGHT BITE.

“BLOOD RED” ALE

DOUBLE-DIGIT GROWTH THREE YEARS RUNNING2

28%IN 2012

18%IN 2011

25%IN 2010

SELLING

creo

What do Skinnygirl Mojito, Pin-nacle Rainbow Sherbet Vodka and Sauza Sparkling Margarita all have in common? They are

all new to market, they are all in the Beam portfolio and—though they technically oc-cupy different spirits categories—they are all “Lifestyle Beverages.”

“Lifestyle beverages are those products that are purpose built based on a keen understanding of what consumer trends are driving people’s needs and choices today,” says Deb Boyda, General Manager for Beam’s Venture Category Business team. And, explains Boyda, in the marketplace today the most significant trends are the appeal of low calorie, flavor and convenience.

“We really want to create a tight connec-tion between the lives of our consumers and the brands we offer,” Boyda stresses.

“It’s about providing solutions for what they are already looking for.”

The Skinnygirl SolutionSkinnygirl Cocktails filled an obvious hole in the marketplace when it launched in 2009. “Skinnygirl fell into a white space opportunity: No one was serving the needs of women in the cocktail space,” Boyda recalls.

Skinnygirl Cocktails—the line now in-cludes 16 products in Ready-to-Serve, Vod-ka and Wine—enables women to indulge in a cocktail without the high-calorie price tag. Beam is able to keep almost the entire line of Skinnygirl Cocktails under 100 calories per serving while also scoring big on the convenience scale. “We launched the Skin-nygirl Minis last year—4-packs of individual 200ml plastic bottles which are perfect for outdoor occasions,” Boyda says.

The brand’s “Lifestyle” appeal is amped up by founder and celebrity entre-preneur Bethenny Frankel. “As a woman and a charismatic entrepreneur, Bethenny has a lot of sizzle and cache as a person.” The “wow-factor” she brings to the entire Skinnygirl portfolio helps Beam speak to their target consumer: “women who know what they want and go out and get it.”

Last year Beam took the Skinnygirl brand into the vodka and wine categories with impressive early results. “Through Q1 2013, Skinnygirl’s net comparable sales are up 140%,” shares Boyda. Launched in March of this year: Skinnygirl White Cher-ry Vodka, Skinnygirl Moscato Wine, Skin-nygirl Sweet ’n Tart Grapefruit Margarita and Skinnygirl Mojito.

The Future of FlavorThe marketplace seems awash in flavored vodkas. Yet Pinnacle—a brand that Beam acquired last year—remains one of the fastest growing category leaders. A lot of this has to do, ironically, believes Boyda, with the strength of Pinnacle’s unflavored vodka. “From a product quality standpoint, we have one of the best-tasting vodkas out there. It is rare to find a price/quality ra-tio like this.” Pinnacle’s base vodka rep-resents approximately half of the brand’s total sales.

When it comes to flavors, “our chal-lenge to ourselves is to be the first to mar-

ket with flavors that have unique appeal,” Boyda describes. Pin-nacle pioneered this trend with the intro-duction of Pinnacle Whipped several years ago (it still re-mains the best-sell-ing of the brand’s 30 flavors). Pinnacle’s latest innovations are Rainbow Sherbet and Strawberry Shortcake, summertime-focused flavors with nostalgic appeal.

Staying on Trend Patrol Beam spends a great deal of time looking at what will be trending tomorrow, and they see sparkling beverages as a place to be. Enter Sauza Sparkling Margarita, as Vanessa Jenkins, Senior Marketing Direc-tor of Tequilas at Beam, explains: “We’ve taken America’s #1 cocktail and made it even more refreshing by adding a bit of effervescence to it. It’s fresh, bubbly, and ready-to-serve—perfect for any ladies’ eve-ning with friends. Launched in April, the flavors—Original Lime, Wild Berry and Mango Peach—all check in at just under 10% ABV and retail for $12.99.

BRANDPROFILE

Big Flavor, Low Calorie & Convenience:Beam Identifi es the Top Three Trends Driving Consumer Drinking BehaviorBY KRISTEN BIELER

creo

Boodles®G

in, 45.2% Alc/Vol. (90.4 proof). ©2013 Proxim

o Spirits, Jersey City, NJ. Please drink Boodles responsibly.

Boodles Gin 80 Coleman Street ,London, EC2R 5BJ

B O O D L E S I S D I S T I L L E D A N D B O T T L E D I N T H E U N I T E D K I N G D O M .

creo

Washington is really big. Liter-ally. The state stretches from the Pacifi c Ocean across mountains and deserts, cov-

ering over 70,000 square miles. Fittingly, the breadth of wines being produced is a marvel, and can be daunting.

Sure, California is bigger. But it is only relatively recently that there has been excitement on both the industry and consumer level about the wide vari-ety of grapes and styles that state can produce. Washington, on the other hand, seems to have start-ed with variety, and has yet to give that up. From Syrah to Bor-deaux blends, from Tempranillo to Riesling, Washington is hard to pin down. And instead of see-ing that as a challenge for retail-ers and restaurants to overcome, we should see that as a blessing. Washington seems to be able to

do it all, and that apparent lack of focus results in a wide range of values for vari-ous consumer palates.

“While from a marketing standpoint it would have been more convenient to settle on a couple of varieties… the real-ity of the viticulture is that it is suited to a wide variety [of grapes],” says Ted

Baseler, the president and CEO of Ste. Michelle Wine Estates. “I think that today it has become an advantage to be more diverse.” Ste. Michelle Wine Estates is the largest wine producer in Washington, and if its CEO sees variety as an advantage, then we had best get on board, as it is unlikely to change.

So, if you can’t sell Washing-ton based on one grape or a signa-ture region, how do you do it? Eas-ily: Washington is a gateway wine region; it has the ability to bridge the seemingly vast gap between Old and New World wine. And that’s how to sell it.

European wine styles are a touchstone for many Washing-ton winemakers, such as Corey Braunel of Dusted Valley. Brau-nel got into wine through a love of France’s Rhône Valley. “Be-cause we enjoyed drinking those

Upland Vineyards, below, is home to 35 varieties of vinifera grapes, from Aligoté to Syrah to Tinta Cao, and supplies fruit to 20 different wineries. RIGHT: Dusted Valley’s Stoney Vine estate vineyard in Walla Walla.

Washington: The Big PictureThe State’s Vintners Aim to Do it All, and Do it WellBY SARAH M. CHAPPELL

Ted Baseler, president and CEO of Ste. Michelle Wine Estates, which is the largest wine pro-ducer in Washington

TASTINGCORNER

creo

wines we started crafting them,” Brau-nel says. “They tend to have a little bit more of that old world balance; we like acid.”

Best of Both WorldsBut Washington is not just an attempt to echo the elegance of Europe; there is opu-lence to Washington fruit that draws in new world wine lovers, as well.

Charles Smith is an infamous Walla Walla winemaker whose name is practi-cally synonymous with Washington red wines. While his wines are visible to a consumer segment that may not even re-alize that they are produced in Washing-ton, Smith is dedicated to the region for its unique expressions, particularly from Syrah. “What I like about Washington is that there is a really long growing season,” says Smith. “The wines have really fi rm

and full developed palate, and dark fruit aspect which is my preference.”

Dark, ripe fruit alone wouldn’t be enough, but with the acidity that Braunel seeks, these wines reach consumers some-where between the ripeness of Napa and the structure of Bordeaux.

The land itself is key. The eastern part of the state was created during the Missoula fl oods some 13,000 years ago. The series of fl oods created an incred-ibly diverse geological landscape. Wash-ington has categorized this diversity through 13 American Viticultural Areas, and more are sure to come. While the AVAs can offer important information to consumers, the wines are more easily ac-cessed through the prevalence of varietal labeling. Seeing “Syrah” and “Cabernet” makes these wines easy competitors with other New World regions, and offers both on- and off-premise options to swap in Washington.

Despite the focus on varietally labeled wines and clearly marked blends, Braunel notes: “It’s not that Washington is going to be known for a specifi c varietal… [Ev-eryone] has been trying to pin a specifi c varietal on our state. The state is the size of several EU countries. Let’s embrace the fact that Washington has the potential to be known for a tremendous amount of va-riety, and quality across that variety.”

Beyond a variety of fl avor profi les and a tendency toward value, perhaps the crucial part of Washington is that it offers an immediate connection to the

production of wine that California has recently lacked. “We’re all a lot of small producers here,” says Braunel. “We have this tremendous drive and determina-tion. The consumer is going to have the chance to get to know Washington on a personal level.”

And there you have it: a small, di-verse community in a large, diverse region with something for everyone. Washing-ton State need not be feared for its dif-ferences, it must be embraced. Smith puts it plainly: “The winemakers are realizing that they don’t have to fi t into a box.” ■

TASTINGCORNER

BELOW: Upland Vineyards RIGHT: Corey Braunel of Dusted Valley

Walla Walla winemaker Charles Smith

WASHINGTON WINES BEST BETS

BORDEAUX WHITE BLENDS

Fausse PisteButy

CHARDONNAYHedges HIPOwen Roe

RIESLINGChateau Ste. Michelle

Eroica (Ste. Michelle)

Kung Fu Girl (Charles Smith)

Pacifi c Rim single-vineyards

Sleight of Hand

CABERNET & BORDEAUX BLENDS

Dunham Cellars

Leonetti CellarAndrew Will

MERLOTLeonettiVelvet Devil (Charles Smith)

SYRAH & RHONE BLENDSButyDusted ValleyGramercy CellarsMaison Bleue (also Rhône whites)

Rotie CellarsSyncline

MIXED RED BLEND14 Hands “Hot to Trot”

Hedges CMS

creo

Phot

ogra

ph c

ourt

esy

of ?

????

????

???

april 2010 OhiO Beverage JOUrNaL 51 www.ohiobeveragemonthly.com

ATMs & Cash deals!FIVE (5) YEAR WARRANTY!

PARTS & PAPER*CASH ADVANCES ALSO AVAILABLE!

Cash/Surcharge deposited Daily!DSL. Internet Ready ATMs.

NEW ATMs from $1,995(Free Delivery/Install Extra)

* The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

Also available:FREE Prepaid Products Kiosk

Credit/Debit Processing/Bill Pay/Cash Advances &

Much more!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

Service PartsRepairAvailable

(ADA compliant!)

BARWARECustom Pints, Mugs, Shots & More

Kardwell InternatIonal, Inc.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com Free Catalog!1-800-233-0828 www.kardwell.com

Franco’s® Cocktail MixesPhone: (954) 782-7491 H ( 800) 782-4508 H Fax: (954) 786-9253

e-mail: [email protected]

1_4FrancosAd_2010.indd 1 9/28/10 11:50:27 AM

SHOPPINGNETWORKFor More Information Contact:

The Beverage Network116 John Street, 23rd floor, New York, NY 10038

Jennifer Kong212.571.3232, Ext. 114

E-mail: [email protected]

Page UnitDimensions

1/12 Page

(2 3/8” x 2 3/8”)

1/6 Page

(2 3/8” x 4 7/8”)

1/4 Page

(3 1/2” x 4 7/8”)

1/3 Page

(2 3/8” x 9 7/8”)

1/2 Page

(7 1/4” x 4 7/8”)

Full Page

(8 1/4” x 10

7/8”)

shopping network

Feb.08 ShopNet 1/3/08 2:47 PM Page 1For More Information Contact:



Lauren Howery


S H O P P I N GN E T W O R K



TALKINTECH

The Hidden Advantage of eCommerceDistributor Sales Reps Leverage eCommerce to Build Engagement with AccountsBY IAN GRIFFITH

There have always been sales reps that have leveraged technology to reach their accounts with timely information and better service.

It used to be the guys who sent several faxes a day when new releases and futures were hitting the market. More recently a younger generation of reps has taken to communicating by text message all day long, because it offers the most immedi-ate way to reach accounts when they need help.

As more and more of the business of buying and selling alcoholic beverages moves online, some distributor sales reps find themselves learning a new set of skills that have much in common with how retailers build repeat business from their eCommerce customers. These early adopters are sending targeted email cam-paigns that link to a landing page that seeks to convert interest into an eCom-merce order. They keep in touch with accounts on social media and where ap-propriate include a short-link back to a product listing. In short they are using the tool of eCommerce to add value and build engagement with their accounts.

Having spent the past 10 years work-ing with retailers to help them master the evolving landscape of wine eCommerce, it’s gratifying to see the wholesale tier start to move in a similar direction. To meet this new demand we’ve been repur-posing some of our eCommerce tools to help distributors provide the foundation on which their reps can build. The fol-lowing are a few different directions that distributors have taken:

❂ For several years we’ve made our retailer eCommerce platform available to wholesalers looking to present their products online. One popular approach is to publicly display items showing suggested retail pricing (MSRP). This shows the trade which items are currently available and helps build con-sumer interest in a brand. A site like this can be combined with a trade login that displays wholesale pricing.

❂ More recently, some distributors have repurposed this leading eCom-merce platform by placing the website behind a login so that all products and pricing are hidden from the public and in some cases are limited to prequali-fied accounts. As such, it has been used as a tool to promote limited offerings and pre-arrivals. The built-in email campaign tool can be used to segment accounts by on/off-premise and send targeted promotions based on order history. Emails point to products on the site and can convert interest into orders. Some limitations of this approach are that it offers limited discount levels and shows all accounts the same pricing. But for targeted pro-motions it can be a powerful tool.

❂ Beverage Media has had a trade (B2B) eCommerce site in some markets for as long as 15 years. With thousands of active users every week and tens of thousands of orders placed every year, it is a popular tool for find-

ing and ordering products. While the view from the front of the site is of the full marketplace, we also offer distribu-tors a “sideways entry” for traffic that comes from their own website. This sideways view only shows the referring wholesaler’s inventory and allows a distributor to offer eCommerce at low cost and on a platform that much of the trade is already familiar with.

❂ For distributors with experience online, we have a more sophisti-cated offering that brings together an integrated public and trade site. Built on a single platform, this approach identifies the correct product listings and pricing for an account based on their market, and in some states uses more detailed pricing rules. This site includes sell sheets, producer info and a recommendation engine that suggests similar products. Again, email marketing provides a vehicle for pushing targeting promotions that are converted on the site’s shopping cart.

If a salesperson can be freed from the task of visiting each account to collect orders, there is more time in the day to add value that grows market share. The best sales people will match their use of technology with the preferences of their accounts, whether that means sending them a fax or a tweet. n

To comment on this column or to learn more about how Beverage Media can help with a website for your store, visit BevSites.com, or contact Ian Griffith at 617-864-1677. Follow us on twitter at twitter.com/bevsites.

May 2013 Metro NY.indd 86 5/7/13 12:41 PM

creo

www.ohiobeveragemonthly.com www.ohiobeveragemonthly.comwww.ohiobeveragemonthly.comwww.ohiobeveragemonthly.com




www.ohiobeveragemonthly.com OhiO Beverage MONThLY JUNe 2013 53 www.ohiobeveragemonthly.com aPriL 2013 OhiO Beverage MONThLY 61




www.ohiobeveragemonthly.com www.ohiobeveragemonthly.comwww.ohiobeveragemonthly.com62 OhiO Beverage MONThLY JUNe 2013

ALL NEW Liquor Store POS System

n US-based phone technical support

n 10 years in business

n Label printing and handheld price checkers available

• Track Inventory• Process Credit Cards• Monitor Employee Activity • Reduce Shrinkage • Eliminate Theft

1-866-468-5767 | www.internationalpointofsale.com

*Tax charged in NJ

Ask about our FREE liquor databases.

Starting at

FREE liquor databases.

Starting at

FrEE Corner Store POS Software!

One Piece = Five Peripherals! • Computer with Intel CPU• 15” Touch Screen• Customer Price Display• Credit Card Swiper• Thermal Receipt Printer

PLUS:Sturdy Electronic Cash Drawer & Omni-directional Laser Scanner

One Piece = Five Peripherals! One Piece = Five Peripherals!

$1,699with FREE shipping

Back:

New_ShopNet_Aug12.indd 1 7/10/12 10:53:41 AMJune13 ShopNet.indd 4 5/9/13 10:56 AM



For More Information Contact:



Lauren Howery



Page Unit Dimensions

1/12 Page (2 3/8” x 2 3/8”)

1/6 Page (2 3/8” x 4 7/8”)

1/4 Page (3 1/2” x 4 7/8”)

1/3 Page (2 3/8” x 9 7/8”)

1/2 Page (7 1/4” x 4 7/8”)

Full Page(8 1/4” x 10 7/8”)





Lauren Howery




1/12 Page (2 3/8” x 2 3/8”)

1/6 Page (2 3/8” x 4 7/8”)

1/4 Page (3 1/2” x 4 7/8”)

1/3 Page (2 3/8” x 9 7/8”)

1/2 Page (7 1/4” x 4 7/8”)

Full Page(8 1/4” x 10 7/8”) Not a member?JOIN NOW ONLINE

or call us at 212-571-3232 or email: [email protected]

What’s New ?New Site. Better Experience.

bevnetwork.com

BevNetFractional_1_4_Ad.indd 1 2/23/12 3:39:29 PM

Apr13 ShopNet.indd 4 3/11/13 1:44 PMJune13 ShopNet.indd 5 5/9/13 10:56 AM

www.ohiobeveragemonthly.com OhiO Beverage MONThLY JUNe 2013 55

ALL NEW Liquor Store POS System

n US-based phone technical support

n 10 years in business

n Label printing and handheld price checkers available

• Track Inventory• Process Credit Cards• Monitor Employee Activity • Reduce Shrinkage • Eliminate Theft

1-866-468-5767 | www.internationalpointofsale.com

*Tax charged in NJ

Ask about our FREE liquor databases.

Starting at

FrEE Corner Store POS Software!

One Piece = Five Peripherals! • Computer with Intel CPU• 15” Touch Screen• Customer Price Display• Credit Card Swiper• Thermal Receipt Printer

PLUS:Sturdy Electronic Cash Drawer & Omni-directional Laser Scanner

$1,699with FREE shipping

Back:

New_ShopNet_Aug12.indd 1 7/10/12 10:53:41 AMJune13 ShopNet.indd 4 5/9/13 10:56 AM

OhiO WhOlesale Price list






Lauren Howery




1/12 Page (2 3/8” x 2 3/8”)

1/6 Page (2 3/8” x 4 7/8”)

1/4 Page (3 1/2” x 4 7/8”)

1/3 Page (2 3/8” x 9 7/8”)

1/2 Page (7 1/4” x 4 7/8”)

Full Page(8 1/4” x 10 7/8”)





Lauren Howery




1/12 Page (2 3/8” x 2 3/8”)

1/6 Page (2 3/8” x 4 7/8”)

1/4 Page (3 1/2” x 4 7/8”)

1/3 Page (2 3/8” x 9 7/8”)

1/2 Page (7 1/4” x 4 7/8”)

Full Page(8 1/4” x 10 7/8”) Not a member?JOIN NOW ONLINE

or call us at 212-571-3232 or email: [email protected]

What’s New ?New Site. Better Experience.

bevnetwork.com

BevNetFractional_1_4_Ad.indd 1 2/23/12 3:39:29 PM

Apr13 ShopNet.indd 4 3/11/13 1:44 PMJune13 ShopNet.indd 5 5/9/13 10:56 AM

www.ohiobeveragemonthly.com www.ohiobeveragemonthly.com56 OhiO Beverage MONThLY JUNe 2013



Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

June 2013 Division of Liquor Control Price ListD = 1.75 liter L = liter B = 750 ml

Please note: all the following information is provided for reference only, please contact your spirits wholesaler to

confirm all information. STaNDarD PriCe PrOOF

Grain alcohol

2952B everclear $ 14.90 190.02962B everclear 151 $ 13.90 151.0

Blend

0026D Old Thompson $ 12.70 80.00026L Old Thompson $ 7.15 80.0 0113B Kessler $ 8.75 80.0 0113D Kessler $ 17.60 80.0 0113L Kessler $ 12.30 80.0 0122B Beams eight Star $ 6.60 80.0 0122D Beams eight Star $ 13.20 80.0 0122L Beams eight Star $ 7.90 80.0 0152B Seagrams 7 Crown $ 9.95 80.0 0152D Seagrams 7 Crown $ 19.95 80.0 0152L Seagrams 7 Crown $ 13.30 80.0 0199D Senators Club Bbn $ 13.65 80.0 0199L Senators Club Bbn $ 7.95 80.02100D Calvert extra Blended Wsky $ 16.95 80.0 2137D imperial $ 12.70 80.0 3701L gold award Blended Wsky $ 3.80 80.0 3972D hallers S r S Bln Wsky $ 14.20 80.0 3972L hallers S r S Bln Wsky $ 8.25 80.0 4089D guckenheimer $ 13.40 80.0 4089L guckenheimer $ 7.55 80.0 5378B Kessler Traveler $ 8.75 80.0 576B Bastille hand Crafted $ 24.35 80.06343L Mc Cormick Blended $ 8.05 80.08890B Seagrams 7 Dark honey $ 12.60 71.08891B Seagrams 7 Crw Stone Cherry $ 12.60 71.09667B Woodstone Creek Barrelhous $ 51.25 94.09667e Woodstone Creek Barrelhous $ 6.30 94.09668B Woodstone Creek Blended $ 31.85 87.09677B Woodstone Creek Wh Dog WSK $45.75 94.0

BourBon

0014B ancient age Ky Str Bbn $ 9.05 80.00014D ancient age Ky Str Bbn $ 16.65 80.00014L ancient age Ky Str Bbn $ 11.50 80.00035D ancient ancient age Ky $ 20.55 90.0 0035L ancient ancient age Ky $ 11.50 90.0 0059B early Times $ 9.65 80.0 0059D early Times $ 21.05 80.0 0067B Jts Brown 4Yr $ 4.80 86.0 0067D Jts Brown 4Yr $ 17.50 86.0 0073B Old grand Dad 4Yr $ 11.45 86.0 0073D Old grand Dad 4Yr $ 25.50 86.0 0073L Old grand Dad 4Yr $ 17.85 86.0 0075D echo Springs 4Yr $ 18.40 80.0 0075L echo Springs 4Yr $ 11.05 80.0 0087D Kentucky gentleman $ 15.60 80.0 0087L Kentucky gentleman $ 9.35 80.0 0104D Ten high 4Yr $ 16.20 80.0 0104L Ten high 4Yr $ 9.45 80.0 0108B Old Forester 4Yr $ 16.90 86.0 0108D Old Forester 4Yr $ 35.10 86.0 0144B Jim Beams Choice 5Yr $ 9.05 80.0 0144D Jim Beams Choice 5Yr $ 35.20 80.0 0163D Mattingly and Moore 4Yr $ 9.70 80.0 0163L Mattingly and Moore 4Yr $ 9.30 80.00171D Mark Twain $ 13.15 80.0 0171L Mark Twain $ 9.30 80.0 0850B Benchmark Bourbon 8 Year $ 8.00 80.0 0850D Benchmark Bourbon 8 Year $ 16.20 80.0 0891B Bird Dog Blackberry Whsky $ 16.85 80.00892B Bird Dog Peach Whsky $ 16.90 80.0 0911B Blanton Bbn $ 44.80 93.0 1478B Brewriver Turkey Bottom Bbn $ 66.05 94.01497B Bulleit Bbn Frontier Whsky $ 21.05 90.0 1497D Bulleit Bbn Frontier Whsky $ 45.70 90.0 1497L Bulleit Bbn Frontier Whsky $ 22.85 90.0 1499B Buffalo Trace Bourbon $ 20.40 90.0 1499D Buffalo Trace Bourbon $ 43.25 90.0

1650e Jim Beam 200Ml 4Yr $ 5.25 80.0 1816B Wild Turkey 101 Bbn $ 20.40 101.0 1816D Wild Turkey 101 Bbn $ 41.50 101.0 1816L Wild Turkey 101 Bbn $ 29.80 101.0 2089D Bourbon Supreme rare Blnd $ 16.20 80.0 2089L Bourbon Supreme rare Blnd $ 9.55 80.02089B Bourbon Supreme rare Blnd $ 8.15 80.0 2094B Kentucky Tavern 4Yr $ 8.00 80.0 2094D Kentucky Tavern 4Yr $ 16.20 80.02094L Kentucky Tavern 4Yr $ 9.75 80.0 2099B Old Crow 3Yr $ 7.90 80.0 2099D Old Crow 3Yr $ 16.70 80.0 2099L Old Crow 3Yr $ 9.65 80.02104B Old Forester Signiture $ 18.65 100.02105B Jts Brown 100 $ 5.40 100.0 2105D Jts Brown 100 $ 9.20 100.0 2889B early Times Bourbon $ 16.00 80.02919B elijah Craig 12Yr $ 21.25 94.02922B elijah Craig Barrel Proof $ 34.35 132.02938B e h Taylor Jr Straight rye $ 61.15 100.02939B e h Taylor Jr Sngl Barrel $ 53.75 100.02946B evan Williams Millenium $ 18.00 86.62948B evan Williams Bbn $ 9.90 86.0 2948D evan Williams Bbn $ 24.05 86.0 2948L evan Williams Bbn $ 14.10 86.0 2949B ezra Brooks $ 10.20 90.0 2949D ezra Brooks $ 23.20 90.0 2949L ezra Brooks $ 12.35 90.0 2955B ezra 101 7Yr $ 12.75 101.0 2961B evan Williams 1783 $ 15.85 86.03022B Firefly Sweet Tea Bourbon $ 15.15 70.0 307oB Four roses Barrel Strng $ 43.45 100.03073B Four roses Yellow Label $ 15.15 80.03074B Four roses 90 $ 25.95 90.0 3075B Four roses 100 $ 32.65 100.0 4065D heaven hill Old Style 4Yr $ 20.15 80.0 4065L heaven hill Old Style 4Yr $ 11.50 80.0 4116B Jim Beam 4Yr $ 15.85 80.0 4116D Jim Beam 4Yr $ 34.30 80.0 4116e Jim Beam 4Yr $ 9.90 80.0 4116L Jim Beam 4Yr $ 21.10 80.05086B Jefferson’s President Select $ 86.40 94.05087B Jefferson’s $ 27.55 82.3 5089B Jefferson's reserve $ 49.65 90.2 5104B Jeremiah Weed Cherry Mash $ 14.60 90.0 5110B Jim Beam Black 8Yr $ 20.20 86.0 5110D Jim Beam Black 8Yr $ 40.50 86.0 5110L Jim Beam Black 8Yr $ 15.40 86.0 5112B Jim Beam Traveler 4Yr $ 15.85 80.0 5112D Jim Beam Traveler 4Yr $ 29.05 80.05122B Jim Beam Devil's Cut $ 23.75 90.05208B John L Sullivan irish $ 20.40 80.05478B Knob Creek rye $ 33.45 100.0 5483B Knob Creek Sngl Barel rsv $ 36.95 80.05889B Lexington Bourbon $ 25.60 86.0 6845L Old Charter 8Yr $ 15.15 80.06880B Old Crow Traveler 3Yr $ 7.90 80.06920B Old Forester Birthday $ 38.70 97.07680B Old Whiskey river $ 22.05 86.08020B Pearse Lyons reserve $ 33.45 80.0 8300B Prichards Double Chocolate $ 51.80 90.08187B Phillips Union vanilla Wsk $ 9.05 70.08301B Prichards DBL Barreled $ 51.80 90.08355B rebel Yell $ 13.20 80.0 8356B rebel reserve 4Yr $ 16.90 90.68357B rebel reserve Cherry $ 16.90 70.08358B rebel reserve honey $ 16.90 70.0 8375B red Stag Black Cher $ 18.45 80.0 8375D red Stag Black Cher $ 37.85 80.0 8375L red Stag Black Cher $ 25.50 80.0 8377B red Stag hny Tea $ 18.45 80.0 8378B red Stag Spiced $ 18.45 80.0 8435B ridgemont reserve 1792 8Yr $ 26.50 93.79260B Town Branch Bbn $ 29.20 80.09355L Undo's Bourbon $ 29.40 90.09533D Well Whiskey $ 19.90 88.09533L Wellwhiskey $ 9.60 88.0 9600B Whitetail Caramel Flv Whiskey $ 13.40 80.0 9630D Wild Turkey amer hony $ 31.05 71.0 9632B Wild Turkey 80 Bbn $ 3.95 80.0 9632D Wild Turkey 80 Bbn $ 16.95 80.0 9635B Wild Turkey 101 Trvlr $ 20.40 101.0 9636B Wild Turkey russells resv 10Yr $ 28.15 90.09637B Wild Turkey Ky Spt Sng Brl $ 36.50 101.09638B Wild Turkey 81 $ 15.80 81.09638D Wild Turkey 81 $ 34.30 81.09638L Wild Turkey 81 $ 19.40 81.09676L Woodford rsv Derby $ 35.05 90.49677B ridge runner White Dog Whiskey $ 45.75 90.09678B Woodford reserve DBL Oaked $ 47.45 90.4 9680B Woodford rsv Mst Coll Mapl $ 45.05 90.4

Specialty BourBon

0460B Bakers $ 37.85 107.00575B Basil haydens $ 33.45 80.01370B Bookers $ 48.40 126.62305B Corner Creek reserve $ 27.35 88.02880B eagle rare Single Barrel $ 26.50 90.02880D eagle rare Single Barrel $ 54.60 90.02947B evan Williams Single Barrel $ 23.90 86.65089B Jefferson’s reserve $ 46.95 90.25482B Knob Creek $ 29.05 100.05482D Knob Creek $ 54.55 100.05482L Knob Creek $ 35.20 100.06060B Maker’s Mark $ 26.40 90.06060D Maker’s Mark $ 55.45 90.06060e Maker’s Mark $ 14.60 90.06060L Maker’s Mark $ 35.20 90.06064B Maker’s Mark 46 $ 33.45 94.09617B Wild Turkey 15Yr Tribute $ 77.80 101.09627B rare Breed $ 31.75 110.09674B Woodford reserve $ 30.00 90.4 9674D Woodford reserve $ 59.85 90.4 9674L Woodford reserve $ 35.05 90.4 9679B Woodford reserve Season Oak $ 77.95 100.4 9670B Woodstone Micro-Bourbon $ 88.20 94.0

tenneSSee WhiSkey

0066B Jack Daniel's Black $ 20.40 80.00066D Jack Daniel's Black $ 43.90 80.00066e Jack Daniel's Black $ 14.45 80.00066L Jack Daniel's Black $ 31.15 80.01646e Jack Daniel's Tenn hony $ 6.80 70.02110B Jack Daniel's green $ 16.90 80.02110D Jack Daniel's green $ 33.65 80.03513B gentleman Jack $ 29.10 80.03513D gentleman Jack $ 51.10 80.03513L gentleman Jack $ 35.90 80.03515B george Bickel Old 48 $ 15.90 80.03515B george rickel Old #8 $ 15.90 80.0

Ohio Wholesale Price List


3523B george Dickol 12 $ 20.20 90.03524B geo. Dickel Barrel Select $ 20.20 86.04988B Jack Daniel's Tenn honey $ 20.40 70.04988e Jack Daniel's Tenn honey $ 14.45 70.04988L Jack Daniel's Tenn honey $ 31.15 70.04988D Jack Daniel's Tenn honey $ 43.90 70.04997B Jack Daniel's Single Barrel $ 38.70 94.05062B Jailers Premium Tenn Whisk $ 22.75 86.08307B Prichards Tenn Whiskey $ 34.35 80.0

rye WhiSkey 0090B Old Overholt $ 13.20 80.01503B Bulleit 95 rye $ 21.05 90.01503L Bulleit 95 rye $ 22.85 90.02920B elias Staley rye $ 44.05 80.05070B James e Pepper 1776 rye $ 21.25 100.05092B Jeffersons rye $31.10 94.05117B Jim Beam $ 17.60 80.05118B Jim Beam honey $ 18.45 70.08308B richards rye Whiskey $ 43.05 86.0 9138B Templeton rye $ 34.35 80.09631B Wild Turkey rye Whiskey $ 7.65 101.09633B Wild Turkey russels reserve $ 34.35 90.09641B Wild Turkey rye 81 $ 19.35 81.0

Blended WhiSkey

0026D Old Thompson $ 12.55 80.00026L Old Thompson $ 7.15 80.00113B Kessler $ 8.75 80.00113D Kessler $ 17.60 80.0 0113L Kessler $ 12.30 80.00122B Beam's eight Star $ 6.60 80.00122D Beam's eight Slar $ 13.00 80.00122L Beam's eight Star $ 7.90 80.00152B Seagram's 7 Crown $ 10.40 80.00152D Seagram's 7 Crown $ 20.85 80.00152L Seagram's 7 Crown $ 13.75 80.00199D Senator's Club $ 13.65 80.00199L Senator's Club $ 7.95 80.00576B Bastille hand-Crafted Whsk $ 26.65 80.01477B Brewriver i got Friends Wh Blended $ 33.45 87.02100D Calvert exlra $ 16.95 80.02137D imperial $ 112.55 80.03033B Firefly Caramel Moonshine $ 16.90 60.03034B Firefly Peach Moonshine $ 16.90 60.93701L gold award $ 5.70 80.03972D hailer's S.r.S. $ 13.90 80.03972L halters S.r.S. $ 7.95 80.04089D guckenheimer $ 13.00 80.04089L guckenheimer $ 7.15 80.05260B J Johnson Mid Moon hall Fa $ 9.95 80.05262B J Johnson Mid Moon Bluebry $ 17.75 100.05266B Jr Johnson Mid Moon Strawb $ 17.75 00.05378B Kessler Traveler $ 8.75 80.06343L Mccormick $ 7.70 80.09668B Ohio Blended Whiskey $ 31.85 80.08887B Seagram's 7 Traveler $ 10.40 80.08890B Seagram's 7 Dark honey $ 12.60 71.0

WhiSkey

0281B Jameson $ 18.65 80.00281D Jameson $ 39.75 80.00281B Jameson $ 28.95 80.0 0281e Jameson irish Whiskey $ 17.00 80.00282B Bushmills $ 20.15 80.00282L Bushmills $ 28.00 80.00908B Black Bust( $ 31.50 80.01519B Bushmills 16 Yr. Single Malt $ 58.65 80.01520B Bushmills Loyr. Single Malt $ 25.10 80.02074B Clonlarf $ 9.10 80.02268B Connema ra Single Malt $ 29.10 80.03003B Feckin irish Whiskey $ 13.15 80.04895B irishman Original Clan $ 14.80 90.05075B Jameson gold $ 64.90 80.05079B Jameson vintage res. $261.15 92.05081B Jameson 18 Yr. $ 86.70 80.05083B Jameson 12 Yr. $ 41.35 80.05085B Jameson Tin $ 18.65 80.05212B John Power & Son gold $ 16.00 80.05384B Kilbeggan $ 18.90 80.05388B Knappogue Castle 12 $ 30.60 80.06574B Midleton $117.20 80.06576B Michael Collins Blended $ 21.25 80.07721L Paddy $ 23.35 80.08294B Powers $ 12.10 80.06383B redbreast $ 43.05 80.08384B redbreast 12 $ 77.95 92.08476B rogue Dead guy Whiskey $ 34.35 90.09026B Slane Castle $ 20.35 80.09317B Tullamore Dew $ 20.40 80.09317L Tullamore Dew $ 28.05 80.09317D Tullamore Dew $ 44.10 80.09321B Tullamore Dew 10 $ 43.05 80.0

canadian WhiSkey

0076B Seagrams vo $ 11.75 80.00076D Seagrams vo $ 23.55 80.00076L Seagrams vo $ 17.40 80.00169D Lord Calvert $ 14.50 80.00170B Mcmaster's $ 7.00 80.00170D Mcmaster's $ 14.90 80.00170L Mcmaster's $ 8.85 80.00174B Canadian Mist $ 8.75 80.00174D Canadian Mist $ 19.30 80.00174L Canadian Mist $ 12.25 80.00175D Macnaughton $ 16.65 80.00176B Canadian Club $ 1165 80.00176D Canadian Club $ 22.30 80.00176e Canadian Club $ 9.25 80.00176L Canadian Club $ 16.75 80.00189B Black velvet $ 7.90 80.00189D Black velvet $ 17.55 80.00189e Black velvet $ 8.60 80.00189L Black velvet $ 11.40 80.00909B Black velvet Traveler $ 7.90 80.00920B Black velvet reserve $ 11.40 80.0 0920D Black velvet reserve $ 22.30 80.01542B C C Dock 57 Blackberry $ 15.85 80.01570B Cabin Fever Maple Flv. $ 16.85 80.01704D Canadian Bay $ 12.70 80.01704D Canadian Bay $ 8.70 80.01716B Canada house $ 6.45 80.01716D Canada house $ 13.60 80.01725B Canadian Club reserve 10 $ 14.05 80.01729B Canadian Club Traveler $ 11.45 80.01730D Canadian gold $ 14.05 80.01730L Canadian gold $ 8.60 80.0

1731B Can. Club Sherry Cask $ 16.70 82.61733B Canadian hunter Traveler $ 6.85 80.01735D Canadian Ltd. $ 14.45 80.01735L Canadian Ltd. $ 9.25 80.01748B Canadian Mist Traveler $ 6.75 80.01749D Canadian reserve $ 9.25 80.02055B Classic 12 $ 15.85 80.02389B Crown royal Black $ 26.05 90.02389D Crown royal Black $ 52.00 90.02391B Crown royal Cask No.16 $ 70.25 80.02393B Crown royal extra rare $115.90 80.02397B Crown royal reserve $ 43.00 80.02399B Crown royal Maple Finished $ 22.60 80.02399L Crown royal Maple Finished $ 31.05 80.04041D harwood $ 14.90 80.04041L harwood $ 8.70 80.04699D Northern Light $ 12.70 80.04699L Northern Light $ 8.45 80.05073D James Foxe $ 12.55 80.07726D Paramount $ 14.45 80.08050B Pendleton $ 19.50 80.08051B Pendleton rye $ 30.00 80.08415B revel Stoke Spiced Whiskey $ 10.80 90.08431B rich & rare $ 7.75 80.08431D rich & rare $ 14.90 80.08894B Crown royal $ 22.60 80.08894D Crown royal $ 49.65 80.08894e Crown royal $ 11.40 80.08894L Crown royal $ 31.00 80.0 8922B v.0. gold $ 15.65 80.08923B Seagram's v.0. Traveler $ 5.60 80.09152B Tap 357 $ 25.60 81.09648B Windsor Traveler $ 7.90 80.09652B Windsor Supreme $ 7.90 80.09652D Windsor Supreme $ 17.60 80.09652L Windsor Supreme $ 11.45 80.09656B Wiser's Deluxe $ 15.15 80.0

Scotch WhiSkey

0201B Pinch 15 Yr. $ 29.70 80.00202B Dewar's $ 21.25 80.00202D Dewar's $ 37.95 80.00202e Dewar's $ 21.15 80.00202L Dewar's $ 27.35 80.00204B Johnnie Walker red $ 21.90 80.00204D Johnnie Walker red $ 43.25 80.00204L Johnnle Walker red $ 28.25 80.00206D Usher's green $ 22.25 80.00208B Lauder's $ 8.30 80.00208D Lauder's $ 18.00 80.00208L Lauder's $ 10.65 80.00212B grant's $ 14.40 80.00212D grant's $ 32.15 80.00213D Old Smuggler $ 19.50 80.00213L Odsmuggler $ 11.95 80.00215B Chivas regal 12 Yr. $ 25.60 80.00215D Chivas regal 12 Yr. $ 59.85 80.00215L Chivas regal 12 Yr. $ 38.55 80.00225B Cully Sark $ 16.85 80.00225D Culty Sark $ 33.55 80.00225L Cutty Sark $ 21.10 80.00227B White horse $ 12.55 80.00232B Johnnie Walker Black $ 34.25 80.00232D Johnnie Walker Black $ 70.25 80.00232L Johnnie Walker Black $ 43.90 80.00238B J&B rare $ 18.95 86.00238D J&B rare $ 40.65 86.00238L J&B rare $ 24.05 86.00239B grand Macnish $ 7.30 80.00239D grand Macnish $ 16.95 80.0 0239L grand Macnish $ 10.45 80.00241D highland Mist $ 17.10 80.00241L highland Mist $ 10.45 80.00246D inver house $ 17.10 60.00246L inver house $ 11.00 60.00249D J.W. Dant $ 10.80 80.00253B Ballanline's $ 15.15 80.01490B Buchanan Deluxe $ 30.75 80.01491B Buchanan Special reserve $ 67.65 80.01655e Makers Mark 200Ml $ 7.90 80.02004B Chiv regal Salute 21 Yr $ 156.85 80.02005B Chiv regal 25 $ 200.10 80.02006B Chivas regal 18 Yr. $ 51.80 80.02052D Clan Macgregor $ 17.10 80.02052L Clan Macgregor $ 10.60 80.02078B Clynelish $ 49.85 92.02226B Collingwood Canadian $ 22.12 80.02488B Dalmore 1981 amoroso $ 1198.30 84.02489B Dalmore 1263 King alex iii $ 200.10 80.02490B Dalmore 18 $ 143.35 86.02493B Dalmore Cigar Malt reserve $ 108.50 80.02672B Dewar'sfounders reserve $ 51.10 80.02673B Dewar's Signature $ 189.75 86.02674B Dewar's Sp. res. 12 Yr. $ 25.60 80.02999B Famous grouse 12 Yr. $ 11.30 80.03609B glen grant $ 30.00 80.05145B John Barr red $ 4.10 80.05145D John Barr red $ 22.30 80.05220B Johnnie Walker Blue $ 210.65 80.05225B Johnnie Walker Bkl.100 anniv. $ 36.85 80.05229B Johnnie Waiker gold $ 83.45 80.05406B King robert ii $ 12.35 80.06395B Mclvor $ 11.65 80.07980D Passport $ 23.20 80.08327D Queen anne $ 16.20 80.08327L Queen anne $ 9.75 80.08853D Scoresby $ 17.45 80.09081B Springbank 10 $ 50.05 92.09100B Smith & Wolensky 22 $ 128.00 98.09188B Famous grouse 80 $ 20.40 80.09188D Famous grouse 80 $ 41.50 80.0

SinGle Malt / Scotch

0019B aberlour 12 Yr. $ 32.60 86.00020B aberlour abunadh $ 69.25 119.40031B aberfeldy $ 44.10 80.00032B aberfeldy 21 $ 128.95 80.00085B anthony's 22 SgL Cask Seri $ 128.00 98.00103B ardmore $ 36.10 92.00107B ardbeg 10 Yr. $ 38.70 92.00114B ardbeg UigeaDaiL $ 64.90 108.00375B auchenloshan3wood $ 51.80 86.00377B auchenlashan Classic $ 26.50 80.00379B auchroisk $ 153.75 116.20493B Balvenie Single Barrel 15 Yr. $ 59.65 95.00497B Balvenie Doublewood 12 Yr. $ 44.90 86.00504B Balvenie Portwood 21 Yr. $ 137.55 86.01481B Bowmore Legend $ 21.25 80.01488B Bunnahebhain $ 47.45 80.01498B Bruichladdich rocks $ 48.50 92.01751B Caol ila 12-Yr. $ 50.85 86.0






1759B Cardhu $ 39.50 86.02355B Cragganmore $ 52.60 80.02491B Delmore Stillman 28 Yr. $ 117.60 90.02495B Dalmore 12 Yr. $ 47.45 80.02498B Dalwhinnie $ 57.85 66.02500B Dalwhinnie Distill edition $ 67.35 86.03606B glenliddich 12 Yr. reserve $ 35.20 80.03607B glen garioch $ 16.35 86.03611B glenkinchie 12 Yr. $ 50.85 86.03615B glen Spey $ 162.55 100.83619B glenfiddich Malt Master $ 69.25 86.03620B glenfiddich Solera 15 Yr. $ 46.55 80.03625B glenfiddich ancient 18 Yr. $ 67.50 86.03632B glenfarclas 17 Yr. $ 69.65 86.03634B glenfiddich 15 Distillery ed. $ 22.65 102.03635B glenfarclas 21 Yr. $ 80.45 86.03639B glenlivet 25 Yr. $ 322.25 86.03640B glenlivet 18 Yr. $ 73.60 86.03641B glenlivet 12 Yr. $ 36.10 80.03641D glenhivel $ 77.30 80.03641L glenlivel12 Yr. $ 46.40 80.03643B glenlivet archive 21 Yr. $ 130.30 86.03645B glenmorangie 10 Year Old $ 36.10 86.03645D glenmorangie 10 Year Old $ 68.55 86.03646B glenlivet French Oak 15 Yr. $ 47.45 80.03647B glenlivel Nadurra 16 Yr. $ 56.15 112.43649B glenmorangielasanla $ 44.80 92.03654B glenlivelldadurratriumph $ 69.25 96.03655B glenmorangie Finealta $ 69.25 86.03656B glenmorangie Quinta ruban $ 44.80 92.03658B glenmorangtenectar D'or $ 51.80 92.03697B glenrothes Select reserve $ 49.80 80.03699B glenrothes $ 67.75 86.03836B grand Macnish 15 Sherry $ 30.00 80.03837B grand Macnish 150th anniv $ 13.40 80.04291B highland Park $ 39.60 86.04296B highland Park 18 $ 63.20 86.05207B J. Mcdougalls Bladnoch $ 44.55 111.65231B Johnnie Walker green $ 57.10 86.05507B Lagavulin Distillers ed. $ 86.90 86.05508B Lagavulin $ 71.35 86.05542B Laphroaig 18 $ 70.40 96.05543B Lephroaigcask Strength $ 57.20 115.65544B Laphroalg $ 44.00 86.06012B Macallan Cask Strenglh $ 77.95 117.6 6013B Macallan 12 Yr. $ 49.20 86.06013D Macallan 12 Yr. $ 112.20 86.06013e Macallan 12 Yr. $ 56.25 86.06016B Macallan 18 Yr. $ 173.95 86.06017B Macallan Fine Oak 10 Yr. $ 38.70 80.06016B Macallan Fine Oak 15 Yr. $ 69.75 86.06019B Macallan Shackleton rare $ 147.75 86.06024B Macallan anniversary $ 697.35 86.06025B Macallan 30 Yr. $1,482.50 86.06344B Mcclellands islay $ 20.85 80.06346B Mcclellands highland $ 20.65 80.06747B Oban Distillers ed. $ 78.20 86.06748B Oban $ 63.25 86.07700B Oyo Whiskey $ 39.85 92.08306B Prichards Single Malt Whsk $ 43.05 80.08983B Singleton Single Malt $ 34.40 80.09063B Speyburn $ 21.25 86.09064B Speyburn Braden Orach $ 16.90 80.09145B Talisker $ 58.20 91.69148B Talisker Distiller edition $ 60.65 91.69150B Tamdhu $ 10.10 80.09150B Tamdhu $ 19.50 80.09240B Tomatin Scotch 12 $ 25.60 86.09606B Wild Scotsman Black Label $ 58.15 94.09607B Wild Scotsman royal Lochnagr $ 24.25 92.09657B Wisers 18 $ 20.90 80.09658B Wisers Legacy $ 38.70 90.09666B Woodstone CrK Sherry Cask $ 135.75 94.09671B Woodstone Creek Single Peated Malt Whsky $ 103.95 93.0

other WhiSkey

0876B Bernheim Original Wheat $ 22.55 90.01840B Cakfaddy Carolina Moonshine $ 17.75 80.03526B georgia Moon Corn Whiskey $ 9.30 80.04868B ikkomon Shochu $ 34.60 50.05255B Jr. Johnsons Midnight Moon $ 17.75 80.09686B XXX Shine $ 18.65 88.8

Brandy

0051B alize Cognac vs $ 16.90 80.0 0084B ansac vs Cognac $ 15.15 80.00089B Bela Osa $ 7.05 80.0 0341B asbach Uralt Brandy $ 24.05 80.0 0453B Metaxa Five Star Brandy $ 19.50 76.0 0456B Courvoisier vsop Cognac 4Yr $ 29.00 80.0 0461B hennessy v S 28.70 80.0 0461D hennessy v S $ 65.95 80.0 0461e hennessy v S $ 25.75 80.0 0461L hennessy v S $ 37.65 80.0 0462B Martell vs Cognac $ 25.60 80.0 0463B remy Martin vsop Cognac $ 35.10 80.0 0463D remy Martin vsop Cognac $ 78.15 80.0 0463e remy Martin vsop Cognac $ 27.75 80.0 0463L remy Martin vsop Cognac $ 47.25 80.0 0464B St remy vsop authentic Bdy $ 10.80 80.0 0464D St remy vsop authentic Bdy $ 23.20 80.0 0469B Paul Masson grand amber 3Yr $ 10.80 80.0 0469D Paul Masson grand amber 3Yr $ 19.90 80.0 0469L Paul Masson grand amber 3Yr $ 12.80 80.0 0470B Christian Brothers Brandy $ 9.90 80.0 0470D Christian Brothers Brandy $ 20.55 80.0 0470L Christian Brothers Brandy $ 13.25 80.00472B arrow ginger Brandy $ 8.15 60.0 0479B Lairds apple Jack 6Yr $ 16.90 80.0 0480B Courvoisier v S Cognac 2Yr $ 25.60 80.0 0480D Courvoisier v S Cognac 2Yr $ 51.05 80.0 0480L Courvoisier v S Cognac 2Yr $ 33.40 80.0 0481B Coronet vsq $ 6.90 80.00481D Coronet vsq $ 17.95 80.0 0481L Coronet vsq $ 9.75 80.0 0482B Paramount Blackberry Brndy $ 9.90 75.0 0482D Paramount Blackberry Brndy $ 19.70 75.0 0482L Paramount Blackberry Brndy $ 11.50 75.0 0483B Paramount Cherry Brandy $ 9.90 75.00483D Paramount Cherry Brandy $ 10.85 75.0 0488B Paramount apricot Brandy $ 9.90 75.0 0488D Paramount apricot Brandy $ 19.70 75.0 0488L Paramount apricot Brandy $ 11.50 75.0 0490B Dekuyper Blackberry Brandy $ 10.55 70.0 0668B arrow Blackbrry Bdy $ 8.15 60.0 0682B Dek apricot Bdy $ 10.55 70.0 0696B Paramount Peach Bdy $ 9.90 75.0 0711B Mr Boston Blackberry Brndy $ 6.45 70.0 0863B Navip Slivovitz 8Yr $ 18.25 100.0 0874B remy Martin Louis X111 $2354.90 80.0 0877L Bertagnolli grappino $ 15.40 84.0 1577B Calvados Bld grnd appl Bdy $ 36.75 80.0

1618e Christian Brothers amber 200Ml $ 2.95 80.01623B Conjure Cognac $ 27.10 80.01623e Conjure Cognac $ 6.80 80.0 1625e Courvoisier vs 200Ml 2Yr $ 6.40 80.0 1629e e & J vs 2 200Ml $ 2.90 80.01630e e & J vsop 200Ml $ 3.15 80.0 1642e hennessy vsop 200Ml $ 13.35 80.01644e hennessy vs Flask $ 6.05 80.0 1665e Paul Masson vs 200 3Yr $ 2.90 80.0 1666e Paul Masson vsop 200Ml 4Yr $ 3.30 80.0 1669e remy Martin vs 200Ml $ 8.50 80.0 1670e remy Martin vsop 200Ml $ 9.40 80.01671e remy Martin 1738 accor $ 12.90 80.0 2018B Christian Bros Frost White $ 10.80 70.0 2020B Christian Bro grn rsv vsop $ 11.25 80.02023B Christian Bro honey $ 11.65 70.0 2265B Conjure Cognac $ 28.25 80.02327B Courvoisier C $ 32.55 80.0 2335B Courvoisier Xo Cognac $ 105.65 80.0 2348B Courvoisier exclusif 4Yr $ 24.00 80.02349B Courvoisier 12 $ 43.95 80.0 2350B Courvoisier 21 $ 219.35 80.02728B Don Pedro reserva especial $ 5.80 80.02850B Dujardin vsop $ 19.85 80.0 2871B e & J Superior rsv vsop $ 11.65 80.02871D e & J Superior rsv vsop $ 23.20 80.0 2871L e & J Superior rsv vsop $ 13.50 80.0 2873B e & J $ 11.15 80.0 2873D e & J $ 22.30 80.0 2873L e & J $ 13.25 80.0 2875B e & J Superior rs vsop Traveler $ 10.65 80.0 2876B e & J Traveler Bdy $ 10.35 80.0 2877B e & J Xo $ 13.40 80.02954B excellentia gold Sliv Brandy $ 20.40 80.0 4011B hardy vs $ 25.20 80.0 4074B hennessy Black $ 34.35 86.0 4074L hennessy Black $ 44.65 86.04076B hennessy richard $3314.55 86.04080B hennessy Paradis $ 723.55 86.0 4084e hennessy v S 200Ml $ 8.15 80.0 4087B hennessy vs historic $ 27.35 80.0 4092B hennessy vsop Cognac $ 43.05 80.0 4092L hennessy vsop Cognac $ 69.05 80.0 4103B hennessy X O $168.70 80.0 4944B J C Cognac vsop $ 11.50 80.0 4998B Jacque Cardin grape France $ 9.05 80.0 5001B Poli Po Traminar grappa $ 23.75 80.05486B Korbel $ 9.05 80.0 5486D Korbel $ 12.10 80.05509B Lairds apple Brandy 100 $ 25.60 80.05510B Lairds rare apple Brandy $ 26.10 80.0 5512B Lairds Old apple Brandy 90Mo $ 24.75 80.0 5532B Landy vs Cognac $ 12.05 80.0 5548B Larresingle armagnac XO $ 82.40 86.0 5871B Leroux Polish Blackberry $ 9.55 70.0 6072L Manastirka $ 29.55 90.0 6095B Maraska Slivovitz Kosher $ 23.65 80.0 6099B Maraska Pear Liqueur Krusk $ 23.65 56.06259B Martell Cordon Bleu Cognac $ 112.85 80.0 6267B Martell Xo 12Yr $121.60 80.0 6270B Martell vsop $ 31.75 80.0 6525B Meukow v.S. $ 20.40 80.0 6545B Metaxa amphora 7 Star $ 24.75 80.0 6603B Moletto grappa D'nebbiolo $ 34.35 80.0 6615L Montenegro Lozova rakija $ 9.90 94.07816B Paramount ginger Brandy $ 8.15 65.0 7976B Paul Masson grnd ambr vsop 4Yr $ 12.10 80.0 7976D Paul Masson grnd ambr vsop 4Yr $ 24.05 80.0 7993B Presidente Brandy $ 13.40 80.0 8354B raynal Napoleon vsop $ 12.55 80.0 8386B remy Martin extra $ 342.85 80.0 8389B remy Martin 1738 accord $ 43.05 80.0 8394B remy Martin Xo excellence $139.05 80.0 8404B remy Martin v $ 35.10 80.08405B remy Martin vs grand Cru $ 30.85 80.08648B Salignac $ 16.90 80.0 9736B Zuta Osa $ 29.35 90.0

Gin

0193L aristocrat gin $ 7.10 80.0 0303D Fleischmanns gin $ 12.70 80.0 0304D Crystal Palace gin $ 12.40 80.0 0304L Crystal Palace gin $ 7.10 80.0 0305B Seagrams extra Dry gin $ 8.15 80.0 0305D Seagrams extra Dry gin $ 17.95 80.0 0305e Seagrams extra Dry gin $ 6.50 80.00305L Seagrams extra Dry gin $ 13.25 80.0 0308B gordons gin $ 9.75 80.0 0308D gordons gin $ 19.85 80.0 0308L gordons gin $ 12.35 80.0 0313B Beefeater gin $ 15.15 94.00313D Beefeater gin $ 31.05 94.00313e Beefeater gin $ 7.55 94.0 0313L Beefeater gin $ 24.15 94.0 0319D Paramount 90 gin $ 16.20 90.0 0319L Paramount 90 gin $ 8.85 90.0 0320D Calvert gin $ 13.20 80.00322B Bombay gin $ 15.15 86.0 0322D Bombay gin $ 30.15 86.0 0322L Bombay gin $ 23.70 86.0 0326B Tanqueray gin $ 18.45 94.6 0326D Tanqueray gin $ 38.65 94.6 0326e Tanqueray gin $ 17.05 94.6 0326L Tanqueray gin $ 24.35 94.6 0327D glenmore gin $ 12.40 80.0 0327L glenmore gin $ 7.15 80.0 0329D Booths gin $ 19.85 90.0 0330D hallers gin $ 12.70 80.0 0330L hallers gin $ 7.10 80.0 0339B gilbeys gin $ 7.70 80.0 0339D gilbeys gin $ 16.70 80.0 0339L gilbeys gin $ 10.65 80.0 0340L Senators Club gin 4Yr $ 4.05 80.0 0380B aviation gin $ 25.60 84.0 0563D Barton gin $ 12.45 80.0 0563L Barton gin $ 7.15 80.0 0843L Beer Barrel Saloon gin $ 8.15 80.00962B Bluecoat gin $ 21.25 94.01324B Bombardier Military $ 5.75 86.0 1327B Bombay Sapphire gin $ 18.65 94.0 1327D Bombay Sapphire gin $ 40.65 94.0 1327L Bombay Sapphire gin $ 26.75 94.0 1369B Boodles British gin $ 15.15 90.4 1476B Brewriver east end Dry gin $ 27.75 94.01495B Brokers gin $ 15.15 94.01522B Burnetts gin Traveler $ 6.00 80.01659e Paramount gin $ 4.20 80.0 1660e New amsterdam 200Ml $ 2.95 80.0 1673e Seagrams extra Dry 200 $ 3.30 80.0 1680e Tanqueray gin 200Ml $ 4.35 94.61760B Caorunn gin $ 25.60 84.02508B Dancing Tree Spicebush gin $ 30.80 90.0 3555B gilbeys gin Traveler $ 7.70 80.03728B Nolets Silver gin $ 42.65 85.2


3780B gordons Traveler $ 3.25 80.03904L greenalls gin $ 18.85 80.0 4073B hendrick's gin $ 30.00 88.0 4073D hendrick's gin $ 59.85 88.0 6379D Mc Cormick gin $ 13.35 80.06062B Magellan $ 26.45 88.06379D Mc Cormick gin $ 12.85 80.0 6379L Mc Cormick gin $ 7.70 80.0 6444D Meiers No 94 gin $ 17.10 94.4 6621B Monopolowa vienna Dry gin $ 12.55 87.06690L Mr Boston english Mrkt gin $ 7.00 80.0 6716B New amsterdam gin $ 9.90 80.0 6716D New amsterdam gin $ 20.55 80.0 6716L New amsterdam gin $ 15.00 80.0 7868D Paramount gin 80 $ 13.60 80.0 7868L Paramount gin 80 $ 8.00 80.0 8235B Pinnacle gin $ 8.80 80.0 8235D Pinnacle gin $ 17.60 80.0 8274B Plymouth gin $ 30.00 82.48436B right gin $ 24.75 82.4 8883B Seagrams apple Twst gin $ 8.15 70.0 8889B Seagrams Distillers rsv $ 10.80 94.0 8889D Seagrams Distillers rsv $ 20.55 94.0 8900B Seagram extra Dry gn Trv $ 8.15 80.0 8902B Seagram's grape gin $ 3.45 70.0 8905B Seagrams Lime Twisted gin $ 8.15 70.0 8905D Seagrams Lime Twisted gin $ 17.95 70.0 8905L Seagrams Lime Twisted gin $ 8.20 70.0 8914B Seagrams Orange Twist gin $ 8.15 70.0 8995B Burnetts White Satin gin $ 6.00 80.0 8995D Burnetts White Satin gin $ 13.60 80.0 8995L Burnetts White Satin gin $ 11.50 80.09072B Smooth ambler greenbrier $ 25.60 80.0 9153B Tanqueray No 10 $ 25.60 94.6 9157B Tanqueray rangpur $ 19.40 82.69195L 3 islands gin $ 3.15 94.0 9356L Undo's gin $ 20.70 92.09504B Watershed Distillery gin $ 24.65 88.0 9529D Well gin $ 13.05 88.09529L Well gin $ 7.90 88.0 9604B Whitley Neill gin $ 6.05 80.09669B WOODSTONe CreeK giN $ 28.70 94.09669e WOODSTONe CreeK giN $ 5.70 94.0

ruM

0065B admiral Nelson Spiced rum $ 6.45 70.0 0065D admiral Nelson Spiced rum $ 12.70 70.0 0065L admiral Nelson Spiced rum $ 7.15 70.00077B admiral Nelson Cherry $ 6.45 60.0 0094B appleton estate extra 12Yr $ 19.65 80.0 0095B appleton White rum $ 9.90 80.0 0096B appleton estate reserve $ 17.75 80.0 0097B appleton Special gold rum $ 13.25 80.0 0098B appleton estate 21 $ 41.20 86.0 0099B appleton vx $ 14.25 80.00099D appleton vx $ 24.95 80.0 0197L aristocrat rum $ 8.00 80.00355B atlantico $ 25.60 80.0 0390B Bacardi 8 rum 8Yr $ 17.65 80.00392B Bacardi arctic grape $ 11.65 70.0 0394B Bacardi Big apple $ 7.50 70.00397B Bacardi gold reserve $ 14.80 80.0 0400B Bacardi Coco rum $ 11.65 70.0 0401B Bacardi Select rum $ 10.80 80.0 0401L Bacardi Select rum $ 15.85 80.0 0402B Bacardi gold Traveler $ 11.65 80.0 0405B Bacardi Dragonberry $ 11.65 70.00405D Bacardi Dragonberry $ 24.95 70.0 0412B Bacardi Limon rum $ 11.65 70.0 0412D Bacardi Limon rum $ 24.95 70.0 0412L Bacardi Limon rum $ 16.75 70.0 0420B Bacardi O rum $ 11.65 70.0 0420L Bacardi O rum $ 6.35 70.00422B Bacardi Oakheart $ 14.30 70.0 0422D Bacardi Oakheart $ 28.05 70.0 0425B Bacardi Peach red $ 11.65 70.0 0427B Bacardi Pineapple Fusion $ 11.65 70.0 0432B Bacardi razz rum $ 11.65 70.0 0439B Bacardi Superior Traveler $ 11.65 80.0 0441B Bacardi grand Melon $ 11.65 70.00444e Bacardi Multi-Flavored Pak $ 4.95 70.0 0447B Bacardi Torched Cherry $ 11.65 70.00447D Bacardi Torched Cherry $ 24.95 70.0 0448B Bacardi rock Coconut $ 7.90 70.0 0501D Mr Boston Light $ 13.60 80.0 0501L Mr Boston Light $ 7.50 80.0 0502D Mr Boston Dark $ 13.60 80.0 0502L Mr Boston Dark $ 7.50 80.0 0510B Bacardi 151 rum $ 17.75 151.0 0510L Bacardi 151 rum $ 22.80 151.0 0512B Bacardi gold rum $ 10.80 80.0 0512D Bacardi gold rum $ 22.05 80.0 0512L Bacardi gold rum $ 15.85 80.00524B Barbancourt res. Speciale $ 10.20 80.0 0536D ronrico gold rum $ 16.70 80.0 0536L ronrico gold rum $ 11.25 80.0 0537B ronrico Silver rum $ 8.75 80.0 0537D ronrico Silver rum $ 19.35 80.0 0537L ronrico Silver rum $ 11.45 80.0 0539B Myers Original Dark rum $ 15.70 80.0 0539D Myers Original Dark rum $ 22.85 80.0 0539L Myers Original Dark rum $ 20.05 80.0 0544B Bacardi Superior Light $ 10.80 80.0 0544D Bacardi Superior Light $ 22.05 80.0 0544e Bacardi Superior Light $ 9.25 80.0 0544L Bacardi Superior Light $ 15.85 80.00547B Bacardi Wolf Berry $ 11.65 70.00844L Beer Barrel Saloon Wh rum $ 8.45 80.00869B Bacardi anejo $ 15.85 80.00899B Black Beard Spiced rum $ 12.50 86.0 0947B Blackheart Prem Spiced rum $ 11.65 93.0 0954B Blue Chair Bay Coconut Milk rum $ 16.00 53.0 0965D Bocador White rum Florida $ 14.40 80.0 0965L Bocador White rum Florida $ 8.20 80.0 1010B 10 Cane rum $ 21.25 80.01010e 10 Cane rum $ 10.75 80.01468B Brugal especial extra Dry $ 16.90 80.01469B Brugal 1888 $ 43.05 80.0 1494B Brugal anejo rum $ 16.90 80.0 1496B British Navy Pussers rum $ 20.40 84.01550L Calico Jack Spiced rum $ 8.80 70.0 1565B Cabana Cachaca $ 10.65 80.01578B Calypso Spiced rum $ 12.70 70.01656e Lady Bligh Spiced $ 3.80 72.5 1755B Captain Morgan Spice rum $ 15.40 70.0 1755D Captain Morgan Spice rum $ 29.30 70.0 1755e Captain Morgan Spice rum $ 8.75 70.0 1755L Captain Morgan Spice rum $ 18.80 70.0 1757B Capt Morgan Spiced 100 $ 18.50 100.0 1757D Capt Morgan Spiced 100 $ 32.50 100.01758B Capt Morgan Spiced 100 Trvl $ 18.50 100.0 1761B Captain Morgan Blk Spiced rum $ 18.35 94.61761L Captain Morgan Blk Spiced rum $ 22.20 94.6 1762B Captain Morgan Traveler rum $ 15.40 70.0

1763B Captain Morgan Lime Bite $ 15.40 70.0 1766L Capt Morgan Parrot Bay Cocont $ 17.55 90.0 1768B Captain Morgan Slvr Spice $ 15.85 70.0 1769B Captain Morgan Pvt Stock $ 21.00 80.0 1772L Captain Morgan Tattoo $ 18.20 70.0 1827D Castillo gold Label $ 16.20 80.0 1827L Castillo gold Label $ 8.65 80.0 1829B Castillo Silver rum $ 7.30 80.0 1829D Castillo Silver rum $ 16.20 80.0 1829L Castillo Silver rum $ 8.65 80.01838B Castillo Spiced rum $ 6.50 70.0 1838L Castillo Spiced rum $ 8.65 70.0 2067B Clement Creole Shrubb $ 29.95 80.02069B Clement vsop $ 34.30 80.0 2315B Coruba Spiced $ 4.25 80.02388B Crusoe Organic Spiced rum $ 29.45 151.0 2398L Cruzan 151 Prf rum $ 17.45 151.02400L Cruzan Black Cherry $ 6.80 55.02401L Cruzan Bananna $ 6.80 55.0 2402L Cruzan Pineapple $ 6.80 55.02403L Cruzan Blackstrap $ 14.25 80.02415B Cruzan estate Diamond $ 14.95 80.02416L Cruzan Mango $ 6.80 55.02417B Cruzan estate Sngl Brl rum $ 18.45 80.02418B Cruzan Junkanu Citris $ 9.85 70.02419L Cruzan Coconut $ 6.80 55.02421L Cruzan vanilla $ 6.80 55.0 2422B Cruzan estate Dark $ 9.90 80.0 2423B Cruzan estate Light $ 9.90 80.02423D Cruzan estate Light $ 10.75 80.0 2424L Cruzan guava $ 6.80 55.0 2425B Cruzan 9 $ 10.10 80.0 2734B Don Q Cristal $ 9.65 80.02739B Don Q gold $ 9.65 80.0 2936B english harbour $ 27.45 80.02943B erie island Silver rum $ 21.95 80.03046B Flip Flop Silver rum $ 9.90 80.03047B Flip Flop Spiced rum $ 9.90 70.03787B goslings Black Seal $ 15.20 80.0 5209B John Mcculloch rum $ 22.10 80.0 5488B Kraken Black Spiced $ 16.90 94.05488D Kraken Black Spiced $ 24.95 94.0 5493L Lady Bligh Banana $ 8.00 48.0 5495L Lady Bligh Cherry $ 8.00 48.0 5498B Lady Bligh Spiced Traveler $ 7.30 72.5 5499B Lady Bligh Spiced $ 7.30 72.5 5499D Lady Bligh Spiced $ 11.85 72.5 5499L Lady Bligh Spiced $ 8.85 72.5 5500L Lady Bligh Coconut $ 8.00 48.0 5502L Lady Bligh Mango $ 8.00 48.0 5503L Lady Bligh Pineapple $ 8.00 48.0 5504L Lady Bligh vanilla $ 8.00 48.0 5505B Lady Bligh 151 rum $ 13.40 151.0 6068B Malibu Black $ 14.30 70.0 6069B Malibu rum $ 11.65 48.0 6069D Malibu rum $ 22.30 48.0 6069L Malibu rum $ 16.70 48.0 6071B Malibu red $ 16.00 70.06073B Malibu island Spiced $ 12.55 60.06115B Margaritaville Jamican SPi $ 12.55 70.06115L Margaritaville Jamican SPi $ 18.00 70.06120B Margaritaville Prem Dark $ 12.55 80.06121B Margaritaville Prem Silver $ 12.55 80.0 6360D Mc Cormick rum $ 14.05 80.0 6360L Mc Cormick rum $ 8.05 80.0 6441D Meiers gd Label v islands $ 14.45 80.0 6441L Meiers gd Label v islands $ 8.25 80.0 6442B Meiers Wh Lab v islnd rum $ 4.80 80.06442D Meiers Wh Lab v islnd rum $ 14.45 80.0 6442L Meiers Wh Lab v islnd rum $ 8.25 80.0 6643D Montego Bay Silver $ 14.05 80.0 6651B Mt gay Xtra Old rum $ 9.90 86.0 6652B Mt gay eclipse $ 16.90 80.06652D Mt gay eclipse $ 26.70 80.0 6653B Mt gay eclipse Silver $ 13.40 80.06654B Mt gay Black $ 16.55 80.06655B Mt gay 1703 Old Cask Selec $ 30.25 86.06657B Mt gay Black Barrel $ 23.90 86.0 6699L Myers's Platinum $ 11.05 80.0 7692B Oronoco Platinum reserve $ 25.00 80.07718L Paladar White rum PvT Label $ 8.25 80.07722B Panama Jack Spiced $ 25.40 70.07730L Paramount 151 $ 19.35 151.0 7788L Paramount Dragon Fruit $ 10.60 80.0 7835B Paramount gold Lbl $ 7.30 80.0 7835D Paramount gold Lbl $ 14.45 80.07835L Paramount gold Lbl $ 8.25 80.0 7836B Paramount White Lbl $ 7.30 80.0 7836D Paramount White Lbl $ 14.45 80.0 7836L Paramount White Lbl $ 8.25 80.07839L Paramount Whipt Creme $ 10.60 80.0 8326B Pyrat X O reserve $ 21.85 80.08329B Pyrat Cask 1623 $ 102.60 80.08330B Pucker Citrus Squeeze $ 8.80 70.08331B Pucker grape gone Wild $ 10.85 70.08332B Pucker Sour apple Sass $ 10.85 70.08333B Pucker Wild Cherry Tease $ 10.85 70.08474B rogue Dark rum $ 27.35 80.0 8475B rogue $ 14.20 80.0 8498B ron Matusalem Classico $ 16.90 80.0 8500B ron Matusalem gran reserva $ 7.75 80.08502B ron Matusalem Platino $ 5.95 80.0 8533D ronrico Clipper Spiced rum $ 14.05 70.0 8645B Sailor Jerry Spic Navy rum $ 15.15 92.0 8645D Sailor Jerry Spic Navy rum $ 30.15 92.0 8645L Sailor Jerry Spic Navy rum $ 21.10 92.0 8646B Sailor Jerry Spiced Travlr $ 15.15 92.0 8881B Seagrams Brazil Citrus rum $ 3.45 70.0 8882B Seagrams Brazilian $ 3.45 80.0 8957B ShellBack Silver $12.55 80.08958B Shellback Spiced rum $12.55 80.09065B Spiced Jack No 94 $12.30 94.09080B Spirits Of Yellow Springs $17.65 44.0 9229B Tommy Bahama golden Sun $ 9.15 80.0 9230B Tommy Bahama White Sand $ 9.15 80.09307L Trader vics Priv Sel Silvr $ 10.60 80.0 9357L Undo's rum $ 20.60 80.09358L Undo's Spiced rum $22.30 80.09530D Well rum $ 14.65 88.09530L Well rum $ 8.30 88.0 9570B Whaler's vanilla $ 6.20 60.0 9675B Wray & Nephew Wh Overproof $ 16.00 126.0 9711L Ypioca Cachaca Crystal $18.45 78.09729B Zaya rum $ 25.60 80.0

Scotch

0018B aberlour 18 Yr $ 86.65 86.00019B aberlour 12 Yr Sm $ 38.70 86.00020B aberlour a'bunadh $ 54.55 119.0 0031B aberfeldy 12 Yr $ 44.10 80.00032B aberfeldy 21 Yr $150.00 80.0 0103B ardmore Scotch $ 22.00 92.0 0107B ardbeg 10Yr Single Malt $ 43.05 92.0 0111B ardbeg galileo $82.35 98.0






0115B ardbeg ardbog $86.70 104.21474B Bowmore 12 Yr $34.30 80.0 0201B Pinch - haig 15 Yr $ 29.70 80.0 0202B Dewars $ 19.40 80.0 0202D Dewars $ 42.40 80.00202e Dewars $ 21.15 80.0 0202L Dewars $ 28.05 80.0 0204B Johnnie Walker red 12 Yr $ 22.35 80.0 0204D Johnnie Walker red 12 Yr $ 44.15 80.0 0204L Johnnie Walker red 12 Yr $ 29.15 80.0 0206D Ushers green Stripe $ 22.25 80.0 0208B Lauders 3 Yr $ 8.15 80.0 0208D Lauders 3 Yr $ 17.10 80.0 0208L Lauders 3 Yr $ 10.35 80.0 0212B grants Stand Fast $ 14.25 80.0 0212D grants Stand Fast $ 31.90 80.0 0213D Old Smuggler $ 18.80 80.0 0213L Old Smuggler $ 11.45 80.0 0215B Chivas regal $ 25.60 80.0 0215D Chivas regal $ 58.10 80.0 0215L Chivas regal $ 38.55 80.0 0225B Cutty Sark $ 16.00 80.0 0225D Cutty Sark $ 33.55 80.0 0225L Cutty Sark $ 21.10 80.0 0227B White horse $ 12.55 80.0 0232B Johnnie Walker Black 12 Yr $ 35.10 80.0 0232D Johnnie Walker Black 12 Yr $ 69.15 80.0 0232L Johnnie Walker Black 12 Yr $ 44.80 80.0 0238B J & B rare $ 18.95 80.0 0238D J & B rare $ 36.35 80.0 0238L J & B rare $ 23.70 80.0 0239B grand Macnish 3 Yr $ 8.15 80.0 0239D grand Macnish 3 Yr $ 17.50 80.0 0239L grand Macnish 3 Yr $ 10.60 80.0 0241D highland Mist 3 Yr $ 16.65 80.0 0241L highland Mist 3 Yr $ 9.75 80.0 0246D inverhouse 3 Yr $ 16.50 80.0 0246L inverhouse 3 Yr $ 10.45 80.0 0249D J W Dant Scotch $ 9.85 80.0 0253B Ballantines $ 13.40 80.0 0281B Jameson irish Whsky $ 21.25 80.0 0281D Jameson irish Whsky $ 46.75 80.0 0281L Jameson irish Whsky $ 31.55 80.0 0282B Bushmills irish Wsky $ 18.45 80.0 0282L Bushmills irish Wsky $ 29.80 80.0 0375B auchentoshan 3 Wood Sms $ 49.20 86.0 0377B auchentoshan Classic Sms $ 24.75 80.0 0493B Balvenie Single 15Yr $ 73.60 95.60496B Balvenie 14 Caribbean Cask $ 57.00 86.0 0497B Balvenie Doublewood 12 Yr $ 48.30 86.0 0504B Balvenie Portwood 21 Yr $156.45 86.0 0848L Beer Barrel Saloon Scotch $ 10.85 80.00908B Black Bush irish Whsky $ 31.00 80.0 1481B Bowmore Legend Sms $ 23.00 80.01486B Bunnahabhain red Seal $ 88.70 80.0 1488B Bunnahabhain 12 Yr $ 47.45 80.0 1490B Buchanan Deluxe 12 Scotch $ 29.85 80.01498B Bruichladdich rocks $ 48.50 92.01516B Bushmills irish honey $ 18.45 80.01519B Bushmills 16 Yr Single Malt $ 61.55 80.0 1520B Bushmills 10 Yr irish $ 36.35 80.01636e glenfiddich 45 Combo $ 29.60 82.01648e Jameson irish Whsky $ 7.25 80.01751B Caol ila 12 Yr Scotch $ 44.30 86.02004B Chivas royal Salute 21Yr $191.40 80.02005B Chivas regal 25 $218.90 80.0 2006B Chivas regal 18 Yr $ 43.05 80.0 2052D Clan Macgregor Scotch $ 17.20 80.0 2052L Clan Macgregor Scotch $ 10.70 80.0 2074B Clontarf Classic Blend $ 17.60 80.02076D Cluny Scotch $ 10.75 80.02078B Clynelish $ 31.05 92.0 2261B Concannon irish Whiskey $ 19.50 80.0 2355B Cragganmore Sngl Malt Scot 12 Yr $ 48.30 80.0 2491B Dalmore Stillman 28 Yr $ 117.60 90.02495B Dalmore 12 $ 36.10 80.0 2498B Dalwhinnie Sngl Malt Scotc 15 Yr $ 52.70 86.0 2671B Dewars highlander honey $ 22.15 80.0 2673B Dewar's Signature $189.75 86.0 2674B Dewars Spec rsv 12 Yr Bln Scotch $ 26.45 80.0 2999B Famous grouse 12 Yr $ 23.90 80.0 3003B Feckin irish Whsky $ 16.90 80.0 3606B glenfiddich Spec res 12 Yr $ 36.10 80.03607B glen garioch $ 16.35 86.0 3611B glenkinchie 12 Yr $ 52.60 86.0 3620B glenfiddich Soler rsv 15 Yr $ 43.95 80.0 3625B glenfiddich ancnt rsv 18 Yr $ 76.20 86.03633B glenfiddich grand reserva $ 139.00 80.0 3634B glenfiddich 15Yr Distly edition $ 51.80 102.0 3640B glenlivet 18 Year $ 77.95 86.0 3641B glenlivet Single Malt 12 Yr $ 36.10 80.0 3641D glenlivet Single Malt 12 Yr $ 68.55 80.03641L glenlivet Single Malt 12 Yr $ 43.75 80.0 3643B glenlivet archive 86 21 Yr $120.70 86.0 3645B glenmorangie 10 Yr $ 34.35 86.0 3646B glenlivet French Oak 15 Yr $ 47.45 80.0 3647B glenlivet Nadurra 16 Yr $ 56.15 112.4 3649B glenmorangie Lasanta $ 43.05 92.0 3650e glenmorangie 10 Yr - 100Ml $ 15.50 89.23653B glenmorangie 18 $ 95.40 86.0 3654B glenlivet Nadurra Trium 91 $ 69.25 96.03656B glenmorangie Quinta ruban $ 43.05 92.0 3658B glenmorangie Nectar D Or $ 56.15 92.0 3697B glenrothes Select reserve $ 38.80 80.03699B glenrothes Scotch $ 67.75 86.03835B grand Macnish 12 $ 19.50 80.04291B highland Park Sngl Malt 12Yr $ 37.85 86.04296B highland Park 18Y $107.00 86.0 4895B irishman Original Clan Whiskey $ 17.65 80.04895L irishman Original Clan Whiskey $ 18.80 80.0 5075B Jameson gold $ 56.15 80.05079B Jameson vintage res. $ 173.90 92.0 5081B Jameson 18 Yr $ 77.95 80.05083B Jameson 12 Yr $ 36.95 80.0 5145B John Barr red $ 11.40 80.05145D John Barr red $ 16.15 80.05207B J. Mcdougals Bladnoch $ 77.45 111.6 5212B John Power & Son irish gld $ 21.25 80.0 5220B Johnnie Walker Blue $ 203.95 80.05222B Johnnie Walker Double Black $ 39.50 80.0 5225B Johnny Walker Blk 100 annivesary $ 36.85 80.0 5229B Johnnie Walker gold 18 Yr $ 81.70 80.05230B Johnie Walker Swing $ 37.90 80.05231B Johnnie Walker grn $ 50.50 86.05384B Kilbeggan $ 14.30 80.05507B Lagavaulin Distillers ed. $ 86.90 86.0 5508B Lagavaulin Single Malt 16 Yr $ 79.95 86.05542B Laphroaig 18 Yr $ 61.60 96.0 5543B Laphroaig Cask Strength 10 Yr $ 55.45 115.65544B Laphroaig Single Malt 10 Yr $ 41.35 86.06012B Macallan Cask Strength Sms $ 51.80 117.66013B Macallan 12 Yr Single Malt $ 43.05 86.06013D Macallan 12 Yr Single Malt $ 86.00 86.0 6016B Macallan 18 Yr Single Malt $ 112.20 86.06017B Macallan Fine Oak 10 Yr $ 34.35 80.0 6018B Macallan Fine Oak 15 Yr $ 82.35 86.0

6024B Macallan 25 Yr $ 686.05 86.06025B Macallan 30 Yr $1217.60 86.0 6344B Mcclellands islay $ 20.15 80.0 6346B Mcclellands highlnd $ 20.15 80.0 6395B Mcivor Scotch $ 12.55 80.06574B Midleton $ 125.95 80.06576B Michael Collins Blended $ 21.25 80.0 6747B Oban Distillers addition $ 69.45 86.0 6748B Oban Single Malt 14 $ 74.65 86.07480B Old Pulteney 12 Yr $ 25.60 86.0 7721L Paddy irish Whiskey $ 18.65 80.0 7980D Passport Scotch $ 22.30 80.08327D Queen anne $ 18.45 80.0 8327L Queen anne $ 9.75 80.08480B rogue Malt Whiskey $ 36.10 80.0 8383B redbreast irish Whiskey 12 Yr $ 51.80 80.0 8853D Scoresby Scotch $ 17.45 80.0 8983B Singleton Single Malt 12 Yr $ 34.40 80.0 9026B Slane Castle $ 20.35 80.0 9063B Speyburn Single Malt 10 Yr $ 20.40 86.0 9064B Speyburn Bradan Orach $ 16.90 80.0 9145B Talisker Single Malt 10 Yr $ 51.10 91.6 9150B Tamdhu Scotch Whiskey 10 Yr $ 19.50 80.09188B Famous grouse $ 19.80 80.0 9188D Famous grouse $ 37.15 80.0 9317B Tullamore Dew - ireland $ 20.40 80.0 9317L Tullamore Dew - ireland $ 28.05 80.09605B Wild Scotsman 15 Yr $ 17.95 92.0 9606B Wild Scotsman Black Label $ 19.60 94.0

tequila

0038L agavales Tequila gold 110 $ 17.05 64.0 0039B agavero Orange Tequila $ 18.65 110.00040B agave Loco $ 28.40 71.00048B agavales gold 80 $ 13.40 80.00050B alien Tequila Silver $ 37.40 80.00093L aqui vamos Teq Blanco $ 9.50 80.0 0371B asombroso Silver $ 8.95 80.00372B avion anejo $ 43.05 80.00373B avion reposado $ 38.70 80.00374B avion Silver $ 38.70 80.00487B Baluarte Tequila $ 10.15 80.0 0849L Beer Barrel Saloon Wh Tequila $ 10.85 80.01544B Cabo Wabo anejo $ 38.70 80.0 1545B Cabo Wabo Blanco $ 27.35 80.0 1546B Cabo Wabo reposado $ 31.75 80.0 1628e Cuervo especial Silver 200 $ 5.50 80.0 1662e Patron anejo $ 8.00 80.0 1664e Patron Silver 200Ml $ 14.65 80.01674e Sauza hornitos Plata $ 5.25 80.0 1676e Patron reposado $ 15.50 80.0 1810B Casa Noble Crystal $ 19.30 80.01811B Casa Noble anejo $ 49.80 80.01812B Casa Noble reposado $ 43.95 80.01846B Cazadores anejo $ 30.00 80.0 1847B Cazadores Blanco $ 16.90 80.0 1848B Cazadores reposado $ 23.90 80.0 1857B Centenario Plata $ 13.65 80.0 1858B Centenario reposado $ 21.05 80.0 1859B Centenario rosangel $ 9.60 80.0 1860B Centenario Tenampa azul $ 16.90 80.01861B Chamucos Blanco esp Teq $ 38.45 80.01862B Chamucos reposado esp Teq $ 42.65 80.02280B Corazon Tequila anjeo $ 34.35 80.02281B Corazon Blanco $ 21.25 80.0 2282B Corazon reposado $ 25.60 80.0 2306B Coronado Tequila $ 10.70 90.0 2317B Corzo reposado $ 43.05 80.02381B Cruz Del Sol reposado $ 44.80 80.02382B Cruz Del Sol Silver $ 43.05 80.0 2318B Corzo Silver $ 36.05 80.0 2410B Cuervo especial $ 17.85 80.0 2410D Cuervo especial $ 33.65 80.0 2410e Cuervo especial $ 13.75 80.0 2410L Cuervo especial $ 23.50 80.0 2411B 1800 reposado Teq $ 21.25 80.0 2411D 1800 reposado Teq $ 24.95 80.02411L 1800 reposado Teq $ 29.80 80.02650B Del Maguey vida $ 29.45 84.0 2710B Don eduardo anejo $ 30.00 80.02720B Don Julio 1942 $109.20 80.0 2721B Don Julio anejo $ 52.70 80.02721e Don Julio anejo $ 26.65 80.0 2722B Don Julio Blanco $ 44.80 80.0 2722D Don Julio Blanco $ 36.75 80.0 2724B Don Julio reposado $ 46.55 80.02725B Don Julio real $263.50 80.02726B Don Julio 70Th anniversary $ 62.35 80.02758B Dos Lunas Teq anejo $18.65 80.02759B Dos Lunas Teq reposado $17.15 80.0 2760B Dos Lunas Silver $ 31.75 80.0 2761B Dos Manos Blanco $ 7.75 80.02762L Dos Oros reposado $ 20.40 80.02883B el arco anejo $ 50.75 80.02884B el arco Blanco $ 43.70 80.02885B el arco reposado $ 50.75 80.02891B el Caballo estrella Mixto $16.00 80.0 2894B 1800 Coconut Tequila $21.25 70.0 2899B el Charro reposado $12.55 80.02900B el Charro Silver $12.55 80.02903B 1800 Tequila Silver $ 21.25 80.02903D 1800 Tequila Silver $ 24.95 80.0 2903L 1800 Tequila Silver $ 29.80 80.0 2905B 1800 Select Silver $ 30.00 100.0 2907B el grado Blanco $ 12.35 80.02908B 1800 Collection extra anejo $ 1556.30 80.02909B el Mayor anejo $ 30.00 80.0 2910B el Mayor Blanco $ 21.25 80.0 2911B el Mayor reposado $ 17.10 80.0 2914B el Jimador anejo $ 8.10 80.0 2916B el Jimador Blanco $ 16.00 80.0 2916D el Jimador Blanco $ 28.40 80.0 2917B el Jimador reposado $ 16.00 80.02917D el Jimador reposado $ 28.40 80.0 2913B el Tesoro Platinum $33.45 80.02921B el Tesoro repasado Teq $37.85 80.02926B el Toro gold $ 10.80 80.0 2926D el Toro gold $ 23.15 80.02926L el Toro gold $ 15.80 80.0 2927B el Toro Silver $ 10.80 80.0 2927D el Toro Silver $ 16.65 80.0 2927L el Toro Silver $ 15.80 80.02937B espolon Blanco $ 20.40 80.0 2940B espolon reposado $ 20.40 80.02957L exotico Blanco $ 15.00 80.02958L exotico reposado $ 15.00 80.02996B Familia Camarena reposado $ 17.40 80.02997B Familia Camarena Silver $ 17.40 80.0 3521L gavilan gold Tequila $ 9.35 80.03522L gavilan White Tequila $ 9.35 80.03820B gran Patron Platinum Teq $173.55 80.0 4109B herradura anejo $ 40.45 80.04112B herradura Colec De La Casa $ 78.00 80.0 4114B herradura reposado $ 34.35 80.0


4115B herradura Silver $ 34.35 80.0 5240L Cuervo Black Medallion $ 9.10 80.0 5243B Cuervo Tradicional $ 18.60 80.0 5244B 1800 anejo $ 25.60 80.0 5247B Cuervo especial Silver $ 17.85 80.0 5247D Cuervo especial Silver $ 33.65 80.05247e Cuervo especial Silver $ 5.35 80.0 5247L Cuervo especial Silver $ 23.50 80.0 5249L Juarez Silver $ 9.85 80.0 5250L Juarez gold $ 9.85 80.0 5253B Cuervo Platino $ 41.95 80.05254L Juarez gold Dss $ 7.95 80.0 5291B Kah anejo $ 53.75 80.05292B Kah Blanco $ 40.05 80.0 5291B Kah anejo $ 53.75 80.0 5293B Kah reposado $ 47.95 110.05497B La Prima White $ 9.25 80.05497D La Prima White $ 15.95 80.0 5497L La Prima White $ 9.75 80.0 5501B La Prima gold Teq $ 5.30 80.05501D La Prima gold Teq $ 15.95 80.0 5501L La Prima gold Teq $ 9.75 80.06001B Luna Nueva anejo $ 40.55 80.0 6002B Luna Nueva reposado $ 32.65 80.0 6003B Luna Nueva Silver $ 30.00 80.0 6004B Lunazul Blanco $ 14.25 80.06005B Lunazul reposado $ 14.25 80.0 6058B Maestro Dobel $ 43.05 80.0 6110B Margaritaville island Lime $ 10.80 50.0 6112B Margaritaville Trop Tanger $ 4.15 70.06117B Margaritaville Last Mango $ 11.65 70.0 6118B Margaritaville Teq Silver $ 10.80 80.0 6119B Margaritaville Teq gold $ 10.80 80.06119D Margaritaville Teq gold $ 21.80 80.0 6345L Matador gold Teq $ 10.25 80.06570L Mi Cosecha gold Teq $ 12.00 80.0 6580B Milagro Silver $ 25.60 80.06582B Milagro Teq Sbr anejo $ 86.70 80.06584B Milagro anejo $ 29.10 80.0 6585B Milagro reposado $ 27.35 80.0 6586B Milagro Sbr rep $ 60.50 80.0 6588B Milagro Sbr Silver $ 44.80 80.0 6642B Monte alban Tequila $ 15.60 80.0 6645L Montezuma Blue $ 7.85 80.0 6647L Montezuma White - Mexico $ 9.75 80.06649L Montezuma gold – Mexico $ 9.75 80.0 6731B 901 Silver Tequila $ 34.35 80.06863B voodoo Tiki anejo $ 47.10 80.06864B voodootiki Blue Dragon $ 16.55 67.06865B voodootiki Desert rose $ 21.25 67.0 6866B voodootiki green Dragon $ 16.55 67.06867B voodootiki Platinum $ 29.00 80.0 6868B voodootiki raposado $ 33.55 80.0 7678B Olemeca altos Plata $ 19.50 80.07690B Oro De Jalisco Silver $ 41.55 80.07978B Partida Tequila reposado $ 14.75 80.07979B Partida Blanco $ 10.15 80.0 7982B Patron anejo $ 51.80 80.07982D Patron anejo $ 63.05 80.0 7984B Patron Silver $ 43.95 80.0 7984D Patron Silver $ 94.75 80.0 7985B Patron reposado $ 45.70 80.08063B Pepe Lopez gold $ 10.55 80.08280B Porfidio Plata $ 47.25 80.08281B Porfidio Silver $ 24.50 80.0 8440D rio grande Silver $ 17.40 80.0 8440L rio grande Silver $ 9.75 80.0 8442L rio grande gold $ 9.75 80.0 8717B Cien anos Blanco $ 11.15 80.0 8718B Cien anos reposado $ 9.05 80.0 8719B Sauza Blanco $ 14.05 80.0 8719L Sauza Blanco $ 19.40 80.08719D Sauza Silver $ 28.15 80.0 8721B Sauza Tres gen Plata Teq. $ 60.90 80.0 8722B Sauza Tres gener anejo $ 39.60 80.0 8723B Sauza extra gold $ 14.05 80.0 8723D Sauza extra gold $ 28.15 80.0 8723L Sauza extra gold $ 19.40 80.0 8724B Sauza Tres gen reposado $ 26.40 80.08727B Sauza Conmemorativo $ 17.60 80.0 8733B Sauza hornitos anejo $ 22.00 80.0 8734B Sauza hornitos Plata $ 19.35 80.08734D Sauza hornitos Plata $ 30.15 80.08737B Sauza Blue Silver $ 16.95 80.08738L Sauza giro gold $ 9.65 80.08739L Sauza giro Silver $ 9.65 80.08742B Sauza extra anejo $ 132.05 80.08860B Scorpian Mezcal anejo 1 Yr $ 17.35 80.0 8861B Scorpian Mezcal anejo 3 Yr $ 35.85 80.08862B Scorpian Mezcal reposado $ 14.85 80.08863B Scorpian Mezcal Silver $ 16.15 80.0 8931B Senor Frogs Plata $ 8.60 80.0 8932B Senor Frogs reposado $ 4.70 80.08942B Semential Silver Teq $ 38.45 80.0 9089B Suavecito Blanco $ 38.70 70.0 9169B Tarantula azul $ 16.75 70.0 9170B Tarantula reposado $ 7.80 80.0 9171B Tarantula Lime $ 8.05 70.09172B Tarantula Stawberry $ 5.25 70.09173B Sauza hornitos reposado $ 21.10 80.09176B Tequila reposado $ 14.75 80.09177B Tequila Silver $ 14.00 80.09178B Teq Ocho Plata Las Pomez $ 43.05 80.09179B Teq Ocho reposado Las Pomez $ 38.05 80.09180B Teq Ocho anejo ext el vegl $130.35 80.09181B Teq Ocho anejo San augustn $ 50.85 80.0 9184B Tequila 30 - 30 reposado $ 11.80 80.0 9185B Tanted Cocoa Tequila $ 34.35 80.09187B Tanted Jalepeno Tequila $34.35 80.09189B Tanteo Tropical Tequila $34.35 80.09199L 3 island White Tequila $ 4.10 80.0 9222B Tierra's anejo $ 14.00 80.0 9223B Tierra's Blanco $ 25.80 80.09224B Tierra's reposado $ 14.65 80.0 9252L Tortilla Silver $ 8.35 80.0 9253L Tortilla gold $ 8.35 80.09272B Tres agaves anejo $ 32.60 80.09273B Tres agaves Blanco $ 23.90 80.09274B Tres agaves reposado $ 28.20 80.0 9308B Tres rios Silver $ 10.20 80.09309B Tres rios reposado $ 20.15 80.0 9363B Two Fingers Tequila gold $ 9.50 80.0 9364B Two Fingers Tequila White $ 9.50 80.0 9358L Undo's Tequila $25.50 80.09531D Well Tequila $ 16.85 88.09531L Well Tequila $ 10.00 88.09610B Wild Shot reposado $ 41.35 86.89611B Wild Shot Silver $ 39.60 86.89737B Zapopan reposado $ 7.65 80.0

Vodka

0016B absolut Cilantro $ 16.00 80.00024B absolut grapevine $ 16.00 80.0

0027B absolut Wild Tea $ 16.00 80.00028B absolut Citron $ 16.00 80.00028D absolut Citron $ 31.90 80.0 0028L absolut Citron $ 25.45 80.00034B alchemia Chocolate $ 14.75 80.0 0036B absolut Kurant vdk $ 6.55 80.0 0042B absolut apeach $ 16.00 80.00042L absolut apeach $ 17.25 80.00046B absolut Cherry Kran $ 16.00 80.00047B absolut hibiskus $ 16.00 80.00049B absolut Orient apple $ 16.00 80.00052B absolut Berri acai $ 16.00 80.0 0052D absolut Berri acai $ 33.65 80.0 0054B absolut 100 Black $ 21.25 100.0 0054L absolut 100 Black $ 17.60 100.00056B absolut San Francisco $ 16.90 80.0 0057B absolut 80 $ 16.00 80.0 0057D absolut 80 $ 33.65 80.0 0057e absolut 80 $ 19.60 80.0 0057L absolut 80 $ 25.45 80.00060B absolut Pears $ 16.00 80.0 0060L absolut Pears $ 10.65 80.0 0061B absolut Peppar vdk $ 16.00 80.0 0062B absolut ruby red $ 16.00 80.00062L absolut ruby red $ 9.65 80.0 0063e absolut Mini Bar $ 6.75 80.0 0064B absolut Mandrin vdk $ 16.00 80.0 0064D absolut Mandrin vdk $ 31.90 80.0 0064L absolut Mandrin vdk $ 25.45 80.0 0068B absolut raspberri $ 16.00 80.0 0068L absolut raspberri vodka $ 14.65 80.00069B absolut vanila $ 16.00 80.0 0069L absolut vanila $ 25.45 80.00070L absolut & Citron Twin Pack $ 42.20 80.0 0074B absolut Mango $ 16.00 80.00074L absolut Mango $ 9.65 80.0 0080B american harvest Organic $ 20.35 80.0 0194D aristocrat $ 11.85 80.00194L aristocrat $ 6.80 80.00450B Bakon vodka $16.45 80.0 0194L aristocrat $ 7.10 80.0 0737B Paramount Cherry $ 3.50 65.0 0737D Paramount Cherry $ 16.35 65.0 0737L Paramount Cherry $ 10.60 65.00832B Belvedere Bldy Mary $ 16.90 80.0 0834B Belvedere Pink grapefruit $ 23.90 80.0 0835B Belvedere Black raspberry $ 28.25 80.0 0836B Belvedere vdk $ 28.25 80.0 0836D Belvedere vdk $ 51.10 80.0 0836L Belvedere vdk $ 34.15 80.0 0838B Belvedere vdk $ 28.25 80.0 0838D Belvedere vdk $ 51.10 80.00838L Belvedere vdk $ 35.05 80.00840B Belvedere ix $ 9.90 80.0 0841B Belvedere Cytrus $ 23.90 80.0 0842B Belvedere Orange $ 11.80 80.0 0845L Beer Barrel Saloon vdk $ 8.05 80.00846B Belvedere intense $ 17.40 100.0 0847B Belvedere intense Unfiltered $ 28.25 80.00853B Belvedere Lemon Tea $ 23.90 80.00946B Blavod The Black $ 9.65 80.00953B Blue angel vodka $ 5.15 80.0 0958B Blue ice vdk $ 14.30 80.0 0958D Blue ice vdk $ 24.95 80.0 1337B Bombora vdk $ 10.80 80.01390B Bombora vdk $ 9.00 80.0 1390L Boomerang $ 4.50 80.01426B Boru Original vdk $ 10.80 80.0 1426D Boru Original vdk $ 18.85 80.0 1475B Brewriver aJ henkel $ 24.60 100.0 1479B Brewriver DL Billingheimer $ 19.85 80.01483B Boyd & Blair $ 8.95 80.0 1523B Burnetts espresso $ 5.15 70.01524B Burnetts Candy Cane $ 5.40 70.0 1525B Burnetts $ 6.45 80.0 1525D Burnetts $ 12.70 80.0 1525L Burnetts $ 8.85 80.0 1526B Burnetts Pink Lemonade $ 6.45 70.01527B Burnetts raspberry $ 6.45 70.0 1528B Burnett's vanilla $ 6.45 70.0 1529B Burnett's Fruit Punch $ 6.45 70.0 1530B Burnetts Sour apple $ 9.05 70.0 1531B Burnetts Cherry $ 6.45 70.0 1533B Burnetts Blueberry $ 4.50 70.0 1534B Burnetts Strawberry $ 6.45 70.01535B Burnetts Blue raspberry $ 6.45 70.0 1536B Burnetts Orange Creme vodka $ 6.45 70.01537B Burnetts Sugar Cookie $ 6.45 70.01539B Burnetts Watermelon $ 6.45 70.0 1540B Burnetts Whipped Cream $ 6.45 70.01605e absolut 200 ML $ 6.10 80.01611e Burnetts vodka $ 2.95 80.01640e grey goose 200Ml $ 8.60 80.01641e grey goose L'orange $ 9.50 80.01643e grey goose Le Citron $ 4.80 80.01657e New amsterdam Peach 200ML $ 3.15 70.01658e New amsterdam Berry 200ML $ 3.15 70.01661e Paramount 100 vodka $ 4.20 100.0 1675e Skyy 200 $ 4.20 80.0 1676e Smirnoff 100 $ 5.25 100.0 1677e Sobiekski 200 ML $ 2.45 80.01678e Svedka Traveler 200 $ 3.30 80.01852B Chambord Flavored vodka $ 10.00 75.0 1983B Chilled Dill Pickle vodka $ 20.05 70.02009B Chopin $ 23.90 80.02009D Chopin $ 38.00 80.02011B Chopin Wheat vodka $ 21.25 80.0 2012B Chopin rye vodka $ 21.25 80.0 2048B Ciroc Super Premium $ 32.65 80.0 2048D Ciroc Super Premium $ 64.10 80.0 2048L Ciroc Super Premium $ 36.20 80.0 2050B Ciroc Coconut $ 32.65 70.02050L Ciroc Coconut $ 36.20 70.0 2051B Ciroc Peach $ 32.65 70.0 2051L Ciroc Peach $ 36.15 70.0 2053B Ciroc red Berry $ 32.65 70.02053D Ciroc red Berry $ 64.10 70.02053L Ciroc red Berry $ 36.20 70.02135L imperia vodka $ 34.15 80.02071L Clique vodka $ 7.45 80.02358L Crav vodka $ 33.05 80.0 2385B Cristall Signature Series $ 6.85 80.0 2392D Crown russe 80 Proof vdk $ 11.75 80.0 2392L Crown russe $ 6.95 80.0 2444B Crystal head $ 43.05 80.0 2444D Crystal head $ 86.00 80.02455B Cupcake Chiffon vodka $ 8.15 70.02456B Cupcake Devils Food vodka $ 8.15 70.02457B Cupcake Frosting vodka $ 8.15 70.02458B Cupcake Original vodka $ 8.15 70. 2452B Crystal Spirits Buckeye vodka $ 16.90 80.02452D Crystal Spirits Buckeye vodka $ 30.15 80.02509B Dancing Tree vodka grain $ 29.90 80.02510B Dancing Tree vodka grapes $ 29.90 80.0 2658B Denaka $ 6.45 70.0 2659B Denaka Black Cherry $ 5.40 70.0






2662B Devil Springs $ 13.40 160.02778B Double Cross vodka $ 32.60 80.02782B Downunder $ 7.40 80.0 2893B ed hardy $ 23.85 80.02893L ed hardy $ 20.35 80.02895B effen Cucumber $ 22.15 75.02896B effen Black Cherry $ 22.15 75.0 2897B effen $ 22.15 80.02898B effen raspberry $ 22.15 80.02928B epic Coconut vodka $ 10.30 70.02929B epic Peach vodka $ 10.30 70.02930B epic vodka $ 10.30 80.0 2952B everclear $ 14.90 190.02956L eristoff vodka $ 7.55 80.0 3011B Finlandia 80 $ 13.40 80.0 3011D Finlandia 80 $ 24.95 80.0 3011L Finlandia 80 $ 19.30 80.0 3014B Finlandia grapefruit $ 13.40 75.0 3016B Firefly Sweet Tea $ 15.15 70.0 3016D Firefly Sweet Tea $ 9.25 70.0 3019B Finlandia Mango Fusion $ 5.95 75.0 3020B Finlandia Tangerine Fusion $ 13.40 75.03021B Finlandia Wild Berries $ 5.65 70.03023B Firestarter vodka $ 19.50 80.0 3025B Firefly Mint Tea $ 5.80 70.0 3026B Firefly raspberry Tea vdk $ 6.30 70.03028B Firefly Skinny Tea $ 15.15 60.0 3031B Finlandia rasperry $ 13.40 75.03035B 4 Orange vodka $ 7.15 80.03082B Fris Citrus vodka $ 8.75 70.03083B Fris Orange vodka $ 8.75 70.03084B Fris vodka $ 8.75 70.03084D Fris vodka $ 8.75 70.03084L Fris vodka $ 8.75 70.03086B Frozen ghost vodka $ 9.00 80.0 3072L 42 Below Pure $ 11.75 84.03079B 44 North huckleberry vodka $ 21.25 70.03080B 44 North North rainer vodka $ 21.25 70.0 3084B Fris $ 8.75 80.0 3084D Fris $ 16.20 80.03084L Fris $ 10.60 80.0 3088B Fuzzy $ 25.60 80.03089B Fris Blueberry vodka $ 4.40 70.0 3097B galens $ 13.40 151.0 3579B gilbey’s Trvlr 80 $ 7.40 80.0 3586B gilbey's vdk 100 $ 8.20 100.0 3586D gilbey's vdk 100 $ 14.10 100.03691B godiva Chocolate $ 6.60 60.03692B godiva Chocolate raspberry $ 6.60 60.0 3783B gordons Traveler $ 8.20 80.03888B grand Touring vodka $ 4.25 80.0 3906B grey goose Cherry Noir $ 25.60 80.03906L grey goose Cherry Noir $ 34.15 80.03907B grey goose $ 25.60 80.0 3907D grey goose $ 51.10 80.0 3907L grey goose $ 34.15 80.0 3909B grey goose La Poire $ 25.60 80.03909L grey goose La Poire vDK $ 14.90 80.0 3910B grey goose L'orange $ 25.60 80.03910L grey goose L'Orange vDK $ 14.90 80.0 3911L grey goose gift $ 55.30 80.03912B grey goose Le Citron $ 25.60 80.03912L grey goose Le Citron vDK $ 14.90 80.0 3919e grey goose 50Ml Multi-Pack $ 13.65 80.0 3968B hammer & Sickle vdk $ 16.90 80.0 3971B hangar One Straight $ 25.60 80.03973B hangar One Chipotle Chili $ 25.60 80.0 3975B hangar One Kaffir Lime vdk $ 25.60 80.03976B hangar One Mandarin $ 25.60 80.03977B hangar One Blueberry $ 25.60 80.04869B iceburg vdk $ 4.10 80.04932B ivanbitch Peach vodka $ 9.90 80.04933B ivanbitch vodka $ 9.90 80.0 5000D gilbey's vdk 80 $ 14.70 80.0 5000L gilbey's vdk 80 $ 9.15 80.0 5004D Crystal vdk 80 $ 11.85 80.0 5004L Crystal vdk 80 $ 7.10 80.0 5013D Fleischmann royal $ 11.65 80.0 5015D Wolfschmidt $ 14.50 80.0 5015L Wolfschmidt $ 8.05 80.0 5016B Smirnoff #57 100 $ 13.30 100.0 5016D Smirnoff #57 100 $ 27.00 100.0 5016L Smirnoff #57 100 $ 17.95 100.0 5018B gordons 80 $ 8.20 80.05018D gordons 80 $ 16.25 80.0 5018L gordons 80 $ 9.70 80.0 5020B Paramount 80 $ 7.30 80.0 5020D Paramount 80 $ 14.45 80.0 5020L Paramount 80 $ 8.85 80.0 5021B Smirnoff No. 21 80 $ 11.65 80.0 5021D Smirnoff No. 21 80 $ 22.80 80.0 5021e Smirnoff No. 21 80 $ 7.85 80.0 5021L Smirnoff No. 21 80 $ 14.05 80.0 5025D Mr Boston riva 100 $ 13.60 100.0 5028D Barton vdk $ 11.85 80.0 5028L Barton vdk $ 6.80 80.0 5029B Barton Traveler $ 6.00 80.05030D hallers 80 $ 12.10 80.0 5030L hallers 80 $ 7.05 80.0 5033L Tamirov 100 $ 4.95 100.0 5036D Nikolai $ 13.60 80.0 5036L Nikolai $ 7.15 80.0 5038B Paramount 100 $ 9.05 100.0 5038D Paramount 100 $ 17.10 100.0 5038L Paramount 100 $ 10.60 100.0 5039B Paramount 90 $ 8.15 90.0 5039D Paramount 90 $ 16.20 90.05039L Paramount 90 $ 7.10 90.0 5040B Popov 80 $ 6.90 80.0 5040D Popov 80 $ 13.65 80.0 5040L Popov 80 $ 8.05 80.05074B James river Plant Sweet vodka $ 17.00 70.0 5090B Jean Marc Xo vdk $ 19.85 80.0 5106B Jeremiah Weed Sweet Tea $ 16.95 70.0 5106D Jeremiah Weed Sweet Tea $ 8.95 70.0 5107B Jeremiah Weed Peach Tea $ 5.65 70.05210B John Mcculloch $ 11.90 80.0 5258B Jr Johnsons Midnight Moon $ 17.75 80.05261B Jr Johnsons Midnight Moon apple Pie $ 17.75 80.0 5308B Kamchatka 80 $ 6.45 80.0 5308D Kamchatka 80 $ 13.65 80.0 5308L Kamchatka 80 $ 7.85 80.0 5309B Kamchatka 90 $ 8.90 90.0 5309D Kamchatka 90 $ 16.20 90.0 5310L Kamchatka Cherry $ 9.95 70.0 5311L Kamchatka grape $ 9.95 70.05313B Kamchatka Traveler $ 6.45 80.0 5382B Ketel One $ 21.95 80.0 5382D Ketel One $ 43.00 80.0 5382e Ketel One $ 20.70 80.0 5382L Ketel One $ 30.75 80.0 5383D Ketel One Citroen $ 43.00 80.0 5383L Ketel One Citroen $ 30.75 80.0 5385L Ketel One Oranje $ 30.75 80.0 5386B Khortytsa honey Pepper $ 14.10 80.0

5387B Khortytsa Platinum $ 15.20 80.0 5489B Korski Traveler $ 6.45 80.0 5490B Korski $ 6.45 80.0 5490D Korski $ 12.70 80.0 5490L Korski $ 7.10 80.05492B Kutskoua $ 8.90 80.0 5882B Level $ 9.65 80.05966B Lil Blk Drs Blk Cher van $ 9.90 60.0 5967B Lil Blk Drs Blubry Pomeg $ 9.90 65.0 5968B Lil Blk Drs Classic $ 9.90 80.0 5969B Lil Blk Drs Pineapp hony $ 9.90 65.0 6008B Luksusowa $ 9.90 80.0 6008D Luksusowa $ 23.20 80.0 5013L Fleischmann royal 80 Proof $ 6.80 80.06391D Mc Cormick $ 13.30 80.0 6391L Mc Cormick $ 7.65 80.0 6428B Medea $ 11.45 80.0 6460L Meier's vdk Plastic $ 7.40 80.06591B Kru vodka $ 12.55 82.0 6620B Monopolowa Potato $ 7.85 80.06659B Moon Mountain vodka $ 3.75 70.06660B Moon Mtn Coastal Citrus $ 3.75 70.06661B Moon Mtn Wild raspberry $ 3.75 70.06718B New amsterdam vodka $10.40 80.06718D New amsterdam vodka $18.80 80.06718L New amsterdam vodka $13.20 70.06741B Ocean vodka $ 25.60 80.07336L Mr Boston vodka $ 6.75 80.07677L Opulent vodka $ 17.55 80.07698B Oyo $ 27.90 80.07699B Oyo honey vanilla Bean $ 28.85 80.07701B Oyo Stone Fruit $ 28.70 80.07716B Nutliquor Peanut Butter $ 30.80 80.0 7728L Paramount Orange Flv vdk $ 10.60 65.0 7834L Para Ultra Bubble $ 10.60 65.07834D Para Ultra Bubble $ 5.00 65.0 7837L Paramount vanilla $ 3.15 65.0 7846D Paramount grape $ 15.35 65.0 7846L Paramount grape $ 10.60 65.0 7897L Paramount Sweet Tea $ 5.55 65.0 7921B Paramount 100 Trvlr $ 8.85 100.0 7990B Peachka $ 3.30 70.0 7991B Pearl $ 9.90 80.07991D Pearl $ 16.20 80.0 7992B Pearl Pomegranate $ 9.90 70.07994B Pearl Cucumber vdk $ 9.90 70.0 7995B Pearl Blueberry vdk $ 5.20 70.07996B Pearl Coconut vdk $ 9.90 70.0 7997B Pearl Plum $ 9.90 70.07998B Pearl Wedding Cake $ 9.90 70.07999B Pearl applee Pie vodka $ 9.90 70.08001B Pearl Peach vodka $ 9.90 70.08002B Pearl red Berry vodka $ 9.90 70.08074B Peureux $ 8.95 70.08230B Pinnacle Blueberry $ 10.80 70.08231B Pinnacle Key Lim Whip $ 10.80 70.08232B Pinnacle atomic hots $ 10.80 70.08233B Pinnacle Cookie Dough $ 10.80 70.08234B Pinnacle Coconut $ 10.80 70.08236B Pinnacle Cake $ 10.80 70.08237B Pinnacle Cotton Candy $ 10.80 70.0 8238B Pinnacle Citrus $ 10.80 70.0 8239B Pinnacle Berry $ 10.80 70.08240B Pinnacle Butterscotch $ 6.75 70.08241B Pinnacle Le Double expresso $ 5.75 70.0 8242B Pinnacle Kiwi Strawber $ 10.80 70.0 8243B Pinnacle $ 10.80 80.0 8243D Pinnacle $ 19.70 80.0 8243L Pinnacle $ 14.05 80.0 8244B Pinnacle Cherry vdk $ 10.80 70.0 8244D Pinnacle Cherry vdk $ 19.70 70.0 8245B Pinnacle raspberry $ 10.80 70.0 8246B Pinnacle grape $ 10.80 70.08248B Pinnacle Mango $ 10.80 70.0 8250B Pinnacle vanilla $ 10.80 70.0 8251B Pinnacle Tropical Punch $ 10.80 70.0 8252B Pinnacle 100 $ 10.80 100.08253B Pinnacle Whipped $ 10.80 70.0 8253D Pinnacle Whipped $ 17.95 70.08254B Pinnacle Chocolate Whipped $ 10.80 70.08254D Pinnacle Chocolate Whipped $ 18.80 70.08255B Pinnacle Orange Whipped $ 10.80 70.0 8256B Pinnacle gummy $ 10.80 70.0 8257B Pinnacle Marshmallow $ 10.80 70.08259B Pinnacle Peach vodka $ 10.80 70.08260B Pinnacle rainbow Sherbet $ 10.80 70.08261B Pinnacle Strawberry Shortc $ 10.80 70.08283B Players extreme Caramel $ 5.35 70.0 8283L Players extreme Carame; $ 4.55 70.08285B Players extrm Cherry vdk $ 5.35 70.0 8285L Players emtrm Cherry vdk $12.05 70.08291B Popov Traveler $ 6.90 80.0 8293B Prairie Organic Kosher vdk $ 16.85 80.0 8295B Pravda $ 6.20 80.0 8321B Proof 105 $ 8.60 105.0 8323B Purus $ 14.30 80.0 8325B Proof 110 $ 8.85 110.0 8334B Pucker Lemonad Lust vdk $ 10.80 70.08336B Pucker raspbry rave vdk $ 10.80 70.08338B rain Organics $ 15.15 80.0 8338D rain Organics $ 24.95 80.0 8413B reyka vdk $ 9.35 80.08488B rokk Citrus $ 3.05 70.08490B rokk Orange $ 4.95 70.08492B rokk $ 4.00 80.0 8627D ruskova genuine russian vd $ 17.95 80.0 8631B russian Standard Original $ 15.15 80.0 8631D russian Standard Original $ 24.95 80.08634B russian Standard Platinum $ 19.50 80.0 8854B Skinnygirl Bare Naked vdk $ 15.00 60.0 8855B Skinnygirl Cucumber vdk $ 15.00 60.0 8856B Skinnygirl island Coconut $ 12.90 60.0 8857B Skinnygirl Tangerine vdk $ 15.00 60.08858B Skinnygirl White Cherry vD $ 15.00 60.0 8880B Seagrams extra Smooth vdk $ 9.05 80.0 8880D Seagrams extra Smooth vdk $ 18.80 80.0 8880L Seagrams extra Smooth vdk $ 12.35 80.08884B Seagrams apple $ 4.35 80.0 8885B Seagrams Black Cherry $ 6.25 70.08886B Seagrams Citrus $ 9.05 80.0 8896D Skol $ 13.15 80.0 8896L Skol $ 7.15 80.0 8908B Seagrams rasberry $ 9.05 80.0 8910B Seagram's Sweet Tea $ 9.90 70.0 8915B Seagrams Platinum $ 10.80 100.0 8915D Seagrams Platinum $ 21.45 100.0 8930L Senators Club vdk $ 4.95 80.08934B Severka $ 9.60 80.08937B Seven Brothers vodka $ 28.30 80.0 9005L Skyy infusions Coconut $ 15.85 70.0 9006L Skyy infusions Blood Orang $ 15.85 70.09007L Skyy infusions Dragon Fruit $ 15.85 70.09008e Skyy infusions rainbow Pac $ 5.00 70.0 9009L Skyy infusion Pineapple $ 15.85 70.0 9010L Skyy infusion Passionfruit $ 15.85 70.0


9011L Skyy infusion raspberry $ 15.85 70.0 9012B Skyy $ 12.55 80.0 9012D Skyy $ 24.95 80.0 9012e Skyy $ 14.40 80.0 9012L Skyy $ 18.40 80.0 9014D Skyy infusion Citrus $ 24.95 70.0 9014L Skyy infusion Citrus $ 15.85 70.0 9016L Skyy infusion Cherry $ 15.85 70.0 9017L Skyy infusions ginger vdk $ 5.40 70.0 9018L Skyy infusion grape $ 15.85 70.0 9021L Skyy Orange vodka $ 8.35 70.09023L Skyy vodka 90 $ 14.50 90.09022B Smirnoff Black Cherry $ 12.25 70.0 9024B Smirnoff Blueberry $ 12.25 70.0 9024L Smirnoff Blueberry $ 14.90 70.0 9025B Smirnoff Cranberry $ 12.25 70.0 9027B Smirnoff Dark roasted espr $ 13.00 100.0 9028B Smirnoff Melontwist $ 8.20 70.0 9029B Smirnoff Lime $ 12.25 70.09030e Smirnoff Flavor Twist 5 Pack $ 3.85 70.09031B Smirnoff Mango $ 12.25 70.0 9032B Smirnoff Silver $ 13.10 90.4 9032D Smirnoff Silver $ 26.15 90.4 9032L Smirnoff Silver $ 16.95 90.4 9033B Smirnoff greenapple $ 12.25 70.0 9033L Smirnoff greenapple $ 14.90 70.0 9034B Smirnoff Citrus $ 12.25 70.0 9034D Smirnoff Citrus $ 25.75 70.0 9034L Smirnoff Citrus $ 14.90 70.0 9035B Smirnoff Pomegranate Twist $ 12.25 70.0 9036B Smirnoff Traveler $ 11.65 80.0 9037B Smirnoff Passion Fruit $ 12.25 70.0 9038B Smirnoff Orange $ 12.25 70.0 9038D Smirnoff Orange $ 25.75 70.0 9038L Smirnoff Orange $ 14.90 70.0 9039B Smirnoff raspberry $ 12.35 70.0 9039D Smirnoff raspberry $ 25.75 70.0 9039L Smirnoff raspberry $ 14.90 70.0 9040B Smirnoff vanilla $ 12.25 70.0 9040D Smirnoff vanilla $ 25.75 70.0 9040L Smirnoff vanilla $ 14.90 70.0 9041B Smirnoff Strawberry $ 12.25 70.09041L Smirnoff Strawberry $ 14.90 70.0 9042B Smirnoff Pear Twist $ 12.25 70.0 9043B Smirnoff Pineapple Twist $ 12.25 70.0 9044B Smirnoff Watermelon $ 12.25 70.0 9044L Smirnoff Watermelon $ 14.90 70.0 9045B Smirnoff Whitegrape $ 12.25 70.0 9046B Sobieski $ 9.90 80.0 9046D Sobieski $ 16.20 80.0 9046L Sobieski $ 12.35 80.0 9047B Smirnoff Spiced root Beer $ 9.25 100.0 9048L Sobieski Cynamon $ 5.05 70.0 9049B Sobieski vdk(glass) $ 9.90 80.0 9050L Sobieski vanilia $ 12.35 70.09051L Sobieski Cytron $ 12.35 70.09057L Sobieski Karamel $ 12.35 70.09060L Sobieski Orange $ 12.35 70.09062B Smirnoff Peach $ 12.25 70.09066B Sobieski raspberry $ 11.50 70.09066L Sobieski raspberry $ 12.35 70.09067B Square One Basil $ 30.00 70.09068B Square One Botanical $ 30.00 80.09069B Square One Cucumber $ 30.00 80.09070B Square One Organic vodka $ 30.00 80.09073B Smooth ambler Whitewater $ 5.90 80.09074B Smirnoff Coconut $ 12.25 70.09075B Smirnoff Fluffed Marshmallow $ 12.25 60.09076B Smirnoff Whipped Cream $ 12.25 60.09079L Spirit of the Tsars $159.60 86.0 9083L Sobieski Black Cherry $ 12.35 70.09085B Smirnoff Kissed Caramel $ 12.25 60.09088B Smirnoff Light Lemon Sorbet $ 12.25 60.09090B Smirnoff iced Cake $ 12.25 60.09092B Smirnoff LT Mango Pass Sor $ 12.25 60.0 9093B Stawski $ 5.80 80.09094B Smirnoff rasp Pomeg Sorbet $ 12.25 60.09095B Smirnoff root Beer Float $ 12.25 60.0 9111B Svedka Orange Cream Pop vD $ 9.85 70.09112B Svedka Strawberry Colada v $ 9.85 70.0 9114B Svedka Traveler $ 9.85 80.0 9116L Syn $ 9.45 80.0 9122B Stolichnaya Salted Karamel $ 17.75 75.0 9124B Stolichnaya hot vdk $ 17.75 75.0 9125B Stolichnaya Sticki vdk $ 17.75 75.0 9128B Stolichnaya Blueberi vdk $ 17.75 70.0 9128L Stolichnaya Blueberi vdk $ 25.45 70.09129B Stolichnaya Choc razberi $ 17.75 75.0 9130B Stolichnaya Citros Flv vdk $ 17.75 70.0 9131D Stolichnaya Ohranj $ 23.40 70.0 9131B Stolichnaya Ohranj Limitd ed $ 6.55 70.09131L Stolichnaya Ohranj $ 26.30 70.0 9132B Stolichnaya Cranberi $ 17.75 75.0 9133B Stolichnaya 100 $ 6.55 100.0 9134B Stolichnaya elit $ 51.80 80.0 9135B Stolichnaya $ 17.75 80.0 9135D Stolichnaya $ 34.55 80.0 9135L Stolichnaya $ 26.30 80.09136B Stolichnaya Wild Cherry $ 6.55 75.0 9137B Stolichnaya gala applik vd $ 16.90 70.0 9139B Stoli White Pomegranik vdk $ 7.50 70.0 9143B Stolichnaya Peachik $ 10.30 70.09143L Stolichnaya Peachik $ 26.30 70.0 9144B Platinum 7X vdk $ 8.15 80.09144L Platinum 7X vdk $ 11.50 80.0 9144D Platinum 7X vdk $ 16.20 80.0 9149B Stolichnaya razberi $ 17.75 70.0 9149L Stolichnaya razberi $ 26.30 70.0 9151B Stolichnaya Strasberi $ 17.75 70.0 9154B Stolichnaya vanil $ 17.75 70.0 9154D Stolichnaya vanil $ 8.40 70.0 9154L Stolichnaya vanil $ 26.30 70.0 9155B Svedka Colada vodka $ 9.85 75.09156B Tanqueray Sterling $ 11.90 80.0 9156D Tanqueray Sterling $ 23.75 80.0 9156L Tanqueray Sterling $ 14.00 80.0 9158B Sweet Carolina Lemonad vdk $ 4.10 70.0 9159B Sweet Carolina rasp Tea vdka $ 5.00 70.0 9160B Sweet Carolina Sweet Tea vodka $ 10.80 70.0 9160D Sweet Carolina Sweet Tea vodka $ 5.50 70.0 9161B Svedka raspberry $ 9.85 75.0 9162B Svedka vanilla vdk $ 9.85 75.09162L Svedka vanilla vdk $ 7.60 70.09163B Svedka Citron vdk $ 0.50 75.0 9164B Svedka Swedish $ 9.85 80.0 9164D Svedka Swedish $ 18.80 80.0 9164L Svedka Swedish $ 13.15 80.0 9165B Svedka Clementine $ 9.85 75.0 9166B Svedka grape vodka $ 8.90 75.0 9175B Svedka Cherry $ 9.85 75.0 9186B Teton glacier $ 16.85 80.0 9192B 3 Olive Loopy $ 16.90 70.09193L Jewel Of russia Ultra $ 98.85 80.09196L 3 islands vodka $ 6.40 100.0 9197L 3 islands vodka $ 4.75 80.09200B 3 Olive Cake $ 16.90 70.0

9201B 3 Olive Bubble $ 16.90 70.0 9201D 3 Olive Bubble $ 10.85 70.0 9201L 3 Olive Bubble $ 15.20 70.0 9202B 3 Olive Berry $ 16.90 70.0 9203B 3 Olive Citrus $ 16.90 70.0 9204B 3 Olive rootbeer $ 16.90 70.0 9205B 3 Olive grape $ 16.89 70.0 9205D 3 Olive grape $ 24.95 70.0 9205L 3 Olive grape $ 24.60 70.0 9207B 3 Olive Orange $ 16.90 70.0 9208B 3 Olive Cherry vdk $ 16.90 70.0 9208D 3 Olive Cherry vdk $ 24.95 70.0 9208L 3 Olive Cherry vdk $ 24.60 70.0 9209B 3 Olive raspberry $ 16.90 70.0 9210B 3 Olive $ 16.90 80.0 9210D 3 Olive $ 22.30 80.0 9210L 3 Olive $ 24.60 80.0 9211B 3 Olive Chococlate $ 16.90 70.0 9213B 3 Olive vanilla $ 16.90 70.0 9215B 3 Olive Watermelon $ 8.45 70.0 9216B 3 Olive Pomegrante $ 16.90 70.0 9217B 3 Olive Mango Flv $ 16.90 70.0 9219B 3 Olive Triple Shot espresso $ 16.90 70.0 9220B 360 $ 12.50 80.09226B 360 vodka gift $ 16.85 80.0 9227B 3 Olives rangtang $ 16.90 70.09227D 3 Olives rangtang $ 8.95 70.0 9228B 360 Double Chocolate $ 12.50 70.0 9232B Tito's handmade $ 16.00 80.0 9232D Tito's handmade $ 28.40 80.0 9232L Tito's handmade $ 21.10 80.09235B 3 Olive Dude vodka $ 16.90 70.09235D 3 Olive Dude vodka $ 24.95 70.09236B 360 Mandarin Orange $ 12.50 70.0 9237B 3 Olive Super Cola $ 14.10 70.0 9238B 3 Olive Smores $ 16.90 70.09239B 360 Buttered Popcord vdk $ 12.50 70.09246B 360 huckleberry vodka $ 12.50 70.0 9247B 3 Olive Tarts $ 16.90 70.09360L Undo's vodka $19.10 80.09367B Ultimat vdk $ 34.30 80.09370B U v Cake vodka $ 9.90 60.0 9371B U v Blue raspberry $ 9.90 60.0 9371D U v Blue raspberry $ 14.45 60.0 9372B U v $ 9.90 80.0 9372D U v $ 14.45 80.09372L U v $ 10.60 80.0 9373B U v grape vdk $ 9.90 60.0 9374B U v Pink Lemonade $ 9.90 60.0 9375B U v Cherry $ 9.90 60.0 9376B U v 103 $ 4.00 103.0 9377B U v Coconut vdk $ 2.45 60.0 9378B Ursus Punch $ 2.80 60.09380B Uv Sweet green Tea $ 2.45 60.0 9381B Ursus Blue raspberry $ 3.15 80.09382B Ursus Original $ 4.20 80.0 9383B U v Whipped vodka $ 9.90 60.09384B U v Chocolate Cake vDK $ 9.90 60.09385B vampyre red $ 6.20 80.09386B U v Candy Bar $ 9.90 60.0 9428B vesica vodka $ 9.90 80.09428D vesica vodka $ 20.55 80.0 9445B van gogh acia Blueberry $ 16.00 70.0 9446B van gogh Dutch Caramel $ 5.70 70.09447B van gogh Dutch Chocolate $ 16.00 70.0 9448B van gogh Double espresso $ 16.00 70.0 9449B van gogh espresso vDK $ 16.00 70.0 9450D vikingfjord $ 17.95 80.09451L van gogh Blue $ 22.20 80.0 9456B van gogh vodka $ 14.30 80.0 9456D van gogh $ 18.35 80.09457B van gogh Pineapple vDK $ 16.00 70.0 9738B Zodiac $ 9.20 80.0 9461L van gogh Wild appel $ 20.20 70.09463B van gogh vanilla vDK $ 16.00 70.09467B voli vodka Lyte $ 21.30 60.09472B vox $ 17.60 80.09472D vox $ 33.45 80.0 9472L vox $ 22.00 80.09488L Wasabe Brand Sake vodka $ 8.25 70.0 9505B Watershed Distillery vodka $ 22.00 80.09521B Wave Blue raspberry vodka $ 5.40 60.09522B Wave Pink Lemonade vodka $ 5.40 60.09523B Wave Whipped Cream vodka $ 5.40 60.09532D Well vodka $ 12.90 88.09532L Well vodka $ 7.60 88.0 9565B White Diamond $ 4.20 80.09672B CiNCiNNaTi MiCrO-vODKa $ 18.65 80.09673B CiNCiNNaTi vODKa 100 $ 32.10 100.09732B Zubrowka Bison vodka $ 16.90 80.09738B Zodiac $ 18.65 80.09695B Yacht Club vodka $ 25.60 80.0

cordial

0017B achaia Clauss Ouzo $ 8.60 92.0 0029B absente Liqueur $ 35.20 110.0 0041B Di Saronno amaretto $ 19.40 56.0 0041L Di Saronno amaretto $ 25.55 56.0 0053B amaretto gozio $ 10.40 48.0 0071B amarito amaretto $ 5.80 56.00124B root $ 25.60 80.00125B Snap $ 25.60 80.00381B avion espresso $ 19.50 70.00549B Barenjager honey & Bourbon $ 20.35 70.0 0551B Paramount rock & rye $ 11.30 50.0 0552B Barenjager honey Liqueur $ 24.35 70.0 0557D Barton Long island ice Tea $ 13.25 75.00557L Barton Long island ice Tea $ 7.55 75.0 0565B Benedictine D.O.M. $ 30.00 80.0 0580L Paramount Sloe gin $ 10.15 50.0 0583L Dek Sloe gin Cordial $ 2.95 60.0 0600B B & B D O M Cordial $ 30.00 80.0 0608B Drambuie $ 34.35 80.0 0662B Dek Creme De Caca0 Dark $ 11.45 54.0 0664B Dek Creme De Menthe green $ 11.45 60.0 0666B Dek Creme De Cacao White $ 11.45 54.0 0672B Paramount Crem D Men White $ 9.65 50.0 0673B Paramount Crm D Cacao Dark $ 9.65 50.0 0674B Paramount anisette $ 9.90 50.0 0675B Paramount Crem D Men green $ 9.65 50.0 0691B Dek Creme De Menthe White $ 11.45 60.0 0701B Paramount Crm D Cacao Whit $ 9.65 50.0 0705B getreide Kummel $ 11.65 70.0 0707B Campari aperitivo italy $ 24.75 48.0 0717B Paramount Triple Sec $ 7.05 50.0 0717D Paramount Triple Sec $ 14.40 50.0 0717L Paramount Triple Sec $ 7.40 50.00721B Southern Comfort $ 14.95 70.00724B Bols Creme De Menthe green $ 12.10 60.00798B Becherovka $ 8.15 76.0 0881B Pernod anis –France $ 25.60 80.0 0887B Tia Maria Coffee $ 19.50 53.0 0893B Kahlua Coffee $ 16.90 43.0 0893D Kahlua Coffee $ 31.00 43.0






0893L Kahlua Coffee $ 23.70 43.0 0910B Black Duck Cranberry $ 16.00 43.00948B Blackmaker rootbeer $ 16.90 70.00993B Bols amaretto Liqueur $ 12.10 56.01023B Bols Creme De Cacao Brown $ 12.10 50.01166B Bols Blackberry Liqueur $ 12.10 70.01199B Bols Orange Curacao $ 12.10 60.0 1188B Bols Blue Curacao $ 12.10 48.01501B Buckeye raspberry Liquor $ 16.50 50.01504B Buckeye Blackberry Liquor $ 15.70 50.01637e grand Marnier rouge $ 10.30 80.0 1783B Caravella Limoncello Orig $ 18.65 64.0 1784B Caravella Orangecello $ 16.90 60.0 1815B Casoni Lemoncello $ 22.00 62.0 1840B Catdaddy Carolina Moonshine $ 17.75 80.0 1851B Cedilla Liqueur De acai $ 30.00 50.01853B Celtic Crossing Liqueur $ 19.65 60.0 1855B Chambord royale Cord $ 29.85 46.0 1914B Chartreuse green $ 52.10 110.0 2045B Cinerator $13.40 91.12097B grand Marnier Cherry $ 30.00 80.0 2098B grand Marn Cordon rouge $ 30.40 80.0 2098D grand Marn Cordon rouge $ 72.90 80.0 2098L grand Marn Cordon rouge $ 43.90 80.0 2101B galliano L'autentico $ 25.60 84.6 2108B irish Mist $ 21.55 70.0 2235B Combier D'Orange $ 22.00 80.02274B Copa De Oro Mex Coffee Liq $ 8.80 48.0 2405B Licor 43 $ 16.85 62.02405L Licor 43 $ 21.10 62.0 2455B Cupcake Chiffon vdk $ 8.15 70.02503B Danny Devitos Limoncello $ 7.15 60.02504B Dancing Tree Coffee Liqueur $ 29.90 50.0 2528B Dek Blue Curacao Cordial $ 11.45 54.0 2529B Dek Creme De Banana Cord $ 11.45 56.0 2566B Dek Creme De almond Cord $ 10.55 56.0 2605B Dek hazelnut Cord $ 11.45 56.0 2613L Dek Orange Curacao Cordial $ 12.30 60.02614B Dek Peach Brandy $ 3.20 70.0 2624B Dek Triple Sec Cord $ 7.45 48.0 2624L Dek Triple Sec Cord $ 7.90 48.0 2644B Dek 03 Orange $ 20.20 48.02645B Dek Melon Cordial $ 10.55 46.0 2649B Dek Wild Strawberry Cordial $ 11.45 45.0 2652B romana Black $ 15.30 80.0 2690B Cointreau Liqueur $ 30.40 80.0 2690L Cointreau Liqueur $ 42.00 80.0 2691B Cointreau Noir $ 18.95 80.02705B Domaine De Canton ginger $ 26.35 56.02788B Drambuie 15 Year $ 51.80 86.02797B grand Marnier Cherry $ 36.50 80.02852B Dumante verdenoce $ 26.65 56.02890L early Times Mint Julef $ 11.40 60.02944B evan Williams Cherry resv $ 9.90 70.0 2950B evan Williams honey resv $ 9.90 70.02960B evan Williams Cinnamon rSv $ 9.90 70.02978B Fernet Branca $ 23.90 78.0 2994B Fabrizia Limoncello $ 15.15 54.0 3024B Fireball Cinnamon Whiskey $ 16.00 66.0 3077B Fragoli Liqueur W/Strawbry $ 33.25 48.0 3092B amaretto Di amore $ 9.00 45.0 3093B gantous & abouraad $ 16.00 100.0 3602B glaros Ouzo $ 10.60 90.0 3630B glengoyne 10 $ 39.60 86.0 3821B grangala Triple Orange $ 20.85 80.0 3851B grand Marnier Centcinquant $187.60 80.0 3852B grand Marnier Cuvee Centnr $116.90 80.0 3860B grand Muriel Orange Liquer $ 18.65 80.0 3860D grand Muriel Orange Liquer $ 41.45 80.03860L grand Muriel Orange Liquer $ 23.05 80.03864B grande absente $ 33.60 138.0 3902B green Moon $ 5.50 90.0 4000B harlem Liqueur $ 3.20 80.0 4003B harlequin $ 16.90 80.0 3602B glaros Ouzo $ 10.60 90.0 4914B isle Of Jura Superstition $ 43.05 86.0 5054D Jagermeister $ 42.40 70.0 5054L Jagermeister $ 25.45 70.0 5055B Jagermeister Shot Cooler $122.00 70.0 5105B Jeremiah Weed Liqueur $ 10.95 100.0 5251L Juarez Triple Sec $ 6.95 60.0 5254L Juarez gold Dss $ 7.95 80.0 5303B Kahlua especial Coffee $ 18.65 70.05306B Kahlua Midnight $ 21.25 70.0 5315B Kamora Coffee Lqr $ 12.55 53.05529B Liquore Strega $ 18.65 5559B Lazzaroni amaretto Liquer $ 18.65 48.05560B Lazzaroni Maraschio Liq $ 18.65 48.05566B Leblon Cachaca $ 25.60 80.0 5571B Le Tourment vert $ 7.75 100.05933B Limoncello Di Capri $14.40 64.0 6000B Lucid absinthe $ 51.80 124.06006B Luxardo Marschino $ 29.35 80.06011B Luxardo amaretto $ 24.20 54.06106L Margaritavill Calypso Coco $ 14.00 50.06116L Margaritavill Passion Fruit $ 14.00 50.0 6334B Mata hari absinthe Bohemia $ 34.30 120.0 6567B Metaxa Ouzo greece $ 16.00 80.0 6705L Nassau royale $ 6.50 67.0 6708B Navan 80 $ 12.20 80.0 6720L N Y Long island iced Tea $ 7.55 65.0 6734B 99 apples $ 13.40 99.06735B 99 Bananas $ 13.40 99.0 6736B 99 grapes $ 8.60 99.0 6739B 99 Peaches $ 13.40 99.0 7713B Number 12 Ouzo $ 16.05 86.0 7715B Nv La Fee absinthe verte $ 21.25 76.0 7717B Nuvo Lemon Sorbet $ 28.10 50.0 7723B Pallini Limoncello $ 21.40 52.07724B Pallini Limoncello gift $ 21.40 52.0 7729B Paramount amaretto $ 6.45 50.0 7729D Paramount amaretto $ 15.15 50.0 7729L Paramount amaretto $ 8.20 50.0 7735B Paramount Creme De Banana $ 7.15 50.0 7824L Paramount Sour apple $ 7.95 43.0 7870D Para Long islnd ice Tea $ 13.55 72.5 7870L Para Long islnd ice Tea $ 7.50 72.5 7901B Paramount Melon $ 2.45 44.0 7981B Patron Citronge $ 21.25 80.0 7986B Patron X O Cafe $ 23.85 70.07986D Patron X O Cafe $ 46.75 70.08072B Pernod D'absinthe $ 56.15 136.08228B Pimms Cup #1 gin Sling eng $ 14.25 80.0 8249L Pitu Cachaca $ 13.90 80.0 8282B Plomari Quzo $ 15.60 84.0 8302B Prichards Sweet Lucy Bbn $ 19.50 70.08305B Prichards Lincoln Cty Ligh $ 16.00 90.0 8324L Punch abruzzo $ 31.80 90.0 8639B Sabroso Di Cafe Coffee Liq $ 7.30 48.0 8670B Sambuca Di amore $ 11.65 84.0 8673B Sambuca romana $ 20.90 84.0 8852L Schwartzhog Krauter Liquer $ 16.75 73.4 8892B Schwartzhog Krauter Liquer $ 31.30 60.0 9055B Southern Comfort Blk Cherr $ 14.95 70.09056B Southern Comfort & Lime $ 10.25 55.09061B Southern Comfort Traveler $ 14.95 70.0

9078B Solerno Blood Orange $29.35 80.09082B So co Fiery Pepper $ 6.50 70.09146b Sweet revenge Liqueur $ 16.90 77.09214B Thunder 101 Peppermt Schnp $ 10.75 101.0 9311B Tuaca Demi Sec $ 23.70 70.0 9354B Ty Ku Super Premium Soju $ 9.95 48.09362B Twenty grand $ 25.60 80.09410B veev acai Liqueur $ 25.60 60.0 9630B Wild Turkey american honey $ 18.40 71.0 9630D Wild Turkey american honey $ 31.05 71.0 9630L Wild Turkey american honey $ 23.70 71.0 9659B Woodstock hot Licks $ 14.25 70.0 9707B Yokaichi Mugi $ 19.20 50.0 9733B Zwack $ 19.65 80.0

SchnappS

0010B after Shock Cinnamon $ 17.85 80.0 0676B arrow Peppermint $ 8.15 54.0 0681L Dek Peppermint Snp $ 12.30 60.0 0697D Paramount Peppermint Snp $ 15.15 50.0 0697L Paramount Peppermint $ 9.75 50.0 0917B Black haus Blackberry Snp $ 21.05 80.0 0917L Black haus Blackberry Snp $ 26.80 80.0 1130B Bols gold Strike Cinnamon Snp $ 16.05 100.0 2588L Dek hot Damn Snp $ 12.30 48.02619B Dek Peppermnt 100 $ 11.20 100.0 2620L Dek Peachtree Schnapp $ 12.30 43.0 2625B Dek Old Tavern rootbeer $ 3.00 45.0 2776B Dr Mcgillicuddys vanilla $ 4.20 48.0 2782B Dr Mcgillicuddys Mentholmt $ 10.80 48.0 3017B Firewater hot Cinamon Shnp $ 16.90 100.0 3017L Firewater hot Cinamon Shnp $ 21.95 100.0 3709B goldschlager Cinnamon Shnp $ 20.45 87.0 3709L goldschlager Cinnamon Shnp $ 26.80 87.0 3736B 99 Blackberries $ 13.50 99.0 3737B 99 Black Cherries $ 13.50 99.0 4863B ice 101 Peppermint Schnapp $ 16.90 101.04870B il Tramonto $ 15.50 60.0 5922B Lightning 101 Cinnamon $ 10.75 101.06006B Luxardo Maraschino $ 25.40 80.06009B Luxardo Triplum $ 26.30 78.0 6011B Luxardo amareto $ 20.65 54.06335B Masteron's Straight rye $ 55.85 90.06735B 99 Bananas $ 16.00 99.0 7762L Paramount Butterscotch Shnapp $ 8.40 44.0 7862B Paramount Peach Sch $ 9.30 44.0 7862L Paramount Peach Sch $ 10.00 44.0 8263B Pisco Porton $ 34.35 86.08298B Portside White rum $ 25.00 80.08632B rumple Minze Berry $ 4.45 100.0 8633B rumple Minze Pepmt $ 21.05 100.0 8633L rumple Minze Pepmt $ 26.80 100.08975B Sinfire $ 15.15 70.09054B Southern Comfort 100 $ 18.40 100.09082B So Co Fiery Pepper $ 8.40 70.0 9727B Yukon Jack $ 14.75 100.0 9727D Yukon Jack $ 26.15 100.0 9727L Yukon Jack $ 20.85 100.0

canadian

0076B Seagrams v O 6 Yr $ 12.00 80.0 0076D Seagrams v O 6 Yr $ 24.50 80.0 0076L Seagrams v O 6 Yr $ 17.85 80.0 0169D Lord Calvert 3 Yr $ 14.95 80.0 0170B Mc Masters 3 Yr $ 7.00 80.0 0170D Mc Masters 3 Yr $ 14.90 80.0 0170L Mc Masters 3 Yr $ 8.85 80.0 0174B Canadian Mist Cndn $ 8.75 80.0 0174D Canadian Mist Cndn $ 19.30 80.0 0174L Canadian Mist Cndn $ 12.25 80.0 0175D Macnaughton Cndn 3Yr $ 15.30 80.0 0176B Canadian Club 6 Yr $ 11.45 80.0 0176D Canadian Club 6 Yr $ 22.00 80.0 0176e Canadian Club 6 Yr $ 9.25 80.0 0176L Canadian Club 6 Yr $ 16.30 80.0 0189B Black velvet Cndn 3 Yr $ 7.90 80.0 0189D Black velvet Cndn 3 Yr $ 17.55 80.0 0189e Black velvet Cndn 3 Yr $ 8.60 80.0 0189L Black velvet Cndn 3 Yr $ 11.40 80.0 0909B Black velvet Traveler 3 Yr $ 7.90 80.0 0920B Black velvet reserve Cndn 8Yr $ 10.80 80.0 0920D Black velvet reserve Cndn 8Yr $ 22.30 80.0 1570B Cabin Fever Maple Flv Whsk $ 17.55 80.0 1627e Crown royal 200Ml $ 7.45 80.0 1704D Canadian Bay Whsky $ 12.70 80.0 1704L Canadian Bay Whsky $ 5.85 80.0 1716B Canada house Cndn Whiskey 3Yr $ 6.60 80.01716D Canada house Cndn Whiskey 3Yr $ 13.65 80.0 1725B Canadian Club reserve 10 Yr $ 14.95 80.0 1729B Canadian Club Traveler 6 Yr $ 11.65 80.0 1730D Canadian gold 4 Yr $ 14.05 80.0 1730L Canadian gold 4 Yr $ 8.60 80.0 1731B Canadian Club Shry Cask 8Yr $ 18.45 82.6 1733B Canadian hunter Traveler 3Yr $ 6.45 80.0 1733D Canadian hunter $ 13.60 80.01735D Canadian Ltd 3 Yr $ 13.60 80.0 1735L Canadian Ltd 3 Yr $ 8.75 80.0 1748B Canadian Mist Trvlr $ 8.75 80.0 2055B Canadian Club Classic 12Yr $ 18.45 80.0 2389B Crown royal Black $ 25.60 90.0 2391B Crown royal Cask #16 $ 61.45 80.0 2393B Crown royal extra rare $114.15 80.02397B Crown royal reserve $ 41.25 80.0 3071B Forty Creek Barrel Select $ 18.65 80.0 4041D harwood $ 14.45 80.0 4041L harwood $ 8.45 80.0 4699D Northern Light 3 Yr $ 12.70 80.0 4699L Northern Light 3 Yr $ 8.60 80.0 5073D James Foxe $ 12.70 80.0 7726D Paramount Canadian $ 15.35 80.0 8050B Pendleton Canadian $ 19.50 80.0 8051B Pendleton rye 1910 $ 34.35 80.08431B rich & rare $ 7.30 80.0 8431D rich & rare $ 14.05 80.08894B Crown royal $ 21.05 80.0 8894D Crown royal $ 47.90 80.0 8894e Crown royal $ 28.50 80.0 8894L Crown royal $ 30.15 80.0 8922B v O gold 8 Yr $ 14.75 80.0 8923B Seagrams v O Cndn Trv 6 Yr $ 7.50 80.0 9084B Spicebox Cndn Spiced Whsky $ 16.90 80.0 9648B Windsor Supreme Traveler 3Yr $ 7.90 80.0 9652B Windsor Supreme 3 Yr $ 7.90 80.0 9652D Windsor Supreme 3 Yr $ 17.15 80.0 9652L Windsor Supreme 3 Yr $ 10.95 80.0


FOr The reCOrD

LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS (Orders issued May 2013)

aKrON: Tiger Paw LLCalcoholic beverages held or offered for sale were not maintained in a potable condition. $300.00 or 3 days.

aLLiaNCe: Matthew L Trainer DBa: Crystal Lounge. Did seek intoxicating liquor in an original container that had been refilled/partly refilled. Did give away beer and/or intoxicating liquor upon the permit premises and connection with your business. $400.00 or 4 days.

aShLaND: JDM restaurant iNC DBa: Buffalo Wild Wings grill & Bar : Did sell beer to persons under the age of 21. $450.00 or 3 days.

aShLeY : Popsters LLC DBa: Popsters &Patio. Did operate your permit business at an address and/or place other than that authorized by your permit. $600.00 or 3 days.

CaLDWeLL: John J ramage DBa: ranage iNN. Did sell intoxicating liquor between the hours of 2:30 a.M. and 5:30 a.M. $400.00 or 4 days

CaNaL WiNCheSTer: OCharleys iNC DBa: O’Charleys: Did sell; furnish beer to confidential informant under age of 21. $750.00 or 6 days

ChaUNCeY: aMveTS Post0053, Did permit gambling/ games of chance for profit. $500.00

or 5 days.

CiNCiNNaTi: Jimmie Collins Jr DBa: harderts 1st & 2nd FLS & BSMT Did sell; furnish beer to confidential informant under age of 21. $2,500.00 or 10 days.

TTg iNC of Clifton DBa: adriaticos Pizza. Did sell; furnish beer to confidential informant under age of 21. $1,500.00 or 10 days.

4618 eastern avenue acquisition LLC DBa: Oak Tavern: Did sell; furnish beer to confidential informant under age of 21. $1,500.00 or 10 days.

Comet Five iNC DBa: Comet & BSMT & Patio & Deck: Did sell; furnish beer to confidential informant under age of 21. $1,500.00 or 10 days.

Tommy vasiliou LLC : Did sell beer to persons under the age of 21. $750.00 or 6 days.

r P Mcmurphys iNC DBa: r P Mcmurphys irish Pub & Coffeehouse Did sell; furnish beer to confidential informant under age of 21 $1,500.00 or 10 days.

OWOS iNC DBa: arthurs Did sell; furnish beer to confidential informant under age of 21 $1,500.00 or 10 days.

Oakley Pub & grill LLC DBa: Oakley Pub & grill Did sell; furnish beer to confidential informant under age of 21 $1,500.00 or 10 days.

Knowlton Tavern LLC DBa: Knowlton Tavern 1st FL & BSMT : Permit premises were in an insanitary condition, alcoholic beverages held or offered for

sale were not maintained in a potable condition. $300.00 or 3 days.

habits Café iNC: Did sell; furnish beer to confidential informant under age of 21. $2,500.00 or 10 days.

Billions holdings LTD DBa: Mt Lookout Tavern Did sell; furnish beer to confidential informant under age of 21. $1,500.00 or 10 days.

CLeveLaND aP ventures LLC DBa: Lounge Leo & Patio Did allow beer/ intoxicating liquor which was sold for consumption upon the permit premises to be removed from the permit premises. $400.00 or 4 days.

Pink Slips iNC: Did allow persons under the age of 21 to sell intoxicating liquor. $600.00 or 3 days.

KiMLSB LLC :allowed persons under the age of 21 to consume beer/ intoxicating liquor. $1,800.00 or 12 days.

aL SOL iNC DBa: Fox haven Show Bar: improper conduct. To wit: Nudity. $500.00 or 5 days.

COLUMBUS: Dal Bren iNC DBa: Keg room: Operating a gambling house, recklessly permitting public gaming, possess control or operate a gambling device . $1,000.00 or 10 days.

Laurwood iNC: Did fail to display permit in a conspicuous place on the licensed premises and produce same upon request. $400.00 or 4 days

Burnzies LLC DBa: Burnzies

ViOlatiOns&Penalties


www.ohiobeveragemonthly.com66 OhiO Beverage MONThLY JUNe 2013

1st FL & PatioPermit premises were in an insanitary condition. alcoholic beverages held or offered for sale were not maintained in a potable condition. $200.00 or 2 days.

Ma Pop LLC DBa: Front row Sports Bar : alcoholic beverages held or offered for sale were not maintained in a portable condition $200.00 or 2 days.

icon entertainment group iNC DBa: Kahoots: alcoholic beverages held or offered for sale were not maintained in a portable condition. $500.00 or 5 days.

DaYTON: gregory L Jordan DBa: Club Jada: Did sell, keep or possess for sale in the permit premises beer/intoxicating liquor while permit was not in force. revoked effective at close of business on june 13.

Mcpherson enterprises LLC DBa: Coyotes Pub & grub. Did sell; furnish beer to confidential informant under age of 21. $450.00 or 3 days.

DeLaWare:vFW Post3297 reed Miller: Did permit gambling/ games of chance for profit. recklessly permitting public gaming. Operating a gambling house. $500.00 or 5 days.

eLYria:Dennis J Provenza DBa: Boomers & Patio. inadequate supply of hot/cold running water, alcoholic beverages held or offered for sale were not maintained in a potable condition. $ 300.00 or 3 days.

Margaret J & Wayne L smith DBa: Little Brown Jug &

Patio: alcoholic beverages held or offered for sale were not maintained in a potable condition. $300.00 or 3 days.

grandview heightsButo inc DBa: Shoku: Did allow consumption of alcohol not purchased at premises. $300.00 or 3 days.

hUBBarD: Michael J antoun DBa: Michaels: Did allow to be consumed on the permit premises, beer/ intoxicating liquor between the hours of 2:30 a.M. and 5:30 a.M. $300.00 or 3 days.

JeFFerSONviLLe: village Pump & Pizza LLC allowed the giving away of alcohol as a prize. gambling. $400.00 or 4 days.

NOrTh LiMa: Dipika Shah DBa:L & S express Fuel Center : Did furnish beer upon the permit premises to persons under the age of 21. 1,800.00 or 18 days.

MaNSFieLD: vonley vance LLC DBa: greystone: Did sell Jack Daniels Whiskey upon the permit premises. $300.00 or 3 days.

MariON: Carol ann ayers DBa: getaway restaurant & Lounge: Discontinued the operation of your permit business for a period of 30 days without notifying the Division of Liquor Control, failed to place permit in safekeeping, has failed to exercise permit privileges. $400.00 or 4 days

Mechanicsburg: village inn Tavern LLC DBa: village inn. Did sell intoxicating liquor upon the permit premises, in violation of Ohio revised Code. $300.00 or 3 days

MiDDLeTOWN: Kenneth e Breese DBa: Lil Chicago Deli. Did sell beer/intoxicating between the hours of 2:30 a.M. and 5:30 a.M. $300.00 or 3 days.

ParMa: Parma Café iNC DBa: Parma Café: Did allow intoxicating liquor, which was sold for consumption on the permit premises to be removed. in violation, no penalty imposed.

Perrysburg: emmy &andys LLC DBa: andys & JoJos Pizza Suite D & Patio: Did allow a person under 21 to work at the bar. $450.00 or 3 days.

PiCKeriNgTON: Cados Pizza & Spirits LLC DBa: Cardos Pizza. Did give away beer/intoxicating liquor in connection with the business. $300.00 or 3 days..

Fisher Businiess enterprises LLC DBa: Did allow intoxicating liquor to be sold between the hours of 2:30 a.M. and 5:30 a.M. $40.00 or 4 days

SaBiNa: BCM holdings iNC DBa: Frosties Drive inn Did sell; furnish beer to confidential informant under age of 21. 1,800.00 or 12 days.

WarreN: Kiefers Café iNC: Control or operate a gambling device, did permit gaming or waging/games of chance. 500.00 or 5 days.. 500.00 or 5 days.

Youngstown S&a Quinlan LLC DBa: The Lanai Lounge Units a B & C & Patio. Did display any illustration bearing the brand name for any beer/ intoxicating liquor . in violation, no penalty imposed

ViOlatiOns& Penalties


This summer the industry’s most influential bartenders and spirit lovers from around the globe will

drink in every ounce of cocktail knowledge and culture at Tales of the Cocktail® 2013. The world’s

premier cocktail festival returns to New Orleans with another non-stop schedule of educational

seminars, tasting rooms, Spirited Dinners®, Spirited Awards®, competitions and more. We guarantee

you won’t leave thirsty at the 11th Annual Tales of the Cocktail®, July 17-21, 2013.

360 Vodka, 42Below Vodka, 86 & Co., Absolut Vodka, Amargo Chuncho Bitters from Peru, American Whiskies Collection, Anchor Distilling, Angostura, Angostura Bitters, Arnauds, Aromatic Pimento Bitters, Arrogante Tequila, Atsby, Auchentoschen, Averna, Avion, Bacardi, Bacardi Rum, Bardstown Barrel Selections, Barenjager, Barritt’s Ginger Beer, BarSmarts, Basement Bitters, Bäska Snaps, BATCH, Beefeater and Plymouth Gin, Belvedere Vodka, Benedictine, Benromach Single Malt Scotch, Bitter End Bitters, Bitter Tears, Bittered Sling, Bittermens, Bitters Old Men, Bluecoat Gin, BNIC, Boiron Freres, Bols, Bols Genever, Bombay, Bombay East, Borgne, Boucherie,Boulard VSOP, Bourbon House, Bowmore Single Malt Scotch Whiskey, Branca Distilleries, Breckenridge Bitters, Breckenridge Distillery, Bruichladdich, Buffalo Trace Bourbon, Bulldog Gin, Bulleit Bourbon, Bushmills, CAMUS Cognac, Cane and Table, Caorunn Gin, Cedilla, Chefwear, Citadelle Gin, Cognac Ferrand, Cointreau, Corazon Tequila, Corsair Distillery, Creole Queen, Crescent City School of Bartending, Criollo, Crop Organic Vodka, Cruz Tequila, D’Usse, Dancing Pines Distillery, Death’s Door Spirits, Degas House, Del Maguey Mezcal & Tequila Siete Leguas, Dewar’s, Diageo, Dickie Brennan’s Steakhouse, Diplomatico Rum, Dirty Sue, DiSaronno, Distillery No. 209 Gin, Domaine de Canton, Dominiques on Magazine, Don Julio Tequila, Don Q Rum, Donner-Peltier Distillers, Dorothy Parker Gin, Dos Maderas Rum, Dr. Elmegriab’s Bitters, Drambuie, Drinkupny.com, Dulce Vida Tequila, Edinburgh Gin, El Dorado Rum, Emeril’s Delmonico, Excellia Tequila, Farmer’s Gin, Fee Brothers, Fernet, Fever-Tree, Few Spirits, Fidencio Mezcal, Filibuster Bourbon, Finger Lakes Distilling, Fireball Cinnamon Whisky, Firefly Sweet Tea Vodka, Fonseca Porto, Fontainebleau Miami Beach, Ford’s Gin, Fortuna Mezcal, Four Roses Bourbon, G’Vine Gin, Galliano, George Dickel, Glenfiddich, Golden Moon Gin, Grand Isle, Great Lakes Distillery, Greenhook Ginsmiths, Grey Goose, Hammer & Tongs and Cana’s Feast, Hawaii Bitters, Hayman’s Gin, Hendrick’s Gin, Hennessy, Herradura Tequila, Highwest Distillery, Historic and Modern Milk Punches, Hood River Distillers, Hoosier Momma & Tito’s Vodka, HOPHEAD Vodka, Hudson Whiskey, Imbibe Magazine, Imbue Vermouth, Indie Spirits, Irish House, Jägermeister, Jensen’s Gin, Jim Beam, June Liqueur, June Liqueur, Kappa Pisco, Knappogue, Koval Distillery, Krug Champagne, LA Craft Beer, La Nina del Mezcal, La Quintinye Vermouth, Laird’s Applejack Brandy, Larceny , Leblon Cachaca, Lecompte 5yr, Legends of Rum Tasting, Letherbee Gin, Lillet, Little Gem, Louisiana Spirits, Lounge Attire, Lucid Absinthe, Lunazul Tequila, Luxardo, Maker’s Mark, Mandarine Napoleon, Martin Miller’s Gin, Martini, Martini & Rossi, Maurepas, Mezcales de Leyenda, Mi Casa Tequila, Michter’s Whiskey, Middle West Spirits, Midnight Moon, Midori, Milagro Tequila, Mionetto USA, Monkey Shoulder Whisky, Montanya Distillers, Montelobos Mezcal, Mountain Valley Spring Water, Mutineer Magazine, New Holland Artisan Spirits, No. 3 London Dry Gin, Nonino, Old New Orleans Rum, Olmeca Altos Tequila, Oro Pisco, Oryza Gin, Oxley Gin, Pages, Pallini, PAMA, Papa’s Pilar Rum, Paradise Bay Rum, Pere Magloire VSOP, Perfect Puree, Pernod Ricard, Peychaud’s Bitters, Phenix Brands, Philadelphia Distilling, Piedmont Distillers, Pierde Almas Mezcal, Pierre Ferrand, Pierre Ferrand Dry Curacao, Pig and Punch, Pineau des Charentes, Pisco Pavilion, Pisco Porton, Plantation Rum, Privateer Rum, Pueblo Viejo Tequila, Purity Vodka, Purple Valley Imports, Pusser’s Rum, Pyrat Rum, R’evolution, Ransom Wine Co. & Distillery, Ravifruit, Redemption Rye & Redemption High Rye Bourbon, Regal Rogue, Regans’ Bitters, Rhum Clement, Rhum JM, Ricard, Riedel, RioMar, River Parish Disposal, ROOT, Rudo Tecnico Tequila, Russian Standard, Ruth’s Chris Steakhouse, Sailor Jerry Rum, Sainte Marie, Salu, Sandeman Port, Sazerac, Sazerac Rye Whiskey, Scrappy’s Bitters, SerendipiTea, Sidney Frank, Smirnoff Vodka, Sobou, Solerno, Sombra Mezcal, Sous Vide Tasting, Soho House, Solerno, Spare Room, Spirit of Italy, St. George Spirits, St. Germain Elderflower Liqueur, Stoli Vodka, Sutton Cellars, Sylvain, Tanqueray Gin, Tequila Fortaleza, Tequila Interchange Project, Tequila Ocho, The Pelican Club, Tito’s Vodka, Tivoli & Lee, Toups’ Meatery, Treaty Oak Distilling, Tres Agaves and Cruz Tequila, Truvia, Tullamore Dew, Tuthilltown, Uncorked, Uncouth, Vendetta Spirits, Victoria Gin, Viridian Spirits, Vita Mix, VYA, Whisper Creek Tenessee Sipping Cream, Whistle Pig, Willet Distillery, William Grant & Sons, Windsor Court, World Tour of Malt Whiskies, Zacapa Rum, Zubrowka Vodka, Zwack

July 17-21, 2013

TalesoftheCocktail.com

TickeTs on sale noW!

TOC-000_2013MAY_BevMediaTOCAdfinal.indd 1 4/30/13 9:40 AM

creo

bubbly peach wine

Rfun R l ivelyallure winery, ceres, ca . www.allurewinery.com

marketed by Bronco wine company .855.874.2394

ALLUREBUBBLY @ALLUREBUBBLY

marketed by Bronco wine company

ALLUREBUBBLY @ ALLUREBUBBLY

SCAN FOR INFO

wi n

e e n t h u s i a s t 2

01

387P O I N T S

Allure_peach_Bev_Media_June_2013.indd 1 5/9/13 9:59 AM

creo

ohio beverage monthly

Documents

beverage monthly volume

c c cwine spectator

beverage journal issn

beverage media group

lw h i t e w

summer i

new york

n e s f r o