forget hiring - start a movement, unicorns will notice
Post on 17-Oct-2014
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Forget Hiring
Start a movement,unicorns will notice
Mayel de Borniol
The “Universal Translator” powered by people
Hello! Bonjour!
Hola! Kalimera!
How to start a movementsource: http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
onlookers
-> fans
-> participants
-> ambassadors
-> team members
Having a crazy big vision and impactful mission
“we aim to do to language barrierswhat the aeroplane did to geographical barriers”
Having social values
“making interpretation accessible and affordable to as many people as possible, while also creating a fair source of income for our community”
“Multiculturalism 2.0”
“These guys are genius. Babelverse introduces Web 3.0.”
“wonderful, useful & humanitarian project.”
“I think they're going to go ballistic! Unlocking massive untapped potential!”
“exceptionally ambitious.”
“in love with babelverse”
“could be a dent in the universe”
...makes people are crazy about it!
“The world is changing and I love it! :)”
“LOVE this idea. please crush it...”
Love what babelverse is doing!
“Truly EXTRAORDINARY.” “Congratulations on a revolutionary product! I'll be using on my next trip...”
... who become ambassadors
Multiply the impact
Spread the word
Advise on local languages & cultures
Help grow & preserve community
Raise awareness in press
Beta testing
Not being stealth
• Putting ourselves out there at every opportunity
• Very transparent
• Speak with community 1-on-1
•Meet-ups
...results in recognition
People’s Choice - TechCrunch Disrupt NY Award Winner & People’s Choice - The Next Web (B2B & People’s Choice) Award Winner - LeWeb Finalist - The Europas Finalist - Dublin Web Summit & Pioneers Festival Finalist - Startup Britain 2012 Olympic Games Award Winner - Pulso Social - Top 2 Startup in Latin America Finalist - Bloomberg & TechStars “Next Big Thing” Award Winner - Startup Weekend Athens, Greece
hiring globally
• multiplies your chances of finding right fits
• distributed team helps become a global business
• many tools available for remote collaborationIM, video chat, Facebook groups, IM, Google Docs, GrexIt for shared email
• still important to have regular get-togethers
Happiness: Perks vs. Freedom
do we want spoilt & entitled kids who are looking for the newest, shiniest toy?
#todaysoffice
...or independent & passionate “glomads”?
“leaders lead by example, whether they
intend to or not”
look where the “A players” stand out among their peers
for example:
• good coders on stackoverflow, github
• passionate designers on dribbble
• eager interns on enternships
• experienced people on escapethecity
• industry events & communities
Cover letters & resumes suck
• boring & don’t tell you much
• start a real conversation instead: somewherehq.com, video chat or coffee shop
• see what they’ve actually done: open source, GitHub, Behance, etc.
• get to know them & their network : LinkedIn, Twitter, Facebook, splinter.me
Titles suck
• Things change anyway
• Enable initiative
•Close collaboration
• Task-based project management
Skills vs. self-learning & curiosity
•Generalists with strong foundations
•More variety & flexibility
• Tech changes so quickly
• Less hand-holding
Hiring never stops
• Build relationships (face to face but also via social media)
• Pool of people to call upon when you need them
Dating before moving in together
• Are they “the one” for you?
• Are you “the one” for them?
• Test drive with small projects
• Takes time, don’t settle
Thank you. Questions?
Join the movement!