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TABLE OF CONTENTS

TABLE OF CONTENTS..................................................................................................1

ACKNOWLEDGMENT...................................................................................................2

EXECUTIVE SUMMARY.................................................................................................3

FRUITY FIZZS MISSION STATEMENT...........................................................................4

FRUITY FIZZS VISION STATEMENT............................................................................. 4

BRAND IDENTITY OF FRUITY FIZZ.............................................................................4

Ph!"#$%&................................................................................................................. 4

P%'!()*+",&..............................................................................................................4

C$+,$'%&....................................................................................................................4R%+*,"()!h"-&............................................................................................................4

R%+%/,"()&...............................................................................................................0

S%+"*%&..............................................................................................................0

CONDUCT OF MARKET SURVEY...................................................................................0

Th% S/(-%................................................................................................................... 0

SWOT A)*+!"!............................................................................................................

STRENGT5S.............................................................................................................

WEAKNESSES..........................................................................................................

OPPORTUNITIES ......................................................................................................

T5REATS..................................................................................................................6

MARKETING PLAN....................................................................................................... 6

C$''%), M*'7%,") S",$*,"() ...................................................................................6

M*'7%, S",$*,"() ..................................................................................................6

C(-%,","8% S",$*,"() .......................................................................................... 6

D"!,'"9$,"() S",$*,"() ...........................................................................................6

O9:%/,"8%! ...............................................................................................................;

B$"+

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M*'7%,") S,'*,%..................................................................................................;

T*'%, S%%), ..................................................................................................

P(!","()") ...........................................................................................................

P'"/% ....................................................................................................................

P+*/%%), D"!,'"9$,"() ...................................................................................1

S*+%! P'((,"() ................................................................................................1

A

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EXECUTIVE SUMMARY

Th% -$'-(!% ( ,h"! 9$!")%!! '%-(', "! ,( -'(8"*/") ,h% !(, F'$", F"??@. Th% "

"*),! -*',"/$+*'+ P%-!" *)< C(/* HC(+* 9%/*$!% ,h"! h*! *+'%*F'$", F"??@ h*! *+!( /(-%,","8%

*F'$", F"??@ P*% 3

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%+%%), ,h*, "++ %)!$'% -'(",*9"+", *)< #$*+", *//%-,*)/% ") P*7"!,*)"

!(/"%,.

FRUITY FIZZS MISSION STATEMENT

To becoe !"e#$ %"$#& '"#() co* &+,& -#.e/ 0o$ , (e1 1,0 &o

e(2o0 0o$" %"$#&/3

FRUITY FIZZS VISION STATEMENT

We ,"e +e"e &o -4o"#%0 P,)#/&,(/ %oo' ,(' be.e",-e #('$/&"0 b0

!"o.#'#(- &+e $(#5$e ,(' "e%"e/+#(- %"$#&0 !4e,/$"e3

BRAND IDENTITY OF FRUITY FIZZ

P+0/#5$e6

F'$", /(+('$+ *,,'*/,"8%

Pe"/o(,4#&06

Y($) %=/",") ,'%)M*'7%,") P+*) >F'$", F"??@ P*% 4

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Re%4eco(6

F'$", F"?? "++ 9% '%+%/,%< ") /$!,(%'! ")

CONDUCT OF MARKET SURVEY

M*'7%, !$'8% '%8%*+%