Press  release  –  MakeUp  in  Paris  –  April,  25th    

 

FULL METAL" AND "WELCOME ON BOARD", NEW

MATERIALS AND TRENDY "TOUCHES"!

Because the make-up and skincare sector are also subjected to the

increasing use of cardboard-based over packagings and packagings where

metal and especially metallic looks are increasingly in vogue. Unbelievable:

the sound of a luxury car door closing with a heavy and muted sound was

reproduced to apply it to the cover of a compact case. When strolling in the

famous streets of Seoul, It is amazing to see dozens of make-up boutiques,

packed from morning to (late!) night with male and female consumers and

with their window displays full of cleverly designed and inventive outer

packagings with equally original undercuts and prints! Not to be missed, on

Press  release  –  MakeUp  in  Paris  –  April,  25th    

 

Thursday, June 22, starting at 2 pm, the cycle of conferences and round

tables hosted by the Billerud Korsnäs Group.... Not to be missed either, the

series of workshops , this time animated by the Stora Group and four

cardboard packaging converters, which will take place at 12 pm on the

theme "Le Carton, pour quoi faire" (Cardboard, why, and what for?) and on

Friday 23 June at 11 am on the theme "le carton sous toutes ses formes !

(cardboard in all its forms!).

On Thursday 22 June at 1:15 pm , the Comité Français de la

Couleur will invite you to explore the new avenues offered by metal

aspects, ambiance disruptors, constantly shifting from a warm to a

cold tone, a matt or glossy effect, a diaphanous or covering touch.

Both sonic and insulating, superconductors and resistant, these

indispensable light catalysts, through their ambiguity reflect

modernity and undoubtedly influence new make-up trends. The topic will start

with "Strange Metal", a presentation illustrated and commented by Olivier

Guillemin, followed by a round table on the new expressions of the colours of

metal, with the participation of three CFC members very concerned by the topic:

Marta Radice from LECHLER, a manufacturer of paints for the industry, which is

currently developing innovative metal colours; Gilles Lapalu, founder of the

professional make-up brand VISEART and Sylvère Jarrosson, an artist who has a

very personal aesthetic approach to metal materials in his work. An opportunity

to imagine the prospects of a very promising cosmetic trend.

Long live Cardboard!

A first at MakeUp in Paris! Under the leadership of the paperboard manufacturer

the Billerud Korsnäs Group and through the PIDA, its prestigious annual

competition, which takes place every year, with students from three French

schools and universities (Esepac, ESI Reims and IUT Reims), MakeUp in Paris will

be the setting of an exceptional afternoon, on June 22, from 2 pm to 5 pm,

staging this material in the Beauty universe.

Press  release  –  MakeUp  in  Paris  –  April,  25th    

 

An afternoon also punctuated by speeches from high profile personalities from

trend agencies, but also economists and industry players. Highlight of these

(nearly) three non-stop hours: the Award Ceremony recognising the students

who participated to this new 2017 PIDA edition. The theme for PIDA 2017 will be

"Challenge Conventional Packaging for a Sustainable Future." The assignment

will be to develop a packaging concept for cosmetics & beauty care that is

innovative – designed with sustainability in mind as well as challenge unpractical

and wasteful packagings.

PIDA is the ideal stage set for young talents to show what they can do and to

share new ideas, inspiration and fresh impulses with the established packaging

community. PIDA has become a recognized and respected hub for new ideas,

impulses and inspiration.

Billerud Korsnäs organizes PIDA in order to knit the packaging community tighter

together, promote young talents, provide energy and be a source of inspiration

for professionals in our industry while assuming a leadership responsibility in

the development of packaging design. An afternoon{ moderated by Jon Haag,

Press  release  –  MakeUp  in  Paris  –  April,  25th    

 

Director Consumer Insights at Billerud Korsnäs and Christophe Delrive, Business

Development Director Cartonboard at Billerud Korsnäs.

Two one-hour workshops to know everything!

Also a great first at MakeUp in Paris, an area dedicated to cardboard innovation,

"Welcome on Board" and the organization of two topical workshops, the first

one, on Thursday 22 June from 12:00 to 12:45 on the theme: "Le Carton, pour

quoi faire" (Cardboard, why, and what for?). And the second, on Friday 23 June

from 11 am to 11.45 am on the theme: "Le carton sous toutes ses formes !"

(cardboard in all its forms!).

There is a twofold trend in favour of the use of cardboard-based

over packagings in the make-up segment: a real added value for the

presentation and protection of products and the development of

internet sales. What innovations, what developments does it

generate? How to address this new trend? What can be done and

not done?

A round table moderated by Jean-Yves Bourgeois, with the participation of:

- Hervé Vue, Stora Enso

- Luca Meana, Cartografica Pusterla.

- Pierre Hauw, MMP Premium.

- Gilles Regnard, Autajon Packaging.

- Jean-Marc Bodineau, Nortier

Press  release  –  MakeUp  in  Paris  –  April,  25th    

 

Second round table on Friday 23 June from 11 am to 11:45 am, "Le carton sous

toutes ses formes !" (cardboard in all its forms!)". What techniques for what

results? You will get an update on the key technologies allowing you to make

your product stand out and protect it. Specific questions, and concrete answers

given successively by Luca Meana (Cartografica Pusterla), Pierre Hauw (MMP

Premium), Gilles Regnard (Autajon Packaging) and Jean-Marc Bodineau (Nortier).

And, finally, examples to follow can come from elsewhere and, particularly from

Asia with the intervention of Florence Bernardin, Information & Inspiration.

MakeUp in Paris 22 & 23 June 2017

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