future of seo
DESCRIPTION
Wordcamp Boston 2012TRANSCRIPT
![Page 1: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/1.jpg)
Future of SEO07.14.2012
@ThePapaPost
@ThePapaPost
![Page 2: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/2.jpg)
Past
@ThePapaPost
![Page 3: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/3.jpg)
@ThePapaPost
Source: http://www.industrialsearchenginemarketing.com/blog/2011/11/30/googles-latest-video-evolution-of-search/
![Page 4: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/4.jpg)
@ThePapaPost
On Page SEOPageRankAnchor TextDomain AuthorityLink ContextUser Signals
Image credit: http://www.greenlightdigital.com/assets/images/history/greenlight-history-of-seo-2002-2009.png
2002 2009
![Page 5: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/5.jpg)
@ThePapaPost
Image credit: http://www.copify.com/the-history-of-seo
![Page 6: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/6.jpg)
@ThePapaPost
Image credit: http://www.copify.com/the-history-of-seo
![Page 7: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/7.jpg)
Present
@ThePapaPost
![Page 8: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/8.jpg)
The day the (search) world changed
02.24.2011
@ThePapaPost
![Page 9: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/9.jpg)
Finding more high-quality sites in searchFeb 24, 2011
Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.
@ThePapaPost
![Page 10: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/10.jpg)
But in the last day or so we launched a pretty big algorithmic
improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on.
This update is designed to reduce rankings for low-quality sites …
@ThePapaPost
![Page 11: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/11.jpg)
High-quality sites algorithm goes global, incorporates user feedbackApr 11, 2011
In addition, this change also goes deeper into the “long tail” of low-
quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before.
2% of U.S. queries are affected
@ThePapaPost
![Page 12: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/12.jpg)
More guidance on building high-quality sitesMay 06, 2011
Search is a complicated and evolving art and science, so rather than
focusing on specific algorithmic tweaks, we encourage you to focus
on delivering the best possible experience for users.
Panda was just one of roughly 500 search improvements we expect to roll out to search this year.
@ThePapaPost
![Page 13: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/13.jpg)
TRUST
Would you trust the information presented in this article?
Would you be comfortable giving your credit card information to this site?
@ThePapaPost
![Page 14: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/14.jpg)
AUTHOR
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
@ThePapaPost
![Page 15: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/15.jpg)
DOMAIN AUTHORITY
Is the site a recognized authority on its topic?
@ThePapaPost
![Page 16: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/16.jpg)
COMPREHENSIVE
Does the article describe both sides of a story?
Does this article provide a complete or comprehensive description of the topic?
@ThePapaPost
![Page 17: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/17.jpg)
SHARE
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
@ThePapaPost
Image credit: http://www.howtobeadad.com
![Page 18: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/18.jpg)
USER EXPERIENCE
Does this article have an excessive amount of ads that distract from or interfere with the main content?
@ThePapaPost
![Page 19: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/19.jpg)
another animal enters
04.24.2012
@ThePapaPost
![Page 20: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/20.jpg)
PENGUIN = no. to. spam.
Keyword stuffing
Link farms
Hidden content
Copied content
impacts 3.1%
@ThePapaPost
SPAM
![Page 21: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/21.jpg)
Future
@ThePapaPost
![Page 22: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/22.jpg)
“Coming up with elegant, fitting and relevant solutions to meet the
challenges of mobility, modes, media,
personalization, location,
socialization, and language will take decades.”
Marissa Mayer, VP Search Products & User Experience, Google
@ThePapaPost
![Page 23: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/23.jpg)
More Location
@ThePapaPost
More people will access internet through smart devices.Majority of mobile searches are local in nature
![Page 24: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/24.jpg)
More Social Context
@ThePapaPost
Image credit: http://ffden-2.phys.uaf.edu/212_spring2011.web.dir/Samantha_Porreca/Seesaw.html
![Page 25: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/25.jpg)
More Creativity Is Being Rewarded
@ThePapaPost
![Page 26: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/26.jpg)
Media Matters
@ThePapaPost
more rich media, videos & images
![Page 27: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/27.jpg)
technical
content
social
Align SEO with Business strategy
@ThePapaPost
Business Strategy
SEO
SEO
![Page 28: Future of SEO](https://reader033.vdocuments.net/reader033/viewer/2022051514/5480ce3cb4af9f89308b4583/html5/thumbnails/28.jpg)
@ThePapaPost
Past Present Future
?
Image credit: http://www.greenlightdigital.com/assets/images/history/greenlight-history-of-seo-2002-2009.png