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 Anand Dube

Dhruv Joshi

Karan Sobti

Sudhish Warrier

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A Brief History

1958, Tennisfor Twolaunched by  WilliamHigginbottom

1961,SpaceWar iscreated by 3 MITstudents, SteveRussell, Martin

Graetz and Wayne Wiitanen

First generationconsoles

First commercially available home gamingconsole launched in 1972 named Magnavox Odyssey 

Atari launches Atari:PONG in 1975 which was highly successful Coleco Telstar is launched

in US in 1976

Early Secondgeneration consoles

Fairchild Channel F

launches withinterchangeable cartridgessystem 1976

Atari launches The Atari2600 with plug-incartidges instead of builtin games

Magnavox Odyssey 2 islaunched in 1978 withremovable game cartridgeand speech recognitionsystem

Later Secondgeneration consoles

Atari launches Atari5200 in 1982 with a 16 directional controller

Coleco Vision wasreleased in August 1982  which offered arcade likegraphics and initialcatalog of 12 games

Vectrex is also launchedin 1982 with a built inmonitor screen

Sega enters consolemarket in 1983 with SG-1000

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A Brief History

Third GenerationConsoles

Nintendo debuts in 1985  with its NES which is hugesuccess

Sega launches Sega MasterSystem in 1985 as directcompetitor to NES

Atari launches Atari 7800 in 1986, in an attempt torecapture the Asianmarket

Fourth GenerationConsoles

NEC enters the console marketin 1989 and launchesTurboGrafx 16 and offersoptional CD module

SEGA Genesis is released in 1989 Neo-Geo video game system

released in 1990 by SNK Nintendo launches SNES or

Super Nintendo in 1991 

Fifth generation consoles

3DO was manufactured by Panasonic, Sanyo and Goldstarand released in1993

Atari launches Jaguar in 1993, first64-bit console, to take on SNES and SegaGenesis

Sega launches its 32-bit console, Saturn in 1994 to compete with Sony Playstation which was slated to bereleased in 1995

Sony makes its debut in the consolemarket in 1995 with Playstation

Nintendo releases Nintendo 64 in

1996

Sixth generation consoles

Sega launches Dreamcast in 1999 witha built-in modem and Internetsupport for online gaming

Sony launches Playstation-2 in 2000  which becomes the fastest sellingconsole in history.

Nintendo releases GameCube in

2001

Software giant Microsoft jumps theconsole market with Xbox in 2002

Seventh GenerationConsoles

Microsoft launches Xbox-360 in2005 simultaneously across threeregions

Nintendo launches Wii in 2006, it ismost successful seventh generation

console. Sony releases Playstation-3 in 2006.

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 A tari ( ly t ir arty a e title r vi er)

icr s ft

i te

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  y ter E tertai e t

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Pricing Strategies..Snapshot Price Skimming

Product Form Pricing

Geographical Pricing

Psychological Pricing

Penetration Pricing

Bundle Pricing

 Value Pricing

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Price i i

Retailer Price - Feb 2004 Price - Oct 2005% Decrease per

annum

Amazon.co.uk £134.99 £112.99 11

Argos £148.75 £114.99 15

Currys £169.99 (+ game) £139.99 (+ 3 games) 12

Dabs.com £145.24 £109.99 16

Dixons £169.99 (+ game) £114.99 22

Game £149.99 £114.99 16

HMV £169.98 (+ game) £114.99 22

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Price i i a ar et  Audie ce

e ra ical Prici

Psyc l ical Prici

Pr duct r Prici

Pe etrati Prici

alue Prici

Price ars

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1. http://sczuber.blogspot.com/

2. http://www.gamingdump.com/consoleevolution.html

3. http://www.bized.co.uk/educators/16-

19/business/marketing/activity/pricingstrat.htm4. http://tech.yahoo.com/blogs/null/151373

5. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aqf 8U0 V 0Ouj4

6. http://www.startbuttonpress.com/wii-console-controller-bundle-pricing-aussienintendo-news-roundup/

7. http://www.shopbot.ca/pp-microsoft-xbox-360-pro-holiday-bundle-microsoft-price-43203.html

8. http://74.125.153.132/search?q=cache:N-BVuz4Kc3sJ:www.smartcomputing.com/editorial/article.asp%3Farticle%3Darticles/archive/r1003/03r03/03r03.asp%26guid%3D+nintendo+%22 value+pricing%22+D VD&cd=4&hl=en&ct=clnk&gl=in

9. http://news.cnet.com/8301-17938_105-10207985-1.html

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