GAYLORD OPRYLAND HOTELNASHVILLE, TENNESSEEFEB 1-4, FOUR DAYS ONLY

GAYLORD OPRYLAND HOTELNASHVILLE, TENNESSEEFEB 1-4, FOUR DAYS ONLY

General InformatIonThe 2012 NCBA Trade Show will be held February 1-3, 2012Gaylord Opryland HotelNashville, Tennessee

Show hourSWednesday, February 1 5:00pm-8:00pm Welcome ReceptionThursday, February 2 10:00am-5:00pm Show OpenFriday, February 37:00am-5:00pm Show Open

move InMonday, January 308:00am-12:00pm Heavy Equipment 12:00pm-9:00pm General Exhibitor move-inTuesday, January 318:00am-9:00pm General Exhibitor Move inWednesday, February 18:00am-3:00am Last Minute Move-in

move outFriday, February 35:00pm-9:00pmSaturday, February 4 8:00pm-12:00pm

how to reServe your SpaceOnline at www.beefusa.orgFax the completed contract to 720-259-1409Or call 303-694-0395

The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss. Each year over 5500 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever.

“As an exhibitor this is the best s

how

we attend all year. It’s one show

where we know we will get good

booth traffic, great new leads and

get

meet with existing customers”

2010 NCBA Trade Show Exhibitor

Reserve your booth today!Reserve your booth today! Reserve your booth today!

Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contrac-tor. Booth Carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

your booth Space IncludeS

4 complimentary registrations per 10x10 space.Discounted meal function tickets7”x44” identification booth sign with company name and booth number8’ back drape with 3’ draped side railsAisle carpet (Please note your space does NOT include booth carpeting)General Security

addItIonal benefItS you wIll receIve

FREE 50-word product/service description and logo in the official NCBA programSponsorship OpportunitiesFREE 50-word product/service description and hyper link on beefusa.org

payment deadlIneSFull booth rental amount is due September 1, 2011Any booths reserved after that time must be accompanied by full payment.

paymentS Should be made payable toNCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone 303-694-0305 • Fax: 720-259-1409ktorres@beef.org

Exhibit booth ConstRuCtionExhibit booth ConstRuCtionExhibit booth ConstRuCtion

Reserve your booth today! Reserve your booth today!

One booth (10’x10’) $13 per square foot or $1300 per 10x10 spaceCorner booth locations are an additional $200 (corner fees added after discounts have been applied)

multIple booth dIScountSFour or more 10x10 booths save $100 per booth.

premIum SpaceExhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.

premIer exhIbIt Space InveStment20’x20’ $6,20020’x30’ $8,90020’x40’ $11,60020’x50’ $14,30030’x30’ $12,95030’x40’ $17,00040’x40’ $27,80040’x50’ $34,550

*Multiple booth discounts do not apply to Premier Exhibit space.

cancellatIon & refund polIcyNotice of cancellation must be give to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following:Prior to October 1, 2010 exhibitors will receive a 50% discount. October 1 and after, all monies paid will be forfeited. No refunds will be made after this date.

Exhibit spaCE RatEsExhibit spaCE RatEsExhibit spaCE RatEs

57%57%98%98%89%89%34%34%49%49%

dId you know? On average attendees own 356 head of cattle

of NCBA members say they are more likely to purchase from companies that support NCBA

of convention attendees said the convention met or exceeded their expectations

of convention attendees said that the NCBA trade show is the most important show they attend each year

of members generate over $100,000 in income from cattle each year

own 500 or more head

AI EquipmentATV

Chutes or scalesComputer

Computer software/technologyElectronic ID tags

Feed or forageFeed supplements or additives

Fencing suppliesFinancial or consulting services

Genetics, tracking toolsHay baling equipment

Health insurance Life insurance

Livestock handling equipment Livestock insurance

Livestock trailerLivestock watering tanks or system

Pest controlPickup truck

Property insuranceSatellite Dish

SeedSteel farm building

Swather/Mowing equipmentTractor

Wheel loader/Payloader

15%16%22%25%29%31%65%61%63%14%13%16%21% 13%37%11%11%32%25%24%20%4%42%10%4%15%6%

buying plans foR 12 monthsbuying plans foR 12 monthsbuying plans foR 12 months

past touR DatEs thE CitiEs anD thE CRowDs

past touR DatEs thE CitiEs anD thE CRowDs

past touR DatEs thE CitiEs anD thE CRowDs

2005 San Antonio 5,5502010 San Antonio 6,105

2006 Denver 4,833

2007 Nashville 6,625 2008 Reno 5,142

2009 Phoenix 5,355

“I love the trade show. It he

lps

me stay current on all the ne

w

products and devices needed

in

the cattle business”

Anne Wirtz, NCBA Member

2011 Denver 6,000*

*Estimated Attendence

past touR DatEs thE CitiEs anD thE CRowDs

past touR DatEs thE CitiEs anD thE CRowDs

past touR DatEs thE CitiEs anD thE CRowDs

topping thE ChaRts of who shoulD Exhibittopping thE ChaRts of who shoulD Exhibittopping thE ChaRts of who shoulD Exhibit

1. Animal Health Products

2. Animal Identification

3. Associations/Organizations/Government

4. Breeders/Ranches/Feedlots/Marketers

5. Computer/Software Packages

6. Consulting Services

7. Equipment/Trailers/Watering

8. Feed/Feed Additives & Accessories

9. Fencing Equipment & Accessories

10. Finance/Insurance/Real Estate

11. Hay Equipment & Accessories

12. Herd Management/Chutes/Scales

13. Information/Education

14. Publications/Media/Broadcast Media

15. Retail/Art/Furniture/Accessories

16. Seed Products/Weed/Pest Control/Herbicide

17. Structures/Buildings

18. Veterinary/Breeding

19. Genetics/DNA

20. Processor/Packer

The NCBA trade show attracts over 275 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:

Why Exhibit at the 2012 NCBA Trade Show? Producers are looking for solutions to their problems and to shop vendors for their purchasing needs. It’s one of the most cost effective ways of doing business! By exhibiting you can secure qualified leads at a fraction of the cost of a sales call. Launch a new product or service. Support the industry and the organization. Promote your brand image and increase your company’s visibility. Visit with current customers. Survey the market and evaluate your competition. Expand your sales into new markets.Not exhibiting can affect sales efforts for years to come

*Estimated Attendence

ATTENDEES BYPRODUCER TYPE

1. COMMERCIAL COW/CALF–33% 2. SEEDSTOCK PUREBRED–9%3. FEEDLOT–8% 4. RETAIL/PACKER–.5% 5. STOCKER/BACKGROUNDER–7%

33%

33% 9%

8%.5%

7%4%

5%1%

6. VET-CONSULTANT–4% 7. FARMER/FEEDER–5%8. DAIRY OPERATOR–1% 9. OTHER–33%

ATTENDEES BYJOB TITLE

1. RANCH OWNER/MANAGER–45% 2. FEEDLOT OWNER/MANAGER–9%3. RANCH/FEEDLOT EMPLOYEE–1% 4. RANCH/FEEDLOT EMPLOYEE–1%

45%9%

1%1%

6%5%

5. SPOUSE/FAMILY MEMBER–5% 6. OTHER/NONE–6%DAIRY/VEAL OWNER/MANAGER 0%

UNDER 25–2%• 25-35–

12% • 36-45–17% • 46-55

–26%

56-65–27% • 66-75

–15% • 76 & OVER–1

%

2%

1%

12%17%26%27%

15%

ATTENDEES

BY AGE

Attendee

HITS!

44 FarmsABS GlobalAccu-Steel Cover BuildingsADM Alliance NutritionAgInfoLinkAgri LabsAgricultural Engineering AssociatesAgri-Pro EnterprisesAlabama Cattlemen’s AssociationAlbion Animal NutritionAllflex USA, Inc.Alltech, Inc.Alpharma, Inc.American Akaushi AssociationAmerican Angus Assn/Angus Productions Inc/Certified Angus BeefAmerican Black Hereford AssociationAmerican Breeds CoalitionAmerican Bucking Bull, Inc.American CattlemenAmerican Express OpenAmerican Hereford Assn/Certified Hereford Beef LLCAmerican National Cattlewomen, Inc.American Shorthorn Assn.American SimmentalAmerican Wagyu AssociationAmerican-International Charolais Assn.Ampac SeedArkansas Agriculture DepartmentARMtech Insurance ServicesArt by TrevaAsociacion De Charro’s de San Antonio

Avery Weigh-TronixB & W Trailer Hitches/PolitronBarenbrug USABayer Animal HealthBCF TechnologyBEEFBeef TodayBeefmaster Breeders UnitedBig Bend TrailersBimeda North AmericaBiozyme Inc.Boarder PatrolBoehringer Ingelheim Vetmedica, Inc.Bomac Vets Plus, Inc.Bowman Mfg. Inc.BPICabela’sCambridge-Minert/Scheib FinancialCamp Cooley GeneticsCancrete Livestock TroughsCapital Farm CreditCargillCaterpillar, Inc.Cattle Feeders Hall of FameCattle Stats, LLCCattle-FaxCattleHedging.comCattleman’s Choice Loomix, LLCCattlemax Software by Cattlesoft, Inc.Cattlemen’s Beef Board

CattleXpert Management Software, LLCCaviness Beef PackersCentral Life SciencesCentral States TestingChuckwagon CafeCircle X Land & Cattle Co Ltd.ClicRWeight, LLC.Cline Wood AgencyClint Orms Engravers & SilversmithsCME GroupColorado Serum CompanyColorado State UniversityCoretellCover-All Building SystemsCow Sense SoftwareCowboysales.comCreative Awards & TrophiesCredit SuisseCrescent Harbor Ranch LLCCroplan GeneticsDaniels ManufacturingDC Power SystemsDeer Valley FarmDenise Rich ArtDestron-FearingDewEze Harper IndustriesDiamond V MillsDigi-Star LLCDodge Mfg. CompanyDouble K Alleyways LLCDouble S Liquid Feed Services, Inc.Doug Wildin & Assoc Ranch BrokersDow AgroSciences

pREVious ExhibitoRspREVious ExhibitoRspREVious ExhibitoRs

Be an Ex hibitor

Be an Ex hibitor

Reac

h New Markets

Reac

h New Markets

DroversDTNDurvetElancoEmmons RanchExclusive GeneticsEZ id Animal IdentificationFaegre & Benson, LLPFarm Progress CompaniesFBi BuildingsFederal Student AidFeed Lot GuardFerrell-RossFever TagsFilson Livestock EquipmentFor-Most, Inc.Fort Dodge Animal HealthFort Supply TechnologiesFurst-McNess CompanyGeigerGeneration II Cattle EquipmentGenova LabsGiant Rubber Water TanksGlobal Animal Management Inc.Gold Standard LabsGrazing Lands Conservation InitiativeGreeley Hat WorksGripple, Inc.Grow Safe SystemsGS Merchandise/Best Sole, Inc.Harsh International, Inc.Harvest Fuel Inc. DBA Sweet ProHatco/Stetson HatsHay MasterHigh Plains JournalHi-Plains Systems, Inc.HOLT CATHoss Farm & Ranch SuppliesI.D.Ology

IDEXX Laboratories, Inc.Illinois Livestock Development GroupImmuCellInstrument SuppliesInternational Brangus AssociationIntervet/Schering-Plough Animal HealthITL Animal HealthcareIvescoJeffersJohn DeereJohnson, Miller & Co. CPA’s & PCJoplin Regional Stockyards, Inc.Kent Feeds, Inc.Kentucky Cattlemen’s Association/ Kentucky Department of AgricultureKerndt Livestock ProductsKing Ranch Institute for Ranch ManagementKirby MfgK-Line Irrigation North AmericaKMG ChemicalsKoehn Marketing Inc.Kuhn North America, Inc.Kunafin “The Insectary”Laird ManufacturingLallemand Animal NutritionLand O Lakes Purina FeedLaura’s Lean BeefLextron Animal HealthLife Products/Vit-E-MenLivestock Exporters Association of the USA

Lone Mountain Cattle CompanyLone Star CollectionLong View RanchMary Kirkwood JewelsMax Jantz Excavating, Inc.Merial, Ltd.Merritt Equipment Co.Micro Beef TechnologiesMid-America Feed YardMiraco/GallagherMix 30-AgridyneMixer CenterMMI Genomics, Inc.Moly Manufacturing, Inc.Montana Stockgrowers AssociationMonty’s Plant & Soil ProductsMorton Buildings, Inc.MPC PromotionsMultiMin USA, Inc.MWI Veterinary SupplyNascoNational Association of Farm BroadcastingNational Cattlemen’s Beef AssociationNatural Resource Conservation ServiceNebraska Department of AgricultureNeogen CorporationNew Generation FeedsNew HollandNewport LaboratoriesNoble MedicalNorac, Inc.Norbrook, Inc.North American Limousin FoundationNorth American Salt Co.Nova Microbial Technologies

“This is the one show that

we

can’t afford to miss. We look

forward to it every year!”

2010 Convention Attendee

Increase your sales

Expa

nd your Brand

Increase your sales

Expa

nd your Brand

Novartis Animal Health US, Inc.Novus InternationalNumzaan Safaris & Double Duece RanchNutrition HorizonsOklahoma Cattlemen’s AssociationOregon Ryegrass Growers Seed CommissionPBRPBS Animal HealthPearson Livestock Equipment CompanyPfizer Animal HealthPfizer GeneticsPhibro Animal HealthPioneer Hi-Bred, A DuPont BusinessPlain Jan’sPneu-Dart, Inc.Powder RiverPriefert Ranch EquipmentPrima Tech USAProfessional Veterinary ProductsProgressive Dairy PublishingProphet MuskwaQuali Tech, Inc.Quality Liquid Feeds, Inc.R&R Machine Works, Inc.Rabo AgriFinanceRed Angus Association of AmericaRidley Block OperationsRitchey Mfg. Co.Ritchie IndustriesRoto-Mix, LLCRubes® CartoonsRutherford RanchesSalt Creek IndustriesSarTec CorporationSeaAgri, Inc.Sexing TechnologiesSFP

Shader ProductionsSilveus Insurance GroupSioux Automation Center, Inc.Smith Co. Side Dump TrailersSolidTech Animal Health, Inc.Southern Cattle CompanySouthwest FabricatorsStampede SalesStockade Brands, Inc.Stone ManufacturingSunrise PotterySuperior LivestockSutton Creek Cattle Co LLCSyrvetTahoe SeatingTecomate SeedTemple Tag, Ltd.Territorial MagazineTeva Animal HealthTexas A&M UniversityTexas Beef CouncilTexas Department of AgricultureTexas Tech UniversityThe Cattlemen’s Resource, Inc.The Lane CompanyTouch of Mink/DermacTreasure Coast PharmacyTriangle Beef ProductionsTruax CompanyTru-Test, Inc.Turnkey Computer Systems, LLCTwin Mountain FenceU.S. Fish & Wildlife Service

U.S. Meat Export FederationU.S. Premium BeefUA Department of Animal ScienceUniversity of Nebraska LincolnUSDA Food Safety and Inspection ServiceUSDA NASS & AMSUSDA Rural DevelopmentUSDA,GIPSA-Packers & Stockyards ProgramUSDA-Farm Service AgencyVaried Industries CorporationViewtrak TechnologiesVigortoneVirginia Department of AgricultureWalco InternationalWatering HoleWatson Float ValvesWeigh Tech, Inc.West Point DesignWestway Feed ProductsWheatheart Mfg c/o AGIWilson Trailer CompanyWorking Ranch MagazineWW Livestock SystemsY-Tex CorporationZ Tags North America, L.P.Zesch & Pickett Ranch and Crop InsuranceZinpro Performance Minerals

To view a complete list of current exhibitors visit www.beefusa.org

Network

Network

The B

ig Tradeshow

The B

ig Tradeshow

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWUPCOMING TOUR DATES

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWUPCOMING TOUR DATES

Cattle Industry Convention and NCBA Trade Show contactKristin TorresSenior Trade Show Director9110 E. Nichols Ave Suite 300Centennial, CO 80112Phone: 303-694-0305 • FAX: 303-770-7109ktorres@beef.org • www.beefusa.orgBecome a fan of the Cattle Industry Convention onFacebook and follow us on Twitter and LinkedIn

February 6-9, 2013 Tampa, FloridaFebruary 4-7, 2014 Nashville, TNFebruary 4-7, 2015San Antonio, Tx

February 6-9, 2013 Tampa, FloridaFebruary 4-7, 2014 Nashville, TNFebruary 4-7, 2015San Antonio, Tx