Presented by:G.DEEPTHI

Introduction

• The first McDonald's restaurant was opened in 1954.

• It was operated by two brothers Dick and Mac

McDonald’s outstanding

Brand recognition,

Experienced management,

High quality food,

Advanced operational systems and

Unique global infrastructure

Human Resource Management

July-12-2005

Chak De

INDIA

Vision“The world’s best quick service restaurant experience.”

World Wide Strategies1. Be the best employer for people in each

community around the world.

2. Deliver optional excellence to customers in each restaurant.

3. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of McDonald’s system through innovation and technology.

To achieve their vision they are focused on three world wide strategies:

Mc.Donald’s Strategies

International Growth

Forward Integration

-Distribution through Franchisees

Backward Integration

-Local Sourcing, Cold Chain, Suppliers

Market penetration & Development

-Mc Delivery

New Product Development

-Aloo Tikki , Salad

July-12-2005

McDonald’s SWOT Analysis

Retail format

FRANCHISING• Only 15% of the total number of restaurants are owned

by the Company.

• The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers. and quality across geographies.

July-12-2005

• Product Development– Successes: Fries, Happy Meal, Big Mac, Egg

McMuffin, Promotions

– Failures: McPizza, Fajita, Carrot Sticks,

McLean, and the Arch Deluxe

July-12-2005

I Love Children

I Have Gifts For them,

They Can play Games also

I Love Children- Happy Meal

• McDonald's India has already contributed directly & indirectly Rs. 105 crore (approx. 40 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2020 this amount shall see an increase of more than 50 per cent per annum.

Contribution to Economic Growth

McDonald's People Promise

Mission Statement:

“We value you, your growth and your contributions.”

ThankYou