genesis ppt april2014_for corporates
DESCRIPTION
Genesis Software Solutions Unica and Campaign Management capabilitiesTRANSCRIPT
Genesis Enterprise Marketing Management Consulting & Recruitment
www.genesis-us.com
Who we are?
2
Established in 2008
50 Unica consultants & counting• 3 solution architects• 7 Unica administrators• 40 Unica functional consultants
Global presence (USA, India, Singapore)
Only company in USA that caters to all kinds of IBM Unica consulting needs.We have a very experienced team of consultants and architects in IBM EMM and some other Marketing Automation technologies.
www.genesis-us.com
GENESIS Consulting Capabilities
More than 50 Unica consultants and counting.
Unica consultants with 3 months to 20 years of experience.
Demand generation solution architecture design and EMM implementation
Unica consultants available for process improvement projects, long term assignments and short term interim filler requirements.
Best practices implementation , Unica upgrades and setting up Unica environment
3
www.genesis-us.com
GENESIS Recruitment Capabilities
Corporate accounts in all major job portals (Dice, Monster, Career Builder, etc)
Have successfully placed Unica analysts in over 20 companies including Apple , Direct TV, Cisco, Wells Fargo eBay and many other Fortune 500 clients.
We have contact with over 100 EMM specialists on a regular basis .
Primary contact for all Unica recruitment needs for many companies like Wells Fargo , Sears etc.
4
www.genesis-us.com 5
Why us for your Consultant hiring needs
Can find the right match for the requirement.
Ability to technically screen the candidates before submission.
Ability to match the right candidate for the job role requirement.
Have a large pool of very experienced in-house resources.
Can reach out to a huge network of Marketing Automation consultants externally.
Can provide Unica resources with 3 months to 20 years of experience from in-house capabilities.
www.genesis-us.com
How can Genesis help beyond recruiting
Unica/Campaign consultant on-boarding process for your new-hires
6
Explaining team structure, where they will fit in
Campaign life cycle process of the organization
Knowledge of legacy campaigns and important stored objects
Access info, whom to approach for what
Training and skill evaluation on periodic basis
High level overview of DB and intricacies involved
www.genesis-us.com
IBM EMM Consulting
Design to UAT of IBM Unica Suite implementation.
Evaluation of existing Marketing Data-mart and Unica architecture and
recommendation of best practices
Audit of reusable objects in Unica and suggestions for improvements
Redesign templates and strategic segments for better campaign
flowchart performance
Introduction of best practices regarding campaign design
7
www.genesis-us.com
Other than Unica
8
Genesis has consultants working on other Marketing Automation technologies like Oracle Eloqua and Teradata Aprimo
Genesis has consultants with knowledge on CRM systems like Salesforce and databases like Oracle and Teradata
Genesis has consultants specialized on UI technologies who can build customer experience platforms and components to support digital marketing initiatives
www.genesis-us.com
Where is Genesis heading?
9
Ability to backfill all marketing positions
within 2-3 days
Future is Marketing Automation and Genesis
is prepared.
Expand into Data Analytics & Reporting
domains.
Corporate training
IBM Partner
Expect to have > 70 Unica consultants by
EOY 2014.
www.genesis-us.com
Questions?
10
For any query regarding IBM Unica/Marketing Automation resource requirement or consulting please visit www.genesis-us.com
