geniem's pitch
DESCRIPTION
TRANSCRIPT
• Geniem AppEver is a Cross Platform Mobile Application Solution
• Since 2002, 70 Apps – 50 Customers15M apps installed to date
• 8 years R&D
• F500 references globally – Nike, 20th CenturyFox, Volvo China, Pepsi, Idols, X- ‐Factor, The Economist, SonyBMG, Halo, Orange, Piaget, Santander Bank, Standard Chartered Bank, Mondadori, Closer,DucaH, Captain Morgan, Audi,Sanoma, ABC Australia, Nokia, Samsung,SonyEricsson, DU, Zain,VT4,Rotana,LG, JCDecaux, ...
• Early stage 340K€ (Finnish Tech Fund a Angels)
• 500k€ y.e.2009600k€ y.e 2010 to be confirmed
COMPANY PROFILE
GENIEM APPEVER
• Problem: Problem: FragmentationFragmentation• Solution: Solution: Geniem AppEver builds and deploys Geniem AppEver builds and deploys
multiple Apps on multiple platforms 1 Dev. = 1 CMSmultiple Apps on multiple platforms 1 Dev. = 1 CMS
• With Geniem AppEver agencies can make better margin on Apps, cover more handsets with less costs and industrialize the app production for multiple apps
• AppEver supports now building and managing native Apps for iPhone, Android, Blackberry and Symbian/Java platforms.
• More & better mobile apps for less!More & better mobile apps for less!
• Competitors: – Grapple Mobile– Golden gekko– Mobile Roadie– Didmo
• Strong Industry recognition (Awarded and benchmarked technology) and references from major brands and SI.
• 8 years R&D as main barrier to Entry
COMPETITIVE ANALYSIS
• EU: UK, France, Benelux, Germany, Italy, Scandinavia, NA: Canada, US / Target customers: digital media agencies, publishers & SI
• Customers/partners already in Canada, Italy, Benelux, Scandinavia, Australia,
• Expansion via local partners/sales managers/VAR
• We offer digital media agencies one simple solution for deploying apps for their customers.With better margins and covering more handsets.
MARKET STRATEGY
• Mobile apps provide value for consumers to make educated decision on the go.
• Mobile Apps are easy to use even by “non-techies” and can provide great way for consumers to be informed.
• Mobile Apps will proliferate in everyone's mobile Mobile Apps will proliferate in everyone's mobile handset. Geniem enables to produce it easier and cost handset. Geniem enables to produce it easier and cost efficientlyefficiently.
IMPACT ON SOCIETY
• Tuomas Kumpula, CEO and co-founder. Entrepreneur with 15 years of experience, co-founder of M2M service provider www.emtele.com
• Hannu Kumpula, CTO and co-founder, inventor of the AppEver platform pioneered the cross-platform app already on 2001
• Frederic Thuard, Senior Sales & Management Ct, 20 years in Media and Mobile services. 4 starts-ups.
MANAGEMENT TEAM