german travel market_futuropa_2011
DESCRIPTION
Presentation during a FUTUROPA meeting on "German Travel Behaviour" by Ms Heike Beller, Account Manager International from FVW Mediengruppe , leader of the German Travel Industry with over 40 years of experience in the tourist industry and leader publications in the German MarketTRANSCRIPT
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Travel Market Germany
11th September 2011
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© 2011 Verlag Dieter Niedecken GmbH, all rights reserved
National Deficit
Prognosis of national deficit and new indebtedness 2010/2011
Source: EUROSTAT, OECD 2010
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Nominal Gross Domestic Product per Capita
GDP per capita, Euro per inhabitant, 2006–2010
Source: EUROSTAT, OECD 2011
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Price Indices
Price index, 2000 = 100, based on Euro
Source: EUROSTAT, OECD 2010*forecast
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Unemployment
Unemployment in % population, July 2010–July 2011
Source: EUROSTAT, OECD 2011
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Gross Disposable income of households
Real adjusted gross disposable income of household per capita, 2009, Euro
Source: EUROSTAT, OECD 2011
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Lowest unemployment figure for 10 years
Source: German Federal Statistical Bureau 2010
German population 201081.76 million
Non-active population38.47 million
Unemployed population2.95 million
Employed population40.55 million
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German microcensus
Total number of Germans (1,000) per age group
Source: German Federal Statistical Bureau 2007
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German microcensus
Age groups (000) and annual net income per capita (Euro)
Source: German Federal Statistical Bureau 2007
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German microcensus
Structure of household and net income per household (000)
Source: German Federal Statistical Bureau 2007
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Demographie
Structure of households (000)
Source: German Federal Statistical Bureau 2007
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Germany is travel champion
Source: UNWTO 2011
World Top Tourism Spenders 2009 (bill. US $)
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Planned destination of the main holiday 2010
Where do you plan to spend your main holiday in 2011? (%)
Source: Flash Eurobarometer 2011, Survey on the attitudes of Europeans towards tourism, March 2011, EU Commission
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Key Trends 2011
Planned holiday destinations 2011, % (holiday 4+ nights)
Source: F.U.R. 2011 Reiseanalyse
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Steady length of stay
30 12.2 13.0 12.5
Leave days per year 2008 2009 2010
Source: 27th German Tourism Analysis 2011 by Stiftung für Zukunftsfragen; interviews: 4,000 persons age 14+
Average duration of main annual holiday
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Planned holidays 2010–2012
Planned type of holidays 2010–2012, %
Source: F.U.R. 2011 Reiseanalyse
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Key Trends 2011
Decision on holiday destination, % travellers
Source: ADAC Reise-Monitor 2011
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Key Trends 2011
Period between departure and holiday booking (%), holiday vacations 6+ nights
Source: TravelTainment, Amadeus, Analysis medium-haul destinations 2009/2010
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Key Trends 2011
Booking channels: online versus travel agency
Source: ROPO Study TUI/Google 2006/2010
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Key Trends 2011
Travel sales index (leisure travel) of travel agencies
Source: Dr. Fried & Partner, August 2011
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Key Trends 2011
Travel sales index (business travel) of travel agencies
Source: Dr. Fried & Partner, August 2011
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German travel industry
German travel agencies
Source: DRV-Vertriebsdatenbank 2010
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German travel industry
Leading German tour operators
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010
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German travel industry
German tour operator revenue (bill. Euro)
(+ 22.2 %)
(+ 24.9 %)
(- 2.1 %)
(+ 3.6 %)(+ 9.6 %)
(- 4.1 %)(- 2.5 %)
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010
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German travel industry
German tour operator revenue (bill. Euro)
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010
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Meeting & Event Barometer, Germany 2011
Business trips abroad 2010 (mill. Euro)
Source: German Convention Bureau/EITW/DZT 2011
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Meeting & Event Barometer, Germany 2011
Event market Germany 2010
Source: German Convention Bureau/EITW/DZT 2011
Convention and Meeting locations total 6,420
Congress facilities 1,557
Meeting hotels 3,173
Event locations/Suppliers 1,690
Suppliers
Meetings 2.69 Mill.
Average duration 1.6 days
Participants total 3.23 Mill.
Therefrom abroad 5.8 %
Market demand
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Meeting & Event Barometer, Germany 2011
Origin of event planner interviewed
Source: German Convention Bureau/EITW/DZT 2011
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Meeting & Event Barometer, Germany 2011
Budget of events or meetings (event planners)
Source: German Convention Bureau/EITW/DZT 2011
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Meeting & Event Barometer, Germany 2011
Importance of international events in the future
Source: German Convention Bureau/EITW/DZT 2011
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FVW Mediengruppe, Germany's leading travel industry media group with more than forty yearsof expertise in tourism, provides widely known and recognized publications.
FVW Mediengruppe
The Number 1 media group for travel & tourism in Germany
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fvw – The Magazine for Tourism and Business Travel
● fvw keeps you better informedEvery two weeks fvw presents current industry news:A journalistically independent and professional kaleidoscopeof market trends and topics from A to Z.
● fvw provides you with a close-up view of thingsPortraits of key people from the industry and reports with a great amount of useful information offer support for day-to-day business.
● fvw offers practical orientation Thoroughly researched and well-founded analyses interpret
developments and provide a solid basis for decision-making.
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TravelTalk is a travel trade magazine with a difference:It informs, entertains, is competent and easy to read.
TravelTalk gets to the heart of the most importanttourism news – up to the minute, colorful and inspiring.Every Monday!
TravelTalk – The young weekly magazine for travel agents
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BizTravel is the magazine for staff in charge of business travel, meetingand convention planning and purchasing.
BizTravel provides orientation in the overwhelmingly diverse businesstravel market: Practical reports ensure maximum user value by offeringhands-on knowledge for day-to-day business.
The magazine features entertaining articles complemented by a greatvariety of charts, images and useful tips – reading fun guaranteed.
BizTravel – Better planning an purchasing of business trips
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Urlaub Perfekt – Travel is our profession
For your top customers – travelers with style
With the further development of Urlaub Perfekt all content will in futurebe even more specifically geared towards our key readership.
Regular readers will still receive “their” Urlaub Pefekt magazine, but withchanges in the overall appearance: Urlaub Perfekt will feature a moreelegant look and clear structures for a good overview. An expressivefont along with a serene color scheme help create a relaxed vacationatmosphere already while reading the magazine. Large photo spreadsinspire to travel.
Paper quality will be adjusted to meet the requirements of a superiorproduct.
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Our websites for tourism and business travel
FVW Mediengruppe
Leading websites for decision makers and sales staff
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For more than five years FVW Mediengruppe has created and conducted successful e-learningprograms through special travel agent training websites on select topics.
FVW Mediengruppe
E-Learnings: A pracical way for agents to learn about products and destinations
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The industry’s leading high-profile event takes place in Cologne on September 13th and14th, 2011.One key issue this year will be „Holiday hotels and their distribution“.
FVW Mediengruppe
fvw Kongress & TravelExpo: The meeting point of decision makers
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travelXperts FAMtrip
Description FAMtrips are a destination marketing tool consisting of ahosted familiarization (FAM) trip plus editorial coverage in fvwand TravelTalk (print and online).
Frequency Max. 8 FAMtrips annually
Target group Readers of fvw and TravelTalk
Participants Travel agents, hotel and destination product managers, editor, photographer
Venue At the destination
Services included Announcements and invitation to participate in fvw and TravelTalk, and online within the CounterChannel, travel coordination including assignmentof an editor and a photographer, live and comprehensive post-trip coverage (all channels)
Rate € 58,000 plus VAT
Rate is agency commissionable
Providing a real-life destination experience
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Your Workshop – an event with focus on efficiency
Description fvw Workshops are the event for your destination marketing – a mix between event and sightseeing, usually during 4 days.
Frequency Max. 4 Workshops annually/select destinations
Target group Readers of fvw
Participants Travel agents, hotel and destinationproduct managers, editor, photographer
Venue At the Destination
Services Included Announcements and invitation to participatein print and online, travel coordinationincluding assignment of an editor anda photographer, comprehensive post-tripcoverage (all channels)
Rate € 50,000 plus VAT
fvw Workshop
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Travel Market Germany
Heike BellerBachelor of TourismAccount Manager International
FVW MediengruppeVerlag Dieter Niedecken GmbHTel +49-40-41 448 714Mobile +49-171-828 784 2E-Mail [email protected]
Muchas Gracias!Thank you!und.....Vielen Dank!