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TRANSCRIPT
Get a proven framework to optimize your website.
The most innovative companies are not optimizing websites.
They are optimizing something much more important: a thought-sequence.
The most innovative companies are not optimizing websites.
Think about what happens when a customer arrives at a web page you’ve created. . . .
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They likely ask three questions.
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?Where am I?
They likely ask three questions.
?Where am I?
What can I do here?
They likely ask three questions.
?Where am I?
What can I do here?
Why should I do it?
They likely ask three questions.
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Customers can (subconsciously) ask many questions like this when interacting with your website.
What does this headline and graphic have to do with the reason I came to this page?
Customers can (subconsciously) ask many questions like this when interacting with your website.
What does this headline and graphic have to do with the reason I came to this page?
Should I read the body copy?
Customers can (subconsciously) ask many questions like this when interacting with your website.
What does this headline and graphic have to do with the reason I came to this page?
Should I read the body copy?
Should I scroll down?
Customers can (subconsciously) ask many questions like this when interacting with your website.
What does this headline and graphic have to do with the reason I came to this page?
Should I read the body copy?
Should I scroll down?
Should I click on a link?
Customers can (subconsciously) ask many questions like this when interacting with your website.
Customers can (subconsciously) ask many questions like this when interacting with your website.
What does this headline have to do with the reason I
came to this page?
What does this graphic mean?
Should I scroll down?
Should I click on a link?
Why do they need my email address?
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With each micro-decision, the customer is (often subconsciously) weighing the perceived value against the perceived cost.
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C
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If the perceived cost outweighs the perceive value, the customer leaves your webpage.
V
C
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To optimize a webpage, then, you need to understand this thought-sequence of your customers.
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Different customer segments will have different thought sequences.
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For example, returning visitors or those who search for your brand or product name often require less information to make a decision than do other less motivated segments.?
Start the optimization process by considering what the most logical thought-sequence is for your highest converting segment of customers.
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Consider any qualitative or quantitative research at your disposal.
Then look at the assumptions your top competitors are making about the thought-sequence of this segment.
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Your experiments should then validate or invalidate your theory of the thought-sequence of each customer segment. So even if you don’t get a lift, you get a learning.
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Email me at [email protected] to schedule a time to talk through your current situation so that I can provide my team with sufficient context.
If you have an average of 100K+ unique visitors per month to your landing page, I will share the sales path of your choice with our optimization scientists to give you complementary ideas for improving your conversion results.
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%
Conversion
63%Conversion
C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp
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fSC = lT + dT
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Opr > Oprn > Ocnn ©
The largest library of benchmarks & case studies
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%
Conversion
63%Conversion
C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp
©
eme = rv(of+ i) – (f + a)©
fSC = lT + dT
©
Opr > Oprn > Ocnn ©
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