göteborg city - rotaryklubb 2013-01-25
TRANSCRIPT
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(S.W.)O.T - sociala medierGöteborg-City Rotaryklubb - 2013-
01-25
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Hot & Möjligheter med Sociala Mediermed Sociala MedierSunt förnuft - Osunt Leverne
On / Off
Konversationsmarknadsföring - ”fotspår”
Blogger’s Cycle [Cox & Forkum]
EGO blogg - 2002-05-07
Ställ frågan ”why”? - Simon Sinek
Aristoteles skola @Lyceum
http://slideshare.net/lyceum
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Den röda tråden...
Opportunity: Konversations-marknadsföring
Threat: Omvärldsanalys
Strength: Why?
Weakness: P.O.S.T s.m plan
Fortsättning följer...
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Konversationsmarknadsföring
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Start with why...
Källa: Simon SinekKälla: Simon Sinek
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P.O.S.T social media plan
People
Objectives
Strategy
Technology
Källa: GroundswellKälla: Groundswell
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Kommunikationspolicy
Kungliga Biblioteket
IBM
Coca-Cola
Outspoken Media
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Nya Medier...LinkedIn - visualisera ditt nätverk.
Facebook - Rotary 2360
Pinterest - digital anslagstavla
RebelMouse - ”lifestream”
Podcast - radio på nätet
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SVART FLÄCK PÅ WEBBEN”NORDKOREA BYGGER EGET INTERNET”