Group Members

• Ali Raza• Zamurad Abbas Shah • Usman Yar• Yaqoob Siddique• Adnan Wagha• Waleed KhalidBy: Syed Zamurad Abbas Sheraziwww.facebook.com/sherazisahib9

Topic GOURMETGOURMET

Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of Gourmet. He started his journey in 1987 with the unique concept of hygienic and healthy food. He made his own coat of arm for trademark and that is simply a love for fine food and He Introduce Gourmet

Gourmet Means :“A person like having good and quality food”

History:In the area of Ich’chra, Lahore, GOURMET took start with a small shop

Introduction

Gourmet is refined uncontrolled love of good food.

Gourmet was founded in in Lahore and started its operations as a bakery and confectioner shop.

It always focuses on customer’s need and serves them with quality products.

Its shop’s network is in New York City, United States.

Gourmet Foods Pakistan

Headquarter : Lahore

No. Of Locations : 120

No. Of Employees : 1500+

Website: www.gourmetpakistan.com

Gourmet Food Pakistan

It is the largest food retail chain of Pakistan. It is based for its traditional foods and passion for eating. With our 7 processing units and 98 sales outlets in Lahore and more in Faisal Abad we outreach to a huge population for their food needs. The company has shown an explosive annual growth of more than 25 % in its business.

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Mission

The mission of Gourmet is to provide The mission of Gourmet is to provide

quality products at a low price as we can quality products at a low price as we can

and to be the market leader.and to be the market leader.

VISION

We are a company with one goal in We are a company with one goal in

mind to meet the needs of our mind to meet the needs of our

customers we focus on our customers customers we focus on our customers

as our clientsas our clients

PRODUCTS Bakery Sweets Pasteurizes Milk Powder Milk Ice Cream Breads Jams Candies & Toffees Ketchup Cold Drinks Mineral water

Gourmet Cola Malta…………………..

Lemon Up……………..

Gourmet Cola…………….

Bon Vivant Premium Cola..

Chocolate and Pecan Brownies

Stack of Mediterranean Vegetable

Smoked Salmon Roulade

Grilled chicken Waldrof on celery

Quail Eggs Florentine

Chocolate Duo with Raspberry Coulis

Summer Fruit Salad

Cream Brullee

Lemon Tart

Parma ham with baby potatoes and Savoy cabbage in balsamic dressing topped with shaved parmesan

Salmon Gravalax

•Salary Scales•Wages•Bonus•Commission

EMPLOYEE COMPENSATION

•Medical Allowance•Conveyance Allowance•Discounts card of 15% and 25% their staff according to the post and hierarchy of jobs

Employee Benefits

LEAVE GIVES BY GOURMET

•Casual Leaves (10 days•Sick Leaves (10-30 days)•Annual Leaves (15 days)

BCG Analysis:Stars:• (Gourmet Cola) has huge market in Lahore,

Faisalabad and other areas of Pakistan.• Ice Cream It is another Star product of gourmet

creating high level of competition in market.

Cash Cows:• Milk is another quality product from Gourmet Sweets

and Bakers creating good competition with other dairy brands.

Cont….Dogs:• Gourmet sweets & bakers are struggling in sales of

Juices, because mostly people want to consume fresh juices.

• Others have practice for consuming brands of Nestle because of low price and high quality.

Question Mark:• Gourmet Sweets and Bakers have equal shares in

market in sales of water. They have to do lot of work on this product to make it more competitive.

Strengths Research and Development Center Well Organized Structure Computerized Database System Quality Products Supplier relationship Well understanding of Pakistani market Cost Advantages Unique Products Size Advantages

Weaknesses

Lack of advertisement and publicity Far away areas of Pakistan.

like : rural areas Lack of financial resources as compare to

competitors Online Presence

Opportunities New Technology New Products Innovation New Markets More Improve Advertisement International expansion Exploring products in Rural areas

Threats

Government Regulations Law and order Change in Taste Political Risk Substitute Products

www.gourmetpakistan.com

Regards: Zamurad Abbas Sherazi