group 2 coca cola
TRANSCRIPT
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Group members
Saloni Soni.
Prasant Kachela.
Hasam Bolim.Vivek Shah.
Jaspreet Kaur.
Harsh Mehta.
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About the Company
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COMPANY Mission
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COMPANY Vision
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About case:
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External Environment
Definition:
Conditions, entities, events, and factorssurrounding an organization that influence itsactivities and choices, and determine itsopportunities and risks. Also called operatingenvironment.
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Components of external environment
Remote Environment
Industry Environment
Operating Environment
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Remote Environment
Social Factor
Political Factor
Economic FactorEcological Factor
Technological Factor
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Social Factor
.
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Political factor
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Economic Factor
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Technological factors
As the technology advances, new products areintroduced into the market. The advance intechnology has led to the creation of cherry cokein 1985 but consumers still prefers the traditionaltaste of the original coke.
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Its operations function is more autonomous, withthe artificial sweetener and packaging differingacross locations.
Advancing the bottling plant through bringingautomated machines and increasing the bottlingcapacity.
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Ecological factor
In Simens all the facilities are strictly monitoredaccording to environmental laws imposed by thegovernment.
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Industry Environment
Supplier Issues: Dissonance and deteriorationbetween Coke and its bottlers, resulting inprice hikes and refusal by some to carry some
of the Cokes non-carbonated offerings.
Changes in buying habits: Consumer tastesand demands have shifted from carbonated
sodas to new- carbonated forms of beverages,such as water, coffees, vitamins and softdrinks and teas- some of which are growing 9
times faster than cola.
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Competitive: GE is the main competitor forSiemens.
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Operating environment
Geographic: Siemens has presence in more than190 countriesDemographic : There is no barrier for any age toit and generally every age group consumes the
soft drink
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Internal Analysis
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SWOT ANALYSIS
A Technique through which companys strategicsituation can be overviewed.
Environment and Industry analysis provides theinformation needed to identify opportunities andthreats in firms environment.
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Opportunities
Acquisition and joint venture to drive road.
New contracts and order.
Incresing demand for electricity.Stronger international operations incr
ease.
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threat
Intense competition from players like GE.Risk associates with conducting business outside
Germany.
Environmental and Government Regulations.
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Strength
Diversified Business in terms of businesssegments and geographic presence.
Strong R&D.
Diversified customer base
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Weakness
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Resource - based view of the Firm
A method of analyzing and identifying a firmsstrategic advantages based on examining its
distinct combination of assets, skill, capabilitiesand intangibles as an organization.
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10/24/12TANGIBLEASSETS
INTANGIBLEASSETS
ORGANIZATIONAL CAPABILITIES
Warehouses Reputation Managing
distributionglobally
Bottling facilities Brand name Influencingretailer shelfspace allocation
Computerization Awareness Managingfranchise bottlerrelations
Cash, etc. Tight competitiveculture
Investing inbottlinginfrastructure
Global Business
System, etc.
Speed of decision
making
The combination of capabilities and assets, creates several competenciesthat give Coke key competitive advantages over Pepsi that are durableand not easily imitated.
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Cokes decision to buy out weak bottling
franchisees and regularly invest in or own newerbottling locations worldwide has given Coke aCompetitive Advantage.
Pepsi will take at least 10 years or longer tomatch.
Cokes strategy for last 15 years was based in part
on the identification of this resource and thedevelopment of it into a distinctive competence a sustained competitive advantage.
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Can Coca cola combat the likes of
Pepsi and others to regain lostground?
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Recent Scenario
Better Distribution
Entry in new market
Extension of summer season
Market share Increase.
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Thank you