hannah chapplain pitch deck

HCIInvestor Presentation

Hannah Chapplain(Founder)

April 25, 2012Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved

Then and Now: Thank you Steve Jobs?

Artist Manager(Promotion)

Label(Distribution)

ArtistSocial Media

iTunesAmazon(Distribution)

There’s a problem in the music industry


Company Overview

I’m Hannah ChapplainI’m an Artist and an

Entrepreneur

I’ve got a solution...and i’m the pilot


My Solution

“I thought of it from the fans point of view”

~“Success is the ability to communicate with the people who like you”


How it works: End-to-end Fan Engagement

Company Creation

Social Engagement Campaigns

Direct to Fans Globally

Deep Analytics Meta Data

Content Creation

Our ownE-Commerce

Platform

Improved Margin DistributionGather MetricsGo To MarketProductStart-up

April 25, 2012Confidential

Love itShare it

copyright Hannah Chapplain Inc. 2012 all rights reserved

• Debut Album Dec 2011Sales: $2K

• Over 400 original songs3 Music Videos, 10 recordings

• Big Name Concerts lined up Jim Cuddy, Tim McGraw, Kim Mitchell

• Press and Radio coverage

• Sophisticated Social Media and e-commerce platform with deep meta data and analytics

• Team of 15 people

I’m Looking for $25K to grow the business


My Success to Date


My Market is Growing

• Huge Global Market

• Female Rockers - rare

• Powerful Emerging Social Marketing Trends

• Democratized Media Distribution

• Fans want to feel deeply engaged and connected


Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%. http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031

$20.1B by 2015 with CAGR 22.1%


My Business isSustainable and Scalable

• Its all about end-to-end deep fan engagement

• Effective demand generation through social media sprints and campaigns

• Lean start-up model with two week sprints and quick ROI

• We own distribution

• Very efficient cost structureApril 25, 2012Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved

I have a Killer Team• I create content, engage fans, and perform

• My Media: I write and produce, create video content, perform gigs

• My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz

• My Management Team executes on the business

• My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics

• I have domain experts at every level

• Music: Industry Veterans, Concert Production, Promotion, Band

• Web: Social Marketing, Community Manager, Analytics, Apps, Gamification, Analytics, Software Dev.


My Go To Market• Short marketing sprints and

campaigns

• Simultaneously Engage allmarketing channels

• Complete distribution channel:


Goal:Fans and

Revenue

Micro Apps: Founding Fan, Sweepstakes, Gamification

Web: Facebook, Twitter, SoundCloud, YouTubeSocial Marketing: Hootsuite, Mail Chimp, HubSpotAnalytics: VidYard, GoogleTraditional: Print, Radio, Music TV, CBC, Live Gigs, Swag

iTunes, Amazon, E-commerce, Event Booking


It kinda looks like thisEvents

Media

Web


Tools

Official Launch at Canada 3.0


My Revenue Model

• Founding Fan @ $10/fan

• Direct ticket sales

• Merchandise Sales

• Song Sales iTunes, Amazon, Direct-e-commerceSpotify, Pandora, web-radio, CD Sales

• Ad monetized video

• Royalties on Songs


Intellectual Property

• Over 200 original songs

• Debut album

• Music videos

• Video blog content

• Social media platform

• Fan data


Deal Structure

• Asking for $25,000

• All Common Stock

• 15% Equity

• Exit: Acquisition by Record Label or Sponsor or long-tail dividend for shareholders


Milestones Use of Funds

• Implement Social Media micro-Apps

• Launch Founding FanCampaign Goal: 10,000fans

• Produce second album

• Create Video content

• Equipment

• Events: Opening for big name artists

• Swag and MerchandiseApril 25, 2012Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved

Financials


($000s) 2012 2013 2014

# Fans 10,000 100,000 1,000,000

Head Count 2 3 5

Revenues 155,900 659,000 4,340,000

COGS 103,950 204,283 1,275,000

Gross Margin 51,950 454,717 3,065,000

Gross Margin % 33% 69% 71%

OPEX 65,000 123,000 285,000

EBITDA -13,050 331,717 2,780,000


Key Differentiators

• Sophisticated Social Media Platform

• Deep Analytic Tools

• Continual Fan Engagement

• Team of Experts

• I can Focus on Content

“We’ve got the Team the Tools and the Talent”April 25, 2012Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved

Why invest in HCI

• Great Product

• Great Team

• Growing market

• We own our fans

• We have traction


“...you can be hip, have fun, and make money”


hannah chapplain pitch deck

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