AUGUST 2012 WWW.HI-MEDIA.COM

FROM DIGITAL CONTENT TO DIGITAL PAYMENTS

HI-MEDIA GROUP ̸ H1 2012 RESULTS

About us

Being Structured for New Growth Path

Activities Evolution & Recent Events

H1 2012 Financial Performance

Market Outlooks – Developments & Perspectives

Take Away Points

H1 2012 RESULTS ̸ AGENDA

2

HI-MEDIA GROUP

ABOUT US

WWW.HI-MEDIA.COM 3

ABOUT US ̸ LEADING ONLINE MONETIZATION COMPANY

4

Company created in 1996, headquartered in Paris

Posted €230m in sales in FY2011; €101m in H1 2012

Operates in 9 European countries

Headcount of 470 people including 100 IT

Leading independent player across Europe

Two automated monetization platforms :

Advertising:

Payments:

Listed on NYSE Euronext Paris, ISIN code: FR0000075988 - HIM

ADVERTISING ̸ KEY FIGURES

LEADING INDEPENDENT PLAYER IN EUROPE

€44M REVENUE IN H1 2012

20 BILLIONS AD IMPRESSIONS DISPLAYED EVERY MONTH

2 000+ ACTIVE WEBSITES REPRESENTED

160M+ UNIQUE INTERNET USERS EVERY MONTH ACROSS EUROPE

5

PAYMENTS ̸ KEY FIGURES

LEADING INDEPENDENT PLAYER IN EUROPE

€56M REVENUE IN H1 2012

10 MILLION TRANSACTIONS PER MONTH

+20 000 ACTIVE MERCHANTS

50 PAYMENT METHODS IN 85 COUNTRIES

DOUBLE BANKING LICENSE – PSP, E-MONEY ISSUER

6

HI-MEDIA GROUP

BEING STRUCTURED FOR NEW GROWTH PATH

WWW.HI-MEDIA.COM 7

ADVERTISING ̸ INNOVATION TOWARDS GROWTH PATH

1996 Hi-Media starts its display ad

Network activity in France

2009 AdLINK acquisition

by Hi-Media Group

2011 Mobile & video

Ad network launch

H2 2012 Affiliation service

Retargeting solution

2010 Performance marketing

launch

2012 Hi-Media launches

Ad-eXchange

PREMIUM DISPLAY AD INVENTORY

PERFORMANCE MARKETING

AFFILIATION

RETARGETING

DOMESTIC INTERNATIONAL

PRODUCT

COVERAGE

POSITIONNING

FULLY EQUIPED FOR TAYLOR MADE AND AUTOMATED AD SOLUTIONS

HI-MEDIA

AD-EXCHANGE

8

PAYMENTS ̸ INNOVATION TOWARDS GROWTH PATH

2003 Hi-Media launches its

Micropayments platform

in France

2006 Allopass acquisition

by Hi-Media Group

2009 Hipay launch

H2 2012 Full service

Launch

2008 Electronic Money

Issuer licence

2011 PSP Licence

MOBILE PAYMENT & ALTERNATIVE SOLUTIONS

E-WALLET (BANKING)

FULL

BANKING

DOMESTIC INTERNATIONAL

PRODUCT

COVERAGE

POSITIONNING

FROM MICROPAYMENTS TO A FULL DIGITAL PAYMENTS SET 9

HI-MEDIA

PAY-EXCHANGE

STRUCTURE INNOVATION ̸ WHAT’S GOING ON?

Operations:

Teams reorganized to answer market evolutions

Centralization of decisions & functions

Recruitment of new expertise & talented people

Investments / Capex

Increase of the IT team (c. 100 people)

Development of new technologies in line with time to market

Ad-eXchange; retargeting

payments-eXchange; full services

HI-MEDIA GROUP CREATING NEW GROWTH PATH AND LEVERAGE 10

STRUCTURE OPTIMIZATION ̸ WHAT’S GOING ON?

Change in perimeter:

Advertising: UK, NL

Perimeter & cost structure optimization

Improve gross margin

Business arbitrage:

Payments: decided to stop various activities that were at risk or not

sufficiently profitable (eg. Instant wins)

Business & cost structure optimization

Improve gross margin

HI-MEDIA GROUP READY FOR GROWTH MARKET UPTURN 11

ACTIVITIES EVOLUTION

& RECENT EVENTS

WWW.HI-MEDIA.COM 12

ADVERTISING ̸ SPECIAL OPERATIONS

A plebiscite for tailor made approaches

Custom solutions to answer specific needs &

objectives

Maximization of the ad impact / brand recognition

Content related / Ad thematics / specific ad

formats

A dedicated team (creative studio & sales)

Unique positioning for advertisers:

News / Lifestyle / Entertainment

Strong growth trends 150% yoy

SPECIAL OPERATIONS WILL BE ONE OF THE GROWTH PILARD

IN THE COMING YEARS

PHILADELPHIA / 750g SFR / Jeuxvideo.com

13

ADVERTISING ̸ INNOVATION & LINE-UP EXPANSIONS

HI-MEDIA GETS MORE & MORE INDEPENDANT IN TERM OF

TECHNOLOGY AND OPENS NEW SALES OPPORTUNITIES

Affiliation platform

Retargeting solution

Dynamic banner solutions

Dedicated Video ad network

14

HI-MEDIA BEING A PIONNER IN MOVING FULL AD-EXCHANGE

ENJOYS LEADERSHIP, TECHNOLOGY & EXPERTISE

ADVERTISING ̸ AD-EXCHANGE

Technological approach / volume driven

Automated ad transactions / More ROI oriented

Use of state of the art technology

Large volumes / standard ad formats

#1 Ad-eXchange platform in Europe

Only platform to provide rich media formats

Unique positioning for advertisers:

News / Lifestyle / Entertainment

End of H1 was on a monthly run rate of 9% sales

coming from the Ad-eXchange

15

Publishers

Availability of the entire inventory on the ad exhange

All the sales criteria (pricing floor for example) are embede d within the ad exchangeAdExchange

Advertisers & Agencies

Buying criteria filing in the demand side platform (DSP).

Bids are automatically inserted with in the ad exchange.

When an ad placement comply with all the criteria all DSPs participate to the auction.

Competitive process between all auctions available for the inventory within the ad exchange.

The client who has the highest bid wins the auction

Ad network

ALL NEWLY SIGNED CONTRACTS HAVE BEEN GAINED ON

THE TAILOR MADE & AD-EXCHANGE UNIQUE POSITIONING

ADVERTISING ̸ RECENTLY SIGNED CONTRACTS

Publishers

Jan Feb Mar Apr May Jun

New operating partnership starting H2 2012

Partnership to enhance the Entertainment vertical positioning & strategy

- Deduplicated audience of c.9 million unics

- Creating the largest online advertising platform targeting the 15-24 years old in FR

16

AGGREGATING THE BEST PAYMENT

SOLUTIONS

PAYMENT

SOLUTIONS

ONE-STOP-SHOP SOLUTION

PAYMENTS ̸ CREATING A PAYMENT EXCHANGE PLATFORM

50 WITH

ONE INTEGRATION / APIs

ONE BACK OFFICE

ONE REPORTING

ONE SETTLEMENT

ONE DEDICATED TEAM

17

TOWARD A PAYMENT EXCHANGE PLATFORM WITH MOBILE,

ALTERNATIVE & FULL SERVICE (BANKING) CAPABILITIES TO

SERVE ONLINE PUBLISHERS & MERCHANTS

PAYMENTS ̸ RECENTLY SIGNED CONTRACTS

Publishers & Merchants

Jan Feb Mar Apr May Jun

Payment Solutions

Jan Feb Mar Apr May Jun

18

HI-MEDIA GROUP

H1 2012 FINANCIAL PERFORMANCE

WWW.HI-MEDIA.COM 19

ADVERTISING DECREASES DUE TO THE CARVE OUT OF NL & UK

AS WELL AS A DEPRESSED SITUATION IN SOUTHERN EUROPE

PAYMENTS STILL GROWING STRONGLY THANKS TO HIPAY

ADVERTISING

H1 2012 PERFORMANCE ̸ ACTIVITIES EVOLUTION

PAYMENTS

20

OVERALL GROSS PROFIT GENERATION DECREASE DUE TO

CARVE OUT ISSUES & A DECREASING ACTIVITY IN

ADVERTISING

ADVERTISING

H1 2012 PERFORMANCE ̸ GROSS PROFIT EVOLUTION

PAYMENTS

21

COST STRUCTURE STABLE & UNDER CONTROL DESPITE

MIGRATION/REORGANIZATION & DEVELOPMENT COSTS

H1 2012 PERFORMANCE ̸ OPERATING EXPENSES EVOLUTION

OPEX

PURCHASE PURCHASE

HR EXPENSES HR EXPENSES

D&A D&A

22

A PRESERVED LEVEL OF PROFITABILTY DESPITE THE

DECREASING LEVEL OF ACTIVITY & THE INCURED COST OF THE

ON-GOING TECHNOLOGICAL & OPERATIONAL CHANGES

CURRENT EBIT

H1 2012 PERFORMANCE ̸ CURRENT EBIT & NET RESULTS

NET RESULTS

23

A SATISFYING CASH FLOW GENERATION

H1 2012 PERFORMANCE ̸ CASH FLOW GENERATION

Sain operating structure

management

Working capital improvement

Share buy back of 0.9m shares

Investment in new tech platforms

Financial investment in:

Semilo (NL)

La Tribune (FR)

24

Cash Flow Generation as of June 30, 2012, in million euros

January 1, 2012 June 30, 2012

A STRONG FINANCIAL SITUATION

WITHIN THE GROUP STANDARDS

H1 2012 PERFORMANCE ̸ BALANCE SHEET

Strong shareholder equity level

Low level of long term financial

debt

Cash position of €13M

25

Fixed assets

Account receivable

Other assets

Cash & equivalents

Shareholder equity

Long term financial debt

Account payable

Other liabilities

MARKETS OUTLOOK

DEVELOPMENTS & PERSPECTIVES

WWW.HI-MEDIA.COM 26

ADVERTISING ̸ MARKET TRENDS

DESPITE CURRENT TURMOIL, ONLINE ADVERTISING SEGMENT

REMAINS VERY PROMISING THANKS TO NEW INNOVATIONS

SUCH AS THE AD-EXCHANGE & THE VIDEO FORMATS

Ad-eXchange market trend Ad investment market trend

Forecasted Growth Total Real-Time Bidding

Based Sales, By Country, 2010-2015

27

Online video ad investments expected growth in Europe

ADVERTISING ̸ NEW OUTLOOKS

Our markets & targets

AD-EXCHANGE

VIDEO

SPECIAL OPS

RETARGETING

Fast growing market (25% ad

investment market share in 2015) –

leading position and technology

refferent (Appnexus)

Dedicated sales team and creative studio.

Strong partnerships such as Skyrock will

increase value, visibility and sales in a

growing market

Dedicated business unit to improve

technology and visibility, increase sales

impact and inventory

Develop our own in-house technology.

Able to tackle this growing market and

stop dependency from third party

providers

A BRAND NEW REVENUE

POTENTIAL TO CATCH

28

PAYMENTS ̸ MARKET TRENDS

Content dematerialization continues to

become more and more important

Essentially based on freemium models

inspired by the gaming industry

Various industries are coming more and

more interested on the model: press, VOD,.

FREEMIUM MODELS

ARE STILL THE NEXT BIG THING 29

HI-MEDIA PAYMENTS ̸ NEW OUTLOOKS

Our markets & targets

GAMING

VIRTUAL GOODS

INTERNATIONAL

START-UPS

Any gaming merchant that is

already working with Allopass or

Hipay and that has a significant

potential

Mid-sized merchants that address several

geographical markets and where there is

the need for local solutions

Digital goods where we can offer both

micro and traditionnal payment solutions

Merchants in ecommerce areas.

Minimum 1M€ yearly flow.

A BRAND NEW REVENUE

POTENTIAL TO CATCH

30

HI-MEDIA GROUP

TAKE AWAY POINTS

WWW.HI-MEDIA.COM 31

MONETIZATION COMPANY ̸ INNOVATION & EXPERTISE

Currently creates two different eXchange platforms for audience monetization

HI-MEDIA : MORE EFFICIENT ORGANISATION TO

MAXIMIZE AUDIENCE MONETIZATION & SALES 32

Mobile Payments

Alternative Payments

Banking Payments

Dedicated tailor made solutions

(special operations)

Fully automated Ad-eXchange platform

HI-MEDIA GROUP

APPENDIX

WWW.HI-MEDIA.COM 33

H1 2012 PERFORMANCE ̸ DETAILED P&L

34

Period from 1 January to 30 June 2011 - in €M H1 2012 H1 2011

Turnover 100.8 117.5

Gross profit 35.7 38.2

Gross margin 35% 32%

Current operating income 6.7 9.0

Stock base compensation -0.3 -1.0

Other non-current earnings and charges 0.7 -0.1

Operating income 7.1 8.0

Financial result -1.0 -0.9

Share in the income of the SMEs -0.3 +0.2

Pre-tax earnings 5.8 7.3

Net income of the consolidated companies 5.5 5.1

34