DREAM BIG(CEO)

DON'T WAIT FOR A SMART STRATEGY

(CIO)

ACCEPT DIFFERENT STRUCTURES(CKO)

CREATE INNOVATIVE ECOLOGY(CHO)

new paradigm

1. RISKY VS. UNIMAGINABLE 2. ORIGINAL VS. IMITATION 3. MEASURABLE VS. IMMEASURABLE 4. REPLACEABLE VS. IRREPLACEABLE

new context

5. RESPONSIBILITY VS. INTELLECTUAL INTEGRITY

6. PRODUCTS VS. HINTS 7. FACTS VS. INTERPRETATION 8. CONSUME-IDIOT VS. NETOCRAT

new validating

9. HOPE VS. POSSIBILITY 10. PRE-FILTER VS. POST-FILTER 11. COOL VS. RETRO 12. FRENETIC CHASING VS. URGENCY

new identity

13. GLOBAL VS. LOCAL 14. MASSES VS. TRIBES 15. INTEGRATED VS. DIFFERENTIATED 16. RESOURCE VS. HUMAN BEING

cre a te e nthus i a s mi ns te a d of e ncoura gi ng

CHO’s dilemma of a new context

Niels Bohr watched a movie

– I can understand that leading actor saved his darling from the bad guys

– I can also understand them jumping into a chasm with a horse waiting for them in it

– But I can not understand that there was a professional cameraman who shot the whole thing

Once upon a time, a blogger wrote a one-minute story

– I can understand he is free to work

– I can understand he wrote a pitch

– I can not understand how it reached one million people

A story about a blogger

High-tech products

– Well structured

The only job is

– to calculate how much will average consume-idiots spend on what

Dilemma: consume-idiot vs netocrat

High-tech moved to ill-structured processes

– it leads to innovation reduction

– Work-flow, project management and market research are competition’s biggest enemies

High-tech exports have to import nurses/high-touch processes

– one semester of wine tasting in Florence

– Yale pre-med students take a course on Yale Center for British Art

Available knowledge: strategic positioning school

Focusing attention on average is outdated

– Millions of dollars are spent on the Internet to repeat the same thing already seen on TV – target group advertising

Available knowledge: market segment

In post-TV era

– marketing is not meant to make some product attractive or interesting, cute or fun, after it has already been developed and designed

– The product has to be designed to be viral from day one

Available knowledge: 4P

“The biggest cause of trouble in the world today is that the stupid people are so sure about things and the intelligent folks are so full of doubts.” B. Russell

Maybe: the most important word

– Masallah

– Insallah

Term-converter: a doubt

A walk in the park and on Facebook: there’s no difference

– If we meet, we agree on when an where and go for a coffee

My circle of netocrats is not actually a circle and it certainly is not mine

– They are fans of my fans

– Searching for those whose phone numbers we don’t have – accumulating numbers of those we can call

New term: social network

What we need the most are people with extraordinary power of “spreading the virus”

– they are like central bowling pin

– it is not clear yet how will the “agent” turn into “virus carrier”

New term: a tipping point

Ho to know, among different unfamiliar things, what could be understood

– If people do not believe in God, that does not mean they don’t believe in anyone: it means they believe everyone

We can not expect from customer to tell us what to do

– It is our task

– Amateurs will judge

functioning

Alceste. I am not fit, sir, to decide such a matter. You will therefore excuse me.

Oronte. Why so?

Alceste. I have the failing of being a little more sincere in those things than is necessary.

Oronte. The very thing I ask; and I should have reason to complain, if, in laying myself open to you that you might give me your frank opinion, you should deceive me, and disguise anything from me.

Oronte. I should like much to see you compose some on the same subject, just to have a sample of your style.

Alceste. I might, perchance, make some as bad; but I should take good care not to show them to any one.

A point: Misanthrope