History of Digital [Media]

TMK University: DigitalJuly 9, 2010

agenda

• firsts & their people• growth• the webs• the bubble• competition• metrics

“If you would understand anything, observe its beginning and its development.”- Aristotle

firsts and their people

“firsts”

Worlds first website nxoc01.cern.ch

Worlds first webpage http://nxoc01.cern.ch/hypertext/WWW/TheProject.html

First web browser WorldWideWeb (for NeXTStep OS) (1990)

First graphical web browser NCSA Mosaic (1993)

First popular browser Mozilla Netscape 1.0 Mozilla (1994)

First domain registered Symbolics.com (1985)

http://www.boutell.com/newfaq/history/fbrowser.html

https://www.iwhois.com/oldest/

Browser Timelines

http://www.blooberry.com/indexdot/history/browsers.htm

Important People

Tim Berners-LeeInventor, WorldWideWeb

Vint CerfFather of the Internet

Marc AndreesenMosaic Browser, Netscape

growth

2007: 108,810,358 web sites(Netcraft Survey)

the webs

Introductions of the Webs

Web 1.0: static pagesWeb 2.0Web 3.0Web ???

Web 1.0: static pagesWeb 2.0: dynamic content & social

networking

Web 3.0Web ???

Web 1.0: static pagesWeb 2.0: dynamic content & social

networking

Web 3.0: semantic tagging of contentWeb ???

the bubble

Nasdaq Composite

Trailing 12 Months

1.5Mainstream Adoption

Early Adopters

Idea

Money In Bank Account (until adoption assuming = revenue)

competition

Competition

2002 2003 2004

1995 1995 1998

metrics

Hits

Pages

Clicks

Conversions

…..

and the future?

next week: History of Social & Search

Darren HermanChief Digital Media Officer212 337 4543dherman@mediakitchen.tv@dherman76