hortimax - blistech · 2011: hortimax productive 2011: takeover by ridder group . the ridder group...

HortiMaX

Corporate Presentation 2012

“Drive to innovate in growing solutions”

Who and what is HortiMaX

• 50 years of innovation history

• HortiMaX‟s mission

• Who are we?

• What is it we do? – Our portfolio

• Easy and convenient

• Worldwide, Green Global Growing Solutions

• The market is changing

• Innovations in 2012

• Our customers and references

• An overview of our benefits

50 years of innovation history

1959: Market entry of Van Vliet

(now HortiMaX)

1960: Automated irrigation system

1969: Automated air control system

1972: Climate control computer

1981: Clima

1986: Aqua

1989: FertiMiX

1997: Synopta (software)

1999: MultiMa (hardware)

2002: Merger of Van Vliet and

PBsystems into HortiMaX

2002: Delivery of first MultiMa /

Synopta 2

2005: P-Plus

2006: MultiMa XP released

2007: ProDrain released

2007: Start of development on

Productive

2008: Start of development on

CompactiMa hardware

2010: CropView and MultiMa series II

(32 bits)

2011: HortiMaX Productive

2011: Takeover by Ridder Group

The Ridder Group

Climate Control System integrator

Ridder Drive Systems Harderwijk, the Netherlands

120 fte

Ridder Data Systems Harderwijk, the Netherlands

60 fte

The Ridder companies

Ridder Drive Systems develops, manufactures and markets a

complete range of electro-mechanical drive systems for the

movement of air vents, screens, valves, heating and nutrient

lines throughout the world, primarily in the agricultural sector. We

are a leading supplier in the global market and set ourselves

apart by our product innovation, reliability and level of service.

Our focus is on long-term growth and cooperation by creating

added value for our customers and users.

Ridder Drive Systems Harderwijk, the Netherlands

120 fte

Ridder Data Systems Harderwijk, the Netherlands

60 fte

Ridder Data Systems „Our aim is to effectively automate all of

the business processes of our customers and make those

processes as transparent as possible (by means of ERP (Ridder

IQ))'. It is all about generating reports and data for our

customers. This transparent data enables our customers to move

their businesses forward and take informed decisions on key

issues.

HortiMaX’s mission

„Our continual aim is to increase the profitability of our customers by

providing intelligent, innovative and user-friendly overall solutions in

commercial horticulture.‟

„We do this throughout the world with a team of dedicated and expert staff.’

Who are we?

• Worldwide supplier of horticultural solutions:

o Advanced Climate & Energy control

o Water & Nutrition control

o Labour & Productivity management software

• More than 8,000 customers in 68 countries

• More than 50 years of experience as an innovator

• High quality standard:

o ISO9000

o HortiQ certificate

• Main office in the town of Pijnacker, the Netherlands

o Sales offices in the UK, France, Spain, Mexico, US and Canada

o Represented by dealers on all continents

o Locale After-Sales Service by own subsidiaries and dealers

Unique and distinctive

Climate & energy

Water & Nutrition

Labour & Productivity

A complete range

Aimed at the technical equipment of greenhouses

Worldwide, Global Green

Growing Solutions

Operation & analysis

Unique user-friendly interfaces - easy and

convenient

What is it we do - our portfolio

Climate & Energy

Water & Nutrition


Operation & analysis

Control

Monitoring & measuring

HortiMaX Aqua

HortiMaX FertiMix

HortiMaX VitaLite

HortiMaX FertiFill

HortiMaX Clima

HortiMaX MultiMa HortiMaX Productive

HortiMaX P-Plus

HortiMaX Fixed Terminals

HortiMaX MiniMaX

P-Plus weighing equipment HortiMaX ProDrain

HortiMaX Newton Matweger

HortiMaX Irrigation Checker

HortiMaX SensorTom

HortiMaX Fans

HortiMaX Weather station

HortiMaX Ektron III

More…..

HortiMaX Productive softw

HortiMaX P-Plus software

RadarWatch

Weather Forecast

HortiMaX CropView

HortiMaX Synopta

HortiMaX 2,3 and 8 screens

Easy and convenient (I) Synopta

Easy and convenient (II)

2000

2000

EC: 3.7

pH: 4.0

Synopta

- Synvie

w

Easy and convenient (III) Synopta

– w

ebpages / M

ulti M

onito

r

Worldwide

• Main office in the Netherlands

• Sales offices in the UK, France, Spain, Mexico, US and Canada

• Represented by our dealers on all continents

• Market leader in:

o Belgium, France, Spain and Norway

• Focal countries for growth:

o Canada, USA, Mexico, Turkey, South Korea and Africa

• Local After-Sales Service by own subsidiaries and dealers

• Global Green Growing Solutions

Global Green Growing Solutions


From the design phase….. To long-term solutions…

….and the final product


From the design phase….. To long-term solutions…

….and the final product

• Design and Supply − water technical

installations − electrical

installations • Supervision • Commissioning • Projects with local

installers

Global Green Growing Solutions example

HortiMaX FertiMiX

Green Global Growing Solutions example

HortiMaX P-Plus

HortiMaX Ektron III

HortiMaX Vitalite

HortiMaX FertiMiX

HortiMaX PT-meter

The market is changing

China The Netherlands Spain Saudi Arabia

• Worldwide increase / distribution of wealth

• Concentration of the world population (e.g. Eating patterns)

• Globalisation

• Importance of „own‟ food supply

• Climate becoming more extreme (differences & water shortages)

• Increased scale in horticulture

o Larger horticultural businesses -> need for control and profit

o Remote control or local control -> remote vs. local

o Need for more intelligent solutions

Market characteristics….

Top

Venlo

Glasshouses

High-end Segment

Widespan

Glass or Poly

Greenhouses

Gutter connected poly tunnels

Middle-end Segment

Free standing high poly tunnel

Low-End Segment

Low poly tunnels,

Shade houses, screenhouses,

windbreaks, rain shelters

Northern climate zone

• Expensive production in terms of energy and land costs

• Intense pressure on yield, investments & cost reduction

• Output: superior quality; high market price/margin

• Aimed at high level of prosperity

• Nearby population densities -> for own consumption

Moderate/Mediterranean climate zone

• Effective production vs. cold climate zones

• Higher yields: price versus quality

• Aimed at developing level of prosperity

• Production mainly for export market

Subtropical/tropical climate zone

• Basic protection for natural cultivation

• Secure yield -> volume

• Aimed at low level of prosperity

• Cheap energy, land and labour

• Production mainly for export market

Differences in technology…..

Outside greenhouse structure

Closed greenhouse

CHP

Suppl. light

Forced ventilation

Screening Fogging

Central heating

Local heating

Automated fertigation

Motor ventilation

Automated irrigation

Low tech Medium tech High tech

Venlo Glasshouses

Top

High

Mid

Low

Wide-span Glass or Poly Greenhouses

Low poly tunnels, Shade houses, screen houses, windbreaks,

rain shelters


Free standing high poly tunnel

High Investment

Maximum yield

High quality

Predictable yield

Low Investment

Low yield

Survival of the crop

No

Inside greenhouse equipment

Innovations in 2012

Climate & Energy

Water & Nutrition


Operation, analysis &

management

Control

Monitoring & measuring

HortiMaX ComBIview (Business Intelligence)

HortiMaX CX500 (Process computer: Water and climate)

HortiMaX comBIview

China The Netherlands Spain Saudi Arabia

„Combines data from

different data sources

(information systems).‟

„Presents data in a

management and business

decision view (cockpit)‟

„The process of converting data into information, which

then leads to knowledge. The aim of BI (Business

Intelligence) is to create a competitive advantage and is

considered a valuable core competency.‟

HortiMaX comBIview concept

Operational systems (customer situation)

HortiMaX

Productive JD Edwards Finances

Climate computer (water, nutrition,

energy) x y

z

Datamodel

Opbrengsten

Datamodel

Water

Datamodel

Personeel

Datamodel

Voeding

Datamodel

Energie

Datawarehouse (DataCrophouse)

Staging environment

Datamodel

Financien

Extractie, transforming and loading (ETL)

Data

definitie

s (

meta

data

)

Information

Data

BI-p

roces

ComBIview Monitor Rapportage Infrastructuur

Grower,

Manager

Kostprijsberekening

Business Intelligence

Comprehensive information,

interconnections Easy-to-

understand information

Performance compared to

targets and norms

Changes over time, trend

analysis

Intelligent filtering of information

Dynamic Intuitive and Intelligent

Summarised, drill down

HortiMaX comBIview Monitor

No

HortiMaX CX500

Low tech Medium tech High tech

Venlo Glasshouses

Top

High

Mid

Low

Widespan Glass or Poly Greenhouses

Low poly tunnels, Shade houses, screen houses, windbreaks,

rain shelters


Free-standing, high poly tunnel

MultiMa

HortiMaX CX500

Outside: greenhouse structure

Inside: greenhouse equipment

HortiMaX CX500: The new standard……

• Do you need water control?

• …..combined with climate control?

• Are you looking to replace your current equipment?

• Are you planning to build a new greenhouse?

• Do you want to be less dependent on a supplier?

• Do you want to make a partner of your installer?

• Would you like to „educate‟ your climate computer?

• Are you planning to expand your greenhouse?

• But you‟re not sure when yet?

• Is your future not fully planned out yet?

• But do you want to make the right decisions now?

• Based on the latest hardware?

• And only pay for what you use?

……..for the Professional

Greenhouse industry worldwide

Larg

e s

urf

aces,

oft

en lim

ited f

unctionality

, built

in p

hases

Distinctiveness

CX500

Easy to configure and order

Easy to install

Easy to operate

Only pay for what you use

Upgradeable

Modern high- resolution IO

Reliable

Remote controllable

Easy to use…..

Licence value: • Automatic calculation

• Based on HortiCoins

• More HortiCoins provided with new license

Grower and installer Supplier

Software

Upload: • Configuration • Works instantly • 30-day activation time

Activate: • Within 30 days • Send installation to HortiMaX

• Activation key distributed by HortiMaX

Configure Compose File: •New •Use existing (pre-defined) •Save

Easy to use…..





Software





• Drag and Drop of

functions and icons

• Configure

functionality, use only

what you need

• Easy automatic

update of complete

system

• Flexible arrange

cabinets

• Configure connections

Easy to use…..





Software




Configure Compose File: •New •Use existing (pre-defined) •Save Compose:

•Select options

•Switch controls

on/off

Easy to use…..





Software





• Drag and drop

functions and icons

• Configure

functionality, only

use what you need

• Automatically

update entire

system with no fuss

• Includes flexible

setup options for

control cabinets

• Configure

connections

Eenvoudig te gebruiken…..





Software





Easy to use…..





Software





Innovation partner

Pijnacker The Netherlands

Approx. 13 hectares

Other references

http://www.agrocare.nl/

An overview of our benefits

• 50 years of experience in commercial horticulture

• Wealth of knowledge and experience

• A large customer base

• Experts in any type of crop

• Worldwide operation and local services

• A complete product portfolio

• From partial deliveries to complete projects

• Unique user interface and operation software

• We foster effective partnerships

• Innovative products

• HortiMaX is constantly developing new innovations

Questions and/or discussion

Thank you

for meeting with

HortiMaX

HortiMaX

Corporate Presentation 2012

“Drive to innovate in growing solutions”

HortiMaX FertiMiX

FertiMiX CX300

• Basic model, autonomous

• 3-8 fertiliser tanks

• 100 valves, 10 valve groups

FertiMiX 500

• Upgraded model, autonomous

• 8 fertiliser tanks


FertiMiX 600

• Designed for use with MultiMa, OEM

• 8 fertiliser tanks


Unique features

•Suitable for simple and compound fertilisers

•Capable of mixing fertilisers in any desired ratio

•Includes mixing tank and advanced EC/PH control

•Suitable for any crop or irrigation method

•Easy to program irrigation programs

•Flexible irrigation programs can be linked to any valves

•Capacity from 5 to 180m3 per hour

•Various, tailor-made models

Configurable, scalable and reliable unit

for mixing water with simple and

compound fertilisers

HortiMaX Productive

HortiMaX Productive is the latest

generation of labour and production

registration software and helps you keep

track of hours worked, costs, worker

performance and observations.

Greenhouse-in-View: Monitor production and

performance at a glance

Performance bonuses: Quickly recover your investment through higher productivity

Intelligent reports with

extensive analysis

options

Real-time information on worker

performance, production and costs

Supports mobile

workers, and is

intelligent and easy to

use

Define an unlimited

number of workers and

activities

Highly effective • LP-UV

o only radiation at 254 nm

o High UV-c output of 36%

• HP-UV

o Broad radiation curve

o Low UV-c output to 10%

Unique features & benefits

• Three different types of radiation chamber available;

• The radiation chambers have a modular design;

• A radiation dose of up to 250 mJ/cm2 eliminates

nematodes, fungi and various waterborne viruses;

• The VitaLite utilises a very specific wavelength of UV

light, killing micro-organisms without altering the

water composition;

• UV radiation is very effective in neutralising

potentially harmful micro-organisms;

• Water is disinfected from up to 4 drain water tanks;

• The unit can be equipped with a sand filter or self-

cleaning sieve filter;

• The VitaLite can be programmed to operate during

periods of low-cost electricity, saving you money.

HortiMaX Vitalite

The most energy-efficient, reliable and

tried-and-tested unit for optimimum

disinfection of your drain water.

hortimax - blistech · 2011: hortimax productive 2011: takeover by ridder group . the ridder group...

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