how 16 aussie blokes went from mega broke · justin beeton 2 born in sydney in 1979, justin is a...

Fiona Jones

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”

Anthony Robbins

How 16 Aussie blokes went from MEGA BROKE

Millionaire

Table of Contents

Chapter 1 1Justin Beeton Millionaire at 24

Chapter 2 23Peter Spencer The “can do” millionaire

Chapter 3 35Stephen Tolle Millionaire renovator

Chapter 4 49Jamie McIntyre Millionaire maker

Chapter 5 63Warren Henningsen Attracting millions

Chapter 6 77Phil Connolly Never give up

Chapter 7 91Paul Blackburn Money mindset millionaire

Chapter 8 107John Gearon Outcome strategist

Chapter 9 133Daniel Kertcher Stock market millionaire

Chapter 10 151Michael R. Dean Millionaire by design

Chapter 11 169Andrew Grant Internet millionaire

Chapter 12 183Stephen Raff Accidental millionaire

Chapter 13 199Paul Jeynes Nothing to lose

Chapter 14 211Tony Smith Enthusiasm is infectious

Chapter 15 223Steve McKnight Millionaire mentor

Chapter 16 245Darren Stephens Global entrepreneur

Final Word 261

About the Mr Millionaires 262

About the author 265

“All that we are, is the result of what we have thought. The mind is everything.

What we think, we become.” – Buddha

Introduction

When I was a little girl I was always curious about why some people had more than others. Interestingly I never looked at these “rich” people with envy, only ever with a keen wanting to know how they did it. The more I started asking the more I found these rich people were just like me, only they had a lot more money. They had a dream, followed that vision and the rest is history (with a few ups and downs in between).

I remember asking my parents how much they would get if they sold me or my sisters. I never did understand why they did not put a figure on that. If the truth be known they probably would have happily given us away at times. My favourite childhood cartoon was Richie Rich!

I grew up in a family where winning the lottery or an RSL prize home or inheriting money was the only means to achieve great wealth, and that you had to work hard for money. My uncle was ‘rich’ in my eyes. I remember when we would have Sunday lunch of toasted sandwiches that he would hide $20 bills inside (at least we thought he did.) It was only later that we discovered it was an illusion as he was the only one that ever found them, but always gave them to us. I can assure you we ate furiously looking for our cash inside our sandwich. I saw friends and families go off to Disneyland and have in ground pools and ski boats. I just accepted that we were not rich like them.

I had various early attempts at earning money, including picking potatoes for 12 hours to earn $18, standing outside my uncle’s funeral home with a jar “money for the poor” (while he conducted a funeral procession down the main road), buying VW beetles, polishing them and selling them for a profit, to name a few.

I guess I always recognised that having money gave you choices.

You need to surround yourself with people who are where you want to be. Once I finished university, instead of being surrounded by people with no money, I was suddenly surrounded by doctors and surgeons and professionals who spoke over the operating tables about their investment properties, share portfolios or their latest Porsche. I soaked up every bit of what I heard and purchased my first property when everyone told me I was too young and the interest rates were too high. I got the job I wanted that everyone said I was too young and inexperienced for. I had a successful business that was started when people said it would fail, because it didn’t matter to me what they thought, it mattered what I thought.

IntroductionJust over a year ago my life was turned upside down. The rollercoaster of life was running downhill fast. I lost my career due to injury, I was forced to sell my business, I lost my brother-in-law to terminal illness and my sister to a relationship breakdown.

This led me to intensify my journey of self-development and discovery, and in just a short time had turned things around. Today I have my own boutique property development company, multiple investment properties and a share portfolio. I am a best-selling author and the owner of the millionaire book series.

Most millionaires suggest reading the stories of others who have already travelled the path to success. The best way to learn to become a millionaire is to study the minds of millionaires and follow the same map.

In this book I have put together a group of amazing men, many whom have been my own millionaire mentors.

This book is the first in a series about self-made Aussie millionaires that aims to inspire ordinary Australians to achieve the extraordinary. While the millionaires in this book are as individual as their journeys, there is a common thread woven throughout – their mindset. Minds that see opportunity when others see failure, that persevere when others give up, and that see no limits to what they can achieve.

It is every person’s right to absolute health, happiness and wealth.

It does not matter where you grew up or what family you were born into. Being a millionaire was not determined before you arrived in this world, you did not need to be born with a silver spoon in your mouth. Most millionaires actually started with no money and were born to poor Australian families. They did not win the lottery or inherit loads of cash.

Know that you already have everything you need within you to start living the life of your dreams. Stop waiting to win the lottery or retire. Life is now. Money brings choices and opportunity. So get inside the minds of these Aussie men and fast track your way to wealth. Make up your mind today to go from broke to millionaire!

I wish you love and happiness - success will follow.

Chapter 1

Justin Beeton

“I believe a great investment manager can deliver more pleasure and prevent more suffering than any doctor can. “

Millionaire at 24

Justin Beeton

www.MrMillionaireBook.com2

Born in Sydney in 1979, Justin is a successful entrepreneur and investor, a sought after public speaker, author and climate change campaigner.

Justin bought his first share at the age of 14, and just 10 years later became a millionaire. Justin has created his entire wealth from the share market. This initial wealth gave him the capacity to follow his dreams and establish his own stock broking firm in 2004. In less than five years he has grown his net worth from millionaire to multi-millionaire. Now as a professional investment manager, Justin manages approximately $350 million.

Justin holds a Bachelor of Commerce Degree, has the highest possible derivatives accreditation, a post-graduate degree in applied finance and investment, and is a licensed investment adviser, stockbroker, financial planner and fund manager.

After university, Justin followed his passion for the share market and started working in the finance industry in 2000 as a stockbroker, gaining experience working at some of Australia’s largest financial institutions before founding JB Global Investment Services.

JB Global was recently ranked in the 2009 BRW fastest growing companies in Australia. His company was ranked as the number one fastest growing finance and investment firm in the country. Justin attributes this growth to having an outstanding team and providing consistent returns to investors.

Justin’s qualifications, personal experience, and extensive research into creating unlimited wealth have led to him developing a portfolio of powerful and proven investment strategies. His strategies enable investors to access the high potential gains available through the share market whilst significantly reducing risk.

When Justin is not focused on the share market, his other passions include spending time with his family, rugby union, cricket and golf.

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Chapter 1 : Millionaire at 24

What beliefs did you grow up with surrounding money?

Mum raised my twin brother Scott and I as a single mum. She worked extremely hard to ensure we had an education, both at school and at home.

When I was three months old my family purchased a caravan park in Terrigal, New South Wales. For the first five years of my life I grew up living at the caravan park. My grandparents lived on site for almost 20 years, and my mum was the operating manager up until I was 19. Scott and I spent our entire childhood growing up in this environment surrounded by some very happy people who were financially extremely poor.

Most of the people who lived in the caravan park were permanent residents. My friends were usually other kids who lived in the caravan park often living with up to six people in a small caravan. The sad thing is that some of the tenants often would have more children to receive greater benefits from the government. Usually the extra income was spent on gambling, alcohol and cigarettes.

When I was about seven years old a man living at the caravan park hanged himself in his van, and a few years later a man was murdered – his body found weeks later across the road in bushland. While I was young at the time, I made a commitment to myself to do whatever I needed to ensure my family never had to be exposed to such horrific incidents.

I realised at an early age that wealth does not equal happiness. I had friends that were born into wealth who became addicted to drugs, and others from the caravan park whose families had nothing and were extremely happy. I also had friends with enormous wealth that were extremely happy and friends who came from poor families that ended up in jail as a teenager. I believe we can choose how we want to live life.

What do you believe is the key difference between those who become millionaires and those that don’t?

I believe what differentiates those who lived in the caravan park and those who become millionaires is that the wealthy have an ability to recognise an opportunity and more importantly the ability to seize the

Justin Beeton


moment, take action and do something with the opportunity.

So the first difference is an education. This does not necessarily need to come from a text book and rarely does. An education will give you the capacity to identify an opportunity or to differentiate between a great opportunity and a big mistake.

The second difference is that all millionaires just do it. They take action and make it happen.

Who were your mentors?

My first mentor was my mum who continues to be an inspiration. Only since becoming a dad have I really appreciated the sacrifices mum made and what a unique, loving, giving human being she is. Mum made enormous personal sacrifices to ensure both my brother and I had an education. This education gave Scott and I the ability to identify great opportunities.

Mum always encouraged us to strive for excellence, do our best and work hard. She always said “find your passion and then devote your life to achieving it.”

My grandpa was a businessman and throughout his life owned pubs, confectionery trucks, a fertiliser company, motels, hotels, and a caravan park. Not all of these businesses were complete successes. He had his fair share of ups and downs. He would work during the day and drive a cab at night to ensure his family had a roof over their heads and food on the table.

I remember at an early age my grandpa giving me the advice to treat everyone the way you would like to be treated yourself, irrespective of the amount of money they have, whether they live in a mansion or caravan, we are all human beings. My grandfather was a well-respected man, an inspirational leader, a very hardworking and successful businessman, and dedicated family man.

My mum and grandpa ensured my values were similar to theirs. They did this through leading by example. My values were founded by wanting to be just like them. These values include honesty, integrity,

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the importance of family, always giving 110%, treating everyone equally, and following my passions. There is no job worth doing unless you do the job properly.

What was your first investment?

For my 14th birthday mum gave me 1000 Woolworths shares. At the time I wanted a cricket bat so you can imagine my disappointment when I received shares in a grocery store. In hindsight, this was the greatest birthday present mum ever gave me (my brother received the same gift). This was my first introduction to the share market and investing. Mum had unique insight into ensuring Scott and I had an education above what could just be taught from a text book.

My brother worked at McDonalds on Saturdays and Sundays once he turned 14. I spent the weekends usually playing rugby in winter and cricket during summer. Looking back on my first share investment I made more money from the dividends and capital growth holding the shares than Scott did working for McDonalds.

Being boys, we were, and still are, very competitive so I made sure Scotty knew I had made more money than he did simply holding my shares and having a good time on the weekends rather than slaving over the hot plates at McDonalds like he did. At this early age I had first-hand experience into the philosophy that in order to create wealth you don’t necessarily need to work hard for your money, but more importantly need to ensure that your money is working hard for you.

My brother was quick to remind me that he in fact made more money than I did as he still held the same shares as I did, making the same profits but he also made an income from working. I then realised that the easiest way to create wealth was to work hard and have my money working hard for me at the same time.

From this early age, I understood the long term benefits of investing. I am extremely thankful to my mum for the shares as I have made plenty of money since from the share market. The share market is my passion, my career, my life. I did sell the Woolworths shares eventually making more than a 300% capital gain. Not a bad 14th birthday present after all.

Justin Beeton


What was your first job?

My first job was when I was around six years old restocking the soft drink vending machine at the caravan park. Grandpa helped me with this as I wasn’t tall enough to reach the top row.

I was also responsible for collecting, counting, wrapping and then banking the money. I would put all the wrapped coins in a bag and grandpa would drive me to the bank to deposit it into the company bank account. While they were only 20-cent coins grandpa taught me the theory that if you look after the cents the dollars will look after themselves. Actually, his words were “look after the pennies and the pounds will look after themselves”. I was paid a can of soft drink and a few of the 20 cent pieces to play the pin ball machines!

A few years later I learnt the lesson that no job is secure - I was replaced by technology. I lost my job, as Coca Cola Australia decided to provide the soft drink cans directly, and that included stocking the machine. The bank also introduced a machine that counted the money automatically. I was very disappointed when grandpa told me the news, but I was committed to ensuring I would not suffer the same fate as I moved forward. I understood that the only way my job can be protected was to become the boss.

What was your first childhood entrepreneurial experience?

I was fortunate enough to be surrounded by great teachers throughout high school. My Year 9 commerce teacher Mrs Jelfs gave the class a task of running a small business for around ten weeks. Most groups simply sold raffle tickets, or toffee apples to other students but not me.

One of my best mates Jason Ingold (we are still friends 16 years later) and I created a business developing breakfast tray mats to sell to local motels. We sold advertising space to local tourist attractions such as a horse riding farm, movie theatre, and a reptile park to offer discount coupons and two-for-one tickets to visitors.

This was a solid business as we were earning revenue from two sources. The motel owners were happy as they received the breakfast tray mats cheaper, the end user was happy as they could use the coupons to

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go to the local attractions at a discount, and the tourist attractions received record numbers through the doors.

Jason and I literally made thousands. The only problem was the printing of the 10,000 tray mats. The printer made numerous spelling mistakes on the mats so we had 10,000 mats that were useless (well so we thought). We asked the printer to have them reprinted at no cost and when he refused Jason and I took the matter to the Department of Fair Trading. The printer eventually agreed to reprint for the whole 10,000 at less than cost. We sold the lot within a few hours, made a large profit, went to the top of the class, and had 10,000 free passes to the local waterslide park and free movie tickets for life!

When were you given the opportunity to become a stockbroker and how did it come about?

My lifelong dream of becoming a rugby player for the Wallabies and representing my country after playing football since I was six years old was shattered at the age of 20. After three operations on my head, various shoulder injuries, eight broken noses, and two knee reconstructions the ‘doc’ told me the bad news that I couldn’t play again.

I was lucky that my mum had advised me to get an education just in case my pursuit for a rugby career ended. While I was an average student at high school I spent the majority of my early years at university focusing on rugby. In my last year at university I focused purely on the share market. During this time I was approached by a local stockbroking firm to work as an assistant. I was a client of the broking firm at the time making some serious money investing on the share market.

I believe the catalyst for being offered the position was the fact they recognised my passion for the market and they considered me to be a whiz kid, a stock market genius. I have never had a resume or had to show my academic transcript (thankfully, because I believed anything above a pass at uni was a waste of partying time).

At the age of 20 I graduated from university and accepted the role as an assistant stockbroker. While the pay was significantly less than a position I was offered in a bank, I chose the job in the small brokerage

Justin Beeton


office because I wanted to be a stockbroker and could see the opportunity of working with four stockbrokers I admired and could learn from. So while the pay was less I knew I would have more opportunity for career progression over the long term.

I started as a stockbroking assistant two weeks prior to the 2001 dot com technology crash. I lost 95% of my net worth in the crash. What I thought was my passion, expertise, and my gift to the world had all come crashing down with the market.

I was living with my mum and grandpa at the time being only 20 years old. I went home and told my grandpa that night I had lost almost everything and that I didn’t have what it was going to take to be a successful share market investor or stockbroker. Sure I loved the pleasure associated with making money from the share market, but I could not deal with the pain associated with losing money.

My grandpa’s advice was that each and every one of us enjoys great times, and unfortunately suffers in bad times. Whether you want to become a successful sportsman, businessman or family man, and in my situation at the time a successful share market investor, you will experience highs and lows across all aspects of life. What differentiates those who become successful from those who do not is their ability to learn from their mistakes and continue to get back onto the horse when everything appears to be against you. My grandpa actually drove me to work the next day and reassured me that I had the education, the passion and plenty of time to become extremely successful. All I had to do was search for the opportunity that the problem presented rather than focus on the problem.

“Throughout history, people have focused too little on the opportunities that problems present.”

Sir John Templeton, the late 95-year-old billionaire investor

Grandpa reminded me that while I had lost money, this was a great opportunity to learn from my mistakes and progress. I now believe progression is the secret of life.

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I did not invest personally within the share market for another 12 months. I was committed to ensuring I would not suffer from the same mistake twice.

A few months later the stockbroking company I was working for decided to shut down the small office and I was told my services were no longer required. I had all of the education requirements to become a stockbroker; I had minimal experience being only 21, but what I was lacking in experience I made up for in passion and the courage to back my own ability. I was faced with either becoming unemployed or to convince the head of the company to back my ability.

I said to my boss that rather than making me redundant and throwing me onto the street that I would be willing to work for nothing provided he gave me the opportunity to work as a stockbroker. What this meant is that he could have all of the upside if I succeeded as a broker without the downside as he wasn’t paying me a cent. This was a no brainer and great investment for him and the company. An offer he could not refuse. I am a big believer in finding what someone wants and giving it to them.

For me the downside was that I did not have a base salary and my future income was uncertain, however the upside was that if I successfully convinced my boss to give me a go, I would have successfully negotiated the job of my dreams. Once my boss became more accommodating to the idea I did demand that despite my young age he would need to put me on the same playing field as all other stockbrokers within the organisation. This meant if I made money for the company I would be paid a performance fee. My boss accepted my plan. So in the face of adversity when I was told I was being made redundant, I somehow convinced my boss to give me a promotion – all at the age of 21.

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he

stands at times of challenge and controversy.” Martin Luther King Jr.

Justin Beeton


The only problem was that I needed to eat. I had to make money. During that year I made some of my best investments just because I had to. I was so successful at 22 years of age that I was approached by Macquarie Bank and offered a large amount of money to work for the bank. By the time I was 24 I had established my own firm and was a millionaire. A few years later I was offered $9.75 million for my company. Based on similar numbers the firm is now worth approximately $24 million. For 2007 and 2008 my company was ranked as the fastest growing investment finance firm in Australia.

What vehicles have you used to build your wealth and how did you use them?

At an early age I knew how to make a lot of money on the share market, I just needed to develop a strategy to keep it when the market dropped, or when investing in a company whose share price fell in value. As a share market investor whether you are a novice or professional you will invest in a company that falls in value. To be successful you just need to have a good defence strategy and minimise the loss when this occurs.

When I stopped focusing on quick profits and focused on minimising the loss, I made a lot more money and became a millionaire. Many people have described my defence strategy as the ‘Holy Grail’ of the share market, and many professional fund managers now use the formula to reduce risk.

My secret defence formula is very simple. In fact all Australians have been using this formula to reduce risk in many areas or their life. To eliminate the capital risk of the share market you just need to invest in insurance. When you insure your shares the maximum risk you will face is the cost of the insurance premium.

R = IP – Div(t0 – t1)orRisk = Insurance Premium – total dividend received throughout the protected period.

If the company does not pay a dividend then the risk is still the insurance premium paid to protect the share investment.

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This is how I eliminate capital risk. Very simple and involves merely adjusting what you have been doing for many years by insuring your car but applying it to your share market investments.

As you have insurance you have the peace of mind and can invest a large amount of money within only a few companies to maximise returns. This is how I have made money. I protect my assets by buying insurance which transfers the risk to someone else. I make money by having the patience to wait for outstanding opportunities then I invest the bulk of my money into those shares. Unless I can make five times what I am risking, that is a 500% return on the risk, I will not invest.

There are more crashes on the share market each year than you are likely to experience in a lifetime of driving your car. So, is it not more important to have insurance on your investments whether that investment is held in your own name or in your superannuation fund?

Most of us would not think to insure our shares. Why is this the case? Perhaps most of us do not know that we can insure our shares.

“The business school rewards difficult complex behaviour more than simple behaviour, but simple

behaviour is more effective.” Warren Buffett

My stock market formula has protected the majority of my capital and my clients throughout 2008 and early 2009 when global share markets crashed over 50% as a result of the global financial crisis. I successfully avoided all the pain associated with losing money because I held insurance! When almost all other stockbrokers, fund managers, financial planners and share market investors were losing sleep, and probably hair, because of losing money, me and my clients had peace of mind knowing our share investments and superannuation were completely protected.

This is my now not so secret formula! Invest in the share market as it offers the greatest potential to make large profits, but always have

Justin Beeton


insurance just in case the market falls! (I have included this strategy in more detail in my e-book available at www.mrmillionairebook.com)

What are your other passions?

I have been a climate change campaigner for numerous years. It is amazing once you have children your focus deviates to a greater purpose. Rather than my life being focused on myself, I became devoted to ensuring my children have even more opportunities than I have enjoyed.

After watching Al Gore’s documentary, An Inconvenient Truth, I realised the consequences of global warming will not be in hundreds or thousand of years but possibly in my lifetime and certainly my son’s lifetime.

After significant research I realised that we are already witnessing the consequences of global warming in Australia. I decided to make a difference and spread the word through sharing my time to write articles, speak at seminars and lead by example.

I sold my sports car and 4WD and purchased a 125cc scooter a few years back. I own 25 hectares of rural land that is devoted to growing trees. I use renewable energy. I fly completely carbon neutral. I catch public transport to and from work. As an individual I am making the world a better place rather than just reducing my carbon footprint. You too, can do the same.

I have also established what is now one of Australia’s largest renewable energy investment trusts. The investment focuses on solar power, wind power and biofuels. As the lead manager of the fund, this cause has now become one of my greatest investments. I believe this sector will become the next boom sector. And of course, just in case I am wrong, I have insurance to protect my investment.

As a key component to my cause of spreading the climate change story, and to empower all human beings about the issues of climate change, the benefits of renewable energy, and how individuals can reduce their environmental footprint, I became the largest sponsor of Earthrace.

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Earthrace’s main cause is to promote climate change and the benefits of alternative energy sources, so I jumped at the opportunity when I was offered an active role to be the operational manager here in Australia and the main global sponsor.

Earthrace is a 78 foot power boat that runs off 100% biodiesel, which is animal fat or vegetable oil. The boat can actually run off human body fat. A few crew members had liposuction and we used their fat to power the boat! It was amazing for some skinny blokes how far the boat went! With some seriously fat blokes we could have almost driven the boat to New Zealand!

While I was the sponsor I also was the only Australian crew member to successfully drive the boat around the globe breaking the circumnavigation of the globe speed record. We broke the world record by 14 days all on biofuels with a zero carbon footprint. The project was amazing. In Australia more than 40,000 people walked through the boat in more than 40 cities and towns across the east coast of Australia.

Do you support any other charities?

As well as my active role in Earthrace, I support various other causes. I donate the profits from the sale of my book, The JB Way, to the Bluearth foundation. I also donate the profits from the sale of my book, Is Superannuation really Super, to The Humour Foundation.

Was there a defining moment when you made a conscious decision to help others?

When I initially discovered my simple investment formula I decided to keep it to myself. This was my secret strategy to becoming a multi-millionaire.

A few years back a good friend of mine, Dr Gilbert Burgess gave me the book The Generosity Factor. After reading the book my focus in life changed for the better.

Prior to being introduced to The Generosity Factor I measured significance by the money I had made, the fancy cars I drove, or the

Justin Beeton


beach front apartment I lived in. I wondered why my life was very insignificant. By reading The Generosity Factor, I gained an insight into the fact that true significance can only be achieved through contribution. I now gain significance by sharing my time, talents and some of my treasures. I share my talents by spreading the word about how investors can enjoy all the profit potential from the share market without the usual risks, I share my time by writing books and giving lectures on the share market, and I share my treasures being a philanthropist.

More recently I was introduced to the ‘pay it forward’ concept from another good friend of mine, Fabe Keily. The movie is an inspirational and beautiful story that highlights the positive impact we all can have on the world to make it a better place.

The ‘pay it forward’ concept involves the following: rather than repaying the person who gave you a good deed, pay it forward with a new good deed to three other people. By paying it forward your good deed can literally spread to help thousands.

The rules when you pay it forward are;#1 It has to be something that really helps people.#2 Something they can’t do by themselves. #3 I do it for them, they do it for three other people.

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Sometimes the simplest idea can make the biggest difference. Together we can change the world! I challenge you to the pay it forward concept. I have taught you my secret share market formula, now it’s your turn.

What do you think holds people back from achieving their goals or becoming successful and making millions themselves?

Most individuals do not have the required patience or discipline to accumulate wealth. When it comes to the share market the majority overestimate what can be achieved in the short term and underestimate what can be achieved over the long term. Most chase the quick buck and suffer from the unfortunate outcome of losing their money. They then chase the next quick buck scheme in the hope of a different outcome which only ends in more financial pain. The definition of insanity is doing the same thing expecting a different outcome.

Another reason why I believe many Australians do not become millionaires is because creating wealth is not easy. There is no quick buck, or easy solution to making money from the share market. Creating wealth involves hard work. If you take the easy option you will not achieve your financial goals.

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas Edison

I also believe people try to be an expert at everything.

Personally, I am a share market expert. That is my core competence and passion in life. In all other areas I employ experts. While I have a good understanding of tax, I employ an accountant. I do this because my time is better served focusing on what I am good at. I also have a personal trainer, a lending specialist, an insurance guru, a lawyer, fantastic personal assistant and amazing wife. I have an awesome team. Without this team I would not be the successful person I am today. The only difference between a rich person and a poor person is how they use their time.

Justin Beeton


“You can do so much in 10 minutes’ time. Ten minutes, once gone, are gone for good. Divide your life into 10-

minute units and sacrifice as few of them as possible in meaningless activity.”

Ingvar Kamprad, Founder of IKEA

As a millionaire what is the most common question you get asked and what is your answer to it?

People often ask me what the secret to the share market is, and the answer is very simple – Warren Buffett explains the rules to investing and creating unlimited wealth as:

Rule No. 1 “Never lose money”Rule No. 2 “Never forget Rule No. 1”

Investing is that simple!

What does your typical day look like?

I usually wake up around 6am to watch the close of the US stock market. I read most of the newspapers over breakfast and am in the office by 8am. I usually facilitate a conference call at 8.30am with my interstate offices to discuss what we expect the share market to do and what opportunities we may be presented with throughout the day. At 10am I watch the opening of the Australian market. I usually watch the market and have meetings with directors, research analysts and market commentators throughout the day. At 4pm I watch the close of the Australian market. I like to go to the gym at around 5pm at least two days a week. I am home by 7pm most nights to bath my son and put him to bed, then enjoy time with my gorgeous wife. I then watch the opening of the US market. As I said the share market is my passion, my life.

What is the most powerful question you have ever been asked?

I believe the quality of your life is dictated by the quality of the questions you ask, not just to other people but the questions you ask yourself.

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To become wealthy, I believe the most powerful question you need to ask yourself is; what can you do to change the world? (My Mum asked me this question all the time as I grew up and I believe the question will give you the first opportunity to become wealthy). Think of something you can do or provide the world to make it a better place. You probably already have a business idea or concept. You have probably had the idea for a long time. Now here is the hard part – go put it into action!

Our true wealth is the good we do in this world. None of us has faith unless we desire for our neighbours what

we desire for ourselves. Mohammed

My idea was to discover a way to prevent the pain associated with losing money on the share market, yet still give investors the capacity to enjoy all the pleasure associated with making money on the market. I came up with my formula to buy insurance. I now devote the majority of my time teaching this to others.

Did you initially set out to become wealthy?

My main purpose was not to become a millionaire; it was initially to empower others to ensure they reach their financial goals. In the pursuit of making the world a better place and by answering the powerful question above I have not just become a millionaire but a multi-millionaire.

I believe a great investment manager can deliver more pleasure and prevent more suffering than any doctor can.

One of the leading causes of cancer and cardiovascular disease, which kills almost 50% of all Australians, is stress. This stress usually evolves from dealing with money and the risk of losing it.

I believe by buying insurance on your investments including your superannuation you can enjoy all the pleasure of making money from the share market without the usual pain when the market falls thereby eliminating this leading cause of so many diseases!

Justin Beeton


What are your five top tips for others to reach a greater level of success?

Tip 1 – Surround yourself with a team of expertsBusiness and investing are team sports. The average investor or small business person loses financially because they do not have a team. Instead of a team, they act as individuals, who are trampled by very smart teams.

When it comes to creating wealth it is even more important to seek professional advice. I am a big believer in not making the same mistake twice but an even bigger believer in learning from someone else’s mistakes so I don’t need to experience the pain from making the mistake in the first place.

Employ a team and pay them well provided they add value and assist in guiding you to achieve your long term goals. If they do not add value, fire the person and find someone that will serve your goals not their own.

Tip 2 – Don’t be an ostrich and just do itStop putting your head in the sand and just make it happen. Stop deferring your business idea, stop putting off investing, stop telling yourself the bullshit story that you can’t become a millionaire and go out there and just make it happen. As my grandpa said, the choice is yours. You can choose to live in a caravan park or choose to become a millionaire.

Don’t die wondering. The most brilliant idea is worthless unless it sees the light of day.

When you think about something it is a dream, when you envision it, it’s exciting. When you plan it, it’s possible. But it is only when you take action and do something, when the rubber hits the pavement does it become real.

Tip 3 – Invest in your educationI would argue all Australians, irrespective of your age, income, whether you live in a mansion or a caravan, are a plumber, doctor, accountant, teacher, garbage collector, or stock investor, have the opportunity to become a millionaire.

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It is only with education that you can differentiate between a good opportunity and a bad mistake.

When it comes to the share market opportunities to become a millionaire are presented every day, every hour, every minute.

If you do not have a business idea, if you do not know what your passion is, or are fearful about investing in the share market then you need to invest in further education.

The future depends on what we do in the present.

Tip 4 – Be the tortoiseWhen it comes to investing the tortoise approach always wins. If you invested $20 per week from the age of 18 to 65 and achieved a modest 8.5% return you will retire a millionaire. The hard part is to actually take action and start the investment plan in the first place.

Slow and steady wins the race. Just start early, keep plodding, and don’t lose focus on what really matters. That is your long-term goal.

I think sound investing can make you very rich if you are not in too big of a hurry. And it never makes you poor, which is even better.

Tip 5 – Invest in the share marketWhen investing, historically the share market has provided the highest return across all asset classes. As it has provided the highest return then why not put the majority of your wealth into the share market. By investing the majority of your money in this asset class you have the capacity to make extraordinary gains.

“If you believe the share price will increase in value, then why not have a large investment in that company.”

Warren Buffett

Make sure you insure your share market investments just in case the market falls like it did in 2008. Remember investment success

Justin Beeton


has nothing to do with the money you make when you are right but minimising the loss when you are wrong.

Many millionaires are created from the share market each and every day!

What is the largest amount of money you have earned at once?

I invested $45,000 of my own funds in a company in 2004. These shares were valued at almost $6 million a few years later, and today, over $15 million. My biggest short term gain was $2 million in just over a month.

What is the most you have ever spent on a single purchase?

The most I have spent on a single purchase was an engagement ring for my now wife. I don’t expect to ever have to sell the ring, however I did consider the purchase as an investment at the time. She said yes so the investment was successful!

Do you look at the price tag of things at the shops?

A few years back I fell victim to the sales technique of a good-looking shop assistant. I went into a shop to buy a belt and the gorgeous shop assistant sold me a shirt, shoes, and a scarf. I didn’t look at the price tag of any of the items and found out at the teller the scarf alone was $495! I left the store without her number, $2,000 poorer, and without the belt I went for. I now always look at the price tag and stay well clear of the beautiful shop assistant.

What keeps you from lying on the beach each day?

Many investors have trusted me with their hard earned money so I need to ensure their money is safely invested and working as hard as it can be for my clients.

Creating wealth and ensuring my company remains the market leader in the investment arena also requires hard work. I spend almost 70 hours a week focusing on refining my investment strategies – after all, the secret to life is progression and constant improvement.

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My company goal is to help guide as many Australians as possible to reach their investment objectives so they too can live a life of absolute abundance doing what they want, when they want.

If more Australians knew about insuring their shares I would have prevented enormous suffering throughout 2008 and early 2009.

Do you buy lottery tickets?

No. In fact a lot of people spend $20 a week or more on lottery tickets. This money could have been invested. If you invest only $20 per week and make 8.5% pa from the age of 18 to 65 you will retire a millionaire. If you can achieve 14% pa you will have accumulated more than $7 million by the time you are 65. So why leave becoming wealthy to chance and luck! Be disciplined to invest the money you would otherwise spend on lottery tickets or gambling, then be the tortoise, be patient, sit back and become a multi-millionaire.

What advice would you give your children?

My son’s name is Jack. When he was one week old he became Australia’s youngest leveraged investor. On his behalf I invested $300,000 with an investment loan in the renewable energy investment I manage. The aim is to give Jack a practical experience and education about the benefits of investing and being an ethical investor. We expect him to be a millionaire before he starts kindy.

“It’s kind of fun to do the impossible.” Walt Disney

We actually offer free advice including free brokerage to all our clients buying shares for their kids. I want to encourage as many parents as possible to start educating their children about money and investing as the topic is not generally covered at school. We are taught chemistry and algebra, which isn’t always used in day-to-day life, yet we all deal with money and investing. No wonder so many people learn from the school of hard knocks!

Justin Beeton


I think it’s important to empower children and make them accountable. I plan to educate Jack about the choice of purchasing something now versus using that money to invest and grow and not only be able to buy that item later, but also to have made money.

One thing our kids have more of is time! When it comes to investing time is a wonderful thing.

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