HOW DO YOU ATTRACT YOUR AUDIENCE?

JASLEEN BATRA

WHAT IS OUR TARGET AUDIENCE?SINCE OUR OPENING IS THE GENRE OF THRILLER, WE FOUND THAT OUR TARGET AUDIENCE RANGES FROM A BIG VARIETY OF AGES:FROM YOUNG TEENAGERS TO MIDDLE AGED ADULTSI THINK A YOUNGER GENERATION (15-19) WOULD ENJOY OUR FILM AS A THRILLER. SINCE YOUNG PEOPLE ENJOY THRILLERS AND SUSPENSE THAN OTHER GENERATIONS AND THEREFORE IT WOULD APPEAL TO THEM THE MOST.THEY COULD WATCH IT AS: A SOCIAL GATHERING WITH FAMILY

I DON’T THINK OUR OPENING WOULD APPEAL TO AN OLDER GENERATION OR YOUNG CHILDREN AS THEY DO NOT ENJOY WATCHING THRILLERS DUE TO THE CONVENTIONS:JUMPY/SHOCKING SCENESLOUD SOUNDSFAST PACED MUSICVIOLENT/ACTION

YOUNG PEOPLE AND THE OLDER GENERATION MAY NOT ENJOY THIS AS MUCH AS ITS NOT AS APPEALING TO THEM.

MUSIC

• OUR THRILLER MUSIC IS QUITE DRAMATIC AND GETS LOUD AT MOST TIMES TO ADD TENSION, SUSPENSE AND THRILL, THEREFORE IT APPEALS TO A YOUNGER AUDIENCE.

• ALSO SPECIFIC SCENES AND MUSIC COMBINED MAY NOT BE SUITABLE FOR A YOUNGER GENERATION AS IT COULD SCARE THEM AND THEIR PERSPECTIVE OF THE FILM MAY NOT BE THE SAME AS OF AN OLDER GENERATION.

GENDERS

• I FEEL THAT OUR FILM APPEALS TO BOTH TO A FEMALE AND MALE AUDIENCE. AS I HAD DONE A SURVEY ASKING PEOPLE ABOUT THE THEIR FILM VIEWING HABITS/EXPERIENCES; THE THRILLER GENRE WAS IN TOTAL FROM THE GENDERS.

• MANY PEOPLE ENJOYED WATCHING THRILLERS DUE TO THE SUSPENSE CREATED AND MYSTERY GIVEN IN OPENINGS. SOME PEOPLE SAID THAT IF THE OPENING OF A THRILLER FILM HAD MYSTERY BUT DID NOT GIVE AWAY MUCH OF THE FILM, MANY PEOPLE WOULD ENJOY THE FILM AND BE INTRIGUED AND CURIOUS TO WATCH THE REST.

WHY WE FILMED THE WAY WE DID?• AS A RESULT OF THE SURVEY, WE DECIDED NOT TO SHOW THE ANTAGONIST’S

FACE OR MOTIVES BEHIND HIS ACTIONS; SO THAT IT WOULD ADD QUESTIONS IN THE AUDIENCES’ MIND “WHO IS THIS?”, “WHAT IS HE DOING?”, “WHY IS HE DOING IT?”.

• WE ALSO DECIDED NOT ADD ANY DIALOGUE AND HAVE A SIMPLE OPENING WITH THRILLER MUSIC. THIS THEREFORE DID NOT GIVE AWAY MOST OF THE STORYLINE.

• THE USE OF BODY LANGUAGE, MUSIC AND CAMERA ANGLES/SHOTS WAS VERY EFFECTIVE AS IT WILL HOOK THE AUDIENCE DUE TO THE SUSPENSE THAT IT HAD CREATED.

AUDIENCE• THE AUDIENCE SHOULD FEEL IN BOTH THE POINT OF VIEW OF THE

ANTAGONIST AND PROTAGONIST, AND THEREFORE WE INCLUDED SOME SHOTS SO THAT THE AUDIENCE COULD EMPHASISE AND BE IN THE SHOES OF THE VICTIM AND THE ANTAGONIST.

• CAMERA ANGLES PROVIDED THIS FOR US, AND WE WERE ABLE TO PLACE THE AUDIENCE IN THE CHARACTERS’ SHOES.

From the point of view of the protagonist making the audience sympathise with the protagonist. This allows them to bond a connection with the protagonist as they are able to see what is happening with the protagonist and able to feel empathy for them.

From the point of view of the antagonist making them feel a sense of discomfort and make them dislike the villain from the start of the film.