How To Attract FollowersHow do I attract followers?

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In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

Simon Mainwaring

While your end goal with social media may be to get more sales, your primary goals should be to develop relationships with your followers so you can turn them into raving fans and advocates of your company.

How do I attract followers?

This question of attracting followers is back to front.

The real question is what am I offering people that they would be willing to give of their time and follow me.

You need to ask yourself, “what can I offer people to keep them interested in my brand, my product and/or service and ultimately, my business?

Once you are able to answer this question, you will be able to start on your journey to attract followers.

How do I attract followers?

If you put yourself in the place of your customer, here are some ideas you can use to attract followers: Reviews on products/services

Availability of stock

How to’s and tips and tricks

Special offers and sales

Advice on how to purchase

Useful lives of different products

Using humour wherever possible

How do I attract followers?

Celebrity information relating to your industry (for example, information on V8’s and F1 if you were a car dealership)

Frequently asked questions – is there something that people are always asking you about? This would make a good idea for content on social media

Behind the scenes – meet your staff, your suppliers and get to know you a little bit better

Share quotes, funny comics and seasonal information and greetings

But most importantly….

How do I attract followers?

LISTEN AND RESPOND!

A lot of businesses are connected to social media but still few know how to attract more followers. The best way is to respond and contribute to conversations people are having and if someone asks you a question make sure you answer it in a timely manner.

Don’t consider it as a forum where it is all one-sided. It is social media meaning more than one person contributes.

So make sure you share relevant information but listen and respond as well.