How to Beginand Build Your

AMSOIL Business

Welcome to AMSOIL, and please accept my personal

congratulations. You are now an independent

AMSOIL Dealer. What lies before you is an

opportunity that can truly change your life.

For over 35 years AMSOIL INC.has built its

reputation on quality, innovation and a solid

commitment to AMSOIL Dealers. I’ve seen tens of

thousands of people of all different ages and from

all different backgrounds build successful AMSOIL

Dealerships. And while I can’t promise you

instant riches, I can guarantee that with your

determination and the support of AMSOIL, you,

too, can create a very rewarding business for

yourself.

Please review this introductory material, then

begin setting goals for your AMSOIL business.

While you are encouraged to begin at a

comfortable pace, please keep in mind that

your potential is unlimited. Whether you seek

freedom from your nine-to-five job, financial

independence, retirement security or simply

tuition money for your children’s education,

it is all possible with AMSOIL.

Once again, welcome. I look forward to watching

you grow and succeed in your AMSOIL business.

Sincerely,

A. J. Amatuzio

President and CEO2

HistoryFor 25 years Lieutenant Colonel A. J. “Al” Amatuzio pilotedthe most advanced jet aircraft in the world. He came todepend on the synthetic lubricants that withstood thesevere demands of supersonic flight and kept his jetengines running and his crew in the air. Amatuzio reasonedthat if synthetic lubricants were the only lubricants toughenough to work in jet engines, why not apply those sametremendous benefits to the engines of automobiles? By1972, Amatuzio had assembled the most creative mindsin the field, and under his leadership the world’s firstsynthetic motor oil to surpass American Petroleum Institute(API) service requirements was introduced.

CompanyThe AMSOIL corporate headquarters,manufacturing plants,and chemical and test laboratories are located in Superior,Wis.State-of-the-art facilities and specialists in every facet oflubricant technology assure unparalleled quality standards. Adedicated corporate staff provides a full range of Dealer,customer and technical services,while 13 distributioncenters throughout North America keep pace with theincreasing demand for AMSOIL products.

ProductsSince the introduction of AMSOIL synthetic motor oil in1972, AMSOIL has gone on to develop the most completeline of synthetic lubricants and automotive products inthe world. The history of AMSOIL product introductionsis a checklist of industry firsts. AMSOIL synthetic two-cycle oils, gear lubes, greases, automatic transmissionfluids, and high-tech Ea Air and Oil Filters are concretetestimony to AMSOIL innovation. Today, virtually all other oil companies have recognized the superiority of synthetic lubricants and manufacture synthetics of their own, but AMSOIL remains “The First in Synthetics.”This commitment to innovation is not confined to theautomotive market. The AMSOIL ALTRUM line, acomplete line of health-enhancing products, andAGGRAND natural organic lawn and garden productsdeliver the outstanding quality that is the foundation ofthe AMSOIL opportunity. 3

Ordering ProductWhether for your own use or personal retail sales, orderingproduct is the first step in beginning an AMSOIL business.To order AMSOIL products refer to the G26 price list. Toorder ALTRUM products refer to the G326 price list. Forliterature and sales aids refer to the G15 price list. InCanada, refer to the G8126 price list to order AMSOILproducts, the G8326 price list for ALTRUM products andthe G15 price list for literature and sales aids. In addition topricing, these documents include information on purchasediscounts, sales tax and freight and handling.

AMSOIL INC. offers four methods by which product canbe ordered. Each is fast and easy. Once ordered, AMSOILand ALTRUM products will be shipped directly to you, oryou may choose to pick them up at the AMSOIL ProductDistribution Center nearest you. Distribution Centerlocations and phone and fax numbers are listed on yourAMSOIL product price list.

It helps to know air filter and oil filter numbers whenordering. This information is available in the FilterApplication and Cross-Reference Guide (G3000). Forlubricant recommendations and application quantities, seethe AMSOIL Product Guide (G50). Finally, telephone orderoperators can assist you if you are unsure of the filters,lubricants and quantities you need.

1. Toll Free Ordering:

a. Refer to the appropriate price list, then list the quantityand stock number of each product to be ordered. Havethis list available when making the order.

b. Have your Visa,MasterCard or Discover number available.If you don’t have a credit card, you can pay for your product order through the AMSOIL sales draftordering system.Contact the AMSOIL Sales Departmentfor an application form.

c. Dial (800) 777-7094 between 7 a.m. and 5 p.m. CentralTime, Monday through Friday.

d. Give the order to the telephone ordering operator whowill guide you through the ordering process.

2. Internet Ordering:

a. Go to the AMSOIL website (www.amsoil.com).

b. Click on the Dealer Zone link at the top right of theAMSOIL home page.

4

c. Enter your ZO number and password.

d. If you have not set up a password, click on the “NewRegistration” link at the bottom of the login area. Enteryour ZO number and click Submit, and a link will be e-mailed to you that allows you to set a password.

e. Once inside the Dealer Zone, you can choose to use theDealer Orders link which takes you to the EZ OnlineOrder Forms, or choose the Online Store link to browsethrough products in the store.

3. Order Form Ordering:

a. Refer to the appropriate price list, then complete theProduct Order Form (G29).

b. Bring, fax or mail the completed order form to the nearest AMSOIL Distribution Center. To expedite ordersfor pick-up, call in or fax the order beforehand.

c. Include payment with mail-in orders.

4. Dealer to Dealer Ordering:

a. Refer to the appropriate price list, then complete theDealer to Dealer Order Form (G1).

b. Bring, mail or fax the order form to the Dealer fromwhom you are purchasing product. Please note that whenpurchasing product from an AMSOIL Dealer other thanyour sponsor, the Commission Credit Transfer section ofthe order form must be signed by the selling Dealer andsubmitted to AMSOIL by you, the purchasing Dealer.

OpportunityThere has never been a better time to begin an AMSOILbusiness. The demand for AMSOIL products is on the rise,and independent AMSOIL businesses throughout the worldare growing like never before. AMSOIL offers a wideselection of sales programs that provide Dealers withprofitable business opportunities unattainable with anyother franchise or direct sales company. And mostimportant, the AMSOIL opportunity is rock-solid. AMSOILINC. is a company you can count on not only for top-qualityproducts and dedicated corporate support, but for stabilityand an opportunity you can trust for your future.

Personal Sales

As an AMSOIL Dealer, you purchase AMSOIL products atDealer cost and then sell them at the suggested retail price.Your income starts building immediately with retail profitsand commission bonuses. 5

Building Your Sales Group

By offering others the AMSOIL opportunity and sponsoringthem as Dealers you expand your market potential andmaximize your profits. The commission value of your Personal Group is added to yours, increasing thepercentage of your commission and giving you a largercommission check. The more Dealers you have in yourorganization, the more profits you make.

In addition to registering new Dealers, you may also wishto register Preferred Customers.

Preferred Customers are people who are not necessarilyinterested in the AMSOIL business opportunity, but whomay be in the future. The Preferred Customer Programallows such people to purchase AMSOIL products atwholesale cost. For a fee of $20 a year, or $10 for sixmonths, a Preferred Customer has access to all AMSOIL,AGGRAND and ALTRUM products at Dealer cost.

Catalog Sales

Mail order catalogs are used by many of today’s mostsuccessful retail companies. AMSOIL Dealers candistribute AMSOIL Retail Catalogs to thousands ofpotential customers.When they order from your catalog,AMSOIL takes the order and ships the product. Youreceive the retail profits and sales commissions.

Online SalesAMSOIL Dealers may maintain and promote personalwebsites for their AMSOIL businesses on the Internet.AMSOIL provides a customizable website templateDealers can use to build their own sites.This template isincluded when signing up for the Premium Dealer Zone.There is a 90-day free trial period, after which there is afee of $9.95 per month for the Premium Dealer Zone.AMSOIL also provides Basic Dealer websites for $30 thefirst year, and a $20 annual renewal fee.To sign up for abasic Dealer website download the G1781 from theDealer Zone under Online Forms, Complete List of Forms.Dealers also have the option of building their own web-sites.There is no cost to link to the AMSOIL site, and thenecessary links are detailed in the Dealer Zone under theMiscellaneous section.

6

Retail-on-the-Shelf Sales

Retail-on-the-shelf accounts are retail outlets such as autoparts stores and hardware stores. If the store is part of achain of 12 or more it must have the authority to establishan account and place individual orders. These stores stockAMSOIL products on their shelves to sell to theircustomers. Once you’ve established a retail account,AMSOIL extends them credit, takes their orders, ships theirproduct, invoices the product and collects the payment.You receive the commission check. (For more informationsee the Retail-on-the-Shelf Kit, (G1001) and theCommercial and Retail Marketing Procedures, (G1097).

Commercial Sales

Commercial accounts are businesses that havevehicles, equipment and machinery that use AMSOILproducts. Again, once you’ve established a commercialaccount, AMSOIL extends credit, takes the orders, shipsthe product, invoices the product and collectsthe payment. You receive the commission check.(For more information see the Commercial Sales Kit, (G1007) and the Commercial and Retail MarketingProcedures, (G1097).

Administrating Your BusinessThe most important step you can take toward running anefficient business is to keep an accurate record of businessexpenses and income. AMSOIL Dealers have two majorsources of record keeping. First, is the accounting servicesoffered by AMSOIL, including state/provincial sales taxcollection, payment of Personal Group commissions andthe issuance of Federal Income Tax Form 1099 to PersonalGroup Dealers. AMSOIL also offers a variety of monthlybookkeeping packages. The second source of recordkeeping is the steps you can take to provide completeaccountability for all your business transactions. Theseinclude a separate checking account for your AMSOILbusiness, keeping all sales receipts and recordinginventory.

On the 15th of every month, AMSOIL mails a commissioncheck to Dealers who earned at least 100 commissioncredits for the previous month. The check stub will showhow your commissions were earned. A Statement ofAccount listing every order or transaction to your accountfor the previous calendar month is attached to eachcheck.

When you have established commercial and retailaccounts, AMSOIL will send a Commercial/Retail AccountBonus check on the 18th of each month for all orderspaid in full during the preceding month.

7

Promoting Your BusinessAMSOIL INC. promotes AMSOIL and ALTRUM products,as well as the AMSOIL opportunity, through a variety ofmethods, including national print, radio and televisionadvertising. You, as an independent business person, areencouraged to promote your business locally. Your choice of promotional methods, whether it’s traditionaladvertising,Yellow Pages, direct mail campaigns or tradeshows, is up to you. AMSOIL INC. provides co-op supportto qualified Dealers for trade shows and race teamsponsorships.

Corporate SupportIn addition to co-op support, AMSOIL provides brochures, catalogs, videos and other promotional andsales support materials specifically designed to aid you inyour efforts. In addition, the company publishes a monthlymagazine - The AMSOIL Action News - an invaluable salesresource filled with new product information, sales tipsand Dealer profiles.

The professional corporate staff at AMSOIL is standing byto assist you every step of the way. Technical supportfrom the AMSOIL corporate headquarters in Superior,Wis., is only a phone call away, and Dealer trainingprograms focusing on successful sales and marketingtechniques occur on a regular basis throughout thecountry. And of course, sponsor support and Dealermeetings are an integral part of the sales network’sbuilt-in support system. You’re never alone with AMSOIL.

AMSOIL products and Dealership information areavailable from your local AMSOIL Dealer.

AAMMSSOOIILL IINNCC., AMSOIL Bldg., Superior, WI 54880-1527 (715) 392-7101 Printed in U.S.A. © Copyright 2007 G1192 11/07