How to Best Utilize LinkedIn®

as a Strategic HR Professional

Presented By:

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mail: P.O. Box 509 Eau Claire, WI 54702-0509 • telephone: 866-352-9539 • fax: 715-802-1131email: customerservice@lorman.com • website: www.lorman.com • seminar id: 403991

Sharon JutilaIEC Group

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How to Best Utilize LinkedIn® as a Strategic HR

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mail: P.O. Box 509 Eau Claire, WI 54702-0509 • telephone: 866-352-9539 • fax: 715-802-1131email: customerservice@lorman.com • website: www.lorman.com • seminar id: 403991

Prepared By:Sharon Jutila

IEC Group

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LinkedIn® as a Strategic HR Professional

HOW TO BEST USE

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AMERIBEN - THREE BUSINESS UNITS

• Founded in 1958• Culture & leadership training• Employee engagement surveys• 360 surveys• Affirmative Action Plans• Employer compliance hotline

• Founded in 1991• Plan review & design• Tax form preparation• Prepare annual notices• Compliance assurance• Strategic partnerships

• Founded in 1964• Top 5% of Third Party

Administrators• Serve more than 500,000

employee lives

Human Resource& Management

Consulting

Retirement PlanAdministration

Medical PlanAdministration

CONSULTING SERVICES

Affirmative action plans

Training & leadership development

Compensation plan creation, updating, and review

Employee reporting hotline

Organizational development

Succession planning

Employee engagement, satisfaction, & opinion surveys

360° evaluations and coaching

HR compliance and best-practice audits

Employer hotline

Human Resource& Management

Consulting

Membership with AmeriBen HR Consulting can include access to a package of resources at an annual rate or individually arranged services. For a full list of services and membership package options, please contact an AmeriBen Human Resource Consultant.

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OUR TEAM

Andy Fujimoto Brenda Blitman Brian K. Marshall

Sharon JutilaJon Shipley Sheena Boyd

SHARON M. JUTILA, JD

Earned law degree at University of Oregon

Practiced employment law exclusively at two national law firms

“Retired” to become in-house Human Resources Manager

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AMERIBEN CORES

“Changing Lives By Developing Great Leaders

In Family, Business, Community, And The World.”

OBJECTIVES

The Evolution of LinkedIn®

The Strategic Ways to Use LinkedIn®

How to Implement Using LinkedIn® Strategically for You and Your Company

This training is not to be construed as legal advice. For specific legal advice, please contact your corporate counsel or a labor attorney.

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THE EVOLUTION OF LINKEDIN®2003 to now

2003

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2018

USERS

1st Week 2.5K

1st Month 6K

6 Months 37K

2005 1.7 M

2013 225 M

2018 546 M

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Gender

Male Female

Revenue by Million

Q2 2015

Q3 2016

712 M

960 M

40 million students and recent college graduates on LinkedIn.

59% of LinkedIn members have never worked at a company with more than 200 employees.

10 million active job postings

Data on 9 million companies

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CRM

THE STRATEGIC WAYS TO USE LINKEDIN®Why it’s an important tool for business

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WHY IS LINKED IN IMPORTANT TO BUSINESS

Educated

High Earners

50-64 year olds

YOUR COMPETITION IS USING IT

Recruiters

Hiring Managers

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YOUR COMPETITION IS USING IT

1.Information Technology and Services

2.Hospital and Health Care3.Construction4.Education Management5.Retail

6.Financial Services7.Accounting8.Computer Software9.Marketing and Advertising10.Government Administration

MILLENNIALS

Technology-Software

Healthcare and Pharmaceutical

Financial Services and Insurance

Aero/Auto/Transport

Architecture and Engineering

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CONSIDER PAYING FOR PREMIUM

Career

Business

Sales

Hiring

JOIN A GROUP

Industry or interest specific

Create your own group

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CROSS POSTING

START WRITING

Be an Expert

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CONNECT RESPONSIBLY

6 Degrees of Separation

Introductions

REMEMBER YOUR ETIQUETTE

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HOW TO IMPLEMENT USING LINKEDIN® STRATEGICALLYFor You and Your Company

YOUR COMPANY

Optimize Your Company Page

Create Targeted Showcase Pages

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YOUR COMPANY

UPDATE!

YOUR COMPANY

Culture is Key

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FOLLOWERS

Make it is easy to follow your company

RECRUITING

Get a Paid Subscription

Vet Candidates

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YOU

Build your Personal Brand

YOUR PROFILE

Add a Picture

Succinct Summary

Highlight your Experience

Pictures and Videos

Skills

Location

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YOU

Endorsements

Cultivate your Network

YOU

Build Trust

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GET NOTICED

Publish

Open Profile

GET NOTICED

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FINAL THOUGHTS

Facebook vs. LinkedIn

QUESTIONS?

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THANK YOU!Your participation and attention is appreciated!

888-716-4482www.iecgroup.com

resourcecenter@iecgroup.com

Sharon M. Jutila, J.D.Human Resource Consultant

sjutila@ameriben.com(360) 487-6838

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Notes