19th March, 2014Starts at 9AM AEDT

How to increase your bookings with Facebook

MEET YOUR MODERATOR

Christabelle TaniMarketing Manager, Rezdychrista@rezdy.com

Type your comments and questions into this box.We will address it at the end of the webinar.

On Twitter use the hashtag #rezdyacademy

JOINING IN TODAY

Kim BeresfordCustomer Success Manager, Rezdykim@rezdy.com

MEET YOUR PRESENTER

Use Facebook to increase engagement and sales

POLL:

Do you have a Facebook page for your tour or activity business?

AGENDAFacebook is a big deal

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Using Facebook to engage

Turning Facebook into a source of bookings

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YOU MIGHT BE THINKING...

But Facebook is just a social network… It’s not worth my

time!

1 - FACEBOOK IS A BIG DEAL

1 - FACEBOOK IS A BIG DEAL

“Just about half of the travel brands on Facebook found that their bookings

increased because of their presence on the large social networking site”

Source: Digital Visitor

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1 - FACEBOOK IS A BIG DEAL

USAGE● 700 million people log in

daily● 23% check their accounts

5x or more daily● Every minute

○ 510 comments○ 293,000 status updates○ 136,000 photos

1 - FACEBOOK IS A BIG DEAL

INFLUENCE

● 87% of those younger than 34 are using Facebook to solicit advice before making bookings

● 34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks like

● 80% of travelers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad

1 - FACEBOOK IS A BIG DEAL

THE POINT OF YOUR FACEBOOK BUSINESS PAGE

Build awareness of your business

Get more bookings through Facebook’s features

Give people a positive view of your business because of what you share

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2 - USING FACEBOOK TO ENGAGE

PHOTOS

2 - USING FACEBOOK TO ENGAGE

FUN FACTS

2 - USING FACEBOOK TO ENGAGE

COMMUNITY POSTS2 - USING FACEBOOK TO ENGAGE

REVIEWS

Add Facebook Reviews to your page:http://smartrobbie.com.au/how-to-add-facebook-page-reviews/

2 - USING FACEBOOK TO ENGAGE

3 - TURNING FACEBOOK INTO A SOURCE OF BOOKINGS

ADD A “BOOK NOW” BUTTON TO

YOUR PAGE

CUSTOMISE YOUR “BOOK NOW” BUTTON

3 - TURNING FACEBOOK INTO A SOURCE OF BOOKINGS

NEXT STEPS1 Create a Facebook Business Page

Tips: http://s.rezdy.net/1fon1ne

2 Share interesting posts (3-5x per day)Customer examples used today:

- https://www.facebook.com/SaltAirNZ - https://www.facebook.com/melbournebyfoot

- https://www.facebook.com/seakayaking - https://www.facebook.com/SydneyCoastWalks

- https://www.facebook.com/sydneyphotographytours

3 Integrate your page with RezdyFull Tutorial: https://support.rezdy.com/entries/21459837-Tutorial-14-Using-the-Rezdy-Facebook-App

http://s.rezdy.net/1cSgXDT

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POLL:

What topic do you want the next Rezdy Academy webinar to be about?

1. Coupon marketing tactics2. Credit card processing3. Working with agents