how to growth hack through ux
DESCRIPTION
The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.TRANSCRIPT
How to ‘Growth Hack’ through UX
What is ‘Hacking’?
Hacking is finding alternatives to the traditional uses of a system
What is Growth Hacking?
Not a set of tools but a state of mind
“A growth hacker is a person whose true north is growth.”!!
Sean Ellis - Dropbox
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by
itself”!!
Aaron Ginn - StumbleUpon
Growth Hackers are marketers that bring data back to the product and
use it for growth
Bring ‘Awesome’ into the product
Analytical
Obsessed
Creative
Curious
The 3 stages of growth hacking:
Product Market Fit
Grow
Retain
Products that don’t reach PMF don’t grow
The growth hacking process:
Assume
Set tracks
Leverage
Test
Analyze
Repeat
Traffic
Activation
Retention
PushPull Product
Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Others
Ads
Promo Swaps
Affiliates
Direct Sales
Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
How can I use my product for growth?
Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
Backlinks!
Onboarding Hacks!
Viral loops!
Organic!
Incentive
Backlinks
Turning users into promoters
1 Millions users in 6 months
1996How do you grow a free web mail service?
Ads?
Billboards?
Radio?
Spam?
P.S: I love you. Get your free e-mail at Hotmail.
Every email user is a distributer
iPhone
Blackberry
Mailbox
Sparrow
Evernote
Onboarding
Design Onboarding for LTV
Got new users but with low retention
Twitter had a large audience who signed up for an account, played around for a few days and then never logged in again
Twitter learned a variety of things about its users, such as the fact that if users selected 5-10 accounts to follow in their first day on Twitter, they would be much more likely to become long-term users.
!
Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
Viral Loops
A viral loop is when a company achieves a viral coefficient of at least 1
Organic
Learn from how your users are using your product
Design your product around usage data
Burbn was a location based html 5 app that lets you take pictures with 500K
investment
Incentives
Creating the right content
Incentive
Viral loops
Read more !http://roy.roypovarchik.com !
Follow me on Twitter:!@roypovar
