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How to Increase Conversions with Email Campaigns

Email newsletters are an important device in every marketer's toolbox. Some new, easy to

implement, Barilliance techniques can help you maximize their effectiveness. In the following

document we detail three techniques that will help you boost conversions using newsletters.

Good luck and may you have a 'newsworthy' holiday season!

Best Practice 1 – Retarget Your Newsletter Readers

For ecommerce marketers, customer email addresses are gold, allowing them to continuously

engage shoppers and retarget them. But conventional methods require bothering shoppers for

the information. What if you could capture an email automatically without requiring the visitor to

enter their address? Is that possible?

Yes – with the new Barilliance Triggered Email Booster. If a visitor lands on your website from a

link in your newsletter, we can automatically pair that person with their associated email. This

solution enables you to identity previously anonymous shoppers without bothering them for

information.

Deployment of the solution is simple and takes just minutes. Simply go to the console's settings

window, get the HTML code for a special pixel and add it to the bottom of your newsletter

template. And let the magic begin! Barilliance does all the rest. No IT skills are required, and no

additional code needs to be installed.

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Best Practice 2: Include Auto-Applied Vouchers

Enticing newsletter readers back to your site with coupons is a well-known marketing technique

to maintain loyal customers. Typically, this is done using voucher codes. But Barilliance now offers

a new, better way to do it – with auto-applied vouchers.

What's wrong with voucher codes? Unfortunately, discount shopping sites often get wind of the

codes and post them publicly, beginning a dangerous chain reaction. The codes are soon posted

on many other discount sites attracting a tidal wave of unwanted sale seekers to the store. At this

point, the goal becomes mitigating losses. Merchants then have a difficult choice – deactivate the

code and risk damaging their image with their loyal customers or leave the code up and suffer a

large monetary loss.

This serious problem can be easily solved by doing away with voucher codes altogether and

using instead auto-applied vouchers. Clicking on one takes the customer directly to the site and

automatically applies the coupon for them. Now no codes are needed. Segmenting your

vouchers further insures they are used only by the targeted customers.

Another common problem is lost coupon codes. Many shoppers forget where they placed their

vouchers, rendering them useless and endangering the sale. Here too auto-vouchers can help, as

shoppers automatically apply the coupons directly from the emails, so they don’t have to

remember their location.

A third reason to do away with voucher codes is jealousy. When shoppers who don’t have codes

see the voucher box, they believe other customers are getting a better deal and feel cheated. As

a result, they may leave your site. For all these reasons, auto-applied vouchers are your best

answer.

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Implementation Guide (log into Barilliance support portal to access these links)

Apply Coupon Guide

Auto Apply Coupons - Movie 1

Auto Apply Coupons - Movie 2

Best Practice 3 – Add Real-Time Personalized Product Recommendations Instead of displaying general products in your newsletter, why not show products of particular

interest to each individual reader? Do this by adding personalized product recommendations

based on the specific preferences of each customer. Not only can the Barilliance personalization

engine do this, it can even deploy dynamic recommendation fields. These populate in real-time,

when the email is opened and not when it is sent, providing the most relevant choices. In the

example below you can see Barilliance product recommendations triggered by Zivame.com that

change according to the visitor's on-site browsing behavior.

Our patent pending technology works with any email provider that supports custom fields. This

way you can continue managing all of your email marketing initiatives in one place and don’t need

to worry about syncing subscribers lists.

Want to include auto-applied coupons in your

next email campaign?

www.barilliance.com How to increase conversions with emails

campaigns

Further Reading from Barilliance

Customers’ Knowledge Base (log into Barilliance support portal to access these links)

How email recommendations work

Sending recommendations only users the system "knows"

How do I add recommendations to my email newsletter?

How can I further customize the email recommendations widget?

Tutorial Video

Add recommendation widgets to email newsletters

Want to include personalized product

recommendations in your next email campaign?

www.barilliance.com How to increase conversions with emails

campaigns