how to make an interesting blog post

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How to make an interesting blog post: Its not just about writing!


  • 1.How to make an interesting blog postIts not just about writing!Sanjana HattotuwaTED FellowArchitect and co-curator, Groundviews

2. youtube alone 48 hours of video are uploaded every minute, resultingin nearly 8 years of content uploaded every day Over 3 billion videos are viewed a day Users upload the equivalent of 240,000 full-length lmsevery week More video is uploaded to YouTube in one month thanthe 3 major US networks created in 60 years 3. time is your enemy 4. think of design, style & technology1. Title: Simple, short, captivating, SEO friendly (issue, region, country, actor) keywords, spend some time2. Post: Use sections, block-quotes, use categories or tags, images and photography (attribute!), link to other sites, embed social media, be focussed, add to conversation3. Other post hooks: Call to action, petition or poll4. Language: Clear, concise, captivating, challenge creatively5. Style: Prose and satire to poetry and haiku6. iOS & technology: No Flash, publish and design for mobile7. Strategy: Time publication (and republication on social media, e.g. for SL and US audiences), reference older posts and output 5. think of social media ecosystem Think of social media ecosystem and pitch the story accordingly:1.Reach: Blog, RSS2.Social media: Twitter, Facebook, Google+, MailChimp3.Added value: Google Maps, TimeToast, Bundlr or Storify, Wordle4.Tie ins: Picasa, Flickr, YouTube, Vimeo 6. leverage social networking twitter 7. twitter as a story 8. leverage social networking via facebook850 million+ users 9. more people spend time on facebook 10. augment reach via facebook 11. example of social media 12. readers across media, under 24 hours Facebook : 426*234 = 99,864 Twitter : 44*126 = 5,544 Blog post : 3,991 13. complement & connect 14. google maps, ickr, timelines 15. even more beautiful timelines 16. bundling social media, adding value through curation & 17. word clouds Mahinda RajapaksaSarath Fonseka 18. use email for greater retention 19. create an app for greater reach 20. take home 21. take home Think beyond text. Online is not print. Think beyond prose. Online can be satire, verse, haiku! Think of photos, audio, video. Rich media tells stories, adds context. Think of crowd-sourcing & open journalism - the audience are the producers. Dont suggest you know everything. Use the community to add value to story. Link to other stories online, they add value. Use new platforms to connect, deliver, archive, present. 22. Thank you