How to Prepare Yourself for the Google Penguin 3.0

Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused when showed the following data:

Could Penguin 3.0 be spread out over weeks or a month? Theoretically, it’s possible, but we think it’s unlikely given what we know from past Google updates. Practically, this would make anything but a massive update very difficult to detect. Too much can change in 30 days, and that base rate of change, plus whatever smaller updates Google launched, would probably dwarf Penguin.

Is it possible that we’re not seeing Penguin in action because of sampling error? In other words, what if we’re just tracking the wrong keywords? This is a surprisingly tough question to answer, because we don’t know what the population of all searches looks like. We know what the population of Earth looks like – we can’t ask seven billion people to take our survey or participate in our experiment, but we at least know the group that we’re sampling. With queries, only Google has that data.

The Penguin Update was launched by Google in April 2014 with the intention of freeing its search results from spamming websites. Since the initial launch, Google releases Penguin updates at regular intervals to deliver more relevant and updated information to users. On 17th October, Google rolled out version 3.0 of Penguin search algorithm update. Pierre Far, a Webmaster Trends Analyst at Google, announced the roll out in his Google+ post.

According to the Google+ post of Pierre Far, “On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the web spam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.” The post further confirmed that “It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.”

Based on the Google+ post, the Penguin 3.0 roll out can be summarized in some simple points.

Pierre Far clearly mentioned that Penguin 3.0 is a slow worldwide roll out. So the search engine ranking of websites will be impacted at a slower pace. But the release will not have any substantial impact on the websites that are being promoted through 100% ethical and white hat SEO techniques. At uniquemarketingtool, we believe in increasing and maintaining the search engine ranking of clients’ website without any web spam. So our strategy can effectively beat the impact of Penguin 3.0 roll out. Check out more tips @ uniquemarketingtool.com