Branding

Making the brand youBy Tausif Mulla

What is a BRAND?A brand is a sum total of all the experiences one has with a product / service / company over the years - David Ogilvy

Can humans be brand?Personal branding is a marketing practice to build a brand around your career and personal name.

How do we make the brand you?

How to use social media for self branding?

1) BloggingMake a blog on the topic you like.Among the questions you might consider:What is the one thing that everyone says you rock at?What are your passions and interests?What do you read about most often online?Will you still be interested in this particular area six months or a year from now?

Blog www.brandgiri.wordpress.com is about strategies and brand reviews.

Get inspired by famous bloggers.

Do qualitative research and share with key influencers in the industry.For example, a HR student can do a research on motivational factors for startup employees

Hi James,Hope you are doing good!!Just wanted to share my new blog post with you. I have done a research on the topic Motivational factors for startup employees "I would really appreciate if you could go through my post and give your feedback on the same.

Regards,Tausif

Use your blog as a follow up tool (Brand Recognition) post interviews.Examples:A finance student will make a list of shares that he feels are good picks because of XYZ. reasons. He will work on EPS, Debt Equity ratio, etc. and make his analysis.A marketing student will work on a strategy for the company he is interested in working for. What is the current strategy, what do you suggest, how will it benefit and so on.An architect student can make a Green Building model that saves energy.An HR student will draft policy for start-up companies.

Write a guest post for other websites as a Brand Awareness technique

2) LinkedInGet hooked on to LinkedInTips to optimize your profileDecent pic Complete profileUse keywords in profile Focus on accomplishments Add more and more peopleParticipate in group discussions, give your 2 centsAvoid religious and political commentsMessage key people with relevant queries, share your classroom presentations

Search for relevant contacts

3) TwitterFollow your LinkedIn contacts on twitter as well.Look for influencers from your desired industry

Mention key people in relevant tweets.

CEO of Mirum India

Use twitter for job search

Schedule your post with relevant #tags

4) FacebookCreate a Facebook page similar to your blog.Like other brands / peoples page through your page.Like, Comment & Share relevant posts.

Engage with your fansMake a creative CV with a case studyInvest small amount on boosted post to circulate your CV

Leverage on your Institutes Alumni Connections

6 Pro Tips to build brand youDefine your voice. Consistency is key.Keep them comin back for more.Keep it professional. Or personal. Or both.Be responsive and engage! Monitor who is talking about you?

All the bestmullatausif@gmail.com https://ae.linkedin.com/in/tausifmullawww.brandgiri.wordpress.com