how to use your website to get local clients

Admin @drtompreston.com

@MikeRickTielema Facebook.com/RickandMike

www.merakimarketing.co ___________________________________________

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Using Online Opportunities to Help Fulfill The Authentic Greatness of Others’

[email protected] | | www.merakimarketing.co

How to Get New Patients Using Your Website #ChiroMarketing




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THE TWINS »»» Recently graduated from General Business at Fanshawe College in 2012 with a near perfect GPA, while finishing National Champions on the Varsity Cross Country Team. »»»» You can find them travelling North America, learning, partying & searching for quirky coffee shops while helping clients monetize their passion and leveraging their time. We Inspire, Teach and Work with PASSIONATE Business Owners who understand their innate greatness and want to leverage online resources to share it with the world. We started when we were 18 in Peak Potentials, shaking hands with Multi-Millionaires and Billionaires learning their top secrets. Whether that was on the main stage in California or in the Presidential Suite of the Rio in Vegas, we have met some of the worlds TOP business men and women. We are #BootstrapBoys, #EngagementExperts and #WorldClassHuggers

Find us at: Facebook.com/RickAndMike Twitter.com/MikeRickTielema www.MerakiMarketing.co




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Online Marketing holds potential but you do not know where to start and no one is showing you an easy way to do it.

Why You Might Be Frustrated With Your Website.

You have no time to learn internet marketing, you just want to be a Chiropractor.

You invested a lot of money into your website and your not getting people to !nd your website and come in to your practice.

The CHIROPRACTIC Profession…

How to get people to my website ?!

How to USE my site as a Winning first impression ?!




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1 min of video= 1.8 million written words. That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. >>> Create an intro video! Show your smile, your personality, your office and give them a CALL-TO-ACTION

Tip: Fiverr.com can make beautiful intro videos.

What Makes a Website a Good One.

**Example of video running on homepage. Check www.snelgrovechiropractic.com for a WELL DONE intro video **




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Make sure you lead a new visitor EXACTLY where you want them to go. Have the Phone number in the TOP “fold” of your website and make it PROMINENT. Make it VERY easy for people to pick up the phone and contact you

**Use the phone number as the call to action after your intro video.


**In the top Right Corner **




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Subscribe to my newsletter is NOT enticing anymore.. **People are unsubscribing more than ever, give them a GOOD reason to give you their email address.

**It CAN be effective to entice them with a first time offer if they enter their email.


I almost guarantee this guy does not get many new leads..




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Start asking your members to write a review on your Google places page + Facebook Fan Page.

**Entice them in any way you can. Create a form that walks them through the steps to find your page and write their review. Make sure these are then copied and posted on your website, as social proof of your awesomeness If you want our pre-made handout for this, email [email protected].


Dr. Hardick OWNS the top of Google in London

as he has the most Reviews!!




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Content is POWERFUL with Google. They LOVE it.

WHY:

•  It shows you are an expert

•  It creates backlinks and more “indexed pages”

•  Gives you a better Google Ranking

•  Better member education

**TIP: Connect your blog to your Google Places using Google Authorship. Here is how: https://plus.google.com/authorship

*So it looks like this




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Facebook, YouTube and Instagram are your Best friends in Chiro. (+ Twitter for your advanced folk) **Create a Facebook Fan Page. It is indexed by Google, has ADVANCED targeting of your market AND shows you’re here to party too. **Create VIDEOS and upload to a BRANDED YouTube Channel. Google LOVES YouTube- They own it, and videos rank easier than websites. Make sure you use your HOTTEST keywords in the desciption **Create a company Instagram. Use this to show your PERSONALITY. And use lots of local #HASHTAGS to find local partners, and potential members.

Twitter is AMAZING for search.twitter.com **You can search #hashtags such as #LDNONT (my cities’ Local hashtag. Along with #backpain #chiro #bodypain You can also tweet at celebs which is fun.




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Search Engine Optimization is a scary word. WHY? Because Google keeps changing its Algorithms. TIPS: •  Find Your Hottest Keywords for your city @

http://adwords.google.com/keywordplanner •  Put top 5 keywords throughout your website (In

Headings, in Alt Text for images, and in posts and pages you write.

•  Find websites that will link to yours. YouTube, other referrals in your city, publications who use your articles etc.

“TORONTO CHIROPRACTOR”

SEO makes the Difference between the 1st spot and being on page 2




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This is MUCH more effective for Americans. HOWEVER. Find local directories that pay per lead. YELP is a free one that you can manually post your local business, but there are also smaller companies that buy ad space and will direct a new lead to the closest Chiro. If YOU are the closest to this visitor, and they come in to your office, you pay them a pre-conceived amount ( like $45 or so) **You can hire someone on Odesk.com to find directories and manually create listings for you**

Hope YOU are at the TOP!




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Facebook.com/RickandMike

Twitter.com/MikeRickTielema www.MerakiMarketing.co




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Using Online Opportunities to Help Fulfill The Authentic Greatness of Others’

[email protected] | | www.merakimarketing.co

THANKS FOR READING Now Implement and Succeed