how_to_design_customer_activation_program_for_car _dealer
TRANSCRIPT
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TEST DRIVE & FOOTFALL INCREASE PLAN
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THE PLAN
Invite Test drive Walk through the showroom
Event Lucky draw
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Showroom requirement
Invitation to guest
Cars for test drives
Sales Exe.
Lucky draw forms
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Event Requirement
Sound & lights
Sitting
Tea & snacks
Back drop
AnchorOne act performer
Gift for one minute games
Lucky draw box
Lucky draw gifts
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Invitation
Guest are invited through personnel
invitation
The invitation clearly mentions the event , day ,
date and the timing
Invitation for at least 200 people
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ACTIVITY DAY FLOW
Guest arrives Test drive Walk through the showroom
Event Lucky draw
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guest are invited 2 hours early.
As the guest arrives they are requested to take test drive
The guests are requested to fill the form for the lucky draw
Test driveguest are taken through the show room
They are introduced to various products that are on display
Guest are also invited to know the available finance options
Showroom walk
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EVENT FLOW
Welcome
• Guests are welcomed by the anchor
• Product promo A/V is presented
One act performance
• Anchor introduces the artist on the stage
• 1 hour performance by the artist
Games time
• The anchor interacts with the guest with games
Lucky draw
• Lucky draw takes place in different category
• Event ends
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ONE ACT PERFROMER
Pravin Pandita (face of modern MAGIC and MENTALSIM) 35000/-
https://www.facebook.com/PreveenPandita/info
http://www.youtube.com/watch?v=PfiRHNCsEsk
Navnath Gaikwad ( hypnotist) 60000/- negotiable
http://www.youtube.com/watch?v=6m5VcXtObZA
Dhaval Khatri (Dancer & Painter) 35000/-
http://www.youtube.com/watch?v=hzx2NUptXbA