hyperlocal blogging – the only answer?

Hyperlocal Hyperlocal Blogging: The Blogging: The Only Answer?Only Answer?Jay Thompson @PhxREguyJay Thompson @PhxREguy

PhoenixRealEstateGuy.comPhoenixRealEstateGuy.com

RealEstateBlogPro.comRealEstateBlogPro.com

PhoenixRealEstateGuy.comRealEstateBlogPro.com

What Some Experts SayWhat Some Experts Say Real Estate Blogging is essential for a Real

Estate Professional, especially on a hyper local level.

By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.

Your real estate blog can not be successful unless your focus is hyper local.

Jay Thompson @PhxREguy


What Jay SaysWhat Jay Says

Blogging is not essential to be Blogging is not essential to be successful in real estate.successful in real estate.

You do not have to “go hyperlocal”.You do not have to “go hyperlocal”. There are countless ways to have a There are countless ways to have a

successful blog.successful blog.



Super Secret #1Super Secret #1

You know more about You know more about real estate than your real estate than your

reader does.reader does.



Why Do This?Why Do This?



The Most Important The Most Important ThingsThings

Define a goal for your blogDefine a goal for your blog Measure progressMeasure progress Make adjustmentsMake adjustments Rinse & RepeatRinse & Repeat

WriteWrite You are not HemingwayYou are not Hemingway You are not a journalistYou are not a journalist You are a real estate agentYou are a real estate agent

Calls to actionCalls to action



The Least Important The Least Important ThingsThings

Huge trafficHuge traffic What other agents thinkWhat other agents think How pretty your blog looksHow pretty your blog looks CommentsComments



What to WriteWhat to Write

Write what you are passionate Write what you are passionate about.about.

Period. Period.



Don’t have time for this?Don’t have time for this?

How much time are you spending on How much time are you spending on prospecting?prospecting? Hint – it should be at least two hours a Hint – it should be at least two hours a

dayday Schedule postsSchedule posts Use an editorial calendarUse an editorial calendar



What do people like to What do people like to read?read?



How Long Should Posts How Long Should Posts Be?Be?



Fact vs. OpinionFact vs. Opinion



Super Secret #2Super Secret #2

The two most important tools in The two most important tools in blogging:blogging:

Your BrainYour Brain Your KeyboardYour Keyboard



Do This TodayDo This Today

1) Develop your blog’s goal.1) Develop your blog’s goal. 2) Write something. Anything. 2) Write something. Anything.

Publish it.Publish it. For the love of fluffy bunnies, write for For the love of fluffy bunnies, write for

you and your readers, NOT the search you and your readers, NOT the search engines!engines!

What do I do tomorrow?What do I do tomorrow? Repeat step 2Repeat step 2



ResourcesResources Blog Goals: Blog Goals:

http://http://realestateblogpro.comrealestateblogpro.com/what-is-your-goal//what-is-your-goal/

What to Write About: What to Write About: http://realestateblogpro.com/what-to-write-abhttp://realestateblogpro.com/what-to-write-about-on-your-real-estate-blog/out-on-your-real-estate-blog/

Editorial Calendar (WP plugin): Editorial Calendar (WP plugin): http://http://wordpress.org/extend/plugins/editorialwordpress.org/extend/plugins/editorial-calendar/-calendar/

My blogging presentations: My blogging presentations: http://www.slideshare.net/PhoenixREGuy/http://www.slideshare.net/PhoenixREGuy/ and and http://prezi.com/qickmzpjislj/round-2-conversihttp://prezi.com/qickmzpjislj/round-2-conversion-optimization-for-your-wordpress-blog/on-optimization-for-your-wordpress-blog/


hyperlocal blogging – the only answer?

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