iab europe interact 2017 sponsorship opportunities 2017 gala dinner and the european research &...
TRANSCRIPT
IAB Europe
Interact 2017
Sponsorship Opportunities
Amsterdam
23-24 May 2017
What is INTERACT ?WHAT IS INTERACT ?
INTERACT is the premiere gathering of Europe’s digital advertising industry, where the cream of industry leaders from across Europe’s digital advertising ecosystem, from advertisers to publishers, agencies to technology companies, will attend Interact 2017.
Policy makers and regulators, a group often neglected in other digital advertising industry fora, will also be present together with analysts, academia, media and other influencers.
Attend to:
• Gather actionable insights from the rich interactive discussions on today’s business, policy and technical developments to inform your company’s strategy.
• Gain a unique pan-European and global perspective on this fast-moving and complex industry.
• Explore business opportunities in an informal and confidential atmosphere for high-level networking, making valuable new contacts and reconnecting with old friends.
• Deliver visibility for your brand through your personal intervention and our speaker and sponsorship programmes.
• Play your part in driving forward an exciting common purpose for this fast-moving and complex industry.
• Get recognition for your teams’ work by entering the MIXX and Research Awards
• Benefit from the accessibility of Amsterdam and a packed programme to meet your objectives in just two days.
INTERACT offers an immersive, accessible experience for the industry which is uplifting and creates excitement to both engage the present and inspire future strategies.
Networking Opportunities
What is INTERACT ?WHO ATTENDS INTERACT?
55%21%
11%
13%
Western Europe
Southern Europe
Northern Europe
Central & Eastern Europe
25%
20%
15%
15%
15%10%
Media Owners
Agencies
Ad Technology & Intermediaries
Advertisers
Industry Associations, Regulators & Academics
Analysts & Press
40%25%
15%
5%15%
VP/Director
C-Level
Manager
Press
Other
By Country
By Business Sector
By Role
Data source: previous delegates
Industry Thought Leaders
PROGRAMME OUTLINED The programme will be spread across a plenary session with high-level keynotes and topical panel discussions as well as high-level side sessions and EU policy briefings.
The programme will offer thought leadership on the business priorities of the digital advertising industry (Advertising Trends, Digital Innovation, Ad Tech, Native Advertising, Programmatic, Ad Fraud, Internet of Things, VR and AR, Creativity, Quality, Viewability, Audience measurement, Industry Best Practices etc.) as well as on the main policy issues of the day (ePrivacy and Data Protection in the Digital Economy, Media Plurality, Engagement with civil society etc.).
Other highlights include the Gala Dinner with the MIXX and Research Awards ceremonies, trendy product showcases as well as training sessions and workshops.
Confirmed speakers
• DAVID SHING Digital Prophet, AOL• JON SLADE Chief Commercial Officer, Financial Times• GIAN FULGONI CEO & Co-Founder, comScore• SARAH MANSFIELD VP Global Media, Unilever• DANIEL KNAPP Senior Director, Advertising, IHS Technology• JOHN MONTGOMERY EVP, Global Brand Safety, GroupM• CHRIS CLARKE Chief Creative Officer, International DigitasLBi• STEPHAN NOLLER Managing Director, ubirch GmbH
INTERACT IN AMSTERDAM
INTERACT is where leading European advertisers, industry experts, agencies and media owners gather for digital insight, debate and inspiration. The 2017 INTERACT Conference will take place in digitally vibrant Amsterdam. Ranked 3rd in the European Digital City index 2016, Amsterdam offers an exciting location and is a hub for new business start-ups. Known for its developed infrastructure, and its generous tax regime, the city has attracted large technology companies like Uber, Netflix, or Tesla.
The 2-day conference will take place in the 5-star NH Collection Amsterdam Barbican Palace Hotel, a unique historical building, converted from several 17th century town houses and a 15th century chapel. The Amsterdam’s old quarter and the Central Station are just around the corner.
On the first night of the conference, we will come together for the Interact 2017 Gala dinner and the European Research & MIXX awards ceremony. IT will take place at the Amsterdam Maritime Museum, a fantastic renovated monumental building, dating from 1656 offering a staggering scenery for such a festive occasion.
What is INTERACT ?PREVIOUS EDITIONS
INTERACT is the essential meeting-place whereleading European advertisers, industry experts,agencies and media owners gather for digitalinsight, debate and inspiration.
Furthermore, INTERACT is a gathering of theindustry's best & brightest Thought Leaders,through a dedicated forum for elite brandmarketers, creative visionaries and dynamicmedia leaders and influencers to share wisdomand success.
INTERACT offers an immersive, accessibleexperience for the industry which is uplifting andcreates excitement to both engage the presentand Inspire the Future.
Overall, INTERACT is a springboard to creategrowth, attract and nurture talent and generatesuccess.
European Awards
What is INTERACT ?PREVIOUS EDITIONS
INTERACT is the essential meeting-place whereleading European advertisers, industry experts,agencies and media owners gather for digitalinsight, debate and inspiration.
Furthermore, INTERACT is a gathering of theindustry's best & brightest Thought Leaders,through a dedicated forum for elite brandmarketers, creative visionaries and dynamicmedia leaders and influencers to share wisdomand success.
INTERACT offers an immersive, accessibleexperience for the industry which is uplifting andcreates excitement to both engage the presentand Inspire the Future.
Overall, INTERACT is a springboard to creategrowth, attract and nurture talent and generatesuccess.
EUROPEAN AWARDS
MIXX AwardsTHE MIXX Awards recognise and celebrate the year’s best digital advertisingcampaigns in Europe.
Winning entries will be showcased to educate the marketplace about what works andwhy in digital marketing, as well as inspire the industry by highlighting new ideas andfuture trends.
All European campaigns that have won a digital award in a national or internationalaward competition are invited to participate.
The MIXX Awards 2017 will be presented on the evening of 23 May at the Gala Dinnerof the IAB Europe Interact conference in Amsterdam.
Entries Open: 1 February, 2017
Research AwardsThe IAB Europe Research Awards recognise and showcase great European digitalresearch projects and the contribution they have made to the development of thedigital advertising industry.
Winning projects will become part of the IAB Europe expanding libraries of proofpoints, including the Programmatic, Multi-Device and Connected World and AdEffectiveness libraries, for industry professionals to use in their strategies and dailywork.
The MIXX Awards 2017 will be presented on the evening of 23 May at the Gala Dinner ofthe IAB Europe Interact conference in Amsterdam.
Entries Open: 1 February, 2017
Industry Insights
Invitation
IAB Europe Interact 2017 Sponsorship opportunities
Page 10
Dear Partners,
INTERACT is where leading European advertisers, industry experts,
agencies and media owners gather for digital insight, debate and
inspiration.
We are pleased to announce that our next INTERACT Conference will
take place in digitally vibrant Amsterdam on 23-24 May 2017, with
delegates and speakers from the all over Europe and USA. The
Conference will take place at the NH Collection Barbizon Palace with our
Gala & Awards dinner at the Amsterdam Maritime Museum.
In order to make this event a success, full of great people, business
insights and creativity, we need your support. Read on to discover a
range of sponsorship opportunities. In return, we’ll give your company
maximum visibility to our delegates.
I look forward to hearing from you,
Townsend Feehan, CEO IAB Europe
IAB Europe Interact 2017 Sponsorship opportunities
• Erhard Neumann, AdTech
• Nigel Gilbert, AppNexus
• Anne Goodman, BBC
• Townsend Feehan, IAB Europe
• Alison Fennah, IAB Europe
• Constantine Kamaras, IAB Greece
• Suzanne McElligott, IAB Ireland
• Wlodek Schmidt, IAB Poland
• Guy Phillipson, IAB UK
• Philip Von Hilgers, Meetrics
• Nikki Mendonca, OMD
• Nathalie Peters, Media Brands
• Angela Pellaupessy, Improve Digital
Page 11
INTERACT 2017 Programme Advisory Group
IAB Europe Interact 2017 Sponsorship opportunities
Page 12
Platinum Sponsor – €15,000 Thought leadership, integration and profile
Gold Sponsor – €12,500 Engagement and Interaction
Silver Sponsor – €10,000 Celebration and recognition
Awards Sponsor – €10,000 Industry Visibility
Lunch Sponsor – €5,000 Industry Visibility
Gala Dinner Sponsor – €6,000 Industry Visibility
After Dinner Party Sponsor – €6,000 Industry Visibility
Coffee Break Sponsor – €3,000 Industry Visibility
Wi-Fi Sponsor – €2,000 Industry Visibility
Conference Bag Sponsor – €2,000 Industry Visibility
INTERACT 2017 Sponsorship Packages
IAB Europe Interact 2017 Sponsorship opportunities
The Premium Visibility Sponsorship packages include: • Logo in all pre/during/post event press releases and newsletters • Logo featured on Interact website• Event briefing to media partners and journalists Inc. business
profile and spokesperson opportunities• Blog opportunity on the conference website• Sponsor’s interview features in Interact Newsletter distributed to
IAB Europe’s database• Logo featured on all the displays placed in the entrance, main
conference room, lunch and gala• Opportunity to put promotional gift in the delegate pack
Platinum Sponsor – €15,000Thought leadership, integration and profile
• Premium Visibility sponsorship package• Sponsor’s video hosted on Interact website• One Branded Gala Dinner table • Opportunity to speak at Gala Dinner• Award presentation• Five delegate tickets inclusive of social events
Page 13
INTERACT 2017 Sponsorship Packages
IAB Europe Interact 2017 Sponsorship opportunities
Gold Sponsor – €12,500Engagement and Interaction
• Premium Visibility sponsorship package• One Branded Gala Dinner table • Opportunity to speak at Gala Dinner• Award presentation• Four delegate tickets inclusive of social events
Silver Sponsor – €10,000Celebration and recognition
• Premium Visibility sponsorship package• One Branded Gala Dinner table• Award presentation• Three delegate tickets inclusive of social events
Page 14
INTERACT 2017
Sponsorship Benefits
INTERACT 2017 Sponsorship Packages
INTERACT 2017 Sponsorship Packages
IAB Europe Interact 2017 Sponsorship opportunities
All the Industry visibility sponsorship packages include:• Logo featured on Interact website • Logo featured on Display screens in the Hotel lobby • Conference announcement by emcee where suited• Opportunity to put promotional gift in the delegate pack
Research Awards Sponsor – €10,000• Industry visibility sponsorship package• Logo and quote in the shortlist and winner PR • Opportunity to introduce Research Awards• One Branded Gala Dinner table• One delegate ticket inclusive of social events• Visibility in Research Awards showreel
MIXX Awards Sponsor – €10,000• Industry visibility sponsorship package• Logo and quote in the shortlist and winner PR• Opportunity to introduce MIXX Awards• One Branded Gala Dinner table• One delegate ticket inclusive of social events• Visibility in MIXX Awards showreel
Page 15
INTERACT 2017 Sponsorship Packages
IAB Europe Interact 2017 Sponsorship opportunities
Lunch Sponsor – €5,000• Industry visibility sponsorship package• Branding at Lunch• One delegate ticket inclusive of social events
Gala Dinner – €6,000• Industry visibility sponsorship package• Branding at Gala Dinner• One delegate ticket inclusive of social events
After Dinner Party Sponsor – €6,000 • Industry visibility sponsorship package• Branding at After Dinner Networking• One delegate ticket inclusive of social events
Coffee Break Sponsor – €3,000• Industry visibility sponsorship package• Branding at Coffee Break
Wi-Fi Sponsor – €2,000• Industry visibility sponsorship package• Branding on Wi-Fi login
Page 16
INTERACT 2017 Sponsorship Packages
IAB Europe Interact 2017 Sponsorship opportunities
Programme & SponsorshipsTownsend Feehan, CEOIAB Europe
Alison Fennah, Executive Business AdvisorIAB Europe
Operations & Logistics Ioana Mardare, Operations & Business ManagerIAB Europe
Technical Jan Van den Broek, AIM Group International
CommunicationsColombe Michaud, Senior Communications Manager IAB Europe
Page 17
INTERACT 2017 Contacts
WHITE PAPER
Date goes here
Five Practical Steps to help companies comply with the E-Privacy Directive
ABOUT IAB Europe
IAB Europe is the voice of digital business and the leading
European-level industry association for the interactive advertisingecosystem. Its mission is to promote the development of thisinnovative sector by shaping the regulatory environment, investing inresearch and education, and developing and facilitating the uptakeof business standards.
@iabeurope
/iab-europe
/IABEurope.Interact
www.iabeurope.eu
www.interactcongress.eu