idc communities and innovation (ibm connect 1/29/2014)
DESCRIPTION
How social technologies are changing the way companies interact and the way we do businessTRANSCRIPT
![Page 1: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/1.jpg)
Innovation Management How Social Technologies Are Changing the Way Companies Interact
INV108 - IBM Connect 2014 Vanessa Thompson
Research Manager, Enterprise Social Networks & Collaborative Technologies
@vanessathomps
![Page 2: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/2.jpg)
@vanessathomps
![Page 3: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/3.jpg)
@vanessathomps
Communication is Business
![Page 4: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/4.jpg)
@vanessathomps
Make A Plan…
![Page 5: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/5.jpg)
@vanessathomps
Benefits
![Page 6: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/6.jpg)
6
Connectivity
Economic changes
Business Model changes
Social changes
![Page 7: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/7.jpg)
@vanessathomps
Social Changes
Are you the same person on Facebook , LinkedIn and Twitter?
![Page 8: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/8.jpg)
8@vanessathomps© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Economic Changes
![Page 9: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/9.jpg)
9@vanessathomps
Business Model Changes.
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
![Page 10: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/10.jpg)
10
Communities
![Page 11: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/11.jpg)
11
Q. What specific initiatives are you planning to conduct using social software for BUSINESS purposes in the next 12 months?
N=701, IDC Social Software Survey, February 2013
Internal gamification (particularly behavior analytics)
External Gamification (particularly behavior analytics)
Internal micro-blog
External micro-blog for marketing / customer service/sales
Crowdsourcing
External Discussion forum
"Innovation Management (more complex than ideasourcing, to encourage innovative processes and outcomes)"
Prediction market
Internal Discussion forum
Geo-Social networking
"Ideasourcing (tools that are used to collect ideas/ feedback through voting, ranking)"
File/Content sharing service
Blog/Wiki
Online office productivity
Peer feedback
Web broadcasting
Enterprise Social Network (including activity streams)
Web chat/voice/video over IP applications (including presence)
Recruiting
Socialytics (analytic tools and applications used to analyze social data being created through socially based interactions.)
Application/Video Sharing
Public social network for marketing /customer service/sales
Social Learning
Online communities
0% 5% 10% 15% 20% 25% 30% 35% 40%
Why?
![Page 12: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/12.jpg)
12
Communities – Promotion
Marketing Sales
![Page 13: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/13.jpg)
13
Communities - Feedback
Customer Service
Product Innovation
![Page 14: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/14.jpg)
14
ContinuousDiscrete
Product Innovation
Innovation
Business Model
![Page 15: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/15.jpg)
15
Today – Mostly Discrete
Innovation Process (or accident)
Customers – PartnersEmployees (outside the
Innovation silo)
No End-To-End System
![Page 16: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/16.jpg)
16
Innovation Process
Connected
Integrated System
Future - Continuous
![Page 17: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/17.jpg)
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 17@vanessathomps
Source CollectIdeasource
Evaluate SelectDevelop
Design ExecuteProduce
Collect AnalyzeFeedback
Cocreation
Open
Innovation
Model for Managing Innovation
![Page 18: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/18.jpg)
18@vanessathomps
Ideasource
Source
Collect
![Page 19: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/19.jpg)
19@vanessathomps
Develop
Evaluate
Select
![Page 20: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/20.jpg)
20@vanessathomps
Produce
Design
Execute
![Page 21: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/21.jpg)
21@vanessathomps
Feedback
Collect
Analyze
![Page 22: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/22.jpg)
22@vanessathomps© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Communication is Business
![Page 23: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/23.jpg)
23@vanessathomps
Some Things to Consider
Power of Community
End-to-End Process supported by Integrated Systems
Power of Crowdsourcing. Unlocking Distributed Expertise
![Page 24: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/24.jpg)
24@vanessathomps
Some Things to Consider
Chief Innovation Officer?
Culture Change Requires a Specific Plan
Align Supporting Elements: Incentives, Organization, etc.
![Page 25: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/25.jpg)
@vanessathomps
Communities Connect Business
![Page 26: IDC Communities and Innovation (IBM Connect 1/29/2014)](https://reader033.vdocuments.net/reader033/viewer/2022061215/547ff790b4af9f6d178b4694/html5/thumbnails/26.jpg)
26
Vanessa ThompsonResearch ManagerEnterprise Social Networks & Collaborative Technologies
@vanessathompsabout.me/vanessathomps
Thank You
https://idc-insights-community.com/groups/it_agenda/social-business