iip guidelines 2012 - mkt
TRANSCRIPT
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Siva Sivani Institute of Management.
Learning Objectives for Part A (The Secondary Source, Observation Part)
1. The student should acquaint himself with the industry and different companies in
that industry. Understand the past, present and future trends and challenges in theindustry. (INDUSTRY PROFILE)(First week)
2. The student should acquaint himself with the company in which he/she is given to
work. The learning areas would be the Vision, Mission, Values and BusinessProcesses of the company. (COMPANY PROFILE) (First Week)
3. The Students Should visit various departments ( like administrative and operations
departments) to understand in general the Objectives, Hierarchy, operationsprocess, data flow, communication patterns and performance of individual
departments. Understand the inter-departmental relationships and dependencies.
(DEPARTMENTAL DETAILS) (Second week)
4. From the above understanding of the departments the student must be able to
identify the gaps in the areas to work upon for improving their performance and thiswould be basis for further work to be carried in detail. If the company helps to find
the gaps and entrusts the student, the student should work on those gaps. Thestudent should be able to list out these gaps in this report.(Third week)
Learning Objective for Part B (The Primary Source, Research Part)
1. Identify the gaps and formulate the problem with objectives to find out various
solutions to achieve the same (This should be done in consultation with the guidein company and college also) (Fourth week onwards)
2. State the hypothesis if any, research design, primary and secondary sources of data
can be used and application of statistic3. Data analysis, Findings and Suggestions have to be done carefully.4. The entire process should be compiled and a report should be prepared.
Always keep in mind:
1. REMEMBER THAT YOU ARE THE BRAND AMBASSADOR OF SSIM
2. RESPECT YOUR CORPORATE GUIDE AND SENIOR PEOPLE IN THEORGANIZATION.
3. SEND MAIL EVERY WEEKEND ON YOUR PROGRESS TO YOUR
A. Corporate GuideB. Faculty Guide
C. Placement Department at [email protected]. With your name Roll No &
Company Name in the Subject Line of your Mail.
Note: Failure to comply with this requirement will render IIP null and void. All
such students have to repeat it next year.
mailto:[email protected]:[email protected]:[email protected] -
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IIP GUIDELINES 2011
1. ABSTRACT
Marks : 10 Marks
Title of the Project
Objectives
Methodology1000 words
Note: - After 2 weeks (on 19/06/2012) a detailed report has to be submitted. One hard
copy and one soft copy to be sent to respective Faculty Guides/ Placement Department.
INTERIM PRESENTATION
Marks: 20 Marks
The student should come prepared with detailed report of the following details given
below:
Title of the ProjectObjectives
Methodology
Detailed Report
Rough Draft should be submitted by 11th June 2012.
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C O N T E N T S
ACKNOWLEDGEMENT
DECLARATION
CERTIFICATE
TABLE OF CONTENTS
PAGE NO
Chapter 1
IntroductionIntroduction
Scope of the study
Significance of the Study
Objectives of the study
Literature Review
Scheme of Dissertation
Chapter 2
Industry Profile
Company Profile
Departmental Details
Chapter-3
Research Methodology
Introduction
Research Design
Sample Profile
Tools and Methods Data Collection
Data Processing and Analysis
Limitations
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Chapter 4
Data Analysis
Chapter-5
Interpretation and Findings
Chapter-6
Recommendations and Discussions
List of Tables
Bibliography
Annexure
Questionnaire
For more clarifications please refer to Page numbers 47 to 51 in Hand book supplied to
you.