#iMediaSummit

@katpan

Katharine Panessidi

Content Director

Welcome by Summit Host“iMedia Content Summit: TV, Video & Social”

iMedia Communications, Inc.

Welcome by Summit Host“iMedia Content Summit: TV, Video & Social”

Jennifer MarloContent ManageriMedia Communications, Inc.

@iMediaJenny

#iMediaSummit

Franchesca NguyenCommunication CoordinatoriMedia Communications, Inc.

@Franny_Pants

Summit Advisory Board

Adam Gerber

ABC Television Networks

AJ Vernet

Republic Project

Allie Kline

AOL Networks

Amanda Mahan

The Clorox Company

Angela Courtin

Aegis Media

Chip Russo

ZEFR

Chris Cox

The Hershey Company

Chris Murphy

Adidas US

Dina Marovich

Paramount

Ginny McCormick

Hasbro

Jamie Byrne

YouTube

Joshua Brandau

Pereira & O’Dell

Jyoti Menon

Starcom

Katrina Craigwell

GE

Kent Speakman

ENGAGEIA

Paul Kontonis

Centridium

Sharon Boddie

Moxie Interactive

Stacey Shepatin

Hill Holiday

Tom Barrish

Maker Studios

tSummit Wi-Fi

Wi-Fi password: Content

Get Featured on: Live @ iMedia

1. Tweet using #iMediaSummit

2. See yourself at: www.content2014.imediaconnection.com

An eMarketer report provided exclusively for iMedia Content Summit attendees

Video Content Marketing: 20 Best Practices for Deeper Engagement

See workbook page 52

The report addresses these key questions:

• How does video content marketing differ from video advertising?

• Why is the investment in video content marketing worth it?

• Which best practices are unfailing tools for all brands?

JOIN US AT THESE UPCOMING IMEDIA SUMMITS:

Are you registered yet?

iMedia Agency SummitMay 4-7, 2014Austin, TX

iMedia Brand Summit

September 7-10, 2014Coronado, CA

iMedia Canada SummitApril 6-8, 2014Montreal, QC

iMedia Breakthrough SummitOctober 26-28, 2014Atlanta, GA

iMedia Entertainment Summit

June 3, 2014 Hollywood, CA

iMedia Agency SummitDecember 7-10, 2014Bonita Springs, FL

#iMediaSummit

iMedia Commerce SummitJune 23-25, 2014Salt Lake City, UT

$118 billion spent on 

content marketing

video marketing

social media

“iMedia Content Summit: TV, Video & Social”

DID YOU KNOW?

B2C Marketers in North America Who Use Content Marketing 2012 & 2013

% of Respondentswww.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Content Marketing Investment Changes for 2014 According to US Marketing Professionals

% of Respondentswww.eMarketer.com: Source: Curata, “2014 Content Marketing Tactics Planner: Creation, Curation & Syndication,” Jan 8, 2014

Percent of Marketing Budget Allocate to Content Marketing According to B2C Content Marketers in North America

% of Respondentswww.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013

Social media

Articles on your website

E-newsletters

Videos

Blogs

In-person events

Articles on other websites

Mobile content

Microsites

Case studies

Infographics

Mobile apps

Online presentations

Print magazinesBranded content toolsWhite papersDigital magazinesWebinars/webcastsAnnual reportsPrint newslettersResearch reportsLicensed/syndicated contentBooksEbooksPodcastsVirtual conferenceGames/gamification

www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Leading Trends in Content Marketing According to US Marketers

% of Respondentswww.eMarketer.com: Source: Trapit, “Curation: What Does it Mean to Marketers?” Dec 10, 2013

Leading Content Sources Among Marketing Professionals in North America

% of Respondentswww.eMarketer.com: Source: Unisphere Research, “Content Marketing Gets Social” commissioned by Skyword, Sept 24, 2013

Challenging Obstacles to Achieving Content Marketing Objectives According to Marketing Professionals Worldwide

% of Respondentswww.eMarketer.com: Source: Ascend2, “Content Marketing Benchmark Summary Report, “ Jan 22, 2014

TV, Video & Social

• Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media?

• What does it means for buying models?

• Where does marketing and agency leadership need to focus for real insight across media platforms?

Master Track AAn Unbiased Approach: “How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success”

Lindsay DyeDigital Media ManagerUniversal Pictures

@UniversalPics

Erika LamoreauxSr. Group Manager of Digital MediaThe Clorox Company

Samantha SkeyCRO & CMOSheKnows, LLC

Jackie StasiFounder, PresidentNuance Digital Marketing

@ealamoreaux

@NuanceDigiMktg

@samskey7

Moderator:

Master Track B“Creating & Disseminating Content”

Chris SchreiberVP of Marketing & CommunicationsSharethrough

Neda StollSr. Marketing Manager Digital & MobileIntel Corporation

@CousinChris @NedaPS

James DelExecutive DirectorStudio@Gawker

Matt JohnsonHead of Digital MediaState Farm Insurance

@JDel @johnson_matt

Master Track C“The Art of Storytelling & the Science of Engagement”

Bernie SuExecutive Producer, Writer, Director“The Lizzie Bennet Diaries”

@BernieSu

Rebecca ColemanFounderSomething Massive

Kaylan SegevSr. Marketing Manager,CommunityPlum Organics

@CookingWithKid @kkblabs

GE

Fullscreen, Inc.

Katrina CraigwellGlobal Manager, Digital Marketing

James VeraldiSVP – Business Development & Strategy

Case Study“How GE & Fullscreen Cemented Brand Success in Online Video”

@AJVernet37

AJ Vernet

CEO

Panel“The Future of the Consumer Experience on Social Media”

Republic Project

MODERATOR

Travis FreemanDirector, Social Media StrategyAegis Media / The Story Lab

@travisWfreeman

Amanda MahanCreative Director, Digital / Social / ContentThe Clorox Company

@amandamahan

Sara MortonDirector, Interactive Media. Search, Social, Digital Strategy. New Technology.Saatchi & Saatchi

@sara_morton

Jeff RagovinChief Strategy OfficerSalesforce Marketing Cloud

@JeffRagovin

@ChristopherCox1

Chris CoxSenior Manager Global Digital Marketing

Opening Keynote“The Keys to Developing a Fundamentally-Strong Content Strategy”

The Hershey Company