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live for fun [email protected] 888.278.6623 increase leads, leases & occupancy through social media

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Apartment Home Living - Increasing Leads, Leases and Occupancy through Social Media. Drive Leads Through Social Media with MyLead Network and Increase Your Closing & Retention Rates –Save Time and Money with MyMedia.

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Page 1: Increase Occupancy through Social Media

live for [email protected]

increase leads, leases & occupancythrough social media

Page 2: Increase Occupancy through Social Media

live for funAll brand, company name, and product trademarks, registered trademarks, or service

marks are the property of their respective owners. Websites subject to change.

MYfriends

industry experts love us...

OREAL ESTATE SERVICES, INC. WESTDALEASSET MANAGEMENT

P I N N C L EAn Amer ican Management Serv ices Company

“We chose Apartment Home Living because of the unique product package.”Jennifer Staciokas – VP, Marketing and Training, Lincoln Property Co.

“…one of the most effective advertising methodsI have encountered.”Patti Singleton – Director of Marketing, Pacific West Management

“I have always included Apartment Home Living in my recommendations with great results.”Susan Redmon – EVP, Madden Marketing & Design

national management companies partner with us...

Page 3: Increase Occupancy through Social Media

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Find A Place - Get quality leads fromour Lifestyle Matching Search

Local Living Guide - Showcase yourcommunity within our local/social cityand neighborhood guides

Apartment Living - Residents get & share tips for living, laughing and loving the Apartment Lifestyle Answers - Residents find & share answers to their apartment leasing and living questions

MyPlace - Residents connect with their neighborhood and neighbors

Live For Fun - Residents connectemotionally with us & each other

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change.

APARTMENThomeLIVING.com

local, socialapartmentlifestyle site

#1Find a Place Local, Social Living Guides

Apartment Living Answers

MyPlace Live4Fun

get qualityleads!

Page 4: Increase Occupancy through Social Media

We produce a professional, vibrant video for each community

V2 Video listed on Apartment Home Living

V2 Video listed on 7+ Video Sites

Save thousands per community:Eliminate your video production costs with your very own V2 Video

80% of the Multimedia generation view videos when looking for anapartment

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V2 Video

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners.

new!v2 videos

V2videos

V2 video for each community!vibrant videos interactwith residents!

Page 5: Increase Occupancy through Social Media

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Indexed in Search EnginesEmailed to MembersSyndicated Across the Web

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change.

Produce large volume of great content that is...

Search Engines e-Newslettes & e-CatalogsCommunity Videohow residents find us...and YOU!

APARTMENThomeLIVING.com

Top 3 Local Video on YouTube & Google Video for...

Produce local “Apartment Living Guide” videos...

Local Living Videos

#1 Local Video for Austin Apartments & Many MoreAtlanta

Austin

Baltimore

Boston

Chicago

Dallas

Detroit

Houston

Kansas City

New Orleans

Phoenix

San Antonio

San Francisco

St. Louis

Washington D.C.

& more

reachingover 74+ million

visitors eachmonth

136,000pages indexed

in Google

Page 6: Increase Occupancy through Social Media

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get even more quality leads

MYlead network

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change.

We produce a professional listingand a video for your community

We publish your listing on 10+ listing,classifieds, and map sites reaching1.7 million apartment residentseach month

We publish and promote your video on 7+ video sharing sites reaching74 million users each month

We are the #1 distributor of apartment videos

Save time—all leads show up on onedashboard

#1 Local, SocialApartment Lifestyle Site

7+ Video SitesReaching 74 million!

10+ Classified SitesReaching 1.7 million!

VIDEO

17+ sites

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100’sof leads

Page 7: Increase Occupancy through Social Media

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Send an award-winning digitalbrochure to follow-up on all your leads in seconds

Follow-up with residents how they communicate—text

Track onsite efforts to close newprospects with our easy to use lead tracking dashboard

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners. Websites subject to change.

MYdashboardview &

follow-upwith your

leads Lead Tracking Dashboardconvert more leads into leases!

Digital Brochure

Page 8: Increase Occupancy through Social Media

& more

Save time and money...we take your logo, floor plans, photos and descriptions, and turn them into a media library for your community

You get personalized digital brochures, flyers, forms & notices, newsletters, videos and more

Each personalized piece contains yourcommunity’s logo and contact information—many also allow you to add in property-specific specials & details

Share your ad agency quality content to close new residents & retain current ones

Use for ALL your other marketing sources

Use your media library to save hundreds on your newsletter and flyer marketing expenses

Flyers

RENEW YOUR LEASE

FREE RENT!

Apartment Name HereExta LineCall us with any questions at: (XXX) XXX-XXXX

AND RECEIVE WEEKSX

We Don’t Want to Lose YouWe’d Like You to Stay With Us

compliments of

Articles

1234 Lakeside Drive

Austin, TX 78749

(512) 583-9923

Hours: M-F 9-6, Sat. 10-5, Sun. 1-5

article created by

Viola. You’ve got petiquette.

Start at the Vet’s

Dogs and cats need spaying or neutering--especially

when living in such close proximity to other animals.

This saves you—and other owners—multiple hassles of

an unwanted pregnancy or unwanted physical advances

on your precious pooch. Sexual harassment can’t be

tolerated in the pet kingdom either.

Dogs and cats also need up-to-date vaccinations when

living in apartments. Extra pre-cautionary shots for

Parvo and Bordetella are also good suggestions.

Minimize barking

You want to really reduce any barking issues or “certain

time of day” barking issues that may begin to develop

with your pet. Your pet’s barking can turn the most

innocuous sweet old lady upstairs into a death-

threatening, police-calling madwomen who reports you

constantly to the office. Stay on your toes and stop—at

all costs—your dog’s barking. Not sure how to stop your

dog from barking? We’ll cover that in another article, so

stay tuned.

Don’t Let ‘Em Go Out Alone

The great outdoors is for you and Fido, not you or fido.

Dogs and cats should never be left to wander outdoors

unattended. If you’re not there, your pet should not

be there either. Cats left to stray often go feral, get into

fights, or die. I think everyone’s heard the eerie, “child-

like” screams as two cats claw it out in the night—scary!

You don’t want your neighbor thinking you’re channeling

Manson right outside their apartment. Keep that cat

indoors and safe. The same goes for your pooch. Dogs get

run over and taken into doggy custody when out alone.

Patios Are Not For Pets

Rule #4 follows the same logic as Rule #3: Dogs and cats

should not be left unattended on patios or balconies.

You’re not planning on teaching your dog to grill out

there, are you?

Leash and Go

But when you do want to take Roofus out for some

exercise, outside is the perfect place to get that jog in. So

how do you practice “pet”iquette when out and about?

Dogs and cats need to be on a leash when out and

about. Leashing keeps Roofus from darting out in

front of cars and making Scaredy-Second-floorer-Sallie

fear for her life. Even if Roofus is on a leash, he should still

be controlled by you. Make sure Roofy doesn’t approach

children or others too fast, and that he doesn’t jump on

them, or look like he’s straining to get a piece of their leg.

And while we’re at it, make sure you’ve got updated

tags and the cool little tracking device in his shoulder.

You want Roofus to make it back home if anything ever

happens to him, right?

Pick Up After Your Pup

And of course, Rule #6 is a given: Pick up the little brown

presents your pet leaves all over the grounds…because

brown presents aren’t really presents, and they don’t

smell very good either. Simply take out a plastic bag,

stoop and scoop, then turn the bag inside out and tie.

Place in your nearest receptacle.

Get off on the right paw and keep management off your tail with our 8 Rules of Petiquette.

1

2

3

45

6

article created by

What’s so wonderful about apartment living??!??!?! I’ll tell you what’s so wonderful:1- NO LAWN!!! This is by far the number one reason to live in an apartment. You have no yard to mow. You’ll never have to pull weeds. You’ll never have to worry about taking care of a fire ant problem. You don’t have to waste water on the lawn to keep your grass green. No raking leaves, etc, etc, etc...HOW AWESOME IS THAT?!?!?!2- Freedom!!! There’s so much more freedom in an apartment.

You have the freedom to move anywhere you’d like at the end of your lease. You aren’t locked into a 15, 20, or a 30 year mortgage. It’s an obvious perfect situation for someone who likes to live footloose and fancy free.

3- The Benefits of a Pool without the WorkThis is my favorite. At apartments, you get the full use of their pool and deck areas, but never have to worry about the upkeep. With a pool at your home, YOU have to skim for leaves, YOU have to check the chemicals, YOU have to do all the work. In an apartment you can kick back and let the apartment management take care of that for YOU!

4- It’s Cheaper All in all and across the board, renting an apartment can be much cheaper every month than paying a mortgage. Plus your electricity bill is cheaper. There is no lawn to water, so your water bill is cheaper. It’s just plain cheaper.

5- Maintenance In a home, if your toilet breaks, refrigerator runs, sink leaks, door falls off it’s hinges, develop a pest problem, or any number of the possible things that can happen happens, you have to find a way to take care of the problem yourself. In an apartment, all you have to do is let the apartment management know and they will take care of it for you! (In a reasonable time of course.)

6- Free Gym Most apartment communities have their own fitness center on location provided for the residents. With state of the art equipment, these gyms are free and you don’t have to travel at all to get in a good workout. As a home-owner, you’d either have to build a home gym or get a gym membership that may cost you at least $40/ month. Eck!

Wonderful Reasons

six T o E n j o y A p a r t m e n t L i v i n g

Those 6 reasons are just the start of a long list of awesome reasons apartment living is so incredibly great. The apartment lifestyle is a cut above living any other way. What do you enjoy about apartment living? Tell us today!

1234 Lakeside DriveAustin, TX 78749(512) 583-9923Hours: M-F 9-6, Sat. 10-5, Sun. 1-5

Newsletters

The Mansions at Hemingway Luxury Apartments

Put Your Life Into

Your Environment

Your apartment reflects you. In fact, it should be a

spitting image of you! Have a bold, bright personality? Use

vibrant colors, fun paintings, and let in lots of light.

More reserved? Go with a neutral palette of colors, like

tans and whites. Augment with greenery.

Fancy yourself a funny guy? Take a bunch of jokes and hang

them throughout your place. Then everywhere you go...you

can still have a laugh. Is music your thing? Frame CD inserts

and place your equipment on the walls.

If you have some awesome apartment decorating ideas,

we’d love to know about them. Send your decorating

ideas to [email protected]. Include a

picture of your tip, too!

STYLE & STUFF

Tips for Living, Laughing, and Loving Your Apartment Life

Apartment Buzz Alert v2.5

Published exclusively for leading management companies by

www.apartmenthomeliving.com

FUN FACT: More money is spent on gardening than on any other hobby!

(Be glad you live in an apartment and can put your money into a real hobby—not a chore!)

QUICK TIP:

Avoid confusion in your

community parking lot.

Park in your assigned

spot—or park around the

same place every day!

Picture This...Want to have some cheap fun with your nearest

and dearest friends? Have a picture party! Invite 5-8 creative types, hopefully

friends themselves (oh, and they need a digital camera).

Put out the board games, put on mood music, and bring out the snacks and drinks.

Then, set a timer that goes off every five minutes or s — time for everyone to take a

picture! Doesn’t really matter of what, as long as it’s a cool pic! Then create a slide show

for the group and email it out after!

FUN APARTMENT

Steeplechase Apartments

Flat screen on the wall or a stand?What’s best in an apartment…hangingthe flat-screen on the wall or putting iton a stand?

Mounting a television to your wall will inevitably leave a few holes when you take the TV down. Some communities do consider this normal “wear and tear,” but some don’t. You may end up having to patch and paint the holes to avoid pay-ing any fees.

Also, even though you’re sav-ing space putting the TV on your wall, you’ll still need a DVD and stereo, and both of these have lots of cables that will run down your wall. You could try hiding the pesky cables with a tall plant or a dresser, but then you wouldn’t be saving much floor space, would ya?As an apartmentite, the choice is obvious...go with a stand. Don’t agree? We’d like to hear from you! Send an email to [email protected] and tell me how you made it work.

STYLE & STUFF

Tips for Living, Laughing, and Loving Your Apartment LifeApartment Buzz Alert v2.4

Save water,save money

APARTMENT 101

Do you leave the water running?It’s always good to be conscious of your water use. Often you’re sharing water usage responsibility with several other Apartments in your building, or several other roommates.

Do you leave the sink running the entire time you brush your teeth? Stop. Do you fill the washer to “full” when you only have half a load? Stop. Use only what you actually need each time. Just by following these two water-saving tips, you’ll save on your monthly bill and help our environment.

QUICK TIP:Save a foot from disaster. Pick up after your dog.

FUN FACT: 7% of Apartmentites claim they never bathe at all. Ewwww...gross!Published exclusively for leading management companies by www.apartmenthomeliving.com

Electricity!

Electricity!

1/28/08

Whoops! The electricity for your apartment has not been transferred into your name yet.

Currently, your account balance is _________ to cover your electric usage since move-in.

Please pay this balance to The Marquis at Barton Creek to avoid any late fees.

Please transfer the service into your name right away to avoid disconnection by your

electricity provider. Simply request the transfer of the account into your name.

If you have any questions or concerns please feel free to contact the office at any time at

512-555-5323.

Sincerely,

The Hills on West Creek

134 Lakeside Drive, Austin, TX 78759 | [email protected] | 512.236.4567

[Date]

Dear Resident,

Unfortunately, the storing or use of a barbecue pit, hibachi, or any other outside cooking

appliance that uses charcoal, wood, or gas (including propane) as fuel is strictly prohibited

per your lease and city fire code.

The Fire Department periodically visits our community to inspect for violations. Violations of

the Fire Code can result in large monetary penalties issued by the Department.Please take proper action to remove the above listed appliance. If you have any questions

please feel free to contact us.

Sincerely,

Your Management Team[Community Name]

Pest Control NoticeApartment 113Pest Control will be entering your apartment on

_________________________ for routine treatment.

Remember to secure your pets on this day to allow

them entry. As always, if you are having any specific problems, please notify the office

by the Monday before.

1234 Lakeside Drive, Austin, TX 78759 | [email protected] | 512.123.4567

Pest Control NoticeApartment 113Pest Control will be entering your apartment on

_________________________ for routine treatment.

Remember to secure your pets on this day to allow

them entry. As always, if you are having any specific problems, please notify the office

by the Monday before.

1234 Lakeside Drive, Austin, TX 78759 | [email protected] | 512.123.4567

Forms & NoticesDigital Brochures

Videos

E-CardsText Messaging

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners.

MYmedia

personalized media library including video

increaseclosing &retention

live for fun

Page 9: Increase Occupancy through Social Media

MyMedia...get personalized media: Follow-up on ALL marketing sources

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Services Offered Premium Member Magazines InternetListings Locators

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MyLead Network...get exposure & leads: Reach 74+ million users every month

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Rent

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Loca

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someRENEW YOUR LEASE

FREE RENT!

Apartment Name HereExta Line

Call us with any questions at: (XXX) XXX-XXXX

AND RECEIVE WEEKSX

We Don’t Want to Lose YouWe’d Like You to Stay With Us

compliments of

Steeplechase Apartments

Flat screen on the wall or a stand?What’s best in an apartment…hangingthe flat-screen on the wall or putting iton a stand?

Mounting a television to your wall will inevitably leave a few holes when you take the TV down. Some communities do consider this normal “wear and tear,” but some don’t. You may end up having to patch and paint the holes to avoid pay-ing any fees.

Also, even though you’re sav-ing space putting the TV on your wall, you’ll still need a DVD and stereo, and both of these have lots of cables that will run down your wall. You could try hiding the pesky cables with a tall plant or a dresser, but then you wouldn’t be saving much floor space, would ya?

As an apartmentite, the choice is obvious...go with a stand. Don’t agree? We’d like to hear from you! Send an email to [email protected] and tell me how you made it work.

STYLE & STUFF

Tips for Living, Laughing, and Loving Your Apartment Life

Apartment Buzz Alert v2.4

Save water,save money

APARTMENT 101

Do you leave the water running?

It’s always good to be conscious of your water use. Often you’re sharing water usage responsibility with several other Apartments in your building, or several other roommates.

Do you leave the sink running the entire time you brush your teeth? Stop. Do you fill the washer to “full” when you only have half a load? Stop. Use only what you actually need each time. Just by following these two water-saving tips, you’ll save on your monthly bill and help our environment.

QUICK TIP:Save a foot from disaster. Pick up after your dog.

FUN FACT: 7% of Apartmentites claim they never bathe at all. Ewwww...gross!

Published exclusively for leading management companies by www.apartmenthomeliving.com

some

MYadvantages

live for fun

Listing on 10+ Other WebsitesVideos on 7+ Other WebsitesLead Tracking Dashboard

VideosDigital BrochuresForms & NoticesFlyers & ArticlesResident NewslettersText MessagingE-CardsYour Own Website

All brand, company name, and product trademarks, registered trademarks, or service marks are the property of their respective owners.

#1 Local, Social Apartment Lifestyle SiteApartmentHomeLiving.com

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increaseleads, leases& occupancy

Page 10: Increase Occupancy through Social Media

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[email protected]

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