indicus urban consumer expenditure spectrum
TRANSCRIPT
8/14/2019 Indicus Urban Consumer Expenditure Spectrum
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Urban Consumer ExpenditureSpectrum
The full range of Indicus expertise
– For Market Strategy Formulation
– For Developing Market Plans
– For Market Segmentation
Our well-known quantitative research expertise lies behind our products
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Geographical Coverage
In Depth Urban Consumer Expenditure Profile
1. All India
2. States and UTs East – Bihar, Orissa, Chhattisgarh, West Bengal, North East,
Jharkhand South - Andhra Pradesh, Karnataka, Kerala, Puducherry, Tamil Nadu North – Delhi, Punjab, Uttar Pradesh, Uttarakhand, Haryana,Himachal Pradesh, Jammu & Kashmir, Chandigarh West – Goa, Gujarat, Madhya Pradesh, Maharashtra, Rajasthan
3. All other Union Territories (together as one unit)
26 units including All India and other
union territories
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Top 135 Districts
In Depth Urban Consumer Expenditure Profile
Account for
67% of all
urban households 69% of all SEC A and Bhouseholds 75% of urbanhouseholdsearning over Rs
500,000 pa 78% of urbanhouseholdsearning over Rs1,000,000 pa
East (30) – Cachar, Dibrugarh, Jorhat, Kamrup, Nagaon, Bhagalpur, Muzaffarpur,Patna, Bilaspur, Durg, Raipur, Bokaro, Dhanbad, Hazaribag, Purbi Singhbhum, Ranchi,
Aizawl, Cuttack, Khordha, Sundargarh, Barddhaman, Darjiling, Haora, Hugli,Jalpaiguri, Kolkata, Medinipur, Nadia, North 24 Parganas, South 24 Parganas
North (35) - Chandigarh, Delhi, Ambala, Faridabad, Gurgaon, Hisar, Panchkula,
Panipat, Rohtak, Sonipat, Shimla, Solan, Jammu, Srinagar, Amritsar, Gurdaspur,Jalandhar, Ludhiana, Patiala, Rupnagar, Sangrur, Agra, Aligarh, Allahabad, BareillyGautam Buddha Nagar, Ghaziabad, Kanpur Nagar, Lucknow, Meerut, Moradabad,
Varanasi, Dehradun, Hardwar, Udham Singh Nagar
West (32) - Alwar, Bikaner, Jaipur, Jodhpur, Kota, Udaipur, South Goa, Ahmadabad,Bhavnagar, Gandhinagar, Jamnagar, Rajkot, Surat, Vadodara, Valsad, Bhopal, Gwalior,Indore, Jabalpur, Ahmadnagar, Amravati, Aurangabad, Jalgaon, Kolhapur, Mumbai,Nagpur, Nanded, Nashik, Pune, Raigarh, Solapur, Thane
South (38) - Adilabad, Guntur, Hyderabad, Krishna, Kurnool, Nellore, Rangareddi, Visakhapatnam, Warangal, Bangalore, Bangalore Rural, Belgaum, Bellary, DakshinaKannada, Davanagere, Dharwad, Gulbarga, Mysore, Ernakulam, Kannur, Kollam,Kottayam, Kozhikode, Palakkad, Thiruvananthapuram, Thrissur, Pondicherry, Chennai,Coimbatore, Erode, Kancheepuram, Kanniyakumari, Madurai, Salem, Thiruvallur,Tiruchirappalli, Vellore, Virudhunagar
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Parameters
Expenditure across 5 categories and 21 sub categories
Expenditure Categories
1 Clothing and Footwear2 Durable goods3 FMCG4 Food5 Misc. goods and services
1 Clothing, Footwear
2 Furniture and Fixtures, Household Appliances, Recreation Goods,Other Personal Goods
3 Processed Food, Pan - Tobacco etc.,Personal Care
4 Eggs - Fish and Meat, Milk & Milk Products, Vegetables and Fruits,
Basic Food
5 Fuel & Light, Entertainment,Consumer Services, Conveyance,Rent, Medical, Education, Others
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Parameters
Households and population in 5 income classes
Income Classes
1 < 150,000 pa2 150,000 to 300,000 pa3 300,000 to 500,000 pa4 500,000 to 1,000,000 pa5 > 1,000,000 pa
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Basic, Premium and Premium Plus Versions
A total of 164 parameters for every geographical unit
Basic (38)
Households, Population and Aggregate Expenditure (3)
Households and population in 5 income classes (10)
Expenditure across 5 expenditure categories for each of the 5 income classes (5 x 5)
Premium (143)
Basic parameters and
Expenditure across 21 expenditure categories for each of the 5 income classes (21 x 5)
Premium Plus (164)
Premium Parameters and
Aggregate income and savings – overall and for each of the 5 income classes (2 + 10)
District description – number of each type of towns and peri-urban centres (9)
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Variants
Product Variants depending on need
Product versions available
India Level
India and State Level (26 units)
India, State and District Level (135 districts)
Each of the above available with basic, premium and premium plusparameters depending on need
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An Insight
Expenditure on eggs-fish-meat, milk-milk products, vegetables-fruits, basic food
Expenditure on Food
(Leading States, in Rs Billion)
All India Expenditure on Basic Food - Rs 4.1 Trillion
-
100
200
300
400
500
600
700
Maharashtra
Gujarat
Uttar Pradesh
West Bengal
Tamil Nadu
Andhra Pradesh
Delhi
Karnataka
Rajasthan
Haryana
Madhya Pradesh
Punjab
Kerala
NORTH EAST
Figures for Urban population only, in Rs Billions
Top Districts
-
50
100
150
200
250
DELHI
Mumbai
Thane
Ahmadabad
North 24 Parganas
Pune
Kolkata
Surat
Bangalore
Chennai
Rajkot
Barddhaman
Bottom Districts (out of top 135)
-
1
2
3
4
5
Dibrugarh
Nagaon
Aizawl
Shimla
Palakkad
Bhagalpur
Muzaffarpur
Cachar
Jorhat
Solan
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Information products for everyone
Services and goods National or local spread Mass marketers and niche players Large, medium and even small firms Consumer goods and industrial products Research savvy and those less so Incumbents and new entrants
FMCG, durables, auto, electronics, industrial products, agriculture
products, financial, HR, construction, pharma, health care,education and training…
Our products are powering the entry and expansion of most large firms in India
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Products Suite
Market Skyline of India – All districts separated for urban and rural City Skyline of India – Top 112 cities District GDP of India – All districts, 3 major sectors, 12 major sub
sectors Housing Skyline of India – Top 112 cities Indian Financial Scape – All districts Indian Development Landscape – All districts City Skyline of India - Neighborhood Series – Top 6 Cities + NCR Indicus Consumer Spectrum – 33 urban consumer segments –
Country, States, 135 Districts Industrial Skyline of India – all districts – 23 industrial sectors (2
digit NIC), and 60 industrial sub sectors (3 digit NIC)
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Thank You
Indicus Analytics Pvt. Ltd.
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4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: 91-11-42512400/01
E-mail: [email protected]
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Product Variants
The products are split into various versions to address variousneeds and price points –
In general we have
– Premium Plus version – Premium version
– Basic version
– And further stripped down versions (regions, states, etc.)
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Customer Segments
Insurance Banking & Finance
Healthcare Telecommunication
Automobile Advertising & Media
Retail Market Research & Consultancy
White Goods Institutions & Libraries
Lifestyle Real Estate
FMCG Agriculture & Commodities
Footwear Infrastructure
Garments Other Services
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Product Users
Marketers
Analysts
Strategists and Corporate Planners
Researchers and Consultants
Industrial Marketers of Intermediate Products
Institutions