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  • PFM PICKET FENCE

    MEDIA

    Inform. Inspire. Engage.

    LOCAL NEWS YOU CAN USE

    2018

  • Who We Are Award-Winning, Multi-Channel Hyper-Local Community Media Brands

    PFM PICKET FENCE

    MEDIA

  • At Picket Fence Media, our hyper-local community news reaches consumers how they wish to consume it:

    Print. Digital. Social. Video. Newsletters. Email.

    Through our unique voice and best-

    in-class journalism, PFM has re-invented

    the way community media engage readers

    through its cutting edge design, unique

    editorial approach and hyper-local focus.

    Our brands have created the largest,

    most engaged community of readers and

    consumers in South Orange County.

    PFM PICKET FENCE

    MEDIA

    The Heartbeat of South Orange County

  • Total Group

    Audience

    125,000

    PFM PICKET FENCE

    MEDIAScale & Multi-Platform Weekly Print

    Audience

    76,000

    Weekly Social

    Audience

    30,875

    Weekly Newsletter

    Audience

    4,400

    Weekly Digital

    Audience

    13,724

  • Print

    Median Age

    42

    Male

    35%

    Female

    65%

    HHI

    $85,500

    College Educated

    42%

    Digital

    Median Age

    45-54

    Male

    47%

    Female

    53%

    PFM PICKET FENCE

    MEDIA

    Our Audience

    Dana Point

    San Clemente

    San Juan Capistrano

    Rancho Mission Viejo

    South Orange County = Highly Desirable Demographics

    Total Population: 136,094

    Median HHI: $85,158

    Source: Cities of San Clemente, San Juan Capistrano and Dana Point

    Median Age: 40.8

    Median SFH Price: $850,083

  • San Clemente Times • 78%: Readers Who Buy From a Local Shop

    Because of An Ad or Article • 41% Print and 31% Online: Readers Who Pre-

    fer Print vs. Online • 42%: Two Readers in Each Household

    Dana Point Times • 80.5%: Readers Who Buy From a Local Shop

    Because of an Ad or Article • 32% Print, 38.6% Online, 29% Both: Readers

    Who Prefer Print vs. Online • 43%: One Reader in Each Household

    The Capistrano Dispatch • 76.8%: Readers Who Buy From a Local Shop

    Because of an Ad or Article • 33.3% Print, 41.4% Online, 25% Both: Readers

    Who Prefer Print vs. Online • 53%: One Reader in Each Household

    PFM PICKET FENCE

    MEDIA

    Engaged & Responsive

  • We know South Orange County and the dynamic, engaged communities of San Clemente, Capistrano Beach, Dana Point, Monarch Beach, San Juan Capistrano and Rancho Mission Viejo better than anyone else.

    Through our multiple content distribution

    platforms, our products provide marketers

    effective ways to market their message and

    connect with consumers.

    • Newspapers • Newsletters

    • Web Sites • Video

    • Social Media • Database Marketing

    PFM’s Special Sections (print, digital, social)

    offer uniquely targeted opportunities:

    • Real Estate

    • Annual “Best of” Reader Poll Awards

    • Go See Do (Entertainment Guide)

    • High School Football Previews

    • Aging Well

    • Summer Camp Guide

    And many more throughout the year

    PFM PICKET FENCE

    MEDIAMarketing Solutions Newspapers

    Annuals

    Magazines

    YOUR NO. 1 SOURCE FOR LOCAL NEWS, EVENTS, SPORTS AND MORE

    L O C A L N E W S Y O U C A N U S E THE RESULTS ARE IN!

    Here are your choices for Dana Point’s best businesses, services,

    places and events of 2017

    L O C A L N E W S Y O U C A N U S E

    YOUR NO. 1 SOURCE FOR LOCAL NEWS, EVENTS, SPORTS AND MORE

    THE RESULTS ARE IN! Here are your choices

    for San Clemente’s best businesses, services,

    places and events of 2017

    YOUR NO. 1 SOURCE FOR LOCAL NEWS, EVENTS, SPORTS AND MORE

    OUR COMMUNITY, OUR VOICE

    SERVING THE COMMUNITIES OF SAN JUAN CAPISTRANO AND RANCHO MISSION VIEJO FOUNDED IN 2002

    THE RESULTS ARE IN Here are your choices for

    San Juan Capistrano’s best businesses, services, places

    and events of 2017

  • For both original and branded content, we implement a social-first distribution strategy that ensures viewership and engagement, creating an emotional connection between our audience and your brand message.

    PFM PICKET FENCE

    MEDIA

    Content Distribution

  • At PFM, we pride ourselves on helping our marketing partners

    tailor effective programs that drive ROI (Return on Investment).

    Here’s what some of our partners have said about the success they’ve had with PFM:

    PFM PICKET FENCE

    MEDIA

    Case Studies and

    Testimonials

    “I reviewed the response from the ads in the SC Times and they were the best I’ve had from any advertising.”

    —Denise O’ Donnell, Owner, Three Dog Bakery

    “I have a business in San Juan and the Dispatch is my “go-to” for great local coverage. A lot of these local news websites are clunky and there is a lot of disruptive advertising. I appreciate the new format of the website and wanted to say thanks.  A lot fits on the page and the navi- gation is very intuitive. Continued success!”

    —Lyndon Golin, Regency Theatre President

    I was working as inspector at one of the polling places here in town and five different people came up to me and said they see my face in the paper every Thursday! It made my day! I have also been told by clients, that if they lose my information they can always get it out of the paper on Thursday! I don’t know how to say it but, I love SC TIMES!

    —Richelle Redivo, Realtor

    Our partnership with the DP Times has been crit- ical in helping the Dana Point Marina Inn get the word out to our most important clients… Our local community. We pride ourselves in creating a hotel where our guests feel comfortable and relaxed. Weather you need a place to house a relative, doing a remodel project, our just need a stay-cation, our guests know they are going to get a hotel with a great location at a reasonable price. The DP Times has helped us project this message loud and clear. Thank you for always being there for us!

    —Tony Kaspar, Dana Point Marina Inn

  • PFM PICKET FENCE

    MEDIA

    Let us help you reach one of California’s most desireable markets:

    South Orange County

    Contact us today. 949.388.7700

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