InnovatIon, desIgn & sustaInabIlIty WelCoMe to tHe WHIRlPool WoRldWHIRLPOOL

100 yeaRs of InnovatIon

THE THINKING BEHIND THE BRAND

Whirlpool brand aims to become part of his consumer life

and have a very tight emotional connection with him.

Whirlpool unique 6TH SENSE technology is designed to

give him real assistance in making all the home task

as easy as possible. Designed to sense and adapt to

different operations and evolving needs, it optimizes

resources and delivers the best results with all appliances.

Whirlpool distinctive personality and his set of values are

transmitted through his brand ambassador that represents the

creativity, sensitivity and intuition of 6TH SENSE technology

present across our products range.

Consumer need: 33% of consumers rate easier cleaning as top priority need.

Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.

Created through the exclusive application of nanotechnology to steel, its revolutionary

surface prevents food residues to attach, making it quick and easy to clean with a

simple wipe of the sponge. Innovative and patented technology that offers not only

faster cleaning but also groundbreaking protection against abrasion and yellowing.

DID yOU KNOW...?

Understanding consumers’ needs and adapting to

their desires through intelligent technology.

This is Whirlpool.

• 68,000 employees in 170 countries worldwide

• 18.7 billion dollars 2011 sales

• 54 million appliances manufactured every year in 13 countries and4 continents

• 67 research and development centers

• Full line of major home appliances and compelling portfolio of consumer preferred brands

WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*

* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.

WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGy, AT yOUR SERVICE.

...in your laundryWashing and drying every load to perfection, respecting your

fabrics and make you save on resources.

...in your refrigeratorConserving natural freshness for longer.

...in your dishwasherCleaning your dishes to perfection with no need for pre-washing.

...in your kitchenGranting you excellent cooking results in no time.

Whirlpool is present in more than 70 countries in the Middle

East and Africa region since many years.

His expertise in the home appliances business and his

dedication to constantly develop new technologies to

satisfy his consumer’s needs, adapting to their desires it’s

his vision for the growth in the area.

Present in the territories with his representative office in

Dubai since 2009 Whirlpool MEA manages the business

throught his regional Headquarter in the north of Italy.

WHIRLPOOL MEA INTERNATIONALMEA INTERNATIONAL

SHOWROOM

WHIRLPOOL PHILOSOPy

Whirlpool has always focused on bringing innovations on the

market that combine technology, design and performance

through sustainable development. Design is our innovation

engine; more than 160 people works spread across 4 continents

in our Global Consumer Design Studios in Chicago, Monterrey in

Mexico, Milan, Shanghai and New Delhi. A full team of designers,

ergonomists, sociologists and psychologists decipher the trends

of modern society to invent the concepts of tomorrow that bring

true benefits to consumers every day.

INNOVATION INTO OUR PRODUCTS

At Whirlpool every launch of new products starts with the deep

understanding of our consumer. Designers and engineers convey

and transform the inputs into new features. Only after rigorous

quality checks and improvements the new technology is launched

in the markets.

Awarded innovators in design

Consumer needLEGALPatent the

technology

MARKETINGThe new feature is

launched inthe market

MARKETING RESEARCHConsumerresearch analisys

INNOVATION & DESIGNTransformation input in new features

ENGENNERINGFeasabilty and production analysis

QUALITyInternal and external test

and certification

For over 100 years, Whirlpool has stayed ahead of

the field by offering innovative solutions for fabric

care, food preservation and food preparation.

From the launch of the first electric wringer

washing machine in 1911, produced in Michigan

USA by Upton family, through a combination of

constant growth and strategic acquisitions during

the century, Whirlpool Corporation has expanded

globally becoming a world's leader manufacturer

of major home appliances, selling and producing

home appliances all around the world.

1911 1998 2001

2007 2008 2011

InnovatIon, desIgn & sustaInabIlIty WelCoMe to tHe WHIRlPool WoRldWHIRLPOOL

100 yeaRs of InnovatIon

THE THINKING BEHIND THE BRAND

Whirlpool brand aims to become part of his consumer life

and have a very tight emotional connection with him.

Whirlpool unique 6TH SENSE technology is designed to

give him real assistance in making all the home task

as easy as possible. Designed to sense and adapt to

different operations and evolving needs, it optimizes

resources and delivers the best results with all appliances.

Whirlpool distinctive personality and his set of values are

transmitted through his brand ambassador that represents the

creativity, sensitivity and intuition of 6TH SENSE technology

present across our products range.

Consumer need: 33% of consumers rate easier cleaning as top priority need.

Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.

Created through the exclusive application of nanotechnology to steel, its revolutionary

surface prevents food residues to attach, making it quick and easy to clean with a

simple wipe of the sponge. Innovative and patented technology that offers not only

faster cleaning but also groundbreaking protection against abrasion and yellowing.

DID yOU KNOW...?

Understanding consumers’ needs and adapting to

their desires through intelligent technology.

This is Whirlpool.

• 68,000 employees in 170 countries worldwide

• 18.7 billion dollars 2011 sales

• 54 million appliances manufactured every year in 13 countries and4 continents

• 67 research and development centers

• Full line of major home appliances and compelling portfolio of consumer preferred brands

WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*

* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.

WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGy, AT yOUR SERVICE.

...in your laundryWashing and drying every load to perfection, respecting your

fabrics and make you save on resources.

...in your refrigeratorConserving natural freshness for longer.

...in your dishwasherCleaning your dishes to perfection with no need for pre-washing.

...in your kitchenGranting you excellent cooking results in no time.

Whirlpool is present in more than 70 countries in the Middle

East and Africa region since many years.

His expertise in the home appliances business and his

dedication to constantly develop new technologies to

satisfy his consumer’s needs, adapting to their desires it’s

his vision for the growth in the area.

Present in the territories with his representative office in

Dubai since 2009 Whirlpool MEA manages the business

throught his regional Headquarter in the north of Italy.

WHIRLPOOL MEA INTERNATIONALMEA INTERNATIONAL

SHOWROOM

WHIRLPOOL PHILOSOPy

Whirlpool has always focused on bringing innovations on the

market that combine technology, design and performance

through sustainable development. Design is our innovation

engine; more than 160 people works spread across 4 continents

in our Global Consumer Design Studios in Chicago, Monterrey in

Mexico, Milan, Shanghai and New Delhi. A full team of designers,

ergonomists, sociologists and psychologists decipher the trends

of modern society to invent the concepts of tomorrow that bring

true benefits to consumers every day.

INNOVATION INTO OUR PRODUCTS

At Whirlpool every launch of new products starts with the deep

understanding of our consumer. Designers and engineers convey

and transform the inputs into new features. Only after rigorous

quality checks and improvements the new technology is launched

in the markets.

Awarded innovators in design

Consumer needLEGALPatent the

technology

MARKETINGThe new feature is

launched inthe market

MARKETING RESEARCHConsumerresearch analisys

INNOVATION & DESIGNTransformation input in new features

ENGENNERINGFeasabilty and production analysis

QUALITyInternal and external test

and certification

For over 100 years, Whirlpool has stayed ahead of

the field by offering innovative solutions for fabric

care, food preservation and food preparation.

From the launch of the first electric wringer

washing machine in 1911, produced in Michigan

USA by Upton family, through a combination of

constant growth and strategic acquisitions during

the century, Whirlpool Corporation has expanded

globally becoming a world's leader manufacturer

of major home appliances, selling and producing

home appliances all around the world.

1911 1998 2001

2007 2008 2011

InnovatIon, desIgn & sustaInabIlIty WelCoMe to tHe WHIRlPool WoRldWHIRLPOOL

100 yeaRs of InnovatIon

THE THINKING BEHIND THE BRAND

Whirlpool brand aims to become part of his consumer life

and have a very tight emotional connection with him.

Whirlpool unique 6TH SENSE technology is designed to

give him real assistance in making all the home task

as easy as possible. Designed to sense and adapt to

different operations and evolving needs, it optimizes

resources and delivers the best results with all appliances.

Whirlpool distinctive personality and his set of values are

transmitted through his brand ambassador that represents the

creativity, sensitivity and intuition of 6TH SENSE technology

present across our products range.

Consumer need: 33% of consumers rate easier cleaning as top priority need.

Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.

Created through the exclusive application of nanotechnology to steel, its revolutionary

surface prevents food residues to attach, making it quick and easy to clean with a

simple wipe of the sponge. Innovative and patented technology that offers not only

faster cleaning but also groundbreaking protection against abrasion and yellowing.

DID yOU KNOW...?

Understanding consumers’ needs and adapting to

their desires through intelligent technology.

This is Whirlpool.

• 68,000 employees in 170 countries worldwide

• 18.7 billion dollars 2011 sales

• 54 million appliances manufactured every year in 13 countries and4 continents

• 67 research and development centers

• Full line of major home appliances and compelling portfolio of consumer preferred brands

WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*

* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.

WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGy, AT yOUR SERVICE.

...in your laundryWashing and drying every load to perfection, respecting your

fabrics and make you save on resources.

...in your refrigeratorConserving natural freshness for longer.

...in your dishwasherCleaning your dishes to perfection with no need for pre-washing.

...in your kitchenGranting you excellent cooking results in no time.

Whirlpool is present in more than 70 countries in the Middle

East and Africa region since many years.

His expertise in the home appliances business and his

dedication to constantly develop new technologies to

satisfy his consumer’s needs, adapting to their desires it’s

his vision for the growth in the area.

Present in the territories with his representative office in

Dubai since 2009 Whirlpool MEA manages the business

throught his regional Headquarter in the north of Italy.

WHIRLPOOL MEA INTERNATIONALMEA INTERNATIONAL

SHOWROOM

WHIRLPOOL PHILOSOPy

Whirlpool has always focused on bringing innovations on the

market that combine technology, design and performance

through sustainable development. Design is our innovation

engine; more than 160 people works spread across 4 continents

in our Global Consumer Design Studios in Chicago, Monterrey in

Mexico, Milan, Shanghai and New Delhi. A full team of designers,

ergonomists, sociologists and psychologists decipher the trends

of modern society to invent the concepts of tomorrow that bring

true benefits to consumers every day.

INNOVATION INTO OUR PRODUCTS

At Whirlpool every launch of new products starts with the deep

understanding of our consumer. Designers and engineers convey

and transform the inputs into new features. Only after rigorous

quality checks and improvements the new technology is launched

in the markets.

Awarded innovators in design

Consumer needLEGALPatent the

technology

MARKETINGThe new feature is

launched inthe market

MARKETING RESEARCHConsumerresearch analisys

INNOVATION & DESIGNTransformation input in new features

ENGENNERINGFeasabilty and production analysis

QUALITyInternal and external test

and certification

For over 100 years, Whirlpool has stayed ahead of

the field by offering innovative solutions for fabric

care, food preservation and food preparation.

From the launch of the first electric wringer

washing machine in 1911, produced in Michigan

USA by Upton family, through a combination of

constant growth and strategic acquisitions during

the century, Whirlpool Corporation has expanded

globally becoming a world's leader manufacturer

of major home appliances, selling and producing

home appliances all around the world.

1911 1998 2001

2007 2008 2011