innovation excellence weekly - issue 12

Download Innovation Excellence Weekly - Issue 12

Post on 22-Oct-2014




1 download

Embed Size (px)


We are proud to announce our twelfth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.


December 23, 2012

Issue 12 December 23, 2012

1. One Womans View of Tragedy: More Better Angels Needed....................... Julie Anixter

2. How to be an Effective Innovator? ...... Gijs van Wulfen

3. The Rise of the Sharing Economy ....... Yann Cramer

4. Difference between Innovation & Invention 3rd Age of Mobile ........... Randy Giusto

5. Market Gap Collaboration as Innovative Strategy .. Mike Brown

6. Selfish Innovation ... Scott Bowden

7. Leadership and White Space ..... Mike Myatt

8. Develop New Products Fast Using An Innovation Incubator ..... Paul Sloane

9. Problems An Opportunity for Radical Innovation ..... Rowan Gibson

10. Reach Beyond Your Comfort Zone .... Jeffrey Phillips

Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and

strategic advisors to many of the worlds leading companies.

Our mission is to help you achieve innovation excellence inside your own organization by making

innovation resources, answers, and best practices accessible for the greater good.

Cover Image credit: Boat

One Womans View of Tragedy: More Better Angels Needed

Posted on December 15, 2012 by Julie Anixter

We live ten miles from Newtown, Connecticut. I learned about the horrific event in an email from my friend Kim, mother of three gorgeous little

girls who go to school in nearby Danbury, Connecticut, and whose lives, like so many, were forever changed in a single instant of tragedy. My

husband, a former high school teacher whod gone through all the lockdown trainings in our last community, where he coached baseball and

was called Mr. Bob everywhere we went, wept at our dinner table last night.

We are all weeping. And we are all collectively watching another senseless tragedy unfold.

Our response is what matters now. We need more better angels.

Earlier this week I interviewed the author Whitney Johnson, whose book Dare, Dream, Do is all about recognizing that our humanity and our

greatness lies in claiming our privilege to dream. And then to dare to do something about our dreams. Its not easy. It takes courage. We either

have to repeal the second amendment or do something equally powerful to stem this tide of gun violence.

I believe that one of the things that makes innovators different is that we not only see whats missing in the world around, we are unafraid to

step out and and create to fill the void.

What will we create now? Violence threatens the fabric of all our lives, public and private. The only possible response to Newtown is to act

collectively for a solution.

We have to snap out of the comfortable and have the courage to act against violence and to put our arms around the vulnerable, the unstable,

the messed up kids and people on the edge and realize that we are all one.

Business Model Innovation, Design Thinking, all the Ted Talks in the world, are the not the answer. They are fuel for the fire but they are not

the fire.

There are role models and there are people who are working this issue that we might now need to elevate into the national dialogue with

greater urgency. Two such people are Al McMichael and Teny Gross.

Al is the former Sergeant Major of the Marine Corp. He spends every minute he

can in the classrooms of disadvantaged communities instilling citizenship. When

his foundation works with schools, graduation rates rise and drop out rates fall.

After serving for over 30 years in the Marine Corps and at NATO, he lives to

serve kids and families. He is a true American hero.

Teny Gross is

executive director of

the institute for the

study & practice of nonviolence (gang prevention, youth development, innovating

back to civilization) in Providence, Rhode Island.

He has the peaceful warrior temperament and hard boiled realism to work with

gangs and troubled communities and his results are nothing short of amazing.

But theyre only two men, and a true minority of people who are willing to go straight into the breach. Who will go with them? We have have a

new kind of breach after yesterday and its bigger than the Grand Canyon and it will last for the rest of our lives.

As someone whos lived with the aftermath of instant tragedy and the weight of shocking

irreversible loss, my mothers suicide, for 30 years, I can honestly say that the first and

most important thing we can do, as we mourn, and after we mourn, is to talk about what

just happened and then to take action. I was with a good friend in D.C. this week whose

father in law passed away while we were working together. We talked about the unreality

of death until it hits you.

Ive spent my life filling the void that my mothers suicide left, and celebrating her loss and

life by finding the courage to keep going in seeking and celebrating others beauty. It is

really the only thing that has helped me become whole and be OK.

I pray that we, especially the we that is the Innovation Excellence tribe of brilliant, courageous people, will make what happened yesterday

important enough, meaningful enough, that we will honor the dead and the living everywhere by finding the courage to act against violence.

There are role models for how to innovate a response to violence (McMichael, Gross, Janet Benshoof and many others) and there are plenty of

reasons, at least 26, who from now on will be our better angels, not to slide back into complacency, and not to forget.

Photo Credit: Andrew Sullivan, Beloblog,

Julie Anixter is Chief Innovation Officer at Maga Design and the executive editor and co-founder of Innovation Excellence.

The co-author of three books, shes working on a fourth on courage and innovation. She worked with Tom Peters for five

years on bringing big ideas to big audiences. Now she works with the US Military, Healthcare, Manufacturing and other

high test innovation cultures that make a difference.

How to be an Effective Innovator?

Posted on December 14, 2012 by Gijs van Wulfen

Innovation is one big struggle. Not being able to change habits within the organization. Being

creative at the wrong moment. Frustrated by budget cuts. Confronted with a lack of

entrepreneurship. Putting pressure on people in operations who resist change. Taking the

credits as team leader myself instead of praising the team.

Yes, I made a lot of mistakes as marketer, strategy consultant and innovation facilitator. The

good news is that I learned a lot. Thats why I love to share ten lessons how you can be an

effective innovator in your organization.

1. Innovate together. As a young marketer I used the word I way too much. Being

responsible for a product category, I considered myself king of a small universe. You can get wonderful ideas on your own. But in an

organization you can only innovate together. You need all the other departments to develop your product, to produce it, service it, sell it and bill

it. Thats why innovating in a team is more effective. The chance that a new-to-the-company innovation survives is much higher if it has a lot of

fathers and mothers.

2. Choose the right moment. On continuous basis organizations develop and launch variations of present products or services. Its less risky.

Most companies step into new markets or launch disruptive initiatives when they realize that present markets and products can t generate

growth anymore. So be like a hunter. Who only shoots when he knows that one bullet is a sure kill. So for real innovation projects you better

wait until the right moment of real urgency.

3. Facilitate. When the company appoints you as innovator others have the tendency to sit back, because innovation is now your

responsibility. Dont fall into this trap. Dont come up with new products, services or business models yourself because it will a ll stay YOUR

initiatives. A much more effective role as central innovator is to facilitate innovation. This means you help others in line functions with

processes and resources to be more innovative themselves.

4. Discover Needs. Your innovative product or service requires a different behavior from your customer. They will change their behavior and/or

internal processes (in BtB) only when your innovation solves a challenge or problem for them. Thats why its so important to identify customer

dreams, needs and problems in the very early stages of your innovation process.

5. Use the Voice of the Customer. Once youve developed an innovative idea or prototype the question remains: is this a good idea or not? In

your organization are a lot of persons resisting change. They will say no to anything. In my role as marketer in the food industry I learned to

make use of the voice of the customer to get internal support. So test your ideas and prototypes in an early stage at customers. And use the

favorable test result and enthusiast testimonials to get internal support.

6. Be innovative. Act Conservative. Your organization is less innovative than you. Thats why you have a game-changing role. Your

effectiveness will be dependent on the internal support you can create among the non-innovators. Thats why its wise to be innovative and act

conservative. Present you